Best Image Search WordPress Plugins and Online Tools

Have you ever thought about that…? Why does your blog still have very few user visits, even though you post quality written content? Anyway, the solution is very simple -dull Images or no images at all. The hidden mantra that draws many visitors is to post eye-catching photos along with strong textual content. 

Images also play a pivotal role in keeping a blog a success. Along with great content, high-quality photos will turn a regular blog into a luxury blog. Featured photos are a must-have part of every blog these days because they draw visitors first, and then the quality of the content keeps them interested. Picking the best image for your blog article can be complicated and time-consuming at times; the picture you chose needs to make sense and complement the content beautifully. The picture should also be of great quality and free of cost. 

Thankfully, there is a range of useful Best Image Search WordPress Plugins and online tools. These plugins will help save a huge amount of time when making your news articles, and you’ll be able to do a photo search right from the browser without leaving your web. We have compiled a list of some of the best online tools right here for you.  

Best Online Tools and Plugins to Use to Find Images
Helping to keep your blog intriguing is not restricted to composing quality content, you also need to entice viewers with eye-catching images that come with every blog post. These photos often referred to as featured images, can catch one’s attention and engage them to read the article. Let’s look at some of the image search tools which enables you to do exactly that: 

  1. SmallSEOTools 

Reverse Image Search by Smallseotools.com is an online tool that works amazingly as an image finder to search for similar and duplicates photos. They are specialists in the field of computer vision, pattern recognition, and reverse image search. This Image Search tool is simple to use, accurate, and can be searched online for just about any image. All it takes is for you to upload a file, and their advanced algorithm will automatically return the best-matched photos and comprehensive details about that picture from the Google, Bing, and Yandex databases. 

It’s a great tool to know all about an image such as the origin, file type, and size plus the resolution and quality of the image. Click this link will directly get you to this photo search tool that has a very easy-to-use interface and quickly returns with results.  

  1. Image Inject 

Image Inject, which used to be known as WP Inject, is a very helpful WordPress image search plugin that should enable you to locate photos from thousands of free popular images with any keyword relevant to your blog article. The method is incredibly simple, and you’ll be able to add an image to your blog article in just three clicks. 

Any novice WordPress consumer can use the plugin easily because you don’t have to make any configuration for the plugin; you just have to download it and get going. Although there is a range of options open to experienced clients, and you can monitor the plugin depending on your level of experience. 

  1. Free Stock Photo Foter 

Another one of the most amazing image finders This plugin will help you discover high-quality free pictures from more than 180 million images. It allows you to do a photo search, organize and insert creative photos to your blog articles in a very straightforward manner. This plugin lets you customize the images before you place them into your article and resize them to accommodate your article. It will also instantly add the required citation to the pictures where necessary, so you don’t need to add it individually. 

  1. Pixabay Image  

This useful plugin allows you to access the PIXABAY Creative Commons images without the need for picture citation. You can browse for images from the WordPress text edit menu, in which you can click the PIXABAY icon. It opens the image search window where you can insert the keyword for the picture you require. The outcome can be filtered by photo form and orientation. 

  1. Photo Dropper 

This plugin is one of the most amazing reverse image search plugins. Photo Dropper uses Flickr to browse for pictures with a Creative Commons license, a tool that allows you to use the photo for free on your website. After you download the plugin, you’ll see a balloon symbol on your WordPress post edit menu. Then you can choose what you want and select “Insert to post.” It will instantly save and insert the picture to your media library, and you can either attach it to your article or set it as a profile picture. 

Conclusion
You’re probably aware of the significance of images for your blog entries right now. It’s important to choose the correct ones to make your blog article more attractive to the viewer. That being said, you wouldn’t want to spend a lot of time searching for images. These plugins will save you time and assist you to find the best pictures on the Internet that it has to offer. 

Written by Helen Gonzales

Top Things to Consider When Integrating WordPress and Salesforce

If there are two platforms that are perfect for each other, they would be WordPress and Salesforce. Through WordPress and Salesforce integration, lead generation would become a walk in the park. 

Visitors to a WordPress site provide information when they register for something or sign up. This is where CRM comes into place. It collects information from your customers and stores it in one place to ensure that everything is organized.

Although there are other CRMs that are just as good as Salesforce, it has become the most popular option in recent times. To provide potential and existing customers with a better and more personalized experience, it makes sense to integrate WordPress and Salesforce. 

To help you integrate the two platforms, we have prepared this amazing post. So, what are you waiting for? Let’s get right into it.

What Is Salesforce?
Salesforce is the most popular platform that is used in B2B marketing environments. It started as a simple CRM system and has come a long way since. It has evolved with time and has become a huge cloud network that offers a ton of features for marketing, sales, and analytics.  

If you are a Business Consultant Houston Tx, you are going to benefit tremendously from the platform.

Why Should You Integrate WordPress and Salesforce?
WordPress is considered to be the best content management system, whereas, Salesforce is the best customer relationship management platform; this makes it incredibly for businesses to integrate the two.  

A great CRM implementation will allow you to achieve a single customer view, which is a dream for every marketer. The best thing is that all of the interactions will be stored in a centralized location, including customer activity and touchpoints.  

Through the integration of WordPress with Salesforce, you get to store all of your website activity in one place. This would allow you to make better and more informed decisions as you will get to utilize the valuable insight gathered. 

This will help improve the website experience for all your visitors. Thus, you will get to provide a personalized experience to your target audience and tailor content to ensure that they find it appealing. Besides, you would finally be able to add web-to-lead forms to the site. 

Since Salesforce is known for its incredible API, you can connect to it for custom integrations. It is common to use CRM tools such as Salesforce with marketing automation platforms like Hub Spot for initial lead conversion. Once the lead passes a set quality score, Salesforce will handle the rest.  

What Should You Consider When Integrating WordPress and Salesforce?
When it comes to WordPress and Salesforce implementation, you have a lot to think about. There are a few things that need to be considered when integrating WordPress and Salesforce. These are mentioned below. 

