You have organised your amazing content into a wonderfully formed structure.
And your websites design is a masterpiece.
Now sit back and watch, as the world descends upon your website in their masses.
If only it was as easy as that!
What you need to do now is look at Marketing your WordPress website.
Your content, which we discussed in the first part of this series is the main driver in getting visitors to your website.
If your content is good and you have put solid SEO practices into place as mentioned in the second part of the series you are on the right road to success. The only problem is it can take weeks or months for your website to appear in a google search for your desired keywords.
Organic traffic from Google or other search engines is vital if you want your website to succeed but this does involve patience. Having great content alone will not be enough however. For your website to grow you will need an ongoing marketing strategy. Let’s take a look at a few marketing methods that will help you on your way.
Your website may already be a blog but if it isn’t then you need to add one. Google loves fresh content and if you can put together at least one good post a week this can really push you up the rankings. It’s important to note that while your articles should be related to your field they shouldn’t always just be about pushing your own product or website. It has to be content that will be interesting enough for people to share elsewhere (other blogs, social media etc.) and enough for them to return to your website.
With this in mind you will want to make it easy for people to share your content. A good plugin that will help you achieve this is Sumome and particularly the Share App they offer. This adds social media buttons beside your blog posts that visitors can click to share your content on their social media pages.
Along with your blog it is also a good idea to provide a newsletter. Your website should make it easy for people to sign up with a newsletter sign up form clearly visible on the page. This can again be added with a plugin such as Sumome, Mailchimp or Optinmonster. Email your subscribers with your latest offerings and present them with exclusive incentives.
This is a no-brainer really. Everyone uses social media – even cats and dogs have Facebook and Twitter accounts! You need to get on the big social media wheel and let the world know about your website. Following the same principles as writing your blog is the best way to grow interest on social media. Try not push your own products too much and instead post interesting content related to your business that people will want to engage with.
Having strong backlinks from authority websites is known to be a key factor when google calculates the positions of web pages. If your content is good enough you will gather strong backlinks organically as people start to share your content on their websites.
Other tactics can be implemented to gain good backlinks such as writing guest articles on other blogs, sharing on social media, posting on relevant forums and looking at your competitors to see where they are getting strong links from.
Look at competitors
A great way to improve your own marketing is to have a look at what your competitors are up to. Look at their social media accounts, website and even sign up to their newsletter to see how they approach marketing. If it works for them it can work for you. You can also look at how they have optimized their website for SEO by doing a SEO site check-up for that site. This will tell you keywords they are using, where they are getting backlinks from and how their site performs compared to your own.
Analyse your user data
Hopefully you already have the Google Analytics WordPress plugin activated on your website as GA can be the most important tool available to you and even better it is free. If not, sign up to a google account, grab the tracking code and add it into the necessary field in the plugin setup and you are done. You will start to gather data pretty much instantly but it’s best to wait a few weeks so you get proper insights into your visitor’s activity.
The analytics will show you where your visitors are coming from geographically, the device they are using, which pages they visited and how long they stayed for. But probably more importantly you can see which source they came from. This will be either organic search (google), direct traffic, referrals or social.
You can dig deeper and look at each referral or which social channels people are coming from. Study this data and make improvements on your website based on these findings. Google offers a free course (add link) so you can get as much as possible from this excellent tool.
In addition to Google Analytics it would also be helpful to sign up to Google Webmaster Tools for additional data and settings related to your website traffic.
Marketing your WordPress website going forward
Following all of these marketing your WordPress website steps above, along with with a consistent SEO strategy, will see your website rise up the rankings over time. It’s time to be patient, read good marketing blogs and write interesting articles and before you know it you will be soaring up the rankings!