4 Best Ways to Boost Your Instagram Followers and Growth Using Organic SEO

When you search for some information on Google, you get results on the first page and these are not there just by any chance. Marketers use the best SEO tactics to give you appropriate results on the search engine results pages (SERPs). The good news is that you can optimize your business website as well as your Instagram page. 

With organic SEO, people can find your content on Instagram if they are searching for some information on Google. 

According to an article published on Blog.hootsuite.com, there are several ways to get Instagram followers. Implementing a considerate IG strategy, knowing your audience, building a consistent brand image, ensuring aesthetics, using relevant Instagram hashtags, and creating an outstanding bio are a few ways to attract more followers easily. Read on to learn more. 

1. Improve your Instagram name and username 

Did you know that your IG name is searchable on this photo-sharing platform as well? Every word used in your name serves as an essential keyword (KW). Your IG name appears in bold letters in the bio section. People, who write web designer, design, and web design in the name, appear in the search results. 

Always use the essential and relevant keywords (KWs) pertinent to your brand or business in your IG name. You need to write copy that your followers or targeted audience will search to find your business. 

The same rule holds when it comes to your Instagram username. If you have the KWs logo and logo design, they will show up in the search results. Your user name will appear as @designer.

Always include your industry, skills, specialty, and geographic location in the username. Focus on what visitors would type on IG if they would like to find your account. 

Even if you cannot or do not like to change the username, you are free to do so. If you would like to improve branding around your name, that is cool. Your IG username could be your business name too. 

2. Use Alt Text for Instagram images 

Write Alt Text for all your Instagram images to bring your visuals to life outside this social media app. Alt Text is a great SEO tactic for websites and Instagram as well. When you use Alt Text, your IG photos will gain traction outside social media as well as show up in the SERPs. Let us explain this point with the help of a suitable example. For instance, if a visitor is looking for a Christmas tree image, and you published a similar photo with Alt text, the result will show up on Google. 

Alt Text helps the IG algorithm work for your benefit and not against your SEO interests. When you use Alt Text, visually impaired people can understand your images. Use Alt Text to stay ahead of your competitors. Your goal is to garner likes or at least buy 50 likes Instagram, so optimize your images for more online visibility. 

3. Tag the important accounts on your IG images 

Take some time out to look for key IG profiles in your niche industry and tag these people on your pictures. It is a way to get noticed on their profiles. Did you know that you can tag at least 20 accounts on an image? Then, do not overdo it, tag people on your posts that you feel they would like. You can even tag accounts that you would like to be featured. You aim to drive traffic to your IG page. Therefore, try simple things and avoid spamming. 

You need to find some time to research accounts that specialize in featuring individuals in particular industries. For instance, you will find IG pages that focus on women fashion enthusiasts. 

All you need to do is enter the KWs in the search bar to look for accounts. Take your time to find the right accounts instead of rushing into the process. 

Do not lose hope if these accounts refuse to feature you directly. It may take some time for people before they start noticing you. They may also save your posts and decide to re-share shortly. Therefore, keep tagging without feeling frustrated. 

4. Interact with IG users outside your feed

Try to spend a couple of minutes liking, sharing, and commenting on others’ posts as well for a change. In other words, interact and engage with users outside your Instagram feed. When it comes to social media success, interactions will improve your visibility to a considerable extent. The content displayed in your IG feed is based on what content or posts you interacted with the most on this photo-sharing social media app. If you would like to garner more likes and grow your IG account, interaction is the word. 

Conclusion 

Now that you have these tips handy, implement them in your social media strategy to increase your followers, and ensure growth using organic SEO. It will take some time but will generate results.

7 Popular Word Press Themes That Will Improve Your SE Rankings!

There are a lot of things that search engines look at when ranking your website. For the uninitiated, SEO, short for search engine optimization, is the process of optimizing a website by following the standards set by search engines. The more optimized a website is, the higher up it will show up in search results and hence, successfully attract more web traffic. 

Some of the things that search engines look at when ranking a website are; quality of content, keyword density, on-site speed, loading time, receptive web design, and the overall theme of the website. A website aiming to earn the top spot must pay attention to all these aspects. 

One important thing to remember here is that stellar performance in one category cannot make up for a bad performance in some other category. Each aspect requires work and attention. When it comes to website themes, there are literally thousands of them out there and you can even avail quite a few of them for free. 

Choosing a WordPress theme for your website is not such an easy task though, you must first consider whether it’s suitable for your website or not and that requires thorough planning and strategizing. So, to help our readers find amazing WordPress themes, we’ve decided to name some of our favorites. Read on to learn how each one is extraordinary in its own right.

Astra

Astra is one of those WordPress themes that try to do it all and, the extraordinary thing about it is that it does succeed in almost all aspects. What makes this theme attractive to beginners and especially those people who want to avoid all sorts of coding is that Astra offers quite a few built-in templates. From online shopping website to magazine site, the templates cover quite a lot of niches. 

Another cool thing about Astra is that it allows users to use the WordPress theme editor to edit their Astra theme. This allows the users to see a live preview of the changes that they make.

Ultra

When it comes to theme customization, very few WordPress themes offer the kind of freedom that Ultra offers. This theme offers load of pre-built SEO-friendly layouts. All the user needs to do is go through the list and choose the one that they like. Selecting and installing a template is as simple as just clicking on it. 

Once a template has been installed, the users can proceed to replace all the dummy content with their own site content. From blog posts to sidebars, Ultra offers the freedom to easily modify the look and feel of every element through a simple point and click interface. Users can also install add-ons for Ultra to further increase their site customization options.

Divi

In the world of sales and marketing related websites, Divi is considered a masterpiece. No other theme offers the kind of range and templates that Divi does when it comes to things like ecommerce and online marketing. 

Our favorite thing about Divi is that it comes with the Divi Builder tool integrated into it. If you know anything about building web pages without having to write any code, you’d know just how amazing and popular Divi Builder is. With this tool, users have the complete freedom to edit any Divi layout or, make their own page layout from scratch.