1. Integration through Apps
We live in a time where there are apps for just about everything. When integrating WordPress and Salesforce, third-party apps have become the go-to option. It is a good idea to use such apps for implementing certain features. 

For instance, if you want to run an email marketing campaign and hope to link the emails with the platform, you can use Mail Chimp. It is a popular tool designed for email marketing. You can use it to create a simple sign-up form to fetch details from customers and send emails to them with minimal effort.

Mail Chimp offers the option for Salesforce integration. Thus, you get to import all Salesforce contacts to access data on the go. Be prepared to invest a bit of money into such apps. However, they are very user-friendly and cost-effective.

Another popular app that you can use for WordPress to Salesforce integration is Zapier. It lets you seamlessly integrate the two platforms. Zapier is truly a magical third-party app that encourages you to try out all your options. 

2. Robust Form Builders
When it comes to mapping out form fields, advanced form builders come in handy. They help do all the heavy-lifting so that you can enjoy the best experience. Keep in mind that these tools can be somewhat costly. However, they offer a ton of features.

Robust form builders do all the complicated work, such as pre-filling forms. To make the most of these tools, knowledge of advanced Salesforce or excellent coding skills are a must. 

An amazing tool that does not require coding skills is Form Stack. You can use it to create mobile-friendly forms and surveys. A great thing about Form Stack is that it is a native Salesforce form builder. Its drag-and-drop design allows you to design forms in no time.

In addition to Form Stack, you can also check out Gravity Forms. It utilizes tools for helping you connect the platforms. Other notable form builders include Mule Soft and Snap Logic. They provide platforms for connecting both WordPress and Salesforce. However, advanced knowledge is required.  

3. Custom Integrations
Custom integrations are crucial for meeting complex requirements. To develop custom-built forms, you need a complex solution. By developing custom-built forms, you get to ensure that payment details are updated by customers, and a searchable database is created.   

To craft the perfect solution, development skills, and API knowledge are essential. This is why you would need an expert for help. 

Now, hiring someone might seem expensive, but at least you would not have to deal with licensing costs. Besides, you would benefit from greater control over the forms.

Custom integrations are the best option if your budget permits it. They provide you with endless opportunities.

4. Plugins
Another option for WordPress and Salesforce integration is plugins. You can try out the Web to Lead Salesforce plugin offered by WordPress to connect the two platforms. It is extremely easy to use. However, you should keep in mind that it offers simple form integration.

As the plugin is easy to understand, it does not require any prior knowledge. This means that you would benefit from stress-free integration. You can download the plugin for free as it is available on WordPress. Since it is free, there are some functionality limits. This is why it is more suitable for small enterprises.  

To learn more about plugins which offer WordPress and Salesforce connection, you should read this amazing post on various plugins. 

How Can You Choose an Integration Which Works?
By integrating WordPress with Salesforce, you will benefit from better lead generation. But, your budget and requirements will influence the integration plugin you use. This is why it makes sense to start with a simple and easy to use form builder.

As you learn to figure things out, you can test other integration plugins and third-party apps. However, if you do not find such an option flexible enough, a customizable plugin or an advanced app is the way to go.  

Easily Integrate WordPress and Salesforce 
Take your business to the next level with WordPress and Salesforce. They can be integrated into a number of ways. We have covered everything that needs to be considered when merging the two platforms. 

Once you have read our post, you should have no trouble integrating WordPress and Salesforce. Let us know how the integration goes. 


About the author: Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for ApCelero.

Effective Ways to Add Personalization to Your Marketing Efforts

a person typing
Image by StartupStockPhotos from Pixabay

Nowadays, customers expect brands to be able to deliver personalized messages and better communication through all available channels.

However, personalization no longer consists of only addressing customers by their names. It has evolved so much that customers expect a unique experience from a brand both on mobile and web.

This, of course, is not an easy feat. But don’t worry, as there are quite a few ways that you can use personalization to improve communication with your customers.

What should you personalize?

There is more than one point in the customer journey that offers potential for personalization:

  • Communication channels
  • Devices
  • Time of day when a customer engages with a company

On top of that, you can also personalize videos, website pages, email, and mobile app content, discount offers, sale alerts, product, and service recommendations, receipts, shipping notifications, and so on.

But how exactly can you deliver a great personalized experience to your customers even when you know exactly who your customers are?

Let’s find out.

1. The importance of data
Before anything else, it is important to emphasize that a brand needs to rely on data. Brands that use personalization need to collect as much data as possible to create buyer personas for better content and targeted ads.

Marketers at your company need to create accurate buyer personas that represent the exact center of their target audience. The data you gather should tell you more about your customers’ habits, behaviors, and what they want from brands that are similar to yours.

Once you figure this out, you will be able to create more engaging content that your customers will find interesting. Additionally, this also means that you will be able to create offers that are relevant to your target audience with personalization.

To get the data, develop a list of attributes you want to collect and don’t ask too many questions. Instead, only stick to questions that lead to the essential information you need.

2. Segment the audience
Once you have gathered enough data, you should segment your audience based on a wide array of factors.

These factors include age, gender, income, location, interests, and pain points. However, you should also include factors such as shopping habits (frequency and purchases).

So, take a look at the current demographics and firmographics of existing customers to understand their needs and challenges.

It is necessary to build these out and have a clear roadmap of how the company can meet the needs of each persona. Then, feed this information directly into the content generation process.

As a marketer, you need to know the personas in order to refine the custom messaging. This messaging needs to be catered to the defined personas by addressing their needs and ultimately helping them enter the next stage of the funnel.

3. Map out the content

a man writing
Image by StartupStockPhotos from Pixabay

Your content has to be mapped out to the specific interests and needs of each persona. Fail to do so and your content will not be viewed or shared. This also means that it will not create any brand ambassadors.

As a marketer, one has to identify what content is interesting to different personas. These interests should then be mapped out using a diagram.

