Content Marketing on the WordPress Platform — What You Need to Know

The digital marketing world is abuzz with near-constant chatter about content marketing. But, other than knowing you need it as part of your strategy, you’re lost. In the vast ocean that is the internet, effectively executing and managing a content marketing strategy can feel overwhelming.

Fortunately, the WordPress platform can help you promote your content in a way that’s not only efficient and affordable but also leaves you enough time to focus on other important aspects of your business. If you want to get the most return for your content marketing efforts, then WordPress is the solution. In addition to the platform itself, helpful plugins and themes can position you to get the most out of your content.

It’s time to retire any ideas that content marketing is a passing trend. To keep pace with increasingly savvy consumers, digital marketers must step up their game and find ways to seamlessly integrate their advertising efforts into what their target audience is already reading, watching, and listening to online. While that task might sound daunting at first, understanding how to fully utilize the WordPress platform will make it possible for even a one-man marketing team to implement a content marketing strategy that increases brand awareness, generates leads, drives sales, and grows your business.  

What is Content Marketing?

To see why WordPress is a premier platform for your content marketing efforts, you should first take a step back to revisit what exactly content marketing is. Simply put, content marketing is the practice of creating a piece of content that is valuable to your target audience. Usually, this content is digital, free, and found via organic search or social media.

One way to think of content marketing is as “permission marketing” since, in exchange for access to free content, your target audience is permitting you to market to them. Often, consumers can only access free content after providing their email address via a lead-capture form. For a clearer understanding, it’s helpful to think of “permission marketing” in contrast to “interruptive marketing.” The latter pushes into whatever content your target customer is consuming, and examples include ads in a YouTube video, blog post, or TV show.

When you put the two strategies side by side, it’s easy to see why content marketing works. Unlike its more traditional counterpart, you’re less likely to annoy your target audience with your marketing efforts since they’ve already expressed interest in your offerings. By providing them with valuable, free content, you’ve warmed them up to learn more about your business and possibly make a purchase.

Why You Need to Be on WordPress

One of the best ways for ensuring your content marketing efforts reach your target audience is by implementing a solid traffic generation strategy. While content marketing can technically be done from any content management system, WordPress is specifically designed to support content marketing and SEO efforts.

Whether you’re setting up your first website or building your readership, the goal is to create content that people are searching for and is of such high quality that it helps to establish you as an expert in your niche. Google favors websites with fresh content, and WordPress’s easy-to-use interface makes setting up a consistent publishing schedule simple.

If your WordPress website is going to be successful, it’s important to vary the type of content you’re publishing. Your articles and blog post topics should also relate to your niche, but you should refrain from only publishing content about your products or services. Content marketing on the WordPress platform works best when you’re drawing your target audience in with interesting, useful content rather than making a straight sales pitch.

Best WP Plugins and Themes for Your Content Marketing Strategy

WordPress is the top comment marketing system in part due to the wide array of plugins and themes designed and developed to maximize your content marketing strategy. Some plugins and themes are free while others offer free basic versions with Pro features that come at a cost. Whatever your marketing budget, you have access to WP plugins that will help to simultaneously simplify and skyrocket your content marketing strategy.

To start, one of the most powerful WP plugins is Yoast which assists you in optimizing your content for search. When paired with proper keyword research, the Yoast plugin acts as a checklist and lets you know how you’re doing with optimizing your post for search engines like Google. Speaking of Google, another must-have WP plugin is the Google Analytics WordPress plugin. Regularly checking this valuable data will aid you in evaluating your content marketing strategy and highlight what decisions you should make moving forward. 

Finally, you’ll need a way to capture leads and email addresses from the free content you’re sharing as part of your marketing strategy. OptIn Monster is a powerful plugin that converts website visitors into email subscribers which is essential for the longevity and overall success of your content marketing strategy. Although plugins are extremely helpful, installing them runs the risk of slowing down your website so it’s important to choose a lightweight WordPress theme that prioritizes SEO and mobile-friendliness.

Content marketing is hard work, but with the right plan, you can transform your website into a content marketing machine. Having the right plan starts with choosing the best platform, and for content marketing, WordPress leads the pack. Thanks to the wide array of plugins and themes to choose from, you can tailor your WordPress website to ensure that your content marketing efforts hit home with your target audience.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How to Add Custom Navigation Menus in WordPress Themes?

Navigation Menus are an integral part of a website’s layout. It is a tool that provides access to the rest of the website and, in a sense, guides someone who lands on your homepage. They provide viewers an outlook of the website. 

Moreover, it organizes your website and helps the viewer “navigate” it. Menus are usually at the top of the website, and it consists of menu items, such as About Us, Services, Contact Us, and others.

Each WordPress template comes with a preset location of the navigation menu. When designing a website, however, you may want to customize the location, formatting style, items, and responsiveness in a navigation menu to your liking or that of a client. 

To a website designer, a template navigation bar may feel restricting. For this purpose, WordPress allows you to customize this feature with ease. Whether you are proficient in PHP or not, you can add a navigation menu either way.

Customizing a navigation bar also makes practical sense. With more and more people using mobile devices, mobile-friendly web design is essential for a website. It includes having a navigation bar that doesn’t take too much space but also provides easy access. As a web designer, you can add various effects that allow you to achieve an attractive navigation bar as well.

How to Customize Navigation Menus with Coding?

With even a basic knowledge of PHP, you can add custom navigation menus on your own. The following steps will help you in customizing navigation menus using PHP.

