7 Excellent Website Ideas for Your Business

In a recent study, it was revealed that more than 50% of online visitors spend less than 15 seconds on every website. This shows how limited the attention span of people online is. Therefore you need to make your site stand out and build it in a way that it’s responsive and user-friendly. You’ll need to focus equally on your web application development as well as on increasing your online presence. Without this, you probably won’t get much online traffic, which is, of course, bad for business. 

The days that only a professional web developer can create a stunning website are – luckily – long behind us. Even someone with zero experience should be able to build a stunning website these days. A site that looks unique and is user-friendly can hugely affect your online sales so it’s worth investing some time in it. 

But of course, with over a billion sites available online, a lot of businesses find it hard to stand out and make their site look appealing and unique. Our seven tips below will help to make your site stand out and generate more traffic to your online business. 

Search engine rankings 
Firstly, you should aim to make your website listed at the top of different search engines. The more your site appears on different search results, the higher the chances are for potential customers to visit your site and buy your goods or services. One way of reaching this goal is by posting online articles with effective keywords. Similarly, writing engaging and interesting content will help you to retain your visitors and build a recurring community.

A Good SEO score will help attract people to your website

Layout and Design 
Of course, the first thing that’ll make an impression, even before people start reading your content, is your site’s design. Therefore, you need to invest at least an equal amount of time into your site’s layout. If your site is poorly designed, you will lose potential customers no matter how great your content is. 

You must combine your fresh design with good user experience. As we said at the beginning of the article, people’s attention span is short, so you don’t want them to waste time searching for items that are hard to find due to a bad layout. 

Luckily, our themes already take care of all of this for you. This way, you can put your focus internally on creating engaging content for your audience. 

Customization per niche
As said before, standing out online is key, so don’t just blindly copy a competitor’s layout. It’s very important to make a website your own and our themes leave you with enough customization options to do just that! We also encourage you to use videos and images that are attractive and unique to stand out even more. 

When adding pictures of your goods or services, don’t forget to add the product features and a clear description, especially if you run an e-commerce site. Make sure the details given are 100% accurate and relevant. A combination of engaging visual content and clear product description will avoid users with a low attention span to leave your site. 

Maintain clarity
Some sites are so poorly designed that it makes it hard for visitors to navigate it. More often than not, people prefer to leave such websites instead of investing their precious time in finding their way around all the pages. Therefore it’s important not to trick or confuse your audience with false and misleading content. Make it clear what you are offering them and why they should consider buying your products. 

Other information such as your contact details, address, and business hours help to gain their confidence.

Keep your site updated and relevant
If your content is outdated, it’s better to remove it as soon as possible. If for example a product isn’t available anymore and won’t come back in stock, there’s no reason for you to keep promoting it and confusing your customers.  

Too much content can cause your site to load slowly which will also result in losing customers. The average attention span of online users varies between 3 to 8 seconds and if your site takes any longer than this to load, people are most likely to browse away and look for a different solution. 

In this article we describe how choosing the right hosting service can affect your website’s loading times.

Make your site responsive with a powerful UI 
You need to make your site responsive with a powerful UI. Today, a large number of online users surf the net through their smartphones and tablets. Therefore, you need to make sure that your site looks good on different screen resolutions. All our themes offer an out of the box responsive layout which makes sure that your website looks great on every device possible!

Choose a snappy and catchy domain name
A powerful domain name is also crucial to make your site stand out. If your domain name is catchy and unique, then it can tempt people in clicking on to your site. However, your domain name should match with the types of goods or services you offer. Don’t make it too long either as this will make it more complicated for users to remember. 

About the author: Ashlie Lopez is an experienced writer. She began her writing career with Techvando and developed a passion for helping people with all aspects of online marketing flows. She’s a true writer by day and reader by night!

5 Quick Steps to Improve the UX of Your WordPress Website

The user experience should always come in the first place if you want your website to be a success. Your achievements solely depend on whether or not users like what they see. WordPress has fairly good user experience in its initial version, but if you want to improve UX, you need to go the extra mile and use a custom design or one of the WordPress themes

There is no need for some crazy changes and adjustments. A few crucial additions to design, usability, and content can make a world of difference. Follow the following fast and easy steps that will make your website more user-friendly. Let’s get started.

1. Aim for Simplicity and Predictability
One of the most common mistakes that web designers make is to overdo the design. While trying to make the website beautiful and special, they’ll lose the sense of what users want.

Keeping the design simple will help users browse through the website much faster. Also, they won’t get distracted by design elements. Instead, they’ll focus on your content (which is the goal).

Even though originality is important, you don’t want to completely ruin the usability. Users are used to finding certain elements in certain places and you should stay true to that. Predictability helps with navigation.

