Do you know that the average conversion rate a business can achieve with video is as high as 4.8%? This is in comparison to the 2.9% conversion rate they might achieve without videos. Another interesting stat to note is that a page with videos on its landing page is 53% more likely to show up on a search engine’s result page. Even email marketing with video incorporations has as much as 96% clickthrough rate compared to others.
It is no surprise then that many businesses are incorporating videos into their marketing to boost conversion.
However, it isn’t as easy as just adding videos into your marketing. You have to know how to use them to your advantage.
With this article, you will learn the different ways you can incorporate videos on your website and your overall marketing to boost your conversion rate.
1) Use short and entertaining videos to capture your audience Viewers lose interest in such a short time that you have to grab it within the first few seconds as a business. This might mean nothing to you, but if your business is creating long videos, it might be time to cut it short.
Video length matters, don’t let anyone tell you differently. The shorter the video, the better.
While we implore you to make your videos short, you still need to put in as much information as you think is useful to your audience into your short video.
You should also ensure your message is clear and concise, and entertaining to keep your audience’s attention long enough to convert them.
One pro tip is to put your most important information at the beginning of your video. This way, if people leave after a while, they won’t miss out on the information.
Writing a video copy will help you create a quality video. Consider hiring professional writers from writing service reviews websites like Best Writers Online to help you get started.
2) Add your marketing videos to your product pages Another way to use videos to increase your conversion rate is to add promotional videos on your product page.
We have seen many websites making use of this technique. But there are still several websites still making use of some redundant CTA and stationary pictures. Some don’t know how many opportunities your product website could offer to showcase your product’s best features.
All that said find what works best for your business. Carry out an A/B test on your product page to see if you get a higher conversion with static pictures or different video formats, e.g., animated gifs. Chances are the later will give you higher conversion.
3) Record webinars and video demonstrations Another way to increase your video conversion rate is to create webinars for your prospective customers.
The beauty of webinars is that they work across the whole consumers’ journey. So, you can create webinars discussing your product, demonstrating how your product works, etc.
Webinars have such high conversion rates that even 73% of marketers swear by webinars for generating quality leads.
Other interesting facts about the benefits of using webinars in your video marketing are;
They can provide a ton of information to your audience. With this information, your audience can decide if your product is right for them.
The information gotten from webinars can also help your business identify who the interested customers are and the customers who are just a smokescreen.
With the information you get from your webinar, you can guide your customers through their journey and to the point of purchase.
Your sales team can use the leads and engagement data collected from the webinars to create customized outreach plans for prospective clients.
A quick tip for using webinars in your video marketing is to make sure you record it and reuse the material when needed.
4) Send personalized videos to client prospects. You can also boost your conversion rate by creating and sending personalized videos to your prospective clients. You can send it to them via email or social media, depending on what platforms your prospects frequent the most.
By sending personalized video marketing content to your prospective audience, you;
Humanize your brand, creating a human sales experience for your prospects.
Give off the impression that you don’t just care about making sales, but you care about your target’s wellbeing.
Create an avenue for your prospects to reach out to you to discuss your product/service offerings.
Crafting a personalized video to your client(no matter how short) shouldn’t be taken lightly. If you aren’t great at drafting copy, hire professional writers from paper writing service reviews websites like Online Writers Rating.
5) Automate video marketing with video viewership data Finally, to increase yourvideo conversion rates, you can use your video viewership data to work with your marketing automation.
Here is how this works. Your video viewership data will give you some useful insight on;
The number of people who watched your videos.
The average length of your video viewers watched.
The viewers who watched 75%, 100%, and even 20% of your video.
All this data in your video conversion rate you can then put to use in your marketing automation by;
Nudging users who haven’t finished watching your videos to resume watching.
Sending a specific market segment based on video segmentation (segmenting based on people who have watched your video fully, halfway, and just the first few seconds.)
To get this video data, you should try using video platforms that help you integrate your data into your marketing automation system.
In conclusion We have shared just a few ways to boost your video conversion rates. There is so much more out there for you to explore. However, use the information here to start on your journey towards video conversion.
Your first video doesn’t have to be anything major. It can be a customer testimonial video, a screen recording of how to use your product or service, etc. The sky is your limit when you can be creative.
Introduction WordPress is a massive platform for users to manage their site and the specialty of WordPress is that it is equipped with some of the most powerful and unique tools that one could use. WordPress is so popular and widely used that almost 30.3% of the total websites on the internet use WordPress and there are more than 10 million websites on the internet.
WordPress is one of the best Content Management Systems (CMS) because of its flexibility. The user can modify and create code to develop the site however they like and there are also options to create and add third-party plugins.
Road to becoming an expert developer with WordPress It was understood that developing plugins and themes is possible and you can create stunning visuals and develop the website however you like but there are certain things that you should understand before you start working with WordPress.
Assess Your Current Knowledge and Note Any Gaps – It is easy to learn WordPress and the interface is built in such a way that everybody can work on it easily. There are a lot of features in WordPress and to develop the perfect website you have to dive into some of the complex processes and learn the necessary skills. Some components might take up too much time to understand and this is when you can outsource your work and getprogramming helpfrom professional programming experts.
Ensure You Understand How WordPress’ Key Components Work Together – There are many different components in WordPress and sometimes it gets a little too complicated. It is mandatory for everyone to understand the key components because they play a major role when you are developing and using themes on a website. You should know which components can be edited and which should be never touched. Meddling with all the components can cause a lot of trouble.