  1. Register the Navigation Menu 

Register or declare the navigation menu in the same place where other functions of the customized theme are registered. To add a navigation menu in several locations, you will need to make slight changes to the code.

  1. Creating a Menu and Adding Menu Items
  1. To create a menu, go to Appearances and then Menus.  
  2. Enter the name of the menu that you want to create. Then click “Create Menu.”
  3. Under the menu “Add menu items,” you can add and remove items to the navigation bar.
  4. Select the pages that you want to add to the menu. You can also add other pages to the list or select from pre-existing pages. Click “Add to Menu.”
  5. Under the “Menu Structure,” in “Menu Settings,” you can change the order of the pages as well.
  6. Check the box with the name of the customized menu. Click Save Menu.
  7. Display the navigation menu. Add the wp_nav_menu () code to the header.php file for the customized theme. You can add the menu in other locations of the website by using wp_nav_menu ().

In CSS, the .custom_menu_class () allows you to style the navigation menu. You can change the font style, font size, color, margins, and other features. You can get the code for registering and displaying custom navigation menus in WordPress from several websites online.

How to Add a Navigation Menu by Using Plugins (Without Code)?

The approach for adding custom navigation menus with coding may not seem easy to some. Don’t lose hope; there is another way to customize the navigation menu using Page Builder plugins found in WordPress. The best part of using a plugin is that no coding is required.

You can find various plugins available for WordPress. To customize a navigation bar, you need to install a plugin first. After installation, you can add menus by going to Appearances>>Menus. From here, you can add menus and customize them accordingly.

Some of the popular plugins used for website building are Jetmenu, Max Mega Menu, Responsive Menu, Beaver Builder, and others. Some of these plugins help build navigation menus for a mobile-friendly website design, while others allow you to create icons or change the orientation of a menu bar.

Plugins provide a variety of options for your navigation menu. For example, you can have a navigation bar solely made of icons. A popular plugin, such as the Menu Icons by Themelsle, provides icons for your navigation bar. It makes it is different from the traditional approach of the navigation menu. 

This feature makes your website unique as compared to others. Install the plugin to place icons in the navigation bar. Open the navigational menu that you want to customize. Then select the page and the icon for it. Make changes as required and save the menu.

When you are designing a navigation menu for mobile, you have the option of Responsive Menu by ExpressTech available on WordPress. With the help of this plugin, the navigation bar does not take up space. Moreover, it is easily accessible by tapping on the screen.

Plugins, such as Mega Main Menu, offer several styles for the navigation bar.

If you are tired of the conventional horizontal navigation menu, you can create a vertical menu as well. The Superfly plugin on WordPress provides you with a vertical menu bar. You can use the navigation bar to your advantage and save space. You can also modify the area that the menu covers. 

Apart from these, numerous plugins allow you to customize the navigation menu according to your requirements. To make use of a plugin, you have to purchase one. 

Tips for Creating a Navigational Menu

Creating an aesthetically pleasing, effective, and intuitive navigation bar is something learned from experience. Despite this, a few tips can help:

  • A navigation bar must be placed at the top of the page.
  • It should have minimum words, and it should organize all the web pages under relevant categories.
  • The menu should also include social media icons, including Facebook, Twitter, Instagram, and others.
  • The navigation menu should be compatible with desktop as well as mobile.
  • All webpages should have the navigation menu placed at the top so that the viewer can switch between web pages with ease.

Despite this guide, if you are unsure or lack experience when it comes to adding navigation menus, you can hire a professional. Generally, digital marketing services provide web designing services, which include custom navigation menu design and display. So if you are building a website, it is best to hire professionals who can do the job for you.


About the Author: Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.

Using an inverted pyramid structure for writing killer content for the web

Are you a web content writer looking for a writing structure to help you write better? Do you sometimes find yourself writing many nonessentials at the top of your article and having to rewrite it to accommodate important information? If you struggle with a structure in your writing, then it’s time to try the inverted pyramid structure. 

What is an inverted pyramid structure for writing content?
The inverted pyramid is a traditional writing structure that many big web content sites use to pass information across to their readers. The inverted pyramid’s primary focus is to put essential information at the beginning of the article, and minute details come after. 

With the inverted pyramid, you tell your readers why they need to keep reading right from the start, so they stay committed to your web content. 

It’s called an inverted pyramid because it reverses the structure of a regular writing piece. With a standard writing piece, the conclusion would come at the end of the article, but the summing-up comes first with an inverted pyramid. Now, while not everyone can immediately master the inverted pyramid structure, there are a ton of professional writers on Best Writers Online that are experts on this form of writing.

Structure of an inverted pyramid

  • The lead: This bit explains the what, where, when, how, and who of your web content. Your goal in this segment of your pyramid should be to paint a sharp picture of the story your audience is about to read. The tip here is to include the critical piece of information that your audience ate about to devour. 
  • The body: In this segment, you should be building on the conclusion you left in your lead. Go in on the details. Infuse quotes if you have to. The body is your main story. 
  • The tail: This is the final segment of your writing content. If you can get your readers to this segment, then you have succeeded in committing your readers. You should provide information on where your readers can go to get more information on your content. 

How to use an inverted pyramid structure in your web content writing
While an inverted pyramid structure isn’t the standard writing structure taught in schools, it can be easy to master by constant practice. 

First, start by writing a summary paragraph on the main points of your web content. This is the lead paragraph. 