In the content library diagram, map your content interests to your buyer’s lifecycle. Think of what content would be of greatest interest to your buyers and what would be most useful in nurturing them down the conversion funnel at each interaction.

Also, it would be wise to use an account-based marketing platform to deploy content. A good platform of this kind provides a single view of the customer and it also allows you to publish personalized content to the customers across various owned and paid marketing channels.

4. Pay special attention to emails
Email marketing still provides a decent ROI that should not be ignored. Email marketing stats prove this better than anything else.

Basic email personalization includes tactics such as using a subscriber’s name in the subject line. On the other hand, more advanced strategies can include changing the content of the email based on a subscriber’s location, gender, or other things you know about them.

These three elements make up a basic personalized email:

  1. Relevance
  2. Timeliness
  3. Authenticity

You need to kick things up a notch with email personalization and offer relevant content. In addition, personalized emails need to be sent at the right times and they should come from real people’s addresses, not from businesses. 

Basic email personalization tactics are not too difficult to implement: The ‘From’ field shows who sent the message. As it was mentioned, your emails need to be written by real people and the recipients should receive them from real people. Use a real person’s name in the ‘From’ field and use a face instead of a logo. Also, personalize the ‘From’ name of your emails so that different subscribers see different names.

  • Next, modify the subject line. Create a personalized subject line for each of your recipients. Some marketers use platforms that allow this through personalization tags.
  • Finally, think about creating unique content according to each recipient’s preferences. Personalize the content of your email campaigns and make them more relevant to your subscribers. That way, you’ll increase the chance they’ll click through.

5. All content should be personalized

a girl typing on a laptop
Image by Welcome to all and thank you for your visit ! ツ from Pixabay

All content that you publish through your marketing channels should be personalized as much as possible. This unique content should cater to your audience’s needs. 

And this is not only true for B2C businesses. As a matter of fact, B2B marketers can also make great use of content personalization to get benefits like increased email engagement, better trust, and loyalty.

Thanks to numerous personalization methods, you can make emails more engaging for your business clients. This begins with some obvious tactics like inserting the contact name in your email greeting as well as using their company name in the emails you send them.

In addition to that, you can also use dynamic content to further personalize your emails. Each prospect could potentially receive a different email with content that is based upon their demographics, preferences, and previous history with your company.

On the other hand, customers trust people rather than brand names, so don’t reach out to potential customers with generic messages.

Your prospects are used to website experiences and content that is created to reflect their organizations’ needs. When you provide your audience with content that is up to date and relevant, you show that you actually care about meeting their needs.

Bonus tip – Personalize cold emails
Sending generic emails is not acceptable. Not even when you start cold emailing.

This cold email guide will help you take personalization to the highest level just like what you would do with the rest of your marketing methods.

It’s important to have a few things in mind:

  1. Cold emails start with your buyer persona. A buyer persona should accurately describe the right person, their role within the company, the right verticals, and the company size.
  2. Create your list of leads. The initial list may be overwhelming, but you can add different criteria to shorten it and make it more specific.
  3. Generate personalized messages with special emphasis on the subject line, greeting and intro, transitions, and CTAs.
  4. Don’t be afraid of following up. But do it in a personal way too.

Conclusion
Personalization is definitely something that customers expect from all brands. No one wants to receive generic messages that clearly point to the fact that a business is using cheap software or doesn’t invest effort into sending out promotional material or offers.

You should do your best to deliver a more personalized experience to your customers where they can have personalized offers and content that is of high interest to them. That is one of the most effective ways to keep them engaged and make them purchase from you again and again.

An article by Viktor Zdraveski

Top 6 WordPress Advertising Plugins to Increase Your Blog Profits

Most blogs and high-traffic sites rely on advertising as a major source of income. This can include Google AdSense, AdSense Alternatives, Affiliate Ads, or direct sales ads. Many will encounter the only problem that advertising is a problematic monetization strategy to maintain and difficult to manage. Dealing with your AdSense code and WordPress theme can quickly become a nightmare for many. Have you ever tried to see how useful advertising on your site is?

Fortunately, there are many plugins on WordPress that you can install to fix your advertising management issues. And remember that you need to optimize your ads for mobile devices, too. According to a WordStream study, mobile ads have a 40% higher CTR than computer ads. Here is a detailed comparison of the top 6 WordPress advertising plugins that can help you increase your blog’s revenue by providing a better ad management solution.

Best WordPress Advertising Plugins

1. Ad Inserter 
Ad Inserter is a popular advertising management plugin that allows you to easily place network ads in the best places in your WordPress blog. In addition to the content area, the plugin allows you to display ads above the headline, in the footer, between publications, etc.

Also check: How to display embedded ads

Ad Inserter allows you to comply with the Google AdSense Terms of Use by not inserting ads next to images or headings.

It also supports integration of AMP (Accelerated Mobile Pages) ads, so you can easily display ads on AMP pages.

Additional options included in the free version:

  • 16 blocks of code
  • Syntax marker editor
  • Code preview with visual CSS editor
  • Manual insertion: widgets, shortcodes, PHP function call
  • Block alignment and style: left, right, float left, float right, custom CSS, no wrappers (leave the ad code as it should be, if not then it will be wrapped by a div)
  • Clearing options to avoid inserting images or headers together
  • PHP code processing
  • Device detection by the server and by the client (3 customized viewports)
  • Blacklist/white list categories, tags, publication ID, URL, URL parameter, referrers

2. Advanced Ads
Advanced Ads is another plugin that allows you to create and display an unlimited number of advertising blocks on your WordPress website. The plugin allows you to rotate ads based on a configurable weight of ads, allowing multiple advertisers to use one advertising space.

Because the plugin is based on WordPress standards, you can manage your ads in the same way as you manage your articles in your WordPress.

By installing the tracking plugin, you can track ads and clicks, compare statistics for different periods and much more.

