Across industries, WordPress is one of the most popular website builders on the market. But while WordPress is a favorite among business owners, developers, and designers today, that hasn’t always been the case. If you started your website on another platform and that other platform is no longer meeting your needs, then it might be time to transition to WordPress.
Because your website is so important to your business, you’re likely (and understandably) concerned about the move. Even though you know your current platform is no longer up to the task, you’re nervous about switching to WordPress and possibly disappointing the audience you’ve worked so hard to build. However, transitioning to WordPress is an opportunity to make an even better website.
Knowing why you should switch to WordPress plus seeing the exact process of moving your existing website over will ease your mind and highlight why doing so is the best decision for your business. A successful transition from your current platform to WordPress isn’t as difficult as you might think, and myriad benefits are awaiting you.
Why You Should Switch Before you even consider leaving your current platform and transitioning to WordPress, you want to know that the move will be worth it. As a platform, WordPress has numerous advantages. To start, it’s easy to use. WordPress touts its five-minute installation and has a library of support guides if you find yourself needing additional help along the way. Additionally, WordPress is free. You will need to pay for hosting and, possibly, a theme, but it won’t cost you anything to download WordPress itself which is great news for businesses working with small budgets.
Another reason WordPress is a great option for building a website is that it’s easy to make your site look unique. With a basic foundation in website development or website design you can build a beautiful, functional site. Unlike other platforms that limit customization, WordPress allows users to tailor their website to their exact liking and create the best user experience possible.
Building a UX-friendly website means paying special attention to accessibility. WordPress prioritizes accessibility, and for themes to pass the platform’s basic requirements, the background/foreground color contrasts for plain content text must be within the level AA contrast ratio so that website visitors who are color blind can see the content on the page.
Furthermore, WordPress is structured in a way that it integrates seamlessly with other platforms. Regardless of your specific design, WordPress sites are easy for search engine crawlers to navigate thus increasing your chances of people finding you on Google. You can also sell products, digital downloads, and more directly from your website using the WooCommerce plugin. WordPress does all this without sacrificing security. It’s simple to keep your software up to date which is essential for keeping hackers and data thieves out.
The Key to a Successful Transition If you’re starting to come around to the idea of switching to WordPress, you should know the key to a successful transition. For the best results, you need to make a detailed plan and stick to it. Following a plan and evaluating along the way will ensure that your new WordPress website is better than ever.
As a starting point, take a look at your current website. List out your current site’s features as well as the different types of content you display. From pages and posts to galleries and links, you need an inventory of what you have. This is also an opportunity to make notes about what you want to change.
When you start to brainstorm your new WordPress design, resist the urge to just make a carbon-copy of your old site. Feel free to keep your branding the same so your website has a similar look and feel, but don’t miss this chance to build something even better (and even more accessible) for your audience.
How to Change Over In general, the platform you’re switching from doesn’t change the migration process. Transitioning to WordPress is about the same whether you’re coming from Squarespace, Tumblr, Wix, or any platform. The first step is setting up your WordPress installation which you need to do on your domain.
Next, import your content into your WordPress website. This isn’t as complex as it sounds, and in many cases, you can use a plugin. Importer plugins are available for all of the major platforms. Just be careful not to run the import process twice since this can cause errors in your new database.
Before you go live with your new WordPress website, you should test all the links, images, menus, widgets, etc., to ensure it’s ready for public use. While you’re testing and debugging, use a maintenance mode plugin.
Once you’re satisfied with your site, it’s time to go live. This part of the transitioning process involves either moving your domain to your new host or pointing your URL to your new website. Don’t think this is the final step though. Even after you go live, plan to make revisions as needed. It’s a good idea to ask for feedback from users as well as track analytics and perform regular speed tests. Page speed is important for the user experience since many users will abandon a site if the page doesn’t load quickly.
Not only is transitioning to WordPress a relatively simple process but doing so offers a variety of benefits. From improved accessibility to better customization options, changing over to WordPress is a premium option for businesses and website owners.
About the author: Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.
From online transfers to online payments, everything happens in a fraction of seconds today. Amidst all this, what if a site loads at a slow speed? You’ve guessed right! It’ll definitely be a turn off for any person visiting the site.