Corporate

This is a theme that was built with SEO as its main priority. This is why it is really common to see SEO experts and agencies go with Corporate as their first choice because they know it guarantees fast results. 

Focusing mainly on business sites, Corporate comes with features like built-in landing page designs and easy edit tools. The theme comes with an easy to use control panel so that even the beginners can use it without any trouble. Moreover, the theme also offers features like page templates, CSS animations and one-click demo installations.

SEO Crawler

This is another entry on this list that has SEO as its main priority. For SEO Crawler, everything comes after SEO-friendliness. Following the latest trends and standards introduced by search engines is what SEO Crawler is focused on the most. 

SEO Crawler comes with three full-fledged website demos that can be installed in just a few clicks. Once the user settles on a theme, they can use the GoodLayers page builder to customize the layout according to their preferences. 

OceanWP

OceanWP is one of those WordPress themes that can be customized to suit almost any kind of business. From marketing and sales to news and entertainment, OceanWP can do it all. The theme offers paid as well as free site demos and users can install the one they like in just a few clicks.

Apart from SEO, OceanWP is also focused on providing a great user experience and, this is why it’s so popular among SEO experts and website developers. Another cool feature offered by this website is that it’s translation ready, meaning users can easily setup a multilingual version of their website with this theme.

Hestia Pro

In the world of WordPress themes, Hestia Pro is a classic that keeps on adding new stuff. Hestia Pro offers quite a lot of built-in templates that the users can choose from. From one-page temples to multi-page temples, there are a lot options to select from.

The theme fully supports WooCommerce which makes it really easy to install and use on an ecommerce website. The theme also has a responsive web design which means it can adapt to the screen size. This ensures your website looks great on all kinds of devices.

Conclusion

The ocean of WordPress themes is quite vast and it can get really confusing for beginners to find a suitable theme for their website. Well, now you know which themes are the best in the market right now and now you’re much better equipped to make an informed decision.


About the author: Shoaib has been working as a blogger and writer for nearly a decade now. He began his writing career back when he was just a student, helping blogs and small businesses generate and post content on their websites at that time. Over the past few years, Shoaib has worked with a wide range of clients and experienced writing in all sorts of styles and trends.

6 Instagram IGTV Content Ideas for Professional Designers

One great Instagram feature that you as a professional designer can use to promote your business is Instagram TV or Instagram IGTV. It is one effective way to add personalization to your marketing efforts. Reading this article will help you learn the types of content you can share on Instagram IGTV that is relevant to your business. 

What Is Instagram IGTV?

Instagram has launched its IGTV feature in June 2018 that acts like Instagram’s own video platform. Well, of course, Instagram stories have already enabled users to share videos as well as Instagram posts however IGTV allows you to share longer videos.

IGTV videos should be longer than 15 seconds and no longer than 15 minutes when uploading from a mobile device. If you have a larger and verified account on Instagram, you can upload videos of up to 1-hour length from the desktop version. All your IGTV videos can be found on your Instagram profile by tapping on the little TV sign just beneath your Instagram bio. 

IGTV videos are vertical and if you upload a horizontal video on IGTV, your audience has to rotate their smartphones to watch your video. You can check out the analytics of your IGTV video such as likes, number of views, comments, as well as audience retention. Moreover, it is said that IGTV will have advertising opportunities in the forthcoming updates. 

As a professional designer, you can make great use of IGTV videos to hugely influence the sales in your business. Because IGTV videos help you increase your engagement on Instagram and get organic followers that are likely to convert. 

Why Should You Use IGTV as a Professional Designer?

There is no doubt that Instagram is a platform that you should think about for your marketing strategies. The reason is that there are billions of active users on Instagram which means there is already a lot of prospective clients among the audience. There are also 25 million businesses on Instagram which proves that many are counting on the crowd on Instagram for their revenues. 

IGTV is a great Instagram marketing tool that you can use as a professional designer. It provides several advantages for your business that you should definitely consider. For instance, it can significantly boost your conversion rate. If you have video anxiety or fear, simply think of the benefits you can get from IGTV videos. Here are some:

  • You can fixate your online presence on Instagram through IGTV videos. Your followers will remember your video and keep you in mind. You may be introduced to their friends through word of mouth and therefore your followers will increase organically. 
  • If you already have a lot of videos to share with your followers but Instagram’s time limit used to be a barrier to you formerly, IGTV is the solution for you now. Share your up-to-15-minute videos as IGTV without having to shorten them.
  • IGTV videos do not need to be filmed with professional equipment. Your smartphone will suffice. Just remember to make vertical videos so that your followers do not have to rotate their smartphones. 

How to Upload an IGTV Video on Instagram?

To upload an IGTV video on Instagram, you have to take some simple steps. First, log in to your Instagram account and go to your profile section. On the top left corner, there is a ‘+’ sign that you should tap on. Then, choose ‘IGTV Video’ among the many features of sharing content on Instagram. Now, choose the video that you want to post as IGTV among the videos displayed from your camera roll. Tap ‘Next’ and add a title, description, and a cover photo afterward.

The cover photo can be a thumbnail that you can choose from your camera roll or a still from the video itself. Depending on your taste, you can choose the cover photo for your IGTV video. However, the professional cover photo is a thumbnail designed with texts and illustrations so that it tells your followers what the video is about. Therefore, the IGTV feed of your profile will be aesthetically eye-catching and shows that you are an expert. You can use the many tech tools for designing the cover such as Canva.

Tip: Choose a high quality 420 x 654 px JPG photo for your IGTV cover.

When you have posted your IGTV video, you can check for its analytics by tapping on ‘…’. You can also copy its link and share it on your other social media platforms or website. In addition, you can delete your video from the same section any time you thought it should not be there on your profile.

What Are Instagram IGTV Content Ideas for Professional Designers?