Gain a Strong Command of the Customizer and Other WordPress Settings – Every business is different and so are the demands for the website. It is not possible to find the perfect theme which fits your business standard entirely. The themes can be modified, edited and certain parts of it can be picked up and the remaining can be removed. There are various templates, themes, demos, and other prebuilt elements that you can edit, and working with these components helps to create a dynamic and perfect website. It is important to gain a strong command of the customizer as it allows you to work with advanced customization and turn ideas into reality.
Learn about the Database and Database Maintenance – The special advantage of using WordPress is that the content management system is integrated with the database and the pages are automatically converted to HTML. Understanding the way databases work can help to work with the posts and custom posts. The data relating to the themes and plugins are stored in the database and troubleshooting becomes easy when you have a grip on the data structures. You can also custom fields, Advanced Custom Fields, and Pods custom fields and can easily incorporate custom fields into your Beaver Builder layouts. Maintaining the site also becomes a lot easier and you can make changes efficiently.
Become Familiar With WordPress’ Hosting Options – Hosting is one of the most crucial factors which helps to keep the website running and you should have a clear understanding on how the hosting service works and which plan to choose. There are various plans like shared server hosting, private server hosting, etc. You can choose the best service once you know the features of each option and understand the demands of the website. If you know you will experience high traffic then you should go for private hosting with a dedicated server. This will help to keep the data safe and the website running at all times.
Interact with the WordPress Community and Give Back – WordPress is completely open-sourced and there is a huge community full of experts who develop themes, plugins, extensions, and other third-party tools that can be added to a website. These expectations are free to use and can help other developers a lot. When you accept expectations from the community, it is only fair that you contribute something to society too. You can simply upload the themes or plugins that you created so that other developers can implement the application and this helps others from spending a lot of time on development.
How to develop WordPress themes
Step 1: Set Up a Local Environment The first step for creating a WordPress theme is to create a local development environment to manage the working of the code. The local environment is basically a server that you install on your computer, which you can use to develop and manage local WordPress sites. A Local environment can be created in many ways but the best method is to do it using a desktop server. You can go on the internet and search for the free version of the desktop server application. You have to register on the website and then download and install it. Once the application is installed you can configure the local environment according to your requirements.
Step 2: Download and Install Your Starter Theme You can download a theme and get started with the Underscores. This process is fairly simple, all you have to do is to open the website and name the theme. There are also advanced options available which give you a chance to give a detailed description by adding an author name and give the theme a description.
There is a Sassify option available which allows users to add Syntactically Awesome Stylesheets (SASS) and with SASS users can add variables, nesting, math operators, and more.
Step 3: Understand How WordPress Works Behind the Scenes WordPress allows users to add custom themes and plugins and the user should have a basic understanding of how the component works. There are various parts of the code and the user can modify certain parts of the code to fit the needs of the user. There are specific areas of the code which shouldn’t be changed. Understanding components is also important to know details like header.php is used to create a header, while comments.php enables you to display comments etc.
Step 4: Configure Your Theme The demands of every website are different and you have to customize the theme to fit the business requirements of your website. Once you have all the required knowledge and the tools at your disposal you can change the functionality of the website entirely. You can add hooks, add styles with CSS, and do much more.
Step 5: Export the Theme and Upload It to Your Site Once you complete developing the theme you have to test the efficiency of it. There should be any bugs and the theme should handle data effectively. You can find Theme Unit test data on the internet and this is basically sample data that you can upload to the website to test the efficiency of the theme. Once you are satisfied with the working of the theme you can upload it to the website and the uploading process is fairly simple.
Conclusion You have to have a basic understanding of the various concepts that help in the smooth running of a website. Knowing the logic and functioning is the key and with practice, you have a grip on all the functions. You may not master all aspects of WordPress development and the wise decision would be to play by your strengths and get the other components developed from a third-party source. These third-party sources master in various services and getting help from them can be a huge advantage.
For any website to be successful and serve the needs of the business, it has to provide value for the end user. One of the best ways of doing this is by creating the perfect UI or user interface so that the user spends as little time as possible to reach the product tor information that he or she needs. But to create a good UI, instead of investing in expensive machines and accessories like laptops with backlit keyboards, you need an efficient software that can help in achieving this task. This article describes 5 of the most convenient online software that can help a design team to create high quality UI for their website.
1. Adobe XD For any kind of design related activity, the Adobe suite is known to be the best in the industry. It has similar fame in the UI industry. The premier software for UI making is called Adobe XD. This software is extremely popular among website designers as it offers a wide range of vectors.
Designers can use these to create amazing artwork and develop screen layouts, assets, frames and other interactives to make the user interface smooth and seamless. Adobe XD is gradually replacing Photoshop as the go-to software for web designers due to its special characteristics that can be used to create innovative prototypes and designs.
2. Axure RP Among the newly entered software in this category, Axure RP is one which shows the greatest promise for growth. Indeed, it has become so popular that developers are using it to set up entire websites, including everything from icons to toolbars, menus and complete screen layouts.
You can use Axure RP to develop wireframes for your chosen site, as well as detailed idea boards, documents, mockups and everything else that is needed to create the best UI experience for the target user. Moreover, to every designer’s relief, Axure RP is perfectly compatible with the Windows and OS X environments.
3. Framer X
Framer X is equally popular as Adobe XD as it has been around for a while and is trusted by many website developers. It uses the React environment that is a favorite among web designers and offers multiple tools to help designers create any kind of interface that they want.
The tools encompass a wide array of functions that can be used to create a good UI for any React website. Each and every component can be integrated seamlessly with each other and with the code editor. It also helps you to collaborate with designers elsewhere to create components that require hardly any revisions.