Next, include the details and research that support your summary points in this part. This paragraph should build on the main points you touched on earlier. 

Try to touch on just one point in each paragraph, and when you do that, try to load the below listed structural elements with the main points of your article:

  • The body of the article
  • he various paragraphs
  • The headings and subheadings
  • The article headings
  • The sections and sub-sections

The benefits of an inverted pyramid structure

  • It helps capture a reader’s attention. An inverted pyramid structure captures your readers’ attention with the main points in your first paragraph. 
  • It can help you decrease your interaction cost. While the interaction cost(and commitment level) of novels are high, web content is entirely different. Your audience is impatient and looking for a reason to keep on reading. Using the inverted pyramid structure gives them that reason. It reduces your interaction cost and therefore increases your readers’ engagement with your web content. 
  • The inverted pyramid encourages readers to scroll. By introducing the main points to your article’s beginning, you draw your readers’ attention to scroll for more details. 
  • It helps your web content’s keyword prominence. The keyword prominence is the measure of how prominent your keywords ate within the main elements of your web content. This includes your heading and title tags, your body text, and your meta descriptions. You can measure keyword prominence by the distance between your first sentence’s start when your keyword is first mentioned. Because the inverted pyramid structure adds the main points to the front of the article, the chances of you placing keywords in the first paragraph of your content that the regular structure of writing. This helps it easy for Google to rank you.
  • An inverted pyramid structure can help improve your readers’ comprehension of your article. Because you add your article’s main points at the beginning of your content, you help them understand your content. 
  • It improves the skim-ability of your article. The majority of readers skim through an article before deciding to read it. When your most prominent points are on top, you help readers who skim. For one, your first paragraph contains the main points of the article. Then, you add a crucial point to each section. 

Conclusion
To create content for web with an inverted pyramid has a ton of benefits, and this article has successfully covered the most important ones. However, just to recap, when using this kind of structure in your writing, you should;

  • Put your key points at the beginning of the article
  • Put your main points in the first paragraph of each section. 
  • Infuse your critical points in the first sentence of each paragraph. 

The inverted pyramid writing structure will make it easy to create content for web that draws your audience in and keeps them committed to your content. However, if the point of your web content is to create suspense or arouse curiosity, then explore other writing structures.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How to Boost your Conversion Rates With Video

Do you know that the average conversion rate a business can achieve with video is as high as 4.8%? This is in comparison to the 2.9% conversion rate they might achieve without videos. Another interesting stat to note is that a page with videos on its landing page is 53% more likely to show up on a search engine’s result page. Even email marketing with video incorporations has as much as 96% clickthrough rate compared to others. 

It is no surprise then that many businesses are incorporating videos into their marketing to boost conversion. 

However, it isn’t as easy as just adding videos into your marketing. You have to know how to use them to your advantage. 

With this article, you will learn the different ways you can incorporate videos on your website and your overall marketing to boost your conversion rate. 

1) Use short and entertaining videos to capture your audience
Viewers lose interest in such a short time that you have to grab it within the first few seconds as a business. This might mean nothing to you, but if your business is creating long videos, it might be time to cut it short. 

Video length matters, don’t let anyone tell you differently. The shorter the video, the better. 

While we implore you to make your videos short, you still need to put in as much information as you think is useful to your audience into your short video. 

You should also ensure your message is clear and concise, and entertaining to keep your audience’s attention long enough to convert them. 

One pro tip is to put your most important information at the beginning of your video. This way, if people leave after a while, they won’t miss out on the information. 

Writing a video copy will help you create a quality video. Consider hiring professional writers from writing service reviews websites like Best Writers Online to help you get started. 

2) Add your marketing videos to your product pages
Another way to use videos to increase your conversion rate is to add promotional videos on your product page. 

We have seen many websites making use of this technique. But there are still several websites still making use of some redundant CTA and stationary pictures. Some don’t know how many opportunities your product website could offer to showcase your product’s best features. 

All that said find what works best for your business. Carry out an A/B test on your product page to see if you get a higher conversion with static pictures or different video formats, e.g., animated gifs. Chances are the later will give you higher conversion.

3) Record webinars and video demonstrations
Another way to increase your video conversion rate is to create webinars for your prospective customers. 

The beauty of webinars is that they work across the whole consumers’ journey. So, you can create webinars discussing your product, demonstrating how your product works, etc. 

Webinars have such high conversion rates that even 73% of marketers swear by webinars for generating quality leads. 

Other interesting facts about the benefits of using webinars in your video marketing are;

  • They can provide a ton of information to your audience. With this information, your audience can decide if your product is right for them. 
  • The information gotten from webinars can also help your business identify who the interested customers are and the customers who are just a smokescreen. 
  • With the information you get from your webinar, you can guide your customers through their journey and to the point of purchase. 
  • Your sales team can use the leads and engagement data collected from the webinars to create customized outreach plans for prospective clients. 

A quick tip for using webinars in your video marketing is to make sure you record it and reuse the material when needed. 

4) Send personalized videos to client prospects. 
You can also boost your conversion rate by creating and sending personalized videos to your prospective clients. You can send it to them via email or social media, depending on what platforms your prospects frequent the most.

By sending personalized video marketing content to your prospective audience, you;

  • Humanize your brand, creating a human sales experience for your prospects. 
  • Give off the impression that you don’t just care about making sales, but you care about your target’s wellbeing. 
  • Create an avenue for your prospects to reach out to you to discuss your product/service offerings. 

