One great Instagram feature that you as a professional designer can use to promote your business is Instagram TV or Instagram IGTV. It is one effective way to add personalization to your marketing efforts. Reading this article will help you learn the types of content you can share on Instagram IGTV that is relevant to your business. 

What Is Instagram IGTV?

Instagram has launched its IGTV feature in June 2018 that acts like Instagram’s own video platform. Well, of course, Instagram stories have already enabled users to share videos as well as Instagram posts however IGTV allows you to share longer videos.

IGTV videos should be longer than 15 seconds and no longer than 15 minutes when uploading from a mobile device. If you have a larger and verified account on Instagram, you can upload videos of up to 1-hour length from the desktop version. All your IGTV videos can be found on your Instagram profile by tapping on the little TV sign just beneath your Instagram bio. 

IGTV videos are vertical and if you upload a horizontal video on IGTV, your audience has to rotate their smartphones to watch your video. You can check out the analytics of your IGTV video such as likes, number of views, comments, as well as audience retention. Moreover, it is said that IGTV will have advertising opportunities in the forthcoming updates. 

As a professional designer, you can make great use of IGTV videos to hugely influence the sales in your business. Because IGTV videos help you increase your engagement on Instagram and get organic followers that are likely to convert. 

Why Should You Use IGTV as a Professional Designer?

There is no doubt that Instagram is a platform that you should think about for your marketing strategies. The reason is that there are billions of active users on Instagram which means there is already a lot of prospective clients among the audience. There are also 25 million businesses on Instagram which proves that many are counting on the crowd on Instagram for their revenues. 

IGTV is a great Instagram marketing tool that you can use as a professional designer. It provides several advantages for your business that you should definitely consider. For instance, it can significantly boost your conversion rate. If you have video anxiety or fear, simply think of the benefits you can get from IGTV videos. Here are some:

  • You can fixate your online presence on Instagram through IGTV videos. Your followers will remember your video and keep you in mind. You may be introduced to their friends through word of mouth and therefore your followers will increase organically. 
  • If you already have a lot of videos to share with your followers but Instagram’s time limit used to be a barrier to you formerly, IGTV is the solution for you now. Share your up-to-15-minute videos as IGTV without having to shorten them.
  • IGTV videos do not need to be filmed with professional equipment. Your smartphone will suffice. Just remember to make vertical videos so that your followers do not have to rotate their smartphones. 

How to Upload an IGTV Video on Instagram?

To upload an IGTV video on Instagram, you have to take some simple steps. First, log in to your Instagram account and go to your profile section. On the top left corner, there is a ‘+’ sign that you should tap on. Then, choose ‘IGTV Video’ among the many features of sharing content on Instagram. Now, choose the video that you want to post as IGTV among the videos displayed from your camera roll. Tap ‘Next’ and add a title, description, and a cover photo afterward.

The cover photo can be a thumbnail that you can choose from your camera roll or a still from the video itself. Depending on your taste, you can choose the cover photo for your IGTV video. However, the professional cover photo is a thumbnail designed with texts and illustrations so that it tells your followers what the video is about. Therefore, the IGTV feed of your profile will be aesthetically eye-catching and shows that you are an expert. You can use the many tech tools for designing the cover such as Canva.

Tip: Choose a high quality 420 x 654 px JPG photo for your IGTV cover.

When you have posted your IGTV video, you can check for its analytics by tapping on ‘…’. You can also copy its link and share it on your other social media platforms or website. In addition, you can delete your video from the same section any time you thought it should not be there on your profile.

What Are Instagram IGTV Content Ideas for Professional Designers?

If you are looking for ways to enhance your business through Instagram, you should learn the many ways that can make it practically possible for you. One way is to learn the marketing strategies for the type of content you can share on Instagram IGTV as videos. It not only helps you boost your business but also increases your followers on Instagram. If you do not have many followers yet, you can try Instagram follower apps. Here are some content ideas that you can use in your Instagram IGTV:

1. Show Your Previous Works

Every designer is known for their portfolios. Showing people what you have done before can visually affect them and gain their trust towards your professionality. No matter which field of design you are a professional in, you can always put your works on display and attract clients that like your creativity and style.

You can either share a video of your designs in a digital way or in the real world. That is to say, your videos can be a real interior design of a house or a graphic virtual design. 

2. Walk-Through Videos

Walk-through videos are generally really exciting as they are a fun way to arouse your followers’ curiosity. Create a video of your projects, show them your demo day which is an exciting day of your project, and share the video on IGTV. In addition, you can create videos of the routines of your profession; for instance, when the material arrives at your house or workplace.

The real things that happen to you can be very interesting to your followers. Each of these subjects can be divided into different branches and categories that nurture the idea of your next IGTV video. Add fun to your videos by having a bit of a sense of humor and friendliness. Then, upload your video and sit back and wait for the results. 

3. Short Business Interviews 

Interview the local relevant businesses that you work with. Meet them and then ask them if it is possible for them to take part in your video as an interviewee. They would most probably agree because their business will be featured on your Instagram account. Ask them some questions about what they do and what is special about products or services.

Such content not only increases your popularity both in the industry and among your followers but also is highly informative and useful for your followers. It is a creative idea and is a break from the typical subjects. 

4. Short Client Interviews

When you have closed a contract, you can ask your clients to see if they are willing to be interviewed in your IGTV video. When they agree, ask them about their experience of making you responsible as a designer for their project. Tell them to be honest and tell the truth about how they feel. Then, share the video and add it to your credit. 

5. Q&A Videos

Based on your experience, create a list of questions that your clients may ask from a professional designer. Then shoot a video and answer all those questions as a professional designer. If there are too many questions, make two or more videos and share them every once in a while. 


As a professional designer, you can rely heavily on Instagram IGTV videos for promoting your business. People can see your samples on their mobile phones and immediately decide what they want for their project. Use the IGTV content ideas above and shorten your way to success. Wish you the best of luck!

About the author: I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

19 thoughts on “6 Instagram IGTV Content Ideas for Professional Designers

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