4. InVision Studio Compared to the other UI designing software that are included in this article, InVision Studio has a unique place as it offers greater opportunities for collaborative work. This feature alone makes it an ideal choice for design teams that are spread in different places to work on a cohesive website.
It has a large number of features and tools that helps you to create the most effective website design for your clients. Its strongest feature is its ability to generate complete prototypes in no time at all, so that your delivery times are met and your clients can launch their business without any delay.
5. Figma Last but not the least, Figma is one of the new entrants on the scene but is by no means a weak software. In fact, it is the pioneer among UI making software as far as multiplayer designing is concerned. That’s right, by using Figma, any group of remotely working designers can collaborate with each other in real time to work on a single website project.
Figma helps your team to create efficient prototypes, add comments for fellow team members, and achieve device mirroring to see how the design and UI function on different devices that will be used by the end user.
Conclusion All of the above mentioned tools are highly effective and are used in designing majority of the most user-friendly websites out there. But choosing which of these would work best for your company is another question. The people who develop these online UI software are among the best in the market but only you can understand the needs of your business and your team.
Every software has its weaknesses as well as strengths, and you will need to determine which set of features, functionalities and strengths matches the skill set within your design team. Once you have made your choice, invest some training your time and watch them create magic with these software to delight your clients.
Ever since its release back on May 27, 2003, WordPress has taken the world over by a storm to the point where notable entities use its functionality to carry out their online representation. These include the likes of BBC America, Sony Music, MTV News, Microsoft News Center, and Disney, to name a few.
According to a recent study by isitwp.com, WordPress powers more than 37.8% of the internet, with over 75 million sites, and a 60.2% share of the global content management market.
Furthermore, more than 60 million people choose WordPress for their websites and blogs and WordPress powers 14.7% of the world’s top 100 websites. Moreover, users on WordPress.com produce about 136.2 million new blog posts and 77.7 million new comments each month.
Having said that, now let’s take a quick look at some of the finest and indispensable WordPress plugins that could serve you in 2021.
1 – Elementor WordPress plugin is a creative backbone of WordPress and Elementor is one of them. It has over 5 million active installs and allows you to create a stunningly beautiful site using a simple drag and drop interface.
Brought to you by an Israeli software company, this plugin offers you a built-in responsive mode that lets you edit your site live and simultaneously preview the changes.
2 – Jetpack Websites these days require protection from cybercriminal activities which is why Jetpack keeps your WordPress sites safe with its bulletproof spam filtering. Jetpack also offers various other features, including performance enhancement as well as marketing and design tool features.
Not only is it free but the variety of functions and list of great features it offers make it a hard offer to pass.
3 – UpdraftPlus Another way to secure your WordPress websites from the miseries of a cybercriminal attack is to get a complete backup of your website.
UpdraftPlus offers you a simple and easy way to create backups and pave the way for effortless restorations. UpdraftPlus is indeed the world’s most popular and highest-ranking backup plugin that provides scheduled backup features and over two million currently active installs.
4 – W3 Total Cache Improve your website’s performance and drastically reduce load times with this terrific plugin for WordPress, W3 Total Cache makes use of CDN (Content Delivery Network) integration and various other best practices. It is also the only web agnostic WPO (Web Performance Optimization) framework that is trusted by millions of publishers.
5 – WooCommerce Online selling made easy, WooCommerce is an open-source e-commerce plugin for WordPress that is specifically designed to cater small to large-sized online merchants.
The plugin is immensely popular due to its simplicity of use as well as easy to install and customization facets that make this free-based product a truly remarkable tool for online businesses.
6 – Wordfence® Security October is the Cyber Security Month, and I simply cannot help but include another security-centric plugin in this list. Wordfence® Security is known for its robust firewall and malware scanning features.
All firewall rules are regularly updated through Wordfence’s Threat Defense Feed as well as the latest malware signatures and malicious IP addresses to safeguard and protect your website.
7 – WPForms While many would include Contact Form 7, I simply couldn’t find it comparable to the capabilities of this fine plugin, WPForms is much more convenient to use and is trusted by over 3 million users. The plugin features an easy to use and understand drag and drop form builder allowing you to create powerful WordPress forms within minutes.
8 – WP-Optimize An all-in-one plugin that boosts your WordPress site’s performance, WP-Optimize can not only cleanse your database but also compress your images and caches your site.
It’s indeed one of the most revolutionary plugins on this list as the cache featured WP-Optimize is built around the world’s fastest caching engine. With this tool, you can effectively keep your website fast and completely optimized.
9 – WP Smush Image SEO is something which all professionals are practicing these days. WP Smush is a dedicated WordPress plugin that allows you to optimize images without losing quality.
Not only is it simple and easy to use, but it can also help you to optimize your images on the fly while you upload images to your WordPress website in bulk quantities.
10 – Yoast SEO Lastly, we have Yoast SEO which is heavily regarded as one of the best search engine optimization plugin for WordPress. While it comes in both free and premium options, the plugin works commendably well to optimize your website for keywords, key phrases, and other related keywords in all their forms.
Conclusion While there are well over fifty-thousand plugins available for WordPress, I would recommend that you not use more twenty to keep the integrity of your website from being hampered. Too many plugins can cause security breaches and conflicts to occur, which can lead to your site crashing.
Hence it is best that you choose to work with only the best and selected plugins as they would also help you keep your website run fast and load quicker.
Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.