Crafting a personalized video to your client(no matter how short) shouldn’t be taken lightly. If you aren’t great at drafting copy, hire professional writers from paper writing service reviews websites like Online Writers Rating.

5) Automate video marketing with video viewership data
Finally, to increase your video conversion rates, you can use your video viewership data to work with your marketing automation. 

Here is how this works. Your video viewership data will give you some useful insight on;

  • The number of people who watched your videos. 
  • The average length of your video viewers watched. 
  • The viewers who watched 75%, 100%, and even 20% of your video. 

All this data in your video conversion rate you can then put to use in your marketing automation by;

  • Nudging users who haven’t finished watching your videos to resume watching. 
  • Sending a specific market segment based on video segmentation (segmenting based on people who have watched your video fully, halfway, and just the first few seconds.)

To get this video data, you should try using video platforms that help you integrate your data into your marketing automation system. 

In conclusion
We have shared just a few ways to boost your video conversion rates. There is so much more out there for you to explore. However, use the information here to start on your journey towards video conversion.

Your first video doesn’t have to be anything major. It can be a customer testimonial video, a screen recording of how to use your product or service, etc. The sky is your limit when you can be creative. 

Programming Experts’ Guide to Code a WordPress Theme

Introduction
WordPress is a massive platform for users to manage their site and the specialty of WordPress is that it is equipped with some of the most powerful and unique tools that one could use. WordPress is so popular and widely used that almost 30.3% of the total websites on the internet use WordPress and there are more than 10 million websites on the internet. 

WordPress is one of the best Content Management Systems (CMS) because of its flexibility. The user can modify and create code to develop the site however they like and there are also options to create and add third-party plugins. 

Road to becoming an expert developer with WordPress 
It was understood that developing plugins and themes is possible and you can create stunning visuals and develop the website however you like but there are certain things that you should understand before you start working with WordPress.

  • Assess Your Current Knowledge and Note Any Gaps –  It is easy to learn WordPress and the interface is built in such a way that everybody can work on it easily. There are a lot of features in WordPress and to develop the perfect website you have to dive into some of the complex processes and learn the necessary skills. Some components might take up too much time to understand and this is when you can outsource your work and get programming help from professional programming experts. 
  • Ensure You Understand How WordPress’ Key Components Work Together – There are many different components in WordPress and sometimes it gets a little too complicated. It is mandatory for everyone to understand the key components because they play a major role when you are developing and using themes on a website. You should know which components can be edited and which should be never touched. Meddling with all the components can cause a lot of trouble. 
  • Gain a Strong Command of the Customizer and Other WordPress Settings – Every business is different and so are the demands for the website. It is not possible to find the perfect theme which fits your business standard entirely. The themes can be modified, edited and certain parts of it can be picked up and the remaining can be removed. There are various templates, themes, demos, and other prebuilt elements that you can edit, and working with these components helps to create a dynamic and perfect website. It is important to gain a strong command of the customizer as it allows you to work with advanced customization and turn ideas into reality. 
  • Learn About the Technical Underpinnings of WordPress – To become an expert in WordPress you don’t have to work on multiple coding languages. It is important to understand the logic behind the code rather than having a deep understanding of how the code works. Understanding the basics of HTML, CSS, PHP, and JavaScript can help a lot and pave the way to becoming a WordPress expert. 
  • Learn about the Database and Database Maintenance – The special advantage of using WordPress is that the content management system is integrated with the database and the pages are automatically converted to HTML. Understanding the way databases work can help to work with the posts and custom posts. The data relating to the themes and plugins are stored in the database and troubleshooting becomes easy when you have a grip on the data structures. You can also custom fields, Advanced Custom Fields, and Pods custom fields and can easily incorporate custom fields into your Beaver Builder layouts. Maintaining the site also becomes a lot easier and you can make changes efficiently.
  • Become Familiar With WordPress’ Hosting Options – Hosting is one of the most crucial factors which helps to keep the website running and you should have a clear understanding on how the hosting service works and which plan to choose. There are various plans like shared server hosting, private server hosting, etc. You can choose the best service once you know the features of each option and understand the demands of the website. If you know you will experience high traffic then you should go for private hosting with a dedicated server. This will help to keep the data safe and the website running at all times. 
  •  Interact with the WordPress Community and Give Back – WordPress is completely open-sourced and there is a huge community full of experts who develop themes, plugins, extensions, and other third-party tools that can be added to a website. These expectations are free to use and can help other developers a lot. When you accept expectations from the community, it is only fair that you contribute something to society too. You can simply upload the themes or plugins that you created so that other developers can implement the application and this helps others from spending a lot of time on development. 

How to develop WordPress themes

Step 1: Set Up a Local Environment
The first step for creating a WordPress theme is to create a local development environment to manage the working of the code. The local environment is basically a server that you install on your computer, which you can use to develop and manage local WordPress sites. A Local environment can be created in many ways but the best method is to do it using a desktop server. You can go on the internet and search for the free version of the desktop server application. You have to register on the website and then download and install it. Once the application is installed you can configure the local environment according to your requirements.

Step 2: Download and Install Your Starter Theme  
You can download a theme and get started with the Underscores. This process is fairly simple, all you have to do is to open the website and name the theme. There are also advanced options available which give you a chance to give a detailed description by adding an author name and give the theme a description.