If you are looking for ways to enhance your business through Instagram, you should learn the many ways that can make it practically possible for you. One way is to learn the marketing strategies for the type of content you can share on Instagram IGTV as videos. It not only helps you boost your business but also increases your followers on Instagram. If you do not have many followers yet, you can try Instagram follower apps. Here are some content ideas that you can use in your Instagram IGTV:

1. Show Your Previous Works

Every designer is known for their portfolios. Showing people what you have done before can visually affect them and gain their trust towards your professionality. No matter which field of design you are a professional in, you can always put your works on display and attract clients that like your creativity and style.

You can either share a video of your designs in a digital way or in the real world. That is to say, your videos can be a real interior design of a house or a graphic virtual design. 

2. Walk-Through Videos

Walk-through videos are generally really exciting as they are a fun way to arouse your followers’ curiosity. Create a video of your projects, show them your demo day which is an exciting day of your project, and share the video on IGTV. In addition, you can create videos of the routines of your profession; for instance, when the material arrives at your house or workplace.

The real things that happen to you can be very interesting to your followers. Each of these subjects can be divided into different branches and categories that nurture the idea of your next IGTV video. Add fun to your videos by having a bit of a sense of humor and friendliness. Then, upload your video and sit back and wait for the results. 

3. Short Business Interviews 

Interview the local relevant businesses that you work with. Meet them and then ask them if it is possible for them to take part in your video as an interviewee. They would most probably agree because their business will be featured on your Instagram account. Ask them some questions about what they do and what is special about products or services.

Such content not only increases your popularity both in the industry and among your followers but also is highly informative and useful for your followers. It is a creative idea and is a break from the typical subjects. 

4. Short Client Interviews

When you have closed a contract, you can ask your clients to see if they are willing to be interviewed in your IGTV video. When they agree, ask them about their experience of making you responsible as a designer for their project. Tell them to be honest and tell the truth about how they feel. Then, share the video and add it to your credit. 

5. Q&A Videos

Based on your experience, create a list of questions that your clients may ask from a professional designer. Then shoot a video and answer all those questions as a professional designer. If there are too many questions, make two or more videos and share them every once in a while. 

Conclusion

As a professional designer, you can rely heavily on Instagram IGTV videos for promoting your business. People can see your samples on their mobile phones and immediately decide what they want for their project. Use the IGTV content ideas above and shorten your way to success. Wish you the best of luck!


About the author: I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

SEO Content Writing & Content Writing: What Is the Difference?

Content is the most important thing on the internet. People consume tons of textual, audio, and video content every day, which is a reason why many businesses that want to approach their target audiences create relevant content that helps them establish credibility and build relationships. Marketers say that content is the king for a good reason: content marketing generates three times as many leads as traditional marketing techniques, and it also costs 62% less. 

At the same time, content marketing isn’t easy: as much as 44% of marketers say that content production is their main challenge. It’s important to be able to create content that will resonate with your audience, choosing not only the right topics but also the right tone and structure. It’s also important to know the difference between regular website content and SEO content. If you want your marketing content to be effective, you should make sure that your target audience will discover and read it. Therefore, you need to optimize your content for search engines.

SEO content writers create content that is not only informative and engaging but also optimized for Google and other search engines. A distinctive feature of SEO-optimized content is keywords. However, SEO is not only about using relevant keywords but also about choosing the right headers, links, and structuring the content to make it more attractive for search engines.

The Key Differences
SEO content writing is quite different from creating regular content because the final result should serve an additional purpose. SEO content should be useful and informative, just like any other type of content, and it should also improve your rankings. This goal can be achieved in different ways, and one of the necessary steps is to keyword-optimize the content because keywords are still an important factor that impacts websites’ positions in search results.

First, you should choose relevant keywords. Secondly, you should also pay attention to keyword density. Search engines are based on complex algorithms, and you should keep in mind many factors when creating SEO content. In contrast, standard content shouldn’t meet any specific requirements to fulfill its purpose. Therefore, when creating regular content, you have a little more freedom. You can create more diverse content, with no need to think about its SEO qualities.

Here are a few differences between regular and SEO content that are easy to notice:

  • SEO content often has a complex structure, and it should meet specific requirements to perform well on search engines.
  • Regular content is often more diverse than SEO content, which mostly focuses on sales and which serves marketing purposes. The most common type of SEO writing is SEO copywriting.
  • Regular content may not necessarily need keyword optimization, but SEO content is always keyword-optimized to ensure better visibility for search engines.

SEO Content Writing vs. Other Types of Writing

  • Technical writing
    Perhaps, the closest form of writing to SEO writing is technical writing because it’s associated with following specific rules and structuring the text in a way that will help the content perform specific functions. However, technical writing is more formal, and there’s no place for personal opinion. SEO content may be formal or informal, and it can also be subjective.
  • Ebook writing
    When writing ebooks and books, search engine optimization usually isn’t a subject of concern. Besides, this type of writing gives a writer a lot more freedom. There are no length or style limitations. When writing ebooks, you can choose any voice you want and express as many opinions as you need, creating any structure necessary. Therefore, ebook writing is somewhat opposite to SEO writing.
  • Copywriting
    Although copywriting often involves search engine optimization, performance in search results isn’t the main focus of a copywriter. Copywriting is all about creating ad copy, sales pitches, website copy, and landing pages. Sometimes, the success of such a copy depends on SEO, but the importance of SEO drops when dealing with paid traffic.
  • Academic writing
    Academic writing is completely different from many other types of writing but it has something in common with SEO writing because, in both cases, you should follow the rules created by someone else. For example, academic writing requires you to be familiar with different citation formats. However, SEO writing is less formal, and it also gives you more freedom when it comes to structuring the content and expressing opinions.

Continuous Learning

Although non-SEO content might be more diverse, SEO content can be much more difficult to produce. When creating SEO content, a writer should do some research choosing the right format and keywords, and adjust the content accordingly. Therefore, there’s no surprise that businesses of any kind are always looking for experienced SEO writers. 