Google changes its algorithms and that is what keeps developers and SEO experts on the edge. No matter what platform or plugins you are using, be it WooCommerce bundled productsor WordPress plugins, as an e-commerce website or a digital platform, you are bound to keep up with the Google updates to make your venture a success. Here is what you need to know about Google’s page user experience update, and what are the dos and don’ts of keeping up with it:
What is Google’s Page Experience update? Google has issued a detailed document regarding the page experience update, but to simply put, it suggests that the traffic generation and the page ranking will be based on the user experience. by user experience, we mean how users will perceive their experience of reaching out to or using a specific web page. There are various factors on which the user experience is based for example, how quickly it loads, is it mobile-friendly or not, are there any pop-ups or intrusive ads, does not the content jumps as the page loads, runs of HTTPS, etc.
What are the Dos and Don’ts? According to top SEO experts like Weintraub and King, page experience update has always been there in Google’s algorithms its is more like a ‘rebranding’ rather than an update, however, it will still have its implications when it will be made official. So here is what you need to keep in mind regarding this update:
Optimize: A technically sound and fully functional website is what leads you to have an impactful digital presence. Optimization is always the key to enhance the user experience. Producing high-quality content while keeping the technical efficiency of your site is what altogether contributes to making your site useable and catchy for the users. Start this process by:
Optimizing the loading speed and removing the 400 errors
Compare your user experience with your competitor’s
Analyze your design
Focus on mobile-friendliness
Boost up the site security
Focus on the content
Remove the interstitials
Focusing on Core Web Vitals: To completely optimize your website and make it stand tall before Google’s page experience update, you will be required to focus on what Google calls ‘core web vitals’:
Largest Contentful Paint (LCP): boosts the loading time, enhances the user experience, LCP should occur within the 2.5 seconds of when the page starts loading.
First Input Delay (FID): this measures interactivity. Pages having FID of less than 100 milliseconds, increases the user experience.
Cumulative Layout Shift (CLS): it measures the visual stability. CLS of less than 0.1 should be maintained by the pages.
Preparing for the Update: This page experience update is going to get live sometime in 2021 and Google has promised to announce it at least 6 months before making it official. This time duration is not like the one that normally Google gives to the developers and those who are part of the digital part, but rather it has been proposed this way keeping in view the unstable pandemic situation we all are going through currently. This gives us a lot of time on our hands, which means we can gear up our web platforms for changed Google algorithms.
Content Will Be in the Lead: According to Rudy Galfi, the product lead on the Google ecosystem team, the content will still be given the priority. Good quality content will help your website to get high ranking even if some features of page experience are subpar. Having quality, relevant, detailed, well-written, and helpful content will be a win-win for your website. However, in the case when a lot of similar quality content appears, visibility will be the main concern, and that when page experience will come into play.
Conclusion Since Google’s main aim has always been to facilitate the users, therefore, user experience is going to get even more important over time. If you have invested your time and effort to make your site seamless and users love it, then Google will make sure to rank it high. Just like any other algorithm change by Google, this one is going to be revised and modified with the time to make them more effective. The best part is, you have got a lot of time, start optimizing your website and enhancing usability from now!
As a website developer or designer, you need to know the WordPress plugin. It is crucial in the world of WordPress. In the beginning, developers used their code to develop each web application.
As technology advances, developers have adopted a new way to create applications using CMS. As a result, you may find that many developers try to keep up with the technology to create a new plugin.
Use of WordPress and WordPress search tools. WordPress alone currently takes up 29% of the internet. What do we like about WordPress? Ease of Use, External Source Community, Platform Beauty, Blog, etc.
The main benefit of plugins is that they add new functionality to existing functions, such as WooCommerce stock manager plugin, with which the awareness of products and brands can be increased.
What are plugins? A WordPress plugin is a piece of code that adds new features or enhances existing features on a WordPress website. Also, plugins for a specific part like WooCommerce stock manager can do everything from small changes to significant changes to a website. Some make the site a full-fledged, formerly social website, and so on. Some also have no promising effects, but they improve the website’s performance, and so on.
How do Plugins Work? WordPress plugins are written so that other developers can add or write their code to customize it. You can also change existing functionality or add new functionality with robust hooks and filters in WordPress plugins, for instance, WooCommerce stock manager.
5 Things to consider in Plugins as they’re Creative Backbone of your Site There are tens of thousands of free and paid plugins for WordPress websites. Plugins such as WooCommerce stock managercan help you cache your site for faster performance, improve search engine optimization for websites, and add social media features to blog posts.
However, if you are considering creating plugins for your website, there are five essential things to understand when developing and maintaining your website.
Page Load Speed Loading and activating too many WordPress plugins can slow down your site’s loading times. When users visit the site, each additional script sends a request to the server. These requests can take only milliseconds, but they can quickly consolidate your site and significantly slow it down. On that day, about half of internet users expect websites to load in less than two seconds or less, and they will leave the website in three seconds.
Security Many plugins are incredibly open source-free, which means that they are particularly vulnerable to hackers. It was done with a famous plugin: WP Total Cache. Hackers have found a way to use the plugin as a backdoor to hack websites and inject malicious code. This plugin bug affected over a million websites worldwide. Those who downloaded the plugin were advised to change the passwords on their websites.
Ongoing Support Free plugin developers usually offer user support for a year before they finally finish responding to or updating their code. Yet, there are problems: the plugin has compatibility issues with other tools, project errors occur, the primary function no longer works, and in some worst cases, the plugin crashes on your site.