There is a Sassify option available which allows users to add Syntactically Awesome Stylesheets (SASS) and with SASS users can add variables, nesting, math operators, and more.

Step 3: Understand How WordPress Works Behind the Scenes
WordPress allows users to add custom themes and plugins and the user should have a basic understanding of how the component works. There are various parts of the code and the user can modify certain parts of the code to fit the needs of the user. There are specific areas of the code which shouldn’t be changed. Understanding components is also important to know details like header.php is used to create a header, while comments.php enables you to display comments etc.  

Step 4: Configure Your Theme
The demands of every website are different and you have to customize the theme to fit the business requirements of your website. Once you have all the required knowledge and the tools at your disposal you can change the functionality of the website entirely. You can add hooks, add styles with CSS, and do much more. 

Step 5: Export the Theme and Upload It to Your Site
Once you complete developing the theme you have to test the efficiency of it. There should be any bugs and the theme should handle data effectively. You can find Theme Unit test data on the internet and this is basically sample data that you can upload to the website to test the efficiency of the theme. Once you are satisfied with the working of the theme you can upload it to the website and the uploading process is fairly simple. 

Conclusion
You have to have a basic understanding of the various concepts that help in the smooth running of a website. Knowing the logic and functioning is the key and with practice, you have a grip on all the functions. You may not master all aspects of WordPress development and the wise decision would be to play by your strengths and get the other components developed from a third-party source. These third-party sources master in various services and getting help from them can be a huge advantage. 

Top UI Design Tools Every UI Designer Needs

For any website to be successful and serve the needs of the business, it has to provide value for the end user. One of the best ways of doing this is by creating the perfect UI or user interface so that the user spends as little time as possible to reach the product tor information that he or she needs. But to create a good UI, instead of investing in expensive machines and accessories like laptops with backlit keyboards, you need an efficient software that can help in achieving this task. This article describes 5 of the most convenient online software that can help a design team to create high quality UI for their website. 

1. Adobe XD
For any kind of design related activity, the Adobe suite is known to be the best in the industry. It has similar fame in the UI industry. The premier software for UI making is called Adobe XD. This software is extremely popular among website designers as it offers a wide range of vectors. 

Designers can use these to create amazing artwork and develop screen layouts, assets, frames and other interactives to make the user interface smooth and seamless. Adobe XD is gradually replacing Photoshop as the go-to software for web designers due to its special characteristics that can be used to create innovative prototypes and designs. 

2. Axure RP
Among the newly entered software in this category, Axure RP is one which shows the greatest promise for growth. Indeed, it has become so popular that developers are using it to set up entire websites, including everything from icons to toolbars, menus and complete screen layouts.

You can use Axure RP to develop wireframes for your chosen site, as well as detailed idea boards, documents, mockups and everything else that is needed to create the best UI experience for the target user. Moreover, to every designer’s relief, Axure RP is perfectly compatible with the Windows and OS X environments. 

3. Framer X

Framer X is equally popular as Adobe XD as it has been around for a while and is trusted by many website developers. It uses the React environment that is a favorite among web designers and offers multiple tools to help designers create any kind of interface that they want.

The tools encompass a wide array of functions that can be used to create a good UI for any React website. Each and every component can be integrated seamlessly with each other and with the code editor. It also helps you to collaborate with designers elsewhere to create components that require hardly any revisions. 

4. InVision Studio
Compared to the other UI designing software that are included in this article, InVision Studio has a unique place as it offers greater opportunities for collaborative work. This feature alone makes it an ideal choice for design teams that are spread in different places to work on a cohesive website. 

It has a large number of features and tools that helps you to create the most effective website design for your clients. Its strongest feature is its ability to generate complete prototypes in no time at all, so that your delivery times are met and your clients can launch their business without any delay.

5. Figma
Last but not the least, Figma is one of the new entrants on the scene but is by no means a weak software. In fact, it is the pioneer among UI making software as far as multiplayer designing is concerned. That’s right, by using Figma, any group of remotely working designers can collaborate with each other in real time to work on a single website project. 

Figma helps your team to create efficient prototypes, add comments for fellow team members, and achieve device mirroring to see how the design and UI function on different devices that will be used by the end user.

Conclusion 
All of the above mentioned tools are highly effective and are used in designing majority of the most user-friendly websites out there. But choosing which of these would work best for your company is another question. The people who develop these online UI software are among the best in the market but only you can understand the needs of your business and your team. 

Every software has its weaknesses as well as strengths, and you will need to determine which set of features, functionalities and strengths matches the skill set within your design team. Once you have made your choice, invest some training your time and watch them create magic with these software to delight your clients. 

10 Best Free WordPress Indispensable Plugins for 2021

With millions of websites reputedly using WordPress, this free and open-source content management system is one of the most popular CMS solutions in use. 

Ever since its release back on May 27, 2003, WordPress has taken the world over by a storm to the point where notable entities use its functionality to carry out their online representation. These include the likes of BBC America, Sony Music, MTV News, Microsoft News Center, and Disney, to name a few.

According to a recent study by isitwp.com, WordPress powers more than 37.8% of the internet, with over 75 million sites, and a 60.2% share of the global content management market. 

Furthermore, more than 60 million people choose WordPress for their websites and blogs and WordPress powers 14.7% of the world’s top 100 websites. Moreover, users on WordPress.com produce about 136.2 million new blog posts and 77.7 million new comments each month.