A site that loads slowly will drive away potential traffic and affect the goodwill too. Every person wants a quick response; the same is the case with site loading. There are ways to ensure your WordPress site loads faster for better views and greater traffic. With faster loading, readers spend more time on the site. It’s a sure-shot way to turn your site into a successful one.
The most important thing for a website is engaging its users; a faster site does half the job for you. WordPress sites work on a content management system. CMS system is effective and powerful but it can be slow at times too.
Why a great loading speed is important for your WordPress website? If you click on a website and wait for it to load for a longer time, you are bound to feel frustrated, as it’ll consume a lot of your time. Clicking a website that opens in a fraction is far better than a slow loading site.
According to a survey done by Akamai.com, 47% users expect a web page to load in two seconds. If there is a delay of a second, then the conversion rate decreases by up to 7%. The page-views also decrease with conversion rate. Even in the case of shoppers, they only shop from the site that is faster in loading speed.
Reasons Why Your WordPress Website Is Slow (And How To Fix It)
Reason #1 – Installed WordPress Plugins There are many WordPress plugins available if you would want to optimize and customize your WordPress site. But, did you know that installing unnecessary plugins affect the loading time of your WordPress site? That’s right! Each plugin that you install whether free or paid takes up your load time. Some plugins also cause double loading time on the site. You need to deactivate all the plugins that you don’t use and test your site for page speed and loading using tools like GTmetrix or PageSpeed Insights.
You can also test for a particular plugin for loading time. If a particular plugin takes up more time, simply replace it with a lighter plugin option. Better still, you can also opt for a coding option on the site. It’s important to know about a plugin that takes up your site’s loading time.
If you want a great loading time, then stick to the essential WordPress plugins on your site. Or there are plugins that offer multiple features too, you can opt for those as well. Page builder plugins offer a host of features that you can use on your WordPress site.
Page builder plugin features slider option, contact form options, multiple themes. By choosing one plugin, you’ll simply eliminate the need for other plugins on the site. So, do test your site and delete plugins that are not in use to load your page faster.
Reason #2 – Unoptimized Images Any website is incomplete without the use of images. An image is a visual representation of the site. It helps in user engagement and increases SEO functionality of the site. Most websites use 5000px by 3000px image for framing purpose, but this also affects the page loading time.
A desktop screen is about 1920px wide and a mobile screen is about 700px wide. So, there is a difference in screen size that affects the website. Resizing the image according to a website or mobile version is important. Publishing images that are half the page or that take up the entire site can also cause slow loading time. Resize each image according to each page. Photo editing software’s and image compressors plugin like Compress JPEG & PNG can help you to resize your images.
A picture that you resize should fit your ideal file size too. The width and height of the image should be perfect. You can also use DPI that is ‘DOTS PER INCH’; it’s a great way to get your image size down. A standard DPI for an image is 300 for print, but for mobile optimization, this is excessive. A DPI of 72 is an ideal size for web format. It helps to optimize the load time for most images.
You can use a plugin WP Smush that helps to compress your images to a size you need. Its automatic compression feature compresses your image the minute you upload it. It also allows you to compress images that are already uploaded on the site.
Reason #3 – Page and Post Redirects Making frequent changes on your WordPress site can affect the loading time. If you delete pages from your website or make a major change to your site, all these things are directly linked with page speed. As search engines have your old URL’S, it affects the page redirects.
With every redirect in WordPress, the URL’s will point out a dead page (404 error) or a notification like ‘301 moved permanently’. The server of your page has to go to these pages before the actual live URL of the website page. This whole process affects the loading time on the page.
You can easily fix this issue with editing your site or opting for external links. Simply remove the old pages or links from your site. You can also add a redirect code to the site. Or, bring the pages back to the main URL.
If you feel that your site is not loading properly, then you need to test your site for this issue. Even the slightest change on your site affects the performance and speed of your WordPress website. Thus, maintaining your WordPress website is important to keep these issues at bay.
Reason #4 – Slow Server Response Do you know that slow server response can also affect your site’s speed and loading time? Well, if you have a site that has a slow speed because of this reason, it’s simply not your fault as an owner. This is to do with your web hosting company.
If your website has a Shared hosting service, which means the server hosts multiple websites at a time including yours, at peak time, your website has a competition with all the other sites that are hosted on the server to increase traffic. This hosting is not safe as there is a threat of hacking too. Choose a Shared host that provides you with quality features. But, Shared hosting services can affect the loading time.