Add-ons are created by thousands of different website builders, each with their style and style. So there are various plugins for developers, some are better than others. As a result, one plugin may not match the other with both enabled.
In this case, content, pages, posts, or your entire website may disappear or not function properly. Because of this, many plugins encourage users to secure their websites regularly. For this reason, we recommend that you stick to the latest WordPress plugins, update them regularly, and check the security of your website.
Vulnerability That is not the question. Never again! WordPress makes your site vulnerable to many aspects, and plugins are not the only reason. Of course, not logically. Based on the facts at the beginning of this post, it is clear that hackers are targeting WordPress websites. Finding vulnerabilities in the core of WordPress affects websites more than any other platform. And also the impact on WordPress plugins. As a website owner, you want a safer user experience for your website.
What should you know before installing any WordPress Plugin? The third code will be added to your site built using free WordPress themes. So make sure you have the correct WordPress plugin installed. Sometimes the wrong plugin can damage your site because it displays an error, unwanted code slows down your site, takes a long time to load, and your site receives dangerous malicious code.
Why Update Your WordPress Plugins? WordPress plugins can help you improve the functionality of your WordPress website. There are many to choose from with over 50,000 choices. However, it is essential to update them.
Security & Bug Fixes Hackers often look for vulnerabilities that can be used to make WordPress websites workable. Despite the best efforts of WordPress plugin authors, errors between product codes may exist. Hackers try to profit.
Performance As technology advances, add-on authors have updated their add-ons to take advantage of these changes. One advantage is plugin performance. Plugins are often rewritten in a computer language written in WordPress to take advantage of WordPress or PHP changes.
Enhanced Functionality If you use the plugin installation frequently, the WordPress community will offer the plugin author additional suggestions. Updating plugins gives you access to advanced features.
Don’t just update without planning Blind replenishment is risky. There may be a version error or a compatibility issue.As we have learned from many forms of torture, always leave before you do anything. At least that’s how you can get better. There are many alternatives to meet your backup needs.
It is even better to test before upgrading. Ideally, you should have a mirror version of your website. You can try some updates on this site and make sure there are no problems before applying changes live.
Conclusive Thought Adding a plugin to a website built with free WordPress themes does a specific job. These plugins solve the problem quickly. You don’t have to enter any code to run this plugin. Add-ons are downloaded by most companies with minimal cost and limited time to get it all done.
Hence, WordPress plugins are considered the backbone of WordPress. Some plugins can cause conflicts. So, carefully review all of the features before selecting them. Get ready to customize your website the way you want with WordPress plugins.
Across industries, WordPress is one of the most popular website builders on the market. But while WordPress is a favorite among business owners, developers, and designers today, that hasn’t always been the case. If you started your website on another platform and that other platform is no longer meeting your needs, then it might be time to transition to WordPress.
Because your website is so important to your business, you’re likely (and understandably) concerned about the move. Even though you know your current platform is no longer up to the task, you’re nervous about switching to WordPress and possibly disappointing the audience you’ve worked so hard to build. However, transitioning to WordPress is an opportunity to make an even better website.
Knowing why you should switch to WordPress plus seeing the exact process of moving your existing website over will ease your mind and highlight why doing so is the best decision for your business. A successful transition from your current platform to WordPress isn’t as difficult as you might think, and myriad benefits are awaiting you.
Why You Should Switch Before you even consider leaving your current platform and transitioning to WordPress, you want to know that the move will be worth it. As a platform, WordPress has numerous advantages. To start, it’s easy to use. WordPress touts its five-minute installation and has a library of support guides if you find yourself needing additional help along the way. Additionally, WordPress is free. You will need to pay for hosting and, possibly, a theme, but it won’t cost you anything to download WordPress itself which is great news for businesses working with small budgets.
Another reason WordPress is a great option for building a website is that it’s easy to make your site look unique. With a basic foundation in website development or website design you can build a beautiful, functional site. Unlike other platforms that limit customization, WordPress allows users to tailor their website to their exact liking and create the best user experience possible.
Building a UX-friendly website means paying special attention to accessibility. WordPress prioritizes accessibility, and for themes to pass the platform’s basic requirements, the background/foreground color contrasts for plain content text must be within the level AA contrast ratio so that website visitors who are color blind can see the content on the page.
Furthermore, WordPress is structured in a way that it integrates seamlessly with other platforms. Regardless of your specific design, WordPress sites are easy for search engine crawlers to navigate thus increasing your chances of people finding you on Google. You can also sell products, digital downloads, and more directly from your website using the WooCommerce plugin. WordPress does all this without sacrificing security. It’s simple to keep your software up to date which is essential for keeping hackers and data thieves out.
The Key to a Successful Transition If you’re starting to come around to the idea of switching to WordPress, you should know the key to a successful transition. For the best results, you need to make a detailed plan and stick to it. Following a plan and evaluating along the way will ensure that your new WordPress website is better than ever.
As a starting point, take a look at your current website. List out your current site’s features as well as the different types of content you display. From pages and posts to galleries and links, you need an inventory of what you have. This is also an opportunity to make notes about what you want to change.
When you start to brainstorm your new WordPress design, resist the urge to just make a carbon-copy of your old site. Feel free to keep your branding the same so your website has a similar look and feel, but don’t miss this chance to build something even better (and even more accessible) for your audience.
How to Change Over In general, the platform you’re switching from doesn’t change the migration process. Transitioning to WordPress is about the same whether you’re coming from Squarespace, Tumblr, Wix, or any platform. The first step is setting up your WordPress installation which you need to do on your domain.