Don’t overwhelm users with content. Rather, organize information in different sections. 

2. Perfect the Home Page
The home page is possibly the most important page on your website. There are a few reasons for that:

  • It is the first page that first-time visitors see
  • It will be linked to from other sides most often
  • Users get back to the home page from whatever page they first landed one

Since the home page drives the most traffic, you need to ensure that it is the perfect place to start. Think Traffic provides us with a great example of an impeccable and beautiful home page.

Source: Screenshot of the Think-Traffic homepage
Source: Screenshot of the Think-Traffic homepage

Improve user experience by letting them know how your website can benefit them on the home page. They should know from the very beginning what they can expect from this website. Find the best website for paper writing to compose attractive and informative home page content.

Besides the introduction of your website’s purpose, you should also add the most important page or pages. For example, if you run a blog you can add the most relevant and popular blog posts. Show the users the next actionable steps they should take on your website. 

3. Upgrade Your Navigation Menu
The standard WordPress menu is fine, but its limitations are the reason why you should think about changing it. Your website will get noticed more if you opt for one of the following WordPress menu choices:

  • Fixed position menu (sticky menu) – Keeps its position on the top of the page while users scroll down.
  • Sliding hamburger menu – A hidden menu that only appears when a user clicks on the hamburger icon. Most common in mobile apps, less common for e-commerce websites. 
  • Card or grid menu – Items are displayed in grids. Great for mobile user experience and e-commerce websites. 

If you have a lot of pages and information it is better that you use a secondary menu as well. The dropdown or sidebar menu provides intuitive interaction. 

4. Add Attractive and Effective CTAs
Call-to-actions are a very important website element. They tell the users what their next step should be and therefore, eliminate confusion. Try to look at them as road signs that help users have an amazing journey on your website.

When it comes to CTAs, you need to pay attention both to their design and their functionality. Position CTA near relevant content so that they help users to identify the next logical step. You can use plugins like Monarch or OptinMonster to get more managing options for CTAs.

CTAs should also motivate users to take action. The only way to accomplish that is to include relevant content. 

If you need some help with CTA content check out the best paper writing service reviews. Find a writing service that you like and start a productive collaboration.

5. Speed up Your Website
Page speed is vital for the user experience. According to research, up to 40% of users will abandon your site if the page doesn’t load in 3 seconds. 

Source: Screenshot of the GTmetrix report for templateexpress.com
Source: Screenshot of the GTmetrix report for templateexpress.com

First, you need to measure your website’s speed. The recommended tools for that are PageSpeed Insights or GTmetrix. Then you need to identify the unnecessary burden and eliminate it.

Improve the website’s speed in the following ways:

  • Use a Content Delivery Network (CDN)
  • Enable Caching
  • Use only necessary plugins
  • Reduce image size (be careful not to lose in quality)
  • Use external hosting platforms (particularly for larger files such as videos)

These few changes will make a huge difference in your page loading speed. 

Final Thoughts
Mastering these steps will take you on a good path to engaging a website. Even simple and quick steps like this can highly improve your website’s user experience. Remember that the path to users’ hearts is through amazing user experience. 

About the author: Leona Henryson is a freelance writer and UX designer. You can check her work on this Topessaywriting review page, for example. Also, she is a contributing writer for various blogs about design and marketing. When she is not writing or designing, Leona is trying to balance her many hobbies.

Creating your own website, a step by step guide

In our previous article, we convinced you that every business should have their own website (haven’t read it yet? No worries, click here). We at Template Express understand that creating your first page/blog can appear to be very confusing and even overwhelming. It might seem a complex task or sounds like a lot of work, but trust us, it isn’t. Therefore we decided to write this step by step guide to help you with your journey on the world wide web. 

Step 1: Have you thought of a name yet?
The first thing that you’ll need is a name for your website. This might sound like a no brainer, but it’s actually one of the most important steps in this process. Everything that you’ll create will be linked to this name and for all the people that you want to reach, this will be their way of connecting to your specific domain. 

If you have a brand or a company, it makes sense to use this name as your URL (Uniform Resource Locator) otherwise you might want to choose a domain name that is related to the topic or set of topics that your website will be about.

As you’ve probably already noticed, the internet is a crowded place. Therefore it’s important to keep in mind that your name has to be unique. Let’s say that you want to create a website about sports in general, that’s a cool idea, but the chances are quite high that sports.com is already taken by someone else (it is, we’ve checked).

Take your time and think about what you’re trying to do with your website before rushing this step. Once you’ve found a fitting name for your project, you’re ready to go to step 2. 