You can also display ads based on many different factors, including browsers, devices, cookies, membership levels, and more. Some additional features include:

  • Manage and place unlimited advertisements
  • Schedule ads, duplicate ads and set expiration times
  • Offer codes from any ad network or affiliate ads
  • Google AMP support with premium add-on
  • Inject advertising into any part of your content
  • Sticky ads, pop-up advertising, etc. are also available as premium add-ons

3. AdRotate
This is one of the most successful ways to plan your advertising campaigns for several months. It allows you to create advanced time tables when your ads will be displayed.

With the free version of the plugin, you can create your own ads and track your ads.

Below are some of the advanced features that the version has to offer:

  • Geotargeting: You can display ads on your website depending on the geographical location of your users
  • Mobile ads: You can display your ads based on your users’ devices.
  • Advertising campaigns: You can save time by allowing your sponsors to create their own ads. All you have to do is view the ads before they appear.
  • Premium support: AdRotate offers ticket-based email support.

4. Ads Pro Plugin
The Ads Pro Plugin is a plugin for advertising management in WordPress, which helps you manage, sell and display advertising space in a way that no other plugin can. This amazing tool supports templates and a grid to show really compatible and convenient ads on your website. Show your banners, including Google AdSense banners, in more than 20 ways!

Some additional features include:

  • 100% support for adaptive website design
  • Geographic targeting
  • Schedule ads
  • Option to display ads for various devices (smartphone, tablet, desktop, etc.).
  • Filters by categories and tags
  • Show ads before / after / inside the record
  • Launch parameters with X seconds delay
  • Configure display for one user X times
  • Super control panel for all advertisements in one place
  • 25+ ready-made templates for displaying ads

If you’re looking for a WordPress advertising plugin that allows you to manage your own ad sales and clients, you can’t miss this plugin!

5. WP-Insert
The WP-Insert Plugin is one more WordPress ads plugin that allows you to manage your ads and is optimized for Google AdSense. It is created by the SmartLogix Technologies team. It currently has over 30,000 active installations with a 4.5 star rating of 5.

Wp-Insert provides the following functionality:

  • work with any advertising sites;
  • inserting blocks before/after/left/right from content;
  • insertion of advertising in widgets;
  • hiding/showing blocks for authorized users;
  • managing advertising blocks for mobile devices.

6. AdSense Plugin WP QUADS
The AdSense Plugin WP QUADS is an heir to the discontinued Quick AdSense plugin which used to be the most downloaded advertising plugin in the repository. It is written from scratch, with a solid foundation in its code and supported by the same team that makes the social networking plugin, MashShare. It currently has over 20,000 active installations and a 4.9 out of 5 star rating.

If you simply need to have active AdSense on your site, this may be the perfect solution. If you still use the old Quick AdSense plugin, it has a “quick import” option so you can easily migrate. One of the new features is that it supports Google AMP advertising. As with previous plugins, this one also has a free, premium version. Some additional features are included:

  • Insert Google AdSense ads specifically or randomly anywhere in the publication
  • Supports any type of Ad code, not limited to Google Adsense
  • Displays a maximum of 10 ads per page
  • Supports up to 10 ad codes in sidebar widgets
  • Supports up to a maximum of 10 ad codes for a specific position and a random position within a publication
  • Uses short code within ads

Summary
As you can see, Word Press is rich in plugins for convenient advertising management. Many of these plugins are absolutely free, but nevertheless very useful. You can expand and complement them with additional premium options such as Google AMP support and geotargeting. Moreover, more and more plugins are available every day with newer and more useful features.


About the Author: Robb Matox is a professional writer. Currently, he works as an editor at wowessays.com. Robb has expertise in various fields, including marketing strategies, web design, and data analytics. When he is not working, you can find him at the park playing with his dog or reading books at home.

How SEO Copywriting Can Help Write a Fully Optimized Content

Writing content that is optimized for search engines is how you get to engage with your target audience. It means you have to go beyond merely writing content. You need to understand that the audience comes first and that your content should solve a particular challenge. So what is the best way to create content for the web that matches these goals? That’s where SEO copywriting comes in.

What is SEO Copywriting?
Search Engine Optimization (SEO) copywriting is the art of creating informative and compelling content that targets specific keywords. With this, you can optimize content for better search engine result rankings. It improves not just web traffic but also increases the authority and relevance of your content. Meaning your content has higher chances of achieving its goals.

The headline, phrases, words, descriptions and structure used in the content should gear the audience towards taking a specific action. Searching algorithms like Google’s should be considered when writing certain words and phrases, particularly long-tail phrases. Using SEO copywriting can help you to write fully optimized content in the following manner:

Increases Your Chances of Better Ranking
Having your content rank above your competitors is essential, especially when it’s a stiff market. That’s why SEO copywriting is important for content optimization. It helps your website pages rank well in the search engine result pages (SERPs). To increase your content’s chances of better ranking, here are some tips that can help:

  • Conduct Keyword Research: Keyword research helps you discover keywords web users use when looking for a product or service in your niche market. Knowing and including this term in your content can indicate to search engines that your content is relevant to a user’s search query.
  • Use Long-tail keywords: because your competitors also use most keywords that fit your niche, ranking top is often a bit harder. Thus, the use of long-tail words helps make your content more specific and have less competition. These long-tail words consist of more than two words that are different from your primary keywords, consisting of one to two words only.
  • Understand User Intent: this is the reason behind the internet user’s search and the keywords they use. Without an idea of your users’ intent, product keywords alone are of no use. Most search engines now recognize user intent to provide them with the most accurate information for their search. Thus with SEO copywriting, you can ensure that your content addresses user intent. 
  • Structure your content: your content should have a structure that flows. The structure contains the page title, meta description tag, main content and your call to action. All of which should contain vital SEO keywords or phrases. There are writing review services like Pick The Writer that can help you write structured content.

Helps to Establish Trust and Authority
Target audiences often have several brands just like yours vying for their attention via online content. For the audience to sway towards a particular content, they need to trust. SEO copywriting helps you to establish your authority and increases your trust factor. If your content is well written, relevant and solves a need, then user engagement chances are higher. Another way to establish trust is to ensure that website is safe, secure and easy to navigate. Thus you need to makes use of reliable web hosting services like HostNamatse.

