If you’re a beginner in the content creation and publishing game, running a WordPress site can be quite a challenge. There are so many details to pay attention to, so many possible angles that you can take with your content and options for marketing that it’s hard to juggle all this information. To make all of this easier for you, we have prepared this guide on all the basic steps you will need to go through to manage your WordPress content.
Create an Editorial Plan
Every good website has an editorial plan that it sticks to, i.e. a plan of what will be published when. Having this plan will give multiple benefits for your website. Among many other things, you will give your WordPress site the necessary structure and a flow of ideas and themes.
Many WordPress website managers who are running their website themselves feel like they don’t need an editorial plan. With no one to answer to and all the flexibility you want, why constrain yourself with limits? Well, research has shown that setting goals for yourself and sticking to plans and routines is more likely to result in success. If you run your WordPress site helter-skelter, you’re more likely to have drops in motivation, slump days, and ultimately, quit on pursuing content publishing.
To start, create a rough outline of the themes and topics you want to cover on your WordPress site. Are any of the topics time-sensitive and should be published ahead of the rest? Are some of the topics considered a priority and have to be written ASAP? These are all questions that are answered by the editorial calendar.
The more you and your team stick to the obligations and deadlines outlined on this calendar, the more control you will have over your site and its volume growth. However, don’t put too much pressure on yourself or set unrealistic expectations. Don’t bum yourself out if you stray away from the calendar from time to time. You can also use plugins like Editorial Calendar or Edit Flow to help you stay on track.
Produce Top-Notch Content
Now, we arrive at the cornerstone of every successful WordPress content website: fresh, unique, original, high-quality, informative, valuable content. And yes, it has to be all of those things if you want to make it in the big, bad world of content publishing and advertising.
Hire experts knowledgeable in WordPress content management to help you or use some of the tools at your disposal to produce the best possible content in your niche:
- TrustMyPaper – a writing service where you can order content for your WordPress site
- Zedity – a plugin that helps you create visually-appealing, captivating pages, and posts
- GrabMyEssay – a platform of essay writers who can create content in your niche
- Readable – check and improve the readability of your blog post
- BestEssayEducation – hire professional writers for the best WordPress content
Use Multimedia and Interactive Features
The new age of content on the Internet means that you have to give your readers much more than just text. Sure, most of the valuable information will be contained in the verbal part of the blog post, but if you want to make sure you grab and keep your readers’ attention, you have to go beyond that. Some content creators also tend to place some of the most valuable pieces of information in multimedia or interactive content because they know users are most likely to pay attention to that section. Consider adding some of these:
It’s a popular new mode of collecting data, opinions, or stats, like a survey. The difference is that it’s more user-friendly and that the flow of the app is like a game.
Similarly to TypeForm, you can use this quiz maker tool to create quizzes and collect users’ opinions and choices in an entertaining way. People of all ages adore quizzes, and your content is guaranteed to be a hit if you include one.
Clideo is a free, in-browser video maker that will help you present awesome, unique videos to your audience as part of your WordPress content.
Optimize All Your Content for Search Engines
After you’ve written or received top-notch content and sprinkled it with the cherry on top – multimedia and interactive features – it’s time to make sure that it’s actually seen in search engine results. Sometimes, even the best content gets lost in the vast seas of the Internet just because of poor SEO. We know, it’s a cruel world. Use some of these services and tools to make sure that doesn’t happen to you: Studicus (hire experts who will write SEO-friendly content), SmallSEOTools (check for plagiarism, readability, and many other factors influencing search engine ranking), WowGrade (hire SEO writers who can create content that will be perfect both for readers and search engines), Yoast SEO (optimize on-the-go, as you’re writing your next article, with this plugin).
Use Marketing Automation Tools and Plugins
Okay, so your content is now ready to get noticed on search engines and present itself to users searching for those particular keywords. The next step is to make sure your content is well-advertised on social media. However, if you’re running multiple social media channels (and especially if you’re running many pages at a time), this can be much more time-consuming than it sounds. That’s why the best idea is to automate the marketing of your content and let plugins and apps do that work for you.
These are some of the best browser add-ons for digital marketers:
- Check My Links
- Similar Web
- Keywords Everywhere
Make sure your site is equipped with all the right tools that will help you save time and money. This will allow you to focus more on actually running your website and growing your audience. As time goes by, you can automate or delegate an even bigger portion of your WordPress work and just reap the results.
WordPress content management is no piece of cake, but without enough effort and ambition to learn new things, you will get a hang of it quite quickly. Remember to use all the help that you can get, either in the form of guides (like this one) or plugins that will help you automate things, so you don’t have to waste time on mundane tasks.
Finally, remember to enjoy your new WordPress site and have fun with it – even if you’re just running it to make some money – readers will always recognize this and appreciate your attitude and positivity!
About the author: Kristin Savage nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she is a contributing writer to SupremeDissertations. Kristin runs her own FlyWriting blog.