Step 2: Time to register your domain name
Found a suiting name? Then let’s go ahead and register it! You’ll find that there are numerous registering services that will help you with this step, often costing as little as $10 – $20 per year. 

Some companies like Bluehost or GoDaddy even offer you a free domain registration in combination with your hosting account (step 3). We’ve worked with these companies before and can recommend both to you. They’ll save you the time-consuming process of having to deal with two different providers – one for registering your domain and one for hosting it – and let you focus on getting your website online as soon as possible.

Step 3: Hosting your website
After registering your name, it’s time to choose a hosting service (unless you’ve opted to combine both services with one provider). It’s important to choose a good hosting provider, here are 4 things that you should take into account to make the right decision;

  • Your hosting service will decide on how fast and reliable your website is
  • They must have good customer service. If your website is down for whatever reason, you want it to be solved as quickly as possible
  • Make sure they offer you some sort of control panel, so you can access the backend yourself
  • Depending on how big your project is, make sure that the hosting company offers you lots of storage space

Step 4: Choose and install your CMS
Here the real fun begins! It’s time to install the software to start building and managing your website. In this guide, we’ll take a deeper look at WordPress (we are a WordPress template provide after all), but you’re free to make your own choice of course. If you think that other content management systems like Drupal, Joomla or Wix might be more suited for your needs, you can read all about them in this interesting article.

If you’ve chosen for WordPress, you’ll notice that it’s a free software platform and in general it’s one of the best all-round packages for creating blogs, websites or building an online business. 

You’ll find that some hosting services even offer a simple one-click set up that installs WordPress on your site right from their dashboard. This way you don’t have to deal with any complicated setup or confusing instructions. Your website will be up and running in a matter of minutes.

Step 5: Choose a nice template
This is where we at Template Express jump in to make your life easier. Whether you want to start a website for your gym, want to write about different sports or finally want to share your delicious recipes with the world, we have a free template available for you! Make sure to take a look at our templates page and take your pick. 

Many of our free themes will offer you a degree of design flexibility and functionality, but if you really want to make your website stand out, take a look at our premium themes, which all come with unlimited support and updates for less than $40!

Step 6: Start writing your content
Once you’ve chosen a theme that suits you, you’re all set to start producing the content that you’ve been desperately wanting to share with the world!

Make sure to share your website with us, we love discovering new websites and would like to see how you’ve put our themes into good use. And who knows, maybe we’ll feature one of your nice pages in one of our next blog posts!

Why your business will thrive with its own website

If the global outbreak of covid-19 teaches us anything, it’s that the world adapts quickly when necessary. And so does the consumer behavior. Now more than ever, people are finding their way to online businesses and if you want them to choose your company, you need to be found online – meaning you need a website.

At Template Express we want you to succeed with this, which is why we offer various themes to help you gain your online presence. Still not convinced that your business needs its own website? In this article, you’ll find 6 non-negotiable reasons that will change your mind.

30 percent of consumers won’t even consider buying at your business without a website
Based on online numbers, Americans spend up to 24 hours a week online and are using the world wide web more than 5 hours per day on their mobile phone. If your business can’t be found online, people will consider you less professional than your competitors that do have their own website.

People are looking you up
The old saying ‘your reputation precedes you’ is still very relevant in this modern age. Whether you own a huge restaurant, a gym or a nice little bakery, people will want to know what you have to offer and how other people experience your services before even considering buying something from you.

Answer the consumers’ questions. Quickly.
When was the last time that you looked anyone up in the phone book? Years ago? Exactly! So why should you think that potential clients are willing to make that effort? People want to know the answer to basic questions like ‘How do I contact you’ and ‘What do you offer’ immediately. 

Social media presence is simply not enough
So you’re convinced that you don’t need a website because you’re on Facebook? Cool! Get in line, so is every other business in the world.
Also, due to the Facebook algorithm, your organic reach will plummet after not even a week. Also, Americans spent 50 million (!) fewer hours on the platform in 2019 than they did in 2018.

A website saves you money
Once you’ve set up your website, you can basically leave it as is and just update it whenever needed. Especially if you’re using WordPress, maintaining your website is a breeze. At Template Express we even offer you dozens of templates to help to style your online presence. 
Compared with traditional means of advertising like newspaper ads, radio commercials or other marketing campaigns, which all reach a limited amount of people, a website is a more cost-effective way to promote your business long term.

A website is always accessible
This article is written during the covid-19 outbreak, which means that most of the businesses are closed at the moment. A website, however, isn’t affected by any pandemic outbreak and can be used to either update your clients with your current situation or to even keep offering your services as usual.

All these reasons apply to all industries and companies. Digital advancement starts with a nice looking website. Start your online journey by getting one of our themes here.