Additionally, there are Google E.A.T guidelines on expertise, authority and trust level of web content. These factors are what Google uses to help rank web content. Thus your content needs to demonstrate a high level of expertise. Ensure that the content you create answers frequently asked questions and provide accurate and helpful solutions. With this, your content can establish trust and authority online, leading to a better SEO ranking.

Turning Visitors into Customers
Businesses exist to not only provide products and services but also to make profits. To achieve this, the content you create should go beyond driving traffic and generating leads. It must convert the traffic into paying customers. Again, here you can utilize SEO copywriting to help you achieve more conversion rates. A well-written copy plays an active role in turning your website visitors into paying customers.

The rationale behind this is that SEO copywriting requires you to write content that persuades readers to take specific actions. The tip here is to get a dedicated web developer who helps make the job of communicating your business’s message flawlessly and capturing customer attention more easily.

Gives You a Competitive Edge
According to statistics, over 87% of all product searches begin online. Therefore, if you dominate SERPs, then you can easily dominate your niche market. The use of SEO copywriting plays a vital role in helping you optimize content that dominates SERPs. With the level of organic traffic you get to generate, you can stay ahead of your competitors without breaking the bank.

Additionally, once you build a loyal customer base with your unique content experience, you are more confident that your competitors can’t win them over easily. When creating content for web visitors, it needs to straightforward and effective. You might sometimes need to outsource your content writing to SEO writing agencies. Or you might also want to make use of professional writing services like Writing Judge to boost your content writing efforts. This way, you’re certain that you end up with content that gives you an edge above others in your niche.

Conclusion
More than ever, SEO writing is a key factor to utilize if you want to optimize content and online marketing strategies. Your target audience should be what guides your content creation processes. Since you aim to get them to take action, you need to know how to get them engaged. With SEO copywriting, you can create user intent-based content that they find relevant and informative.

Also, by the minute, tons of content is published and shared on several search engines. Thus the competition is stiff. It would help if you had your audience trust you enough to keep you ahead of the competition. That way, you can generate more organic traffic that leads to conversions. Furthermore, using the right SEO words, phrases and long-tail, you are on your way to writing fully optimized content for the web.


Dominic Beaulieu is a gaming enthusiast turned tech writer who covers an impressive variety of topics like design, development process, game marketing, and helps developers with spreading the word about their creations. He is a fluent French speaker, who also has mastered Dutch, Norwegian, and Swedish. He has an experience in software translation, tech counseling, project management and digital marketing tailored for startups.

How to Reduce the Fear of Public Speaking

Almost everyone suffers from nerves, fears, or anxieties in certain social situations throughout life. This might happen before a big interview, for example, or when preparing to meet a new person for the very first time. 

It’s especially common when it comes to public speaking, and even the most outgoing, confident, experienced public speakers can still get a little nervous before giving a presentation, stepping onto a stage in front of a crowd of people, or even making a video that will be seen by a lot of people.

The fear of public speaking is a very real phenomenon that a lot of people can experience. It even has its own official term, ‘glossophobia‘, and it can be linked to wider fears and social anxieties, or simply occur on its own.

It might cause you to freeze up altogether and feel unable to deliver your speech, or suddenly start shaking and becoming forgetful, as well as making it difficult to sleep or focus before a big event. Fortunately, there are ways you can deal with this fear, and here are a few tips to keep in mind.

Know That You’re Not Alone
A good first step towards overcoming your fear of public speaking is realizing that you’re most certainly not alone. Statistics show that over 70% of the population suffers from this fear, and there are very few people who can confidently step up onto a stage or deliver a public speech without any worries whatsoever. Don’t feel like you’re the only one out there with this problem, and know that most of the people in your audience will have sympathy for your situation.

Practice Over and Over
Before giving your speech or presentation, make sure to practice it over and over again beforehand. You can do this alone, or with a friend or colleague to help you get used to standing up and speaking in front of others. The more you practice your speech, the more easily you’ll be able to remember it when the time comes, reducing the risk of awkward pauses or other issues.

Make it Interesting
Delivering an interesting, dynamic speech that an audience will actually enjoy will also help you get over your fear and have more of an enjoyable time while speaking too. If you find yourself having to deliver a dull speech that sends your audience to sleep, you’ll feel a lot more nervous and worried. Ask friends or colleagues for assignment help if you need it and rewrite your speech to make it as good as it can be.

Consider a Class or Coaching 
There are actually several classes and coaches you can find to help you become a better public speakers. These speaking pros can help you improve your delivery, feel more confident, overcome your fears of rejection, eliminate bad public speaking habits that could be holding you back, and much more, and many people have totally transformed from shy, timid individuals to confident public speakers after taking a few classes.

Deep Breaths 
Focusing on your breathing both before and during a speech can also help you get your fear under control and deliver your speech more effectively too. There are various relaxing breathing techniques you can try out in the build up to the speech, and when you’re actually delivering it, try to keep your breaths calm and deep to reduce your stress levels and prevent you from speaking too quickly or getting worked up.

Focus on the Content, not the Crowd
It can be quite a challenge, but try to focus purely and simply on the content of your speech, rather than the crowd or audience around you. Too often, people fall into the trap of focusing purely on themselves and the people listening, rather than keeping their concentration on the actual content of the speech, which really should be the main focus. Remind yourself that the audience is there to hear your words, not to judge your behavior.

Conclusion
The fear of public speaking is one of the worst to deal with. Some people have actual nightmares about getting up on stage and being asked to speak in front of a grand crowd, while others can miss out on major career opportunities, purely because they were too frightened to deliver a presentation.

However, with the key tips and techniques listed above, it is possible to overcome this fear, once and for all, and when you finally beat it, you can start to lead a much happier and more fulfilling life, making the most of new opportunities and pushing yourself up the career path too.


