The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago.
According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust.
This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.
Why Writing Blog Content for eCommerce Matters
Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively.
SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.
Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.
Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:
- Platform to explore industry trends, news and opinions
- Increased brand trust and industry reputation
- Increased traffic, engagement and subsequent sales
- Incentive for long-term loyalty and brand advocacy
- Higher ROI from sold products due to word of mouth
How to Write Spotless Content for your WordPress eCommerce Blog
1. Adopt an Original Tone of Voice
The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords.
Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.
2. Enable Visitors to Skim through Content
When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper.
Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.
3. Balance your Writing with Visuals
Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.
However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.
4. Implement Keyword Clustering
The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily.
To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.
5. Don’t Duplicate Content
It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking.
Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.
6. Audit your Content Regularly
Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals.
Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.
Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.
About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.