Next, import your content into your WordPress website. This isn’t as complex as it sounds, and in many cases, you can use a plugin. Importer plugins are available for all of the major platforms. Just be careful not to run the import process twice since this can cause errors in your new database.
Before you go live with your new WordPress website, you should test all the links, images, menus, widgets, etc., to ensure it’s ready for public use. While you’re testing and debugging, use a maintenance mode plugin.
Once you’re satisfied with your site, it’s time to go live. This part of the transitioning process involves either moving your domain to your new host or pointing your URL to your new website. Don’t think this is the final step though. Even after you go live, plan to make revisions as needed. It’s a good idea to ask for feedback from users as well as track analytics and perform regular speed tests. Page speed is important for the user experience since many users will abandon a site if the page doesn’t load quickly.
Not only is transitioning to WordPress a relatively simple process but doing so offers a variety of benefits. From improved accessibility to better customization options, changing over to WordPress is a premium option for businesses and website owners.
About the author: Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.
From online transfers to online payments, everything happens in a fraction of seconds today. Amidst all this, what if a site loads at a slow speed? You’ve guessed right! It’ll definitely be a turn off for any person visiting the site.
A site that loads slowly will drive away potential traffic and affect the goodwill too. Every person wants a quick response; the same is the case with site loading. There are ways to ensure your WordPress site loads faster for better views and greater traffic. With faster loading, readers spend more time on the site. It’s a sure-shot way to turn your site into a successful one.
The most important thing for a website is engaging its users; a faster site does half the job for you. WordPress sites work on a content management system. CMS system is effective and powerful but it can be slow at times too.
Why a great loading speed is important for your WordPress website? If you click on a website and wait for it to load for a longer time, you are bound to feel frustrated, as it’ll consume a lot of your time. Clicking a website that opens in a fraction is far better than a slow loading site.
According to a survey done by Akamai.com, 47% users expect a web page to load in two seconds. If there is a delay of a second, then the conversion rate decreases by up to 7%. The page-views also decrease with conversion rate. Even in the case of shoppers, they only shop from the site that is faster in loading speed.
Reasons Why Your WordPress Website Is Slow (And How To Fix It)
Reason #1 – Installed WordPress Plugins There are many WordPress plugins available if you would want to optimize and customize your WordPress site. But, did you know that installing unnecessary plugins affect the loading time of your WordPress site? That’s right! Each plugin that you install whether free or paid takes up your load time. Some plugins also cause double loading time on the site. You need to deactivate all the plugins that you don’t use and test your site for page speed and loading using tools like GTmetrix or PageSpeed Insights.
You can also test for a particular plugin for loading time. If a particular plugin takes up more time, simply replace it with a lighter plugin option. Better still, you can also opt for a coding option on the site. It’s important to know about a plugin that takes up your site’s loading time.
If you want a great loading time, then stick to the essential WordPress plugins on your site. Or there are plugins that offer multiple features too, you can opt for those as well. Page builder plugins offer a host of features that you can use on your WordPress site.
Page builder plugin features slider option, contact form options, multiple themes. By choosing one plugin, you’ll simply eliminate the need for other plugins on the site. So, do test your site and delete plugins that are not in use to load your page faster.
Reason #2 – Unoptimized Images Any website is incomplete without the use of images. An image is a visual representation of the site. It helps in user engagement and increases SEO functionality of the site. Most websites use 5000px by 3000px image for framing purpose, but this also affects the page loading time.
A desktop screen is about 1920px wide and a mobile screen is about 700px wide. So, there is a difference in screen size that affects the website. Resizing the image according to a website or mobile version is important. Publishing images that are half the page or that take up the entire site can also cause slow loading time. Resize each image according to each page. Photo editing software’s and image compressors plugin like Compress JPEG & PNG can help you to resize your images.
A picture that you resize should fit your ideal file size too. The width and height of the image should be perfect. You can also use DPI that is ‘DOTS PER INCH’; it’s a great way to get your image size down. A standard DPI for an image is 300 for print, but for mobile optimization, this is excessive. A DPI of 72 is an ideal size for web format. It helps to optimize the load time for most images.
You can use a plugin WP Smush that helps to compress your images to a size you need. Its automatic compression feature compresses your image the minute you upload it. It also allows you to compress images that are already uploaded on the site.
Reason #3 – Page and Post Redirects Making frequent changes on your WordPress site can affect the loading time. If you delete pages from your website or make a major change to your site, all these things are directly linked with page speed. As search engines have your old URL’S, it affects the page redirects.
With every redirect in WordPress, the URL’s will point out a dead page (404 error) or a notification like ‘301 moved permanently’. The server of your page has to go to these pages before the actual live URL of the website page. This whole process affects the loading time on the page.
You can easily fix this issue with editing your site or opting for external links. Simply remove the old pages or links from your site. You can also add a redirect code to the site. Or, bring the pages back to the main URL.
If you feel that your site is not loading properly, then you need to test your site for this issue. Even the slightest change on your site affects the performance and speed of your WordPress website. Thus, maintaining your WordPress website is important to keep these issues at bay.
Reason #4 – Slow Server Response Do you know that slow server response can also affect your site’s speed and loading time? Well, if you have a site that has a slow speed because of this reason, it’s simply not your fault as an owner. This is to do with your web hosting company.
If your website has a Shared hosting service, which means the server hosts multiple websites at a time including yours, at peak time, your website has a competition with all the other sites that are hosted on the server to increase traffic. This hosting is not safe as there is a threat of hacking too. Choose a Shared host that provides you with quality features. But, Shared hosting services can affect the loading time.