You don’t need to know anything about search engines to qualify for some writing jobs. For example, if you want to work for top essay writing services, you only need to have strong writing skills and in-depth knowledge of your discipline. If you’re going to be an SEO content writer, you should also always stay up to date about any search algorithm updates. Google updates its search algorithm all the time. You can check out the history of updates, and you will see that Google makes changes to its algorithm quite frequently. As a result, some approaches that used to be effective not so long ago can no longer be used successfully.

Given that the main purpose of SEO content is to achieve better performance on Google, an SEO writer should follow Google’s recommendations and rules. When Google changes its algorithm, it might mean that you should not only approach new content differently but also make changes to the existing content so that its performance won’t decline. Besides, SEO writers should constantly experiment with different SEO tactics so that they can find the best approach for a particular niche and website

Wrapping Up
SEO content writing is different from writing regular content which success doesn’t depend on search engine performance. SEO writers put a lot of effort into keyword optimization and formatting, making sure that their content will look attractive to search engines. They also need to monitor all the updates of search algorithms to adjust their optimization tactics, making sure that their content performs well consistently.


About the author: This article was written by Ana Mayer, a project manager with 3+ years of experience. While projects can do without her participation (which means almost never), she likes to read and create expert academic materials for the essay writing service reviews

Here are the Top 5 Benefits of Using WordPress Plugins For Your Website

One of the questions we are often asked is: Why should I use WordPress? Isn’t my old site good enough? Why do I have to migrate to WordPress from another platform? If you ask these questions, you’ve come to the right place. In this article, we are going to share five benefits of using WordPress plugins for your website.

What is WordPress?
WordPress manages almost a third of the world’s websites, from small personal blogs to complicated websites of large companies such as Sony, Time Inc., New York Post, and NBC. WordPress is just one of the website builders and content management systems that users can download and install for free. However, it has unique features that make it the most popular content management system today.

WordPress vs. the Competition
WordPress is one of the three most popular website building packages globally, followed by Joomla and Drupal. All are free to download and use, all have various add-ons for specific operations and can be tailored to suit individual users’ needs.

However, both Joomla and Drupal require technical knowledge and knowledge of HTML, CSS, and PHP. Influential users can work at this level with WordPress. But unlike Joomla and Drupal, WordPress also includes features for beginners, so they can quickly build a website without knowing any coding or programming.

Common Misconception about WordPress
One of the most common misconceptions about WordPress is that it is just a blogging platform.

It is not.

Although WordPress acted as a blogging tool, over the years, it has grown into a powerful website builder and content management (SM) system.

The best thing about WordPress is that it is easy to use and flexible enough to create many different types of websites. This is the main reason WordPress has become so popular. According to a recent study, WordPress supports 32.3% of all online sites.

Due to its powerful features, many top brands use WordPress to support their websites, including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.

Let’s take a look at five key benefits of using WordPress to create your website.

  1. Easy to Customize with Themes and Plugins

Many people who use WordPress are not website designers or developers. Most people will start using WordPress without any prior knowledge of website design.

WordPress is the perfect solution for those not tech-savvy as you can choose from thousands of free website templates (themes). WordPress is the ideal theme for any website (be it a blog, business website, or online store).

WordPress themes are easy to customize. Many of them have their selection box where you can change colors, upload a logo, change the background, create beautiful sliders, and customize it to your needs without writing any code.

With plugins, you can also add custom features to your WordPress site. WordPress plugins are like programs on your site that allow you to add more advanced features such as analysis, contact forms, a control panel, and more.

In terms of topics, you have access to thousands of free, high-quality add-ons, such as WooCommerce. The WooCommerce plugin enhances your e-commerce like no other. WooCommerce also offers many plugins that support an online WordPress store, such as a WooCommerce product video

With some WordPress plugins, you can add extra features and make your website an entirely new platform. 

  1. Strong Community Support

This is probably the most significant advantage of using WordPress compared to other platforms.

27% of all websites worldwide use WordPress. Because so many people use it, a large community has been able to thrive and thrive.

If you ever need help, you can find lots of e-books, blogs, online tutorials, message boards, and more to help you get the most out of WordPress. No matter what question you have, someone in the community will know the answer and help you (maybe for free).

The community aspect of WordPress is one of the most valuable and useful aspects of using this CMS.

  1. Flexible and Adaptable for Changing Needs

Although WordPress was initially designed to aid in blogging and related online posting, it does provide a website for many other purposes. Large multinational companies use WordPress to manage complex websites, small businesses, and personal blogs. WordPress websites can include full-service eCommerce stores, promote a portfolio, or host social media, groups, or podcasts.

Regardless of your business needs, the basic WordPress package offers many primary and high-quality plugins tailored to your site. WordPress also adapts endlessly to the changing needs of your business with its many themes and easy access to source files.

  1. Ideal for Content Marketing

In an era of internet marketing where fresh content is paramount, a WordPress website takes precedence over traditional ones. In a matter of seconds, you can update your website’s content as often as you want without having to go through a few complicated steps. You can also easily edit your website design, making it the perfect platform for tactical campaigns (like vacation ads, etc.). Additionally, building trust in you and your company can often help keep your content updated.

Another advantage of designing a WordPress-themed website is the perfect integration of social media. You don’t need to sign in to your LinkedIn, Twitter, Facebook, or Google+ accounts separately and automatically notify the social media community that you have new content.

  1. Safe and Secure

WordPress was developed with security in mind and is considered a secure and reliable platform for managing your website. But just like in the real world, the internet can be a dangerous place.

There are cybercriminals out there who want to reach as many websites as possible. To keep your WordPress site safe, there are a few simple things you can do to keep it simple. Please see our step-by-step WordPress security guide for more information.

We use Sucuri on our websites to protect ourselves against common threats like brute force attacks and malware.

Last words
Hopefully, this article has answered your question about why you should use WordPress. The best way to experience the full power of WordPress is to use it. Try it and let us know what you think.