Author Bio: Susanna Balashova is a creative magician in a world of (mostly) boring marketing. She can make even the most dreary of topics seem interesting and exciting, using her skills to craft educational articles and fantastic fan fics, as well as helping out with a term paper writing service too. Find her on Twitter or Linkedin.

Content Marketing on the WordPress Platform — What You Need to Know

The digital marketing world is abuzz with near-constant chatter about content marketing. But, other than knowing you need it as part of your strategy, you’re lost. In the vast ocean that is the internet, effectively executing and managing a content marketing strategy can feel overwhelming.

Fortunately, the WordPress platform can help you promote your content in a way that’s not only efficient and affordable but also leaves you enough time to focus on other important aspects of your business. If you want to get the most return for your content marketing efforts, then WordPress is the solution. In addition to the platform itself, helpful plugins and themes can position you to get the most out of your content.

It’s time to retire any ideas that content marketing is a passing trend. To keep pace with increasingly savvy consumers, digital marketers must step up their game and find ways to seamlessly integrate their advertising efforts into what their target audience is already reading, watching, and listening to online. While that task might sound daunting at first, understanding how to fully utilize the WordPress platform will make it possible for even a one-man marketing team to implement a content marketing strategy that increases brand awareness, generates leads, drives sales, and grows your business.  

What is Content Marketing?

To see why WordPress is a premier platform for your content marketing efforts, you should first take a step back to revisit what exactly content marketing is. Simply put, content marketing is the practice of creating a piece of content that is valuable to your target audience. Usually, this content is digital, free, and found via organic search or social media.

One way to think of content marketing is as “permission marketing” since, in exchange for access to free content, your target audience is permitting you to market to them. Often, consumers can only access free content after providing their email address via a lead-capture form. For a clearer understanding, it’s helpful to think of “permission marketing” in contrast to “interruptive marketing.” The latter pushes into whatever content your target customer is consuming, and examples include ads in a YouTube video, blog post, or TV show.

When you put the two strategies side by side, it’s easy to see why content marketing works. Unlike its more traditional counterpart, you’re less likely to annoy your target audience with your marketing efforts since they’ve already expressed interest in your offerings. By providing them with valuable, free content, you’ve warmed them up to learn more about your business and possibly make a purchase.

Why You Need to Be on WordPress

One of the best ways for ensuring your content marketing efforts reach your target audience is by implementing a solid traffic generation strategy. While content marketing can technically be done from any content management system, WordPress is specifically designed to support content marketing and SEO efforts.

Whether you’re setting up your first website or building your readership, the goal is to create content that people are searching for and is of such high quality that it helps to establish you as an expert in your niche. Google favors websites with fresh content, and WordPress’s easy-to-use interface makes setting up a consistent publishing schedule simple.

If your WordPress website is going to be successful, it’s important to vary the type of content you’re publishing. Your articles and blog post topics should also relate to your niche, but you should refrain from only publishing content about your products or services. Content marketing on the WordPress platform works best when you’re drawing your target audience in with interesting, useful content rather than making a straight sales pitch.

Best WP Plugins and Themes for Your Content Marketing Strategy

WordPress is the top comment marketing system in part due to the wide array of plugins and themes designed and developed to maximize your content marketing strategy. Some plugins and themes are free while others offer free basic versions with Pro features that come at a cost. Whatever your marketing budget, you have access to WP plugins that will help to simultaneously simplify and skyrocket your content marketing strategy.

To start, one of the most powerful WP plugins is Yoast which assists you in optimizing your content for search. When paired with proper keyword research, the Yoast plugin acts as a checklist and lets you know how you’re doing with optimizing your post for search engines like Google. Speaking of Google, another must-have WP plugin is the Google Analytics WordPress plugin. Regularly checking this valuable data will aid you in evaluating your content marketing strategy and highlight what decisions you should make moving forward. 

Finally, you’ll need a way to capture leads and email addresses from the free content you’re sharing as part of your marketing strategy. OptIn Monster is a powerful plugin that converts website visitors into email subscribers which is essential for the longevity and overall success of your content marketing strategy. Although plugins are extremely helpful, installing them runs the risk of slowing down your website so it’s important to choose a lightweight WordPress theme that prioritizes SEO and mobile-friendliness.

Content marketing is hard work, but with the right plan, you can transform your website into a content marketing machine. Having the right plan starts with choosing the best platform, and for content marketing, WordPress leads the pack. Thanks to the wide array of plugins and themes to choose from, you can tailor your WordPress website to ensure that your content marketing efforts hit home with your target audience.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketingstrategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How to Add Custom Navigation Menus in WordPress Themes?

Navigation Menus are an integral part of a website’s layout. It is a tool that provides access to the rest of the website and, in a sense, guides someone who lands on your homepage. They provide viewers an outlook of the website. 

Moreover, it organizes your website and helps the viewer “navigate” it. Menus are usually at the top of the website, and it consists of menu items, such as About Us, Services, Contact Us, and others.

Each WordPress template comes with a preset location of the navigation menu. When designing a website, however, you may want to customize the location, formatting style, items, and responsiveness in a navigation menu to your liking or that of a client. 

To a website designer, a template navigation bar may feel restricting. For this purpose, WordPress allows you to customize this feature with ease. Whether you are proficient in PHP or not, you can add a navigation menu either way.

Customizing a navigation bar also makes practical sense. With more and more people using mobile devices, mobile-friendly web design is essential for a website. It includes having a navigation bar that doesn’t take too much space but also provides easy access. As a web designer, you can add various effects that allow you to achieve an attractive navigation bar as well.

How to Customize Navigation Menus with Coding?

With even a basic knowledge of PHP, you can add custom navigation menus on your own. The following steps will help you in customizing navigation menus using PHP.

  1. Register the Navigation Menu 

Register or declare the navigation menu in the same place where other functions of the customized theme are registered. To add a navigation menu in several locations, you will need to make slight changes to the code.