If your website is fully managed that is on a single server, then its dedicated to your site. The processing power, speed, and resources are dedicated only to your WordPress website. In this case, your site will load faster and it’ll also be more secure. It’s important to check for a server response to know about the speed loading time.
Now, by eliminating extra bits you can speed up the loading time of your website. If you have time, you can manually eliminate extra bit from the files, but again this can be time-consuming and risky. A wrong deletion can also crash your WordPress website. It’s better to minify the CSS file instead.
WordPress plugin like WP Super Minify can help you with the task of minifying the CSS file and eliminate the bits that you need to remove. You can also use a CSS Preprocessor, but you need a technical background for this. After you remove the bits, do test your page for speed improvement.
This actually forces the browser to load more than once or several times. These types of scripts also include external widgets like Facebook or Twitter or embedded scripts. The best way out is to add only a few code snippets, but then again each website is different.
Reason #7 – Outdated WordPress Version Why do you think it’s important to update your WordPress site when the update is available? Many factors affect the update. From security features to installation of new plugins, updating WordPress is important. An update is also important for your site speed or loading time.
WordPress core update also updates themes, plugins, features, and CMS. Even, if there is an update on a weekly basis, you should not miss it. If you don’t update your WordPress on a regular basis, it can cause incompatibility and affect the speed of your site.
Outdated tools on your site often cause slow response. A simple update button can fix this problem. Most updates either fix bug issues which is important for WordPress security or upgrade the features of the website. There are updates that also affect the normal speed of the WordPress website.
But, along with the normal updates, you also need to update the plugins of the site. If the new version is available, it’ll update your site in no time. After the update, run a speed test for your site and see the difference. An updated WordPress site will load faster than a site that is not been updated.
Conclusion WordPress mostly dominate the internet space as a CMS platform. To engage your user and to drive good traffic to the site, it’s important that your website loads faster. A faster loading time affects SEO as well as the overall usability of the site.
Faster site loading creates happy site users. Even, if you are adding elements and plugins to your site, don’t compromise on the speed. If your site’s loading time is slow, you can simply check for the factors that cause this. Rectify your errors and you’ll see a quick improvement in the loading time.
About the author:Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest
Want to enjoy more control over your WordPress site and wish to learn how themes actually work? WordPress child theme is the answer!
Use of WordPress child themes to modify any of your themes is a safe and recommended way. WordPress is a smart choice and magnet for all those who are keen on keeping full control of their websites in their hands and want to keep running them independently.
WordPress can make customizing websites completely easy and with just a little decent knowledge of CSS, HTML, and PHP, there are a lot of things that can be changed.
WordPress child theme further gives you little more comfort in handling websites to which you can make multiple changes without having to touch any original theme files through the process.
What is a theme in WordPress? Essentially, a WordPress theme is a collection of templates, styles, and other files that work together to present content on your website in a certain way. It can be used to help you build almost any kind of website much faster – from simple websites and eCommerce stores to more complex ones like membership sites or directory websites.
Any theme becomes a parent theme only when someone builds child themes for them.
Till then it is just a theme, something that you already find in the WordPress directory.
Child themes completely depend on their parent themes for working accurately.
If the parent theme is missing, it will not perform even a single task and it’s not even possible to activate it.
It is possible to change, add and manage things from the WordPress admin area. Luckily, you are spoilt for choices when it comes to choosing your favorite or suitable WordPress themes online.
WordPress themes are responsible for changing the overall design and appearance of your website and it often includes its layout and various other features that demand change.
If you want to change the overall appearance of your website on the front-end, switching over to themes can largely help.
It is possible to pick from more than a thousand free themes from the theme directory on WordPress.
For better results, you can also invest in paid and premium themes.
If you are fond of a particular theme used on some sites, online detectors and tools can help you recognize the same theme and install it on your website.
What is a Child theme? A WordPress child theme is a theme that inherits the functionality from the parent theme but allows you to safely extend and modify the parent theme while making sure that your changes won’t be lost after the updates.
In the case of tweaking an existing WordPress theme, a child theme can let you customize without having to upgrade the existing one.
This can often seem like a tough choice when you want to update your theme without losing all the existing custom styles that you have prepared for your WordPress site and you can’t – this scenario was a tough thing in the past.
However, now when you wish to update your site quickly to prevent it from getting hacked, you can do it without submitting to major changes.
The concept of parent and child theme was introduced to meet this purpose at large.
There are a few parent themes that rely on limited functionalities or features and hence they are not recommended in most cases.
Not all parent themes contain necessary action filters and hooks limiting the amount of extensibility that the developer can provide.
As a result, developers and designers can create a robust WordPress website by utilizing child themes in just a few moments.
What is the purpose of using a Child theme in WordPress? Developers and designers from top web designing companies commonly put child themes to use for speeding up their development.
When you are using a good parent theme, you can be sure about less time utilized for creating a WordPress website.
It is not required to get everything coded simply because most of the good parent themes also known as the theme frameworks offer multiple options in customization and functionality.
Creating a WordPress child theme is easy and simple just like creating a new style.css file in the root folder of the child theme.
Child themes in WordPress can have multiple template files, as many as you have in the parent theme. Also, child themes can contain template files that may not even be available in WordPress parent themes.
Using a child theme can depend on your own requirements.
Most of the websites built for ourselves or the clients are child themes from theme frameworks.
Users must opt for child themes only in case they find themselves updating brand new features or functions or modifying styles more often than not.
In such cases, the use of child themes is highly recommended.