Written by Ashlie Lee

How to Run a Productive Virtual Meeting

The entire understanding of the business world and the office work changed overnight, with the coronavirus pandemic outbreak. The changes that took place approximately a year ago look like a new normal today. Entrepreneurs and companies should keep to social distancing, and, in many cases, self-isolation measures, introduced by the government, to prevent the spread of the infection. Many teams haven’t managed to return to the previous working schedules, while physical contacts are limited or even avoided. Thus, business proprietors and team leads face the challenge regarding how they can motivate and unite employees despite being physically apart. They also have to create an environment that will keep all of its parts united, and the performance – a satisfactory one. In order to retain the right business image and enable people to collaborate effectively, regardless of the distance, that separates them, virtual meetings are widely used. 

The concept of the virtual meeting 
With the latest videoconferencing facilities, it has become significantly easier to host meetings online and invite participants worldwide. Virtual meetings are often used instead of face-to-face ones, as they are quick to arrange, as well as relatively inexpensive. The most important people related to your business can join the conversation wherever they are based. In other words, the virtual meeting doesn’t have a precise physical location, as it occurs online and unites lots of attendees, each of which works from a different place with the Internet connection, of course.  

Although being rather popular among freelancers and entrepreneurs, home-based offices can not ensure business recognition and competitiveness to the fullest. Very often, in order to retain a professional company’s image, the business proprietors are looking for a virtual office for rent. This office solution, among the other amenities and services, often boasts video conferencing facilities that makes it significantly easier to officially run a meeting from a renowned and respectable commercial address. 

The term “virtual meeting” relates both – to an ordinary audio-conversation and the one that is conducted with the help of video-cameras. The latter example is more common nowadays, as, since the outbreak of the pandemic, platforms like Zoom, Skype, and Google Hangouts have become exceptionally popular among entrepreneurs and employees. 

Initially, they said that the absence of physical presence during the meeting could create some barriers or troubles related to the natural communication between the participants. Still, for no-way-out, the usage of online meeting platforms has become so common that people have found lots of benefits in “running business talks” virtually. Virtual meetings can be as effective and productive as personal ones, yet, to gain success, the organisers have to plan the meetings in detail, as there are many things needed to be taken into consideration.  

How to make a virtual meeting effective 

Entrepreneur sitting at his table and videocalling to business partner

When attending a virtual meeting, a participant pays attention to a variety of details, and, as a result, can define whether this or that conversation was a success or vice versa. If you are not a participant, but a planner, you are hardly given room for error. Engaging your audience online requires a profound understanding of the meeting’s entire purpose and the result you are looking for.  

Virtual meetings planning and running requires a different approach from leading the personal one. When looking for the best results from the conducted virtual meeting, planners have to build certain strategies that will help them cover all the necessary sides and issues of this process. Still, there are some common things that make a virtual meeting meaningful and effective in the majority of cases. 

  • Plan the agenda carefully 

Actually, in the process of planning a virtual meeting, you will probably need each of the participants to be maximally concentrated and attentive. Preparing the agenda helps a lot to present the content, aims, and purposes of the meeting in a convenient and understandable manner. Depending on the type of participation of attendees you need, there is the possibility to plan the verbal and non-verbal interaction, preparing the virtual floor segments beforehand. The agenda is usually used as a guideline for a specific meeting, so, even if you don’t stick to it completely, you will always have a plan of the meeting in front of your eyes, so, you can be sure that nothing important is omitted. It would be great to send copies of this agenda to each person who will be present at the discussion. 

  • Choose the best devices and tech facilities 

After the issues with the agenda are completed, it will be right to consider and choose the most suitable online platform for your planned meeting. For instance, a quick “check-in” may require one tool, while the discussion that is to involve many participants, a brainstorming session, or a decision-making process requires an entirely different platform. Some of the most popular software instruments that ensure the possibilities to “meet” in the virtual world are Skype, Zoom, Citrix GoTo Meeting, Cisco WebEx, Google Hangouts, etc. The right choice of the online platform for conducting a meeting is not a hundred per cent proof that the meeting will run smoothly. It is also necessary to make effective use of technologies. Here we speak about the stability of the Internet connection(if possible, it is better to use a wired connection than wireless), the satisfactory condition of gadgets, etc. It is better to check how everything works before you launch a programme and start a meeting. As an organiser of the conference, you have to feel comfortable with all the tech, software, and programme tools you use.  

  • Prepare the participants and keep them focused 

Attentive attendees are at a premium when it comes to predicting the final outcome of this or that meeting. It is extremely difficult in a modern busy business world to get involved in one process to the fullest and forget about the other things at least for half an hour. That’s why it is indeed essential to get people engaged and invested before they join the virtual meeting. To reach the required result, it would be great to communicate with your business guests beforehand, prepare the answers to their possible questions, or predict the possible comments to the initially planned agenda. When the meeting starts, try your best not to waste time on long introductions, and unnecessary talks. By jumping right into the content, you not only achieve better results but also show respect for people’s time.  

Still, people are only people. It means that upon some circumstances, they may lose focus on the topic of the conversation and become inattentive. To avoid distractions during the meeting, the experts recommend planners to inject some kind of interactive activity roughly every 10 to 15 minutes. 

Environment matters 

What does it mean? In order to gain the participants’ trust and make each attendee feel comfortable about virtual communication, it would be advisory to think about the safety of the virtual environment. The key feature to keep online meetings safe and secure is the use of passwords, recording the conversation to save all the data discussed in the process of the event, etc. Here, it is extremely important for each participant to understand the issue of confidentiality. Sharing meeting links and passwords with only those people whom you plan to invite is a way towards avoiding the leak of important information. 

Summing up 

Over the last decade, the number of virtual meetings has increased dramatically, from the occasional conference call to a situation where many project managers spend a large proportion of their time on conference calls and other virtual meetings. The increase in the popularity of the virtual meeting was driven by several important factors, such as the development of the VOIP telephony, telecommuting, freelancing, etc. The external environmental factors, like, for instance, pandemic outbreaks, natural catastrophes, etc. can also impact the growth of interest for the virtual workspace per se or flexible meeting schedules. When working with virtual meetings, many different variables come into play that the project manager must be aware of. And, although, many virtual meetings are frustrating and ineffective, a little thought and preparation can turn them into a great success. 