  1. Creating a Menu and Adding Menu Items
  1. To create a menu, go to Appearances and then Menus.  
  2. Enter the name of the menu that you want to create. Then click “Create Menu.”
  3. Under the menu “Add menu items,” you can add and remove items to the navigation bar.
  4. Select the pages that you want to add to the menu. You can also add other pages to the list or select from pre-existing pages. Click “Add to Menu.”
  5. Under the “Menu Structure,” in “Menu Settings,” you can change the order of the pages as well.
  6. Check the box with the name of the customized menu. Click Save Menu.
  7. Display the navigation menu. Add the wp_nav_menu () code to the header.php file for the customized theme. You can add the menu in other locations of the website by using wp_nav_menu ().

In CSS, the .custom_menu_class () allows you to style the navigation menu. You can change the font style, font size, color, margins, and other features. You can get the code for registering and displaying custom navigation menus in WordPress from several websites online.

How to Add a Navigation Menu by Using Plugins (Without Code)?

The approach for adding custom navigation menus with coding may not seem easy to some. Don’t lose hope; there is another way to customize the navigation menu using Page Builder plugins found in WordPress. The best part of using a plugin is that no coding is required.

You can find various plugins available for WordPress. To customize a navigation bar, you need to install a plugin first. After installation, you can add menus by going to Appearances>>Menus. From here, you can add menus and customize them accordingly.

Some of the popular plugins used for website building are Jetmenu, Max Mega Menu, Responsive Menu, Beaver Builder, and others. Some of these plugins help build navigation menus for a mobile-friendly website design, while others allow you to create icons or change the orientation of a menu bar.

Plugins provide a variety of options for your navigation menu. For example, you can have a navigation bar solely made of icons. A popular plugin, such as the Menu Icons by Themelsle, provides icons for your navigation bar. It makes it is different from the traditional approach of the navigation menu. 

This feature makes your website unique as compared to others. Install the plugin to place icons in the navigation bar. Open the navigational menu that you want to customize. Then select the page and the icon for it. Make changes as required and save the menu.

When you are designing a navigation menu for mobile, you have the option of Responsive Menu by ExpressTech available on WordPress. With the help of this plugin, the navigation bar does not take up space. Moreover, it is easily accessible by tapping on the screen.

Plugins, such as Mega Main Menu, offer several styles for the navigation bar.

If you are tired of the conventional horizontal navigation menu, you can create a vertical menu as well. The Superfly plugin on WordPress provides you with a vertical menu bar. You can use the navigation bar to your advantage and save space. You can also modify the area that the menu covers. 

Apart from these, numerous plugins allow you to customize the navigation menu according to your requirements. To make use of a plugin, you have to purchase one. 

Tips for Creating a Navigational Menu

Creating an aesthetically pleasing, effective, and intuitive navigation bar is something learned from experience. Despite this, a few tips can help:

  • A navigation bar must be placed at the top of the page.
  • It should have minimum words, and it should organize all the web pages under relevant categories.
  • The menu should also include social media icons, including Facebook, Twitter, Instagram, and others.
  • The navigation menu should be compatible with desktop as well as mobile.
  • All webpages should have the navigation menu placed at the top so that the viewer can switch between web pages with ease.

Despite this guide, if you are unsure or lack experience when it comes to adding navigation menus, you can hire a professional. Generally, digital marketing services provide web designing services, which include custom navigation menu design and display. So if you are building a website, it is best to hire professionals who can do the job for you.


About the Author: Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.

Using an inverted pyramid structure for writing killer content for the web

Are you a web content writer looking for a writing structure to help you write better? Do you sometimes find yourself writing many nonessentials at the top of your article and having to rewrite it to accommodate important information? If you struggle with a structure in your writing, then it’s time to try the inverted pyramid structure. 

What is an inverted pyramid structure for writing content?
The inverted pyramid is a traditional writing structure that many big web content sites use to pass information across to their readers. The inverted pyramid’s primary focus is to put essential information at the beginning of the article, and minute details come after. 

With the inverted pyramid, you tell your readers why they need to keep reading right from the start, so they stay committed to your web content. 

It’s called an inverted pyramid because it reverses the structure of a regular writing piece. With a standard writing piece, the conclusion would come at the end of the article, but the summing-up comes first with an inverted pyramid. Now, while not everyone can immediately master the inverted pyramid structure, there are a ton of professional writers on Best Writers Online that are experts on this form of writing.

Structure of an inverted pyramid

  • The lead: This bit explains the what, where, when, how, and who of your web content. Your goal in this segment of your pyramid should be to paint a sharp picture of the story your audience is about to read. The tip here is to include the critical piece of information that your audience ate about to devour. 
  • The body: In this segment, you should be building on the conclusion you left in your lead. Go in on the details. Infuse quotes if you have to. The body is your main story. 
  • The tail: This is the final segment of your writing content. If you can get your readers to this segment, then you have succeeded in committing your readers. You should provide information on where your readers can go to get more information on your content. 

How to use an inverted pyramid structure in your web content writing
While an inverted pyramid structure isn’t the standard writing structure taught in schools, it can be easy to master by constant practice. 

First, start by writing a summary paragraph on the main points of your web content. This is the lead paragraph. 

Next, include the details and research that support your summary points in this part. This paragraph should build on the main points you touched on earlier. 