Now a question that usually arises in these cases is whether it is best to use custom CSS plugin or child themes and what is the purpose of child themes if you are into adding and altering custom styles only?
The answers to these questions are not complicated. It really depends on how comfortably one can put technology into use.
When there is a need to modify just a few styles in elements then you can simply use a built-in feature that is called a theme customizer.
If you are among those who keep changing color schemes constantly or shifting features around CSS is your cup of tea then utilizing child themes for your work can be great.
It should be noted here that many beginners commit the mistake of creating child themes of parent themes that can’t offer a lot of functionality.
If you are stuck into creating child themes where you have to replace plenty of parent theme files in a go, then it becomes important to consider your choice again.
It is rather advisable to put your selected theme as starter themes can further turn into custom themes later.
When you are inclined to utilizing functionality and features of a good parent theme without putting in the effort for writing plenty of code, it is advisable to use child themes for best results.
There are many other advantages of using WordPress child themes and here are some of them.
Safe updates: Child themes automatically adapt to the features, templates, and styles of parent themes. You can then easily make changes to the site with child themes and without having to modify the parent theme.
With the introduction of a new parent theme version, it is possible to safely update with all modifications already saved in the existing child theme with no downtime. The last thing you want is your site to be down for some time-this can negatively impact your SEO ranking and progress if your site is ‘down’ for too long and Google might even deindex it.
Easily extendable: If you have a child theme set on some powerful and reliable theme framework, it is possible to enjoy the advantage of added flexibility without taking the trouble of writing plenty of codes.
You can select and modify particular functions and template files required by you without having to go through various other template files involved in the process. It is also possible to go for more added functionality for better results.
Safe fallback: While you are trying to create a new theme, think, and analyze various other possible scenarios and codes to be written for them.
There can be instances when you forget to write a code for something while working on a child theme. In that case, the functionality of the parent theme is always available as a reliable and convincing fallback option.
If you are not happy with the customization work, you can easily disable the child theme and the results are going to be similar to what it was before.
All in all, with WordPress child themes, you can start learning more about how WordPress themes actually work. You can speed up your development time and reduce the over price of the website by building on something that already exists without having to start things from scratch.
Disadvantages of using a WordPress child theme Apart from many advantages of using a child theme in WordPress, there are also multiple disadvantages that shouldn’t be overlooked.
One of the major disadvantages in this regard is the time required to invest in learning about parent themes.
If you are working with the robust theme frameworks, you must know that they already have their own set of filters and hooks and you must try to know more about them to fetch maximum potential out of them.
Just the first few child themes created should take a long time but post that, it becomes easy to create custom websites within a few moments. It will boost your overall performance too.
Another disadvantage of using WordPress child themes is that the developers of your parent themes might begin losing interest, drop an essential feature that was already being used in a child theme, or even make a change that might just destroy the child theme of your website completely.
Most of the WordPress themes being used in the present time are GPL and open source. With the developer of the parent theme abandoning the project, chances are that you will have to stop using it.
Even though many folks from the same community can go-ahead to take over the entire project, you can still face little issues that are ultimately tough to ignore and you will probably need to hire a new developer.
If the original developers of a particular theme remove a particular feature, you can still get it added in your child theme. You should be having the code for making the changes. However, if you find them making a huge change that you are not comfortable inheriting, then what you can do is, simply avoid the update.
WordPress theme updates are extremely vital in case of a security exploit.
However, it is always required to keep updating themes since it can ensure good compatibility with multiple plugins and scripts for the future.
In case, you are using some commercial WordPress theme framework, then you can take help from the support options that can further assist you in upgrading themes or facing troubleshoot issues.
Such stable platforms should continue offering you the service you demand and they are here to stay because they are counted among top stable business organizations offering services to more than thousands of customers from all over the world.
In a few cases, it was seen that when such platforms suddenly removed typical built-in widgets or other functionalities, they instantly made them available for all, encouraging them to use plugins they wanted to stick to.
Conclusion Even though any developer or designer can create a child theme on just any WordPress theme, it should be added that at times you might not just require any child theme at all.
Make sure that you have analyzed the number of changes you need to make to a child theme that you have selected and if you feel that the changes you have planned are minor then you can consider switching over to custom-style.css file in theme or simply start using the custom CSS plugin that meets your requirements. You must think about creating a custom theme if the changes you have planned are extreme.
With this article, you must have gained a fair knowledge of whether the WordPress child theme is a good choice for you and fits your requirements well. Building child themes in WordPress isn’t a complicated task and all you need is one folder and two files to start with.
A child theme is simple yet a lot more powerful which allows you to safely customize a website without having to edit core files.
Learning about creating WordPress child themes can prove to be an important step in the career of any WordPress developer or designer.
About the autor:Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.
The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago.
According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust.
This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.
Why Writing Blog Content for eCommerce Matters Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively.
SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.
Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.
Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:
Platform to explore industry trends, news and opinions
Increased brand trust and industry reputation
Increased traffic, engagement and subsequent sales
Incentive for long-term loyalty and brand advocacy
Higher ROI from sold products due to word of mouth
How to Write Spotless Content for your WordPress eCommerce Blog
1. Adopt an Original Tone of Voice The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords.
Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.
2. Enable Visitors to Skim through Content When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper.
Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.
3. Balance your Writing with Visuals Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.
However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.
4. Implement Keyword Clustering The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily.
To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.
5. Don’t Duplicate Content It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking.
Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.
6. Audit your Content Regularly Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals.
Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.
In Summary Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.
About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.