Author bio: Olivia Martinez has been working as a Content Writer at MatchOffice. She is a professional writing expert on such topics as business, real estate, digital marketing. She also likes traveling and speaks German and French. 

Understanding Database Design in General and 3-Layer Architecture

If you are new to enterprise database management, then you have to first learn the fundamentals of database design by covering the:

  • Requirement analysis
  • Requirement specification
  • Semantic or conceptual DB design
  • Design of logical schema
  • Physical schema design
  • DB optimization, and finally
  • Database administration

Requirement analysis and specification

At this phase of database design, you may be doing a detailed analysis with an objective to understand the exact enterprise database needs. A requirement document must be prepared first, which should cover the types of data to handle, storage needs, and different data items related to each other. Segmenting it will make things easier to handle for you in the long run. 

Once the requirement analysis is done, you can further define the elements in more detail by specifying different attributes. Once it is completed, you can further make a specification document. For information gathering at this stage, you can analyze the objectives, requirements of various users, visit the site, and check the Joint Applications Design and Joint Requirements Analysis.

Conceptual database design

During this stage, you may further model the requirement analysis with another higher-level abstraction. This should cover all the entities, relationships, and attributes. This conceptual design will act as the base of a permanent description of your final DBMS requirements. This schema needs to contain all the entities in data relationships and information about data constraints.

Logical schema design

After identifying all the conceptual design needs and the data relations and dependencies, the data need to be arranged in a logical model by mapping the DBMS tables. You may perform a normalization for defining the relations in the respective normal forms. For this, you may have to map the regular, weak, associative, binary, ternary, unary, supertype, subtype entities, etc., with their relationships. For those who are confused about choosing the best database schema for your enterprise DB, it is ideal for supporting reliable consultants like RemoteDBA.com. Let us further discuss the three-layer database architecture in detail 

3-layer Design model

In the case of 3-tier database architecture, the database functions are executed at three different layers. We may have a detailed look into the three-tier architecture further.

Tier 1 of the Presentation layer

The first layer of the three-tier architecture is the presentation layer, which is also considered the front-end of this system. Usually, this front-end layer consists of a user interface. This is a flexible layer, a graphical interface that the users can access through a web browser or application. It can display the information needed for the end-users. This tier is built with any of the web development languages like HTML, CSS, JS, and other programming languages. This layer can also effectively communicate with the underlying layers through API calls.

Tier 2 of Application layer

The immediate next layer is known as the applications layer, which consists of the business logic. Which means, this layer defines the functional objective of the application. Enterprises can include their core competencies to be actualized through this layer. This layer will help derive the functional objectives of a business. Tier 2 is coded in any functional programming languages for application development like PHP, Java, .NET, Python, C#, or CPP, etc.

Tier 3 of the Data layer

The data layer is the final layer in a 3-tier architecture, which is the system’s actual functional database. This primarily functions as the storage system of the enterprise application and the access layer. The standard entities of tier 3 are standard relational or non-relational databases. These are mostly MySQL, Oracle, PostgreSQL, Cassandra, MS SQL Server, Maria DB,MongoDB, etc.Enterprise data stored in this layer can be accessed using API calls through the application layer.

Three-tier architecture deployment model

In a three-tier database application architecture, one may follow the deployment modality as discussed below.

The first layer or the presentation layer is deployed at the end-user machine. It can be a laptop, desktop, or even a smartphone. The users can access their web browser or desktop application to activate it. This layer can also be integrated with a mobile application from which the user can get the user interface and get connected to the other layers over the internet. Usually, the interface layer is operated over a web application through a web server.

The subsequent layer or application layer, which lies beneath the presentation layer, is usually hosted on one more application servers. These are also hosted on the cloud or some dedicated workstations based on the complexity and processing power needed for the application. 

In the next layer, which is the third layer of the 3-tier architecture, which the data layer comprises single or multiple databases, which can be either relational or non-relational DBs. There may also be data sources of big data, data lakes, or database management systems hosted on on-premise or cloud.

Choice of the underlying database

Choice of an enterprise database is now an important choice, which needs to be made based on your business objectives. Conventionally, this was SQL-based relational DBs, but now with the need for big data management and enabling machine learning capabilities, databases need to have a higher storage capacity.

Considering this need, you may also consider deploying NoSQL databases, which offers higher scalability to accommodate a huge data volume. Going a step ahead, the modern-day database also needs to support analytical applications as businesses largely depend on data-based decision making lately.  When you start as a small organization, literally any database may work for you, and this may limit many from thinking much serious about it. 

However, as the organization grows, the volume of data may grow to a larger extent, and you may find it out that you are in trouble with the wrong choice made. When your data grows exponentially, the challenges related to your technology infrastructure also matter a lot. So, it is important to make the right scalable choices at the first point itself while choosing database technologies to have a smooth journey as you go forward.


Author’s Bio: Walter Moore is a writer and notable management and digital marketing expert. He is an experienced digital marketer who has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance

5 Effective Tips to Market Your First WordPress Product Successfully

There are many things involved in marketing your first WordPress product successfully. Before the product launch, you tend to focus most of your time and attention on creating the product, making sure that it is perfect, and trying to add it to the necessary stores where people can buy them. This means that there’s a risk that your customers don’t find the product or hear about it at all because you failed in marketing it. 

When it comes to marketing a product, there are different things that you have to note to ensure that your new product doesn’t get lost in a crowded marketplace. So, what do you do to put your product out to the world? 

These are some useful tips that you can try out: 

  1. Know your target market 

There’s no way you can market your product effectively without knowing your audience or your marketing target. The goal of marketing is to reach out to a specific group of people that your product is relevant to and make customers out of them. 