Having said that, now let’s take a quick look at some of the finest and indispensable WordPress plugins that could serve you in 2021.  

1Elementor
WordPress plugin is a creative backbone of WordPress and Elementor is one of them. It has over 5 million active installs and allows you to create a stunningly beautiful site using a simple drag and drop interface. 

Brought to you by an Israeli software company, this plugin offers you a built-in responsive mode that lets you edit your site live and simultaneously preview the changes.    

2 – Jetpack
Websites these days require protection from cybercriminal activities which is why Jetpack keeps your WordPress sites safe with its bulletproof spam filtering. Jetpack also offers various other features, including performance enhancement as well as marketing and design tool features. 

Not only is it free but the variety of functions and list of great features it offers make it a hard offer to pass.   

3 – UpdraftPlus
Another way to secure your WordPress websites from the miseries of a cybercriminal attack is to get a complete backup of your website. 

UpdraftPlus offers you a simple and easy way to create backups and pave the way for effortless restorations. UpdraftPlus is indeed the world’s most popular and highest-ranking backup plugin that provides scheduled backup features and over two million currently active installs. 

4 – W3 Total Cache
Improve your website’s performance and drastically reduce load times with this terrific plugin for WordPress, W3 Total Cache makes use of CDN (Content Delivery Network) integration and various other best practices. It is also the only web agnostic WPO (Web Performance Optimization) framework that is trusted by millions of publishers.

5 – WooCommerce
Online selling made easy, WooCommerce is an open-source e-commerce plugin for WordPress that is specifically designed to cater small to large-sized online merchants. 

The plugin is immensely popular due to its simplicity of use as well as easy to install and customization facets that make this free-based product a truly remarkable tool for online businesses.   

6 – Wordfence® Security
October is the Cyber Security Month, and I simply cannot help but include another security-centric plugin in this list. Wordfence® Security is known for its robust firewall and malware scanning features.

All firewall rules are regularly updated through Wordfence’s Threat Defense Feed as well as the latest malware signatures and malicious IP addresses to safeguard and protect your website

7 – WPForms
While many would include Contact Form 7, I simply couldn’t find it comparable to the capabilities of this fine plugin, WPForms is much more convenient to use and is trusted by over 3 million users. The plugin features an easy to use and understand drag and drop form builder allowing you to create powerful WordPress forms within minutes.  

8 – WP-Optimize
An all-in-one plugin that boosts your WordPress site’s performance, WP-Optimize can not only cleanse your database but also compress your images and caches your site. 

It’s indeed one of the most revolutionary plugins on this list as the cache featured WP-Optimize is built around the world’s fastest caching engine. With this tool, you can effectively keep your website fast and completely optimized.

9 – WP Smush
Image SEO is something which all professionals are practicing these days. WP Smush is a dedicated WordPress plugin that allows you to optimize images without losing quality. 

Not only is it simple and easy to use, but it can also help you to optimize your images on the fly while you upload images to your WordPress website in bulk quantities.   

10 – Yoast SEO
Lastly, we have Yoast SEO which is heavily regarded as one of the best search engine optimization plugin for WordPress. While it comes in both free and premium options, the plugin works commendably well to optimize your website for keywords, key phrases, and other related keywords in all their forms.   

Conclusion 
While there are well over fifty-thousand plugins available for WordPress, I would recommend that you not use more twenty to keep the integrity of your website from being hampered. Too many plugins can cause security breaches and conflicts to occur, which can lead to your site crashing. 

Hence it is best that you choose to work with only the best and selected plugins as they would also help you keep your website run fast and load quicker.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

Five reasons Freelance Writers need a WordPress Website

Freelancing is amazing because it gives you the freedom to organize your days however you want. However, as a solopreneur, you often have days that are full to the brim with mile-high to-do lists. Many freelancers’ attention is usually divided between sending pitches to potential clients, completing tasks, and so much more. 

With so much on your plate, you’ve probably neglected your WordPress, or put off starting one altogether. 

You are not alone on this because, for many freelance writers, clients’ projects usually come first. But don’t use this as an excuse not to pump out new content on your own blog. Even though managing a blog alongside all these tasks might be challenging, it’s not impossible. 

You need a WordPress blog because it comes in handy in helping you promote your freelance business. You will be pleasantly surprised at how much owning a personal blog can do for you. 

Here are five reasons why you need to get back to posting on your blog regularly.

  1. Owning a Website helps you Build Credibility 
    Since there are so many freelance writers out there, owning a WordPress blog sets you apart as a credible writer. While others will struggle to get their pitches ahead, your blog will help potential clients assess your writing skills. 

Without a website, it gets quite hard for you to prove to clients that you can deliver on different projects. If you want to land high-quality jobs, you need to prove that you are better than most writers in the industry. 

With a personal blog, you’ll be in a position to grab opportunities that come your way because your work will speak for itself. It also shows potential clients that you’re serious about what you’re doing. In fact, you can easily convert your audience to clients, as well as encourage high-paying clients to choose you over other writers. 

Credibility inspires trust and this is the best way to start all your work relationships. Every client wants to work with a motivated, self-driven and responsible freelance writer. 

  1. A WordPress Website is a Bonus Portfolio 
    Every freelancer needs a portfolio to prove to potential clients that they’ve got what it takes to complete a project. That is why freelance writers spend time curating perfect samples to show in case a new client needs proof of skill. 