Try to touch on just one point in each paragraph, and when you do that, try to load the below listed structural elements with the main points of your article:

  • The body of the article
  • he various paragraphs
  • The headings and subheadings
  • The article headings
  • The sections and sub-sections

The benefits of an inverted pyramid structure

  • It helps capture a reader’s attention. An inverted pyramid structure captures your readers’ attention with the main points in your first paragraph. 
  • It can help you decrease your interaction cost. While the interaction cost(and commitment level) of novels are high, web content is entirely different. Your audience is impatient and looking for a reason to keep on reading. Using the inverted pyramid structure gives them that reason. It reduces your interaction cost and therefore increases your readers’ engagement with your web content. 
  • The inverted pyramid encourages readers to scroll. By introducing the main points to your article’s beginning, you draw your readers’ attention to scroll for more details. 
  • It helps your web content’s keyword prominence. The keyword prominence is the measure of how prominent your keywords ate within the main elements of your web content. This includes your heading and title tags, your body text, and your meta descriptions. You can measure keyword prominence by the distance between your first sentence’s start when your keyword is first mentioned. Because the inverted pyramid structure adds the main points to the front of the article, the chances of you placing keywords in the first paragraph of your content that the regular structure of writing. This helps it easy for Google to rank you.
  • An inverted pyramid structure can help improve your readers’ comprehension of your article. Because you add your article’s main points at the beginning of your content, you help them understand your content. 
  • It improves the skim-ability of your article. The majority of readers skim through an article before deciding to read it. When your most prominent points are on top, you help readers who skim. For one, your first paragraph contains the main points of the article. Then, you add a crucial point to each section. 

Conclusion
To create content for web with an inverted pyramid has a ton of benefits, and this article has successfully covered the most important ones. However, just to recap, when using this kind of structure in your writing, you should;

  • Put your key points at the beginning of the article
  • Put your main points in the first paragraph of each section. 
  • Infuse your critical points in the first sentence of each paragraph. 

The inverted pyramid writing structure will make it easy to create content for web that draws your audience in and keeps them committed to your content. However, if the point of your web content is to create suspense or arouse curiosity, then explore other writing structures.


Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design.  She also likes traveling and speaks German and French.

How to Boost your Conversion Rates With Video

Do you know that the average conversion rate a business can achieve with video is as high as 4.8%? This is in comparison to the 2.9% conversion rate they might achieve without videos. Another interesting stat to note is that a page with videos on its landing page is 53% more likely to show up on a search engine’s result page. Even email marketing with video incorporations has as much as 96% clickthrough rate compared to others. 

It is no surprise then that many businesses are incorporating videos into their marketing to boost conversion. 

However, it isn’t as easy as just adding videos into your marketing. You have to know how to use them to your advantage. 

With this article, you will learn the different ways you can incorporate videos on your website and your overall marketing to boost your conversion rate. 

1) Use short and entertaining videos to capture your audience
Viewers lose interest in such a short time that you have to grab it within the first few seconds as a business. This might mean nothing to you, but if your business is creating long videos, it might be time to cut it short. 

Video length matters, don’t let anyone tell you differently. The shorter the video, the better. 

While we implore you to make your videos short, you still need to put in as much information as you think is useful to your audience into your short video. 

You should also ensure your message is clear and concise, and entertaining to keep your audience’s attention long enough to convert them. 

One pro tip is to put your most important information at the beginning of your video. This way, if people leave after a while, they won’t miss out on the information. 

Writing a video copy will help you create a quality video. Consider hiring professional writers from writing service reviews websites like Best Writers Online to help you get started. 

2) Add your marketing videos to your product pages
Another way to use videos to increase your conversion rate is to add promotional videos on your product page. 

We have seen many websites making use of this technique. But there are still several websites still making use of some redundant CTA and stationary pictures. Some don’t know how many opportunities your product website could offer to showcase your product’s best features. 

All that said find what works best for your business. Carry out an A/B test on your product page to see if you get a higher conversion with static pictures or different video formats, e.g., animated gifs. Chances are the later will give you higher conversion.

3) Record webinars and video demonstrations
Another way to increase your video conversion rate is to create webinars for your prospective customers. 

The beauty of webinars is that they work across the whole consumers’ journey. So, you can create webinars discussing your product, demonstrating how your product works, etc. 

Webinars have such high conversion rates that even 73% of marketers swear by webinars for generating quality leads. 

Other interesting facts about the benefits of using webinars in your video marketing are;

  • They can provide a ton of information to your audience. With this information, your audience can decide if your product is right for them. 
  • The information gotten from webinars can also help your business identify who the interested customers are and the customers who are just a smokescreen. 
  • With the information you get from your webinar, you can guide your customers through their journey and to the point of purchase. 
  • Your sales team can use the leads and engagement data collected from the webinars to create customized outreach plans for prospective clients. 

A quick tip for using webinars in your video marketing is to make sure you record it and reuse the material when needed. 

4) Send personalized videos to client prospects. 
You can also boost your conversion rate by creating and sending personalized videos to your prospective clients. You can send it to them via email or social media, depending on what platforms your prospects frequent the most.

By sending personalized video marketing content to your prospective audience, you;

  • Humanize your brand, creating a human sales experience for your prospects. 
  • Give off the impression that you don’t just care about making sales, but you care about your target’s wellbeing. 
  • Create an avenue for your prospects to reach out to you to discuss your product/service offerings. 

Crafting a personalized video to your client(no matter how short) shouldn’t be taken lightly. If you aren’t great at drafting copy, hire professional writers from paper writing service reviews websites like Online Writers Rating.

5) Automate video marketing with video viewership data
Finally, to increase your video conversion rates, you can use your video viewership data to work with your marketing automation. 

Here is how this works. Your video viewership data will give you some useful insight on;

  • The number of people who watched your videos. 
  • The average length of your video viewers watched. 
  • The viewers who watched 75%, 100%, and even 20% of your video. 

All this data in your video conversion rate you can then put to use in your marketing automation by;

  • Nudging users who haven’t finished watching your videos to resume watching. 
  • Sending a specific market segment based on video segmentation (segmenting based on people who have watched your video fully, halfway, and just the first few seconds.)

To get this video data, you should try using video platforms that help you integrate your data into your marketing automation system. 

In conclusion
We have shared just a few ways to boost your video conversion rates. There is so much more out there for you to explore. However, use the information here to start on your journey towards video conversion.

Your first video doesn’t have to be anything major. It can be a customer testimonial video, a screen recording of how to use your product or service, etc. The sky is your limit when you can be creative.