You need to know the market (who you’re creating the product for). These are the ones that you will be targeting. Different products have their different buyers, and these buyers have their demographics that they fall into. The first thing you have to do is know what group your audience falls into.  Are they male or female or both? What age range? What’s their level of education? Job? Income? Etc. These questions help you narrow down your audience, so you know who to target. 

  1. Use launch discount 

Setting a launch discount a short while before and after launching the product can help you boost your product sales. With this discount in place, potential customers see an opportunity to save some money while trying out a new product. For them, the lesser they pay, the lower the risk, and if the product is good, they get more value for the amount they paid. So, this drives them to purchase the product. 

Another reason why discounts work, according to twiftnews, is because it creates a sense of urgency in potential customers. They know the discount can’t last forever, so they are quick to make the purchase. 

You can create the discount easily by setting up a specific coupon for your product and sharing it through other media with your customers. 

  1. Analyze your competition 

It’s unlikely that your first product is the first of its kind in the market. This means that you have competition in the market already. Depending on how you choose to see it, having a competition doesn’t have to be a bad thing. You can use it to your advantage, and you do this by studying your competitors. When you analyze your competition, you get insight into their marketing strategy, you see their sales channels, and you discover what your customers want from you. 

There are certain things that you need to look at to get all the necessary information that you need about your competitors; these are:

  • Competitor website
  • Pricing 
  • Marketplace listing
  • Social media pages
  • News coverage
  • Product reviews

All of these determine how you go about your product. For instance, you can vary your price depending on the competitor’s price concerning the quality and the feature of the product you’re offering. 

One thing to note about having competitors in the market for your product is that it means you have a market for the product already. All you need to do is reach out to this market and convince them to buy your product. 

  1. Seek product promotions and reviews from affiliates

With affiliate marketing, you can have bloggers writing about and promoting your product to their audience and reviewers also reviewing the product positively. These are extra means by which you reach out to your target market.

Give each of your affiliates a referral link so that everyone that reads their promotions and reviews and is convinced to buy the product can buy through their link, and they get a commission from each sale that comes through them. Giving out mouth-watering commissions incentivizes the affiliates to work harder. While you’ll have to cut out of your profit for the affiliates, you’ll be getting a lot of your product in the consumers’ hands, and many of them will come back and buy again if the product is good. 

  1. Plan for long-term success

As much as you want to get into the market quickly and make sales, more of your thinking should be sustaining your product’s viability and relevance in the market for a long period. For instance, giving affiliate marketers a high commission to get your product in the market brings short-term pain for long-term gain. The marketing channels you work with for long term success are email marketing, website, social media campaigns, marketplace listing, etc. 

Conclusion 
When it comes to selling your WordPress product for the first time, it might appear challenging, but it becomes easier by taking the right steps outlined in this article. 


Written by Donna James

Top best pieces of advice for writers from Steven King

Born on 21 September 1947, Steven King is one of the most prolific writers the world has ever known. He has written a colossal 54 novels with more than 350 million copies sold out. Many of his works were adapted into movies, comic books, television shows, miniseries, video games, etc., over the years. So, there is no surprise about people seeking out his writing advice as well. 

As a writer, he had a very unique and impressive ability to make his readers feel all the different emotions they could on the spectrum. From joy, love, terror, rage, sorrow, disappointment, name it. When someone of his nature and stature says a word about writing, even the ‘best’ authors sit up and listen. 

As a writer, you would also love to be able to make your readers smile, laugh, or shed tears from reading your book. You want to make sure that you grip their attention such that nothing else matters to them. This is an art that Steven King mastered on his own. The more reason why his advice is gold nuggets that you can’t ignore. 

While King is a very talented writer, he got to where he is today by shedding tears, blood, and sweat, but he is generous enough to write a book for writers ‘On Writing.’ This is a must-read book for all writers, whether established or aspiring. He never shies away from rendering any help in the best way that he can. He’s had different appearances and interviews over the years, too, where he gives tips upon tips for writers. 

You have probably gotten one rejection letter or the other as a writer. Well, Steve had a truckload of those as well. In his words, by the time he was 14, the nail in his wall couldn’t hold the weight of the rejection letters he put on it. He had to replace it with a spike and continued his writing regardless. 

As a writer, you should pay attention to some of the advice from Steven King’s best essays and interviews. 

Write Sober
Getting drunk or high so you can write well is a bad trait for a writer. It only gets you addicted to the act, and that can mess you up in many ways. You write best when you are sober and calm and won’t have to add unnecessary details to the writing under alcohol or drugs’ influence. 

Avoid Distraction
When you write, you should stay away from all kinds of distractions. When you are ready to write and are in the mode, distractions are the last thing you need. You will only get stuck in a link loop, when in fact, you should be writing. 

Listen to Critics
The worst kind of advice that a writer can get is to ignore the critics or not pay attention to them. Whether you like it or not, critics have very good advice that can help you get better at writing and can guide you when you are writing that paragraph or pitch. It would help if you listened to them because they are pointing out something that is broken to you, and you need to fix that up. You don’t need to get defensive about it. You can break a bad writing habit by listening to your critics. 

Take 3 Months to Write the First Draft
It would be best not to spend excessive time writing the first draft of your story. Be it a short story or a long novel. The highest amount of time you should spend on your first draft is three months. It would help if you had all the basics of what you are writing from there. 

Stay Away From Adverbs While Writing
If you are a big fan of Steven King, you should already know that he doesn’t use adverbs. He has said this severally as well in many of his quotes. He thinks they are inappropriate. According to him, the adverb isn’t the friend of a writer. For instance, the sentence, “He ran away very quickly,” is not in any way bad, but as a writer, ask yourself if it was really necessary to add “very quickly” in the sentence. 

Don’t Forget Why You Write.
Why are you writing? There are many reasons you can take up writing, but it’s only with the right reasons that you can simplify the whole process and make it easy for you. Everyone has a reason why they write. 