When you own a personal blog, it acts as an extension of your portfolio. It is a bonus portfolio that doesn’t require you to be selective in what you showcase. WordPress websites are essentially free advertising because they put your work out there with no charges attached. 

For this to work, you need to ensure that you only post relevant content on your site. Remember that quality will always override quantity when it comes to personal blogging. Take your time to curate creative and timely articles within your niche. 

Choose a field that you’re passionate about and create articles that your target audience would be interested in. Your blog can be related to your writing niche, or you can choose to veer off as long as it’s something you’re passionate about.

Even though quality overrides quantity, try to post consistently to keep your audience hooked. You need to treat your blog as you would a client. Prioritize it as much as you do with clients’ projects. Work with a schedule to ensure too much time doesn’t go by before you put a blog up. 

  1. Blogging teaches you new Skills
    The more you write, the better you get at your craft because as they say; practice makes perfect. This is actually one of the main reasons why you should keep a personal blog. 

A personal blog gives you a platform to flex your creative muscles. Besides, you get to write about things you’re truly passionate about. Many people have found their true writing voices through their personal blogs. 

  1. A WordPress Website will help increase your Google Rankings Everybody wants to rank high on Google’s search result pages. As a freelance writer, you can achieve this simply by keeping an authoritative personal blog. When you rank high as a solopreneur, this is a great advantage because potential clients can easily find you. 

The more you write on the blog, the more likely Google will position your website as an ideal answer to different search queries. Make sure that you put out content with SEO in mind to show up on the first page of search engine result pages. 

  1. A Website will Attract High-paying Clients 
    At the end of the day, you want to work with high-paying clients. Having a blog guarantees this because when you maintain a stellar website, many potential clients will want a piece of that. As a sort after freelance writer, you get to set the payment terms with each client you work with. 

This will also mean that you can say goodbye to always pitching for new gigs. Rather than looking for new clients, individuals who see your potential will seek you out. The website will help clients get the feel of your writing style and decide if you’re the best fit for their projects. 

Conclusion 
Many freelance writers assume that it’s not necessary to own a personal blog, and the few that do, hardly create content on a regular basis. Blogging is necessary for all freelance writers because it helps you flex your creativity muscles. A WordPress blog also helps you rank on Google so that potential clients have an easy time finding you. 


About the author: Rosie Dunn is a freelance writer who has been working with do homework for me for the past five years. She is a professional writer who has perfected the art of delivering high-quality papers. Her experience in different disciplined makes hers suitable for almost all academic assignments. 

Dos and Don’ts of Preparing for Google’s Page Experience Update

Google changes its algorithms and that is what keeps developers and SEO experts on the edge. No matter what platform or plugins you are using, be it WooCommerce bundled products or WordPress plugins, as an e-commerce website or a digital platform, you are bound to keep up with the Google updates to make your venture a success. Here is what you need to know about Google’s page user experience update, and what are the dos and don’ts of keeping up with it:

What is Google’s Page Experience update?
Google has issued a detailed document regarding the page experience update, but to simply put, it suggests that the traffic generation and the page ranking will be based on the user experience. by user experience, we mean how users will perceive their experience of reaching out to or using a specific web page. There are various factors on which the user experience is based for example, how quickly it loads, is it mobile-friendly or not, are there any pop-ups or intrusive ads, does not the content jumps as the page loads, runs of HTTPS, etc. 

What are the Dos and Don’ts?
According to top SEO experts like Weintraub and King, page experience update has always been there in Google’s algorithms its is more like a ‘rebranding’ rather than an update, however, it will still have its implications when it will be made official. So here is what you need to keep in mind regarding this update:

  1. Optimize: A technically sound and fully functional website is what leads you to have an impactful digital presence. Optimization is always the key to enhance the user experience. Producing high-quality content while keeping the technical efficiency of your site is what altogether contributes to making your site useable and catchy for the users. Start this process by:
  • Optimizing the loading speed and removing the 400 errors
  • Compare your user experience with your competitor’s
  • Analyze your design
  • Focus on mobile-friendliness
  • Boost up the site security
  • Focus on the content
  • Remove the interstitials
  1. Focusing on Core Web Vitals: To completely optimize your website and make it stand tall before Google’s page experience update, you will be required to focus on what Google calls ‘core web vitals’:
  • Largest Contentful Paint (LCP): boosts the loading time, enhances the user experience, LCP should occur within the 2.5 seconds of when the page starts loading.
  • First Input Delay (FID): this measures interactivity. Pages having FID of less than 100 milliseconds, increases the user experience. 
  • Cumulative Layout Shift (CLS): it measures the visual stability. CLS of less than 0.1 should be maintained by the pages. 
  1. Preparing for the Update: This page experience update is going to get live sometime in 2021 and Google has promised to announce it at least 6 months before making it official. This time duration is not like the one that normally Google gives to the developers and those who are part of the digital part, but rather it has been proposed this way keeping in view the unstable pandemic situation we all are going through currently. This gives us a lot of time on our hands, which means we can gear up our web platforms for changed Google algorithms.
  1. Content Will Be in the Lead: According to Rudy Galfi, the product lead on the Google ecosystem team, the content will still be given the priority. Good quality content will help your website to get high ranking even if some features of page experience are subpar. Having quality, relevant, detailed, well-written, and helpful content will be a win-win for your website. However, in the case when a lot of similar quality content appears, visibility will be the main concern, and that when page experience will come into play.