Writing should not be about fame or money or making friends, getting laid, etc. It is about enriching other people’s lives with your words and ability, and also enriching your life. It’s about being happy and making people happy. 

Don’t Get Obsessed With Genres.
Too many writers pay too much attention to writing within a particular genre. You can and should do more. Many times, genres are restrictive, and there is no need to be stuck writing in one way when you can be dynamic in your writing.


About the author: Susanna Balashova is a creative magician in a world of (mostly) boring Marketing. She turns dreary work things to be exciting and effective with her essay writer service, and likes creating her world within some fanfic sketches. Reach out to her on Twitter or Linkedin.

How to Dropship: 8 Actionable Tips for Starting a Successful Dropshipping Business

Starting your own dropshipping business can be an excellent first step if you want to get into entrepreneurship. 

You can sell products to customers, set up your prices, and then market your brand. The best thing about it is that you don’t have to pay for inventory until it is sold to the customer. 

If you’re able to put in the work that comes with a successful dropshipping business, then you’ll be able to build a brand successfully. 

Understanding Dropshipping

Dropshippers act as middlemen between manufacturers and customers.

What happens is that you promote the products and receive orders from customers. And then you’ll forward it to your supplier, who will then take care packaging and shipping. The profit margin you add on manufacturing cost will be your revenue.

This also explains why you need to strike a partnership with the best fulfillment companies you can find.

The supplier or manufacturer is the one who will create products that people want and need. But that’s just half the battle. You still have to make sales. 

You can use your marketing and customer service skills to build brand awareness and customer loyalty. 

Now, in this post, we’ll walk you over some actionable tips on how you can successfully start a dropshipping business: 

Know What You’re Going to Sell

You can’t just pick a random niche and expect to get thousands of sales. 

Most niches tend to be oversaturated already and are often sold by more significant, larger stores. Now, if this is the case, it’s relatively hard to compete with other brands. 

Before you can sell anything, you need to choose the products that you wanted to sell. You don’t have to deal with everything that the particular vendor produces. All you need to do is choose products that fit your niche, which you believe will bring in significant profit margins. 

Conduct a Competitor Analysis

Keep in mind that you’ll be competing with other dropshipping businesses in the market, as well as big brands like Walmart and Amazon.

This is one of the most common mistakes a lot of dropshippers make. They would instead purchase a product that provides little to no competition. However, that’s a clear sign that the product isn’t in high demand. 

Ideally, it would help if you looked out for products that have competition in the market.

Why? It’s because it’s a clear sign that the product is currently high in demand, making your business model more sustainable in the long run. 

Choose the Right Supplier

Your dropshipping business’s success relies on the quality of products provided by your supplier. If your supplier gives you low-quality products or couldn’t deliver goods promptly, it can quickly ruin your business’ reputation and credibility.

That’s why you must take your time to find the right supplier. You can research suppliers and look at certain factors like shipping times, return-handling, cost, inventory management, and more.

And just because you found one does not mean you have to stick to them. You can look for suppliers of similar products if your primary source cannot handle the volume of your orders. 

By choosing numerous dropshipping suppliers, you’ll have more products to choose from on your end. Also, if one supplier has already sold out the best selling product, you can still source that from another supplier. 

Pick Your Sales Channel

As dropshipping continues to increase in popularity, many channels offer e-commerce website services. 

That’s why picking the right sales channel for your dropshipping store is essential. Most of these channels come with pre-made store templates tailored to fit your store’s niche. Thus, it helps ease up the process of actually running a dropshipping store. 

Make sure that the channels you chose have the right integrations, as well as the plug-ins that are needed. 

Create Your Brand

Creating a strong brand allows you to build the reputation of your dropshipping store. It would also guarantee to return customers on your end as long as it is being done correctly. 

Branding usually comprises your design layout, logos, store name, and the overall feel of whatever niche products or items are on sale. 

That’s why it’s vital to create an effective brand that will have a lasting impact on your customers. 

Optimize Your Website

For you to succeed in dropshipping, first and foremost, you need to bring traffic to your site. Once a user lands on your site, ideally, you should convince them to make a purchase. 

Here are some ways how you can optimize your site:

  • Optimize for SEO: Ensure that your site is SEO-optimized to enhance your search engine rankings.
  • Create Valuable Content for Your Site: Creating informative blog posts brings more traffic to your site. It’s also a great channel to promote your products. 
  • Add a FAQ Page: Placing a FAQ page decreases your customers’ concerns and speeds up the buying process. 
  • Automating the Workflow: Pick an e-commerce platform that allows you to integrate social media tools and email marketing services. That way, you can easily automate processes. 
  • Add Trust Badges: Adding these make online shoppers feel more secure in purchasing from you.
  • Add Exit-Intent Pop-ups: Using these on your site helps reduce shopping cart abandonment and grow your email list.
  • Offering Numerous Payment Options: By providing several payment options on your site, you’re sure that you won’t miss out on any sales. 

Your site should be there, offering an enjoyable user experience. This allows you to boost your sales and grow your company over time. 

Create a Customer Acquisition Plan

Now that you have a great product and website, all you need are customers willing to purchase. 

There many ways you can draw in prospects. One effective way is to start a Facebook Ad Campaign

Doing so lets you generate more revenues and sales, allowing you to scale over time quickly. Facebook is also a great platform wherein you can directly place your offer in front of your target audience. Doing so allows you to compete with large brands and retailers in the market. 

Provide Outstanding Customer Service

Offering outstanding customer service is key to any growing business. 

The thing is, your customers aren’t just paying for the item. They’re also paying for convenience and ease of purchasing your products.

That enjoyable experience will quickly turn shoppers into repeat buyers, making it sustainable in the long run. So, ensure that you’re always providing top-notch customer service to your customers. 

You can add a contact form or your contact information so that customers can quickly get in touch with you. You can also add a chatbot so that it can assist your customers 24/7. 

By applying these tips, eventually, you can work on building an online empire of your own. So turn that hobby website into a successful dropshipping business!


Author bio: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others