Conclusion
Since Google’s main aim has always been to facilitate the users, therefore, user experience is going to get even more important over time. If you have invested your time and effort to make your site seamless and users love it, then Google will make sure to rank it high. Just like any other algorithm change by Google, this one is going to be revised and modified with the time to make them more effective. The best part is, you have got a lot of time, start optimizing your website and enhancing usability from now! 

Why WordPress Plugins are Considered as Creative Backbone of WordPress

As a website developer or designer, you need to know the WordPress plugin. It is crucial in the world of WordPress. In the beginning, developers used their code to develop each web application.

As technology advances, developers have adopted a new way to create applications using CMS. As a result, you may find that many developers try to keep up with the technology to create a new plugin.

Use of WordPress and WordPress search tools. WordPress alone currently takes up 29% of the internet. What do we like about WordPress? Ease of Use, External Source Community, Platform Beauty, Blog, etc.

The main benefit of plugins is that they add new functionality to existing functions, such as WooCommerce stock manager plugin, with which the awareness of products and brands can be increased.

What are plugins?
A WordPress plugin is a piece of code that adds new features or enhances existing features on a WordPress website. Also, plugins for a specific part like WooCommerce stock manager can do everything from small changes to significant changes to a website. Some make the site a full-fledged, formerly social website, and so on. Some also have no promising effects, but they improve the website’s performance, and so on.

How do Plugins Work?
WordPress plugins are written so that other developers can add or write their code to customize it. You can also change existing functionality or add new functionality with robust hooks and filters in WordPress plugins, for instance, WooCommerce stock manager.

5 Things to consider in Plugins as they’re Creative Backbone of your Site
There are tens of thousands of free and paid plugins for WordPress websites. Plugins such as WooCommerce stock managercan help you cache your site for faster performance, improve search engine optimization for websites, and add social media features to blog posts.

However, if you are considering creating plugins for your website, there are five essential things to understand when developing and maintaining your website.

  1. Page Load Speed
    Loading and activating too many WordPress plugins can slow down your site’s loading times. When users visit the site, each additional script sends a request to the server. These requests can take only milliseconds, but they can quickly consolidate your site and significantly slow it down. On that day, about half of internet users expect websites to load in less than two seconds or less, and they will leave the website in three seconds.
  1. Security
    Many plugins are incredibly open source-free, which means that they are particularly vulnerable to hackers. It was done with a famous plugin: WP Total Cache. Hackers have found a way to use the plugin as a backdoor to hack websites and inject malicious code. This plugin bug affected over a million websites worldwide. Those who downloaded the plugin were advised to change the passwords on their websites.
  1. Ongoing Support
    Free plugin developers usually offer user support for a year before they finally finish responding to or updating their code. Yet, there are problems: the plugin has compatibility issues with other tools, project errors occur, the primary function no longer works, and in some worst cases, the plugin crashes on your site.
  1. Compatibility

Add-ons are created by thousands of different website builders, each with their style and style. So there are various plugins for developers, some are better than others. As a result, one plugin may not match the other with both enabled.

In this case, content, pages, posts, or your entire website may disappear or not function properly. Because of this, many plugins encourage users to secure their websites regularly. For this reason, we recommend that you stick to the latest WordPress plugins, update them regularly, and check the security of your website.

  1. Vulnerability
    That is not the question. Never again! WordPress makes your site vulnerable to many aspects, and plugins are not the only reason. Of course, not logically. Based on the facts at the beginning of this post, it is clear that hackers are targeting WordPress websites. Finding vulnerabilities in the core of WordPress affects websites more than any other platform. And also the impact on WordPress plugins. As a website owner, you want a safer user experience for your website.

What should you know before installing any WordPress Plugin?
The third code will be added to your site built using free WordPress themes. So make sure you have the correct WordPress plugin installed. Sometimes the wrong plugin can damage your site because it displays an error, unwanted code slows down your site, takes a long time to load, and your site receives dangerous malicious code.

Why Update Your WordPress Plugins?
WordPress plugins can help you improve the functionality of your WordPress website. There are many to choose from with over 50,000 choices. However, it is essential to update them.

  1. Security & Bug Fixes
    Hackers often look for vulnerabilities that can be used to make WordPress websites workable. Despite the best efforts of WordPress plugin authors, errors between product codes may exist. Hackers try to profit.
  1. Performance
    As technology advances, add-on authors have updated their add-ons to take advantage of these changes. One advantage is plugin performance. Plugins are often rewritten in a computer language written in WordPress to take advantage of WordPress or PHP changes.
  1. Enhanced Functionality
    If you use the plugin installation frequently, the WordPress community will offer the plugin author additional suggestions. Updating plugins gives you access to advanced features.

Don’t just update without planning
Blind replenishment is risky. There may be a version error or a compatibility issue.As we have learned from many forms of torture, always leave before you do anything. At least that’s how you can get better. There are many alternatives to meet your backup needs.

It is even better to test before upgrading. Ideally, you should have a mirror version of your website. You can try some updates on this site and make sure there are no problems before applying changes live.

Conclusive Thought
Adding a plugin to a website built with free WordPress themes does a specific job. These plugins solve the problem quickly. You don’t have to enter any code to run this plugin. Add-ons are downloaded by most companies with minimal cost and limited time to get it all done. 

Hence, WordPress plugins are considered the backbone of WordPress. Some plugins can cause conflicts. So, carefully review all of the features before selecting them. Get ready to customize your website the way you want with WordPress plugins.