If your website is fully managed that is on a single server, then its dedicated to your site. The processing power, speed, and resources are dedicated only to your WordPress website. In this case, your site will load faster and it’ll also be more secure. It’s important to check for a server response to know about the speed loading time.
Now, by eliminating extra bits you can speed up the loading time of your website. If you have time, you can manually eliminate extra bit from the files, but again this can be time-consuming and risky. A wrong deletion can also crash your WordPress website. It’s better to minify the CSS file instead.
WordPress plugin like WP Super Minify can help you with the task of minifying the CSS file and eliminate the bits that you need to remove. You can also use a CSS Preprocessor, but you need a technical background for this. After you remove the bits, do test your page for speed improvement.
This actually forces the browser to load more than once or several times. These types of scripts also include external widgets like Facebook or Twitter or embedded scripts. The best way out is to add only a few code snippets, but then again each website is different.
Reason #7 – Outdated WordPress Version Why do you think it’s important to update your WordPress site when the update is available? Many factors affect the update. From security features to installation of new plugins, updating WordPress is important. An update is also important for your site speed or loading time.
WordPress core update also updates themes, plugins, features, and CMS. Even, if there is an update on a weekly basis, you should not miss it. If you don’t update your WordPress on a regular basis, it can cause incompatibility and affect the speed of your site.
Outdated tools on your site often cause slow response. A simple update button can fix this problem. Most updates either fix bug issues which is important for WordPress security or upgrade the features of the website. There are updates that also affect the normal speed of the WordPress website.
But, along with the normal updates, you also need to update the plugins of the site. If the new version is available, it’ll update your site in no time. After the update, run a speed test for your site and see the difference. An updated WordPress site will load faster than a site that is not been updated.
Conclusion WordPress mostly dominate the internet space as a CMS platform. To engage your user and to drive good traffic to the site, it’s important that your website loads faster. A faster loading time affects SEO as well as the overall usability of the site.
Faster site loading creates happy site users. Even, if you are adding elements and plugins to your site, don’t compromise on the speed. If your site’s loading time is slow, you can simply check for the factors that cause this. Rectify your errors and you’ll see a quick improvement in the loading time.
About the author:Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest
Want to enjoy more control over your WordPress site and wish to learn how themes actually work? WordPress child theme is the answer!
Use of WordPress child themes to modify any of your themes is a safe and recommended way. WordPress is a smart choice and magnet for all those who are keen on keeping full control of their websites in their hands and want to keep running them independently.
WordPress can make customizing websites completely easy and with just a little decent knowledge of CSS, HTML, and PHP, there are a lot of things that can be changed.
WordPress child theme further gives you little more comfort in handling websites to which you can make multiple changes without having to touch any original theme files through the process.
What is a theme in WordPress? Essentially, a WordPress theme is a collection of templates, styles, and other files that work together to present content on your website in a certain way. It can be used to help you build almost any kind of website much faster – from simple websites and eCommerce stores to more complex ones like membership sites or directory websites.
Any theme becomes a parent theme only when someone builds child themes for them.
Till then it is just a theme, something that you already find in the WordPress directory.
Child themes completely depend on their parent themes for working accurately.
If the parent theme is missing, it will not perform even a single task and it’s not even possible to activate it.
It is possible to change, add and manage things from the WordPress admin area. Luckily, you are spoilt for choices when it comes to choosing your favorite or suitable WordPress themes online.
WordPress themes are responsible for changing the overall design and appearance of your website and it often includes its layout and various other features that demand change.
If you want to change the overall appearance of your website on the front-end, switching over to themes can largely help.
It is possible to pick from more than a thousand free themes from the theme directory on WordPress.
For better results, you can also invest in paid and premium themes.
If you are fond of a particular theme used on some sites, online detectors and tools can help you recognize the same theme and install it on your website.
What is a Child theme? A WordPress child theme is a theme that inherits the functionality from the parent theme but allows you to safely extend and modify the parent theme while making sure that your changes won’t be lost after the updates.
In the case of tweaking an existing WordPress theme, a child theme can let you customize without having to upgrade the existing one.
This can often seem like a tough choice when you want to update your theme without losing all the existing custom styles that you have prepared for your WordPress site and you can’t – this scenario was a tough thing in the past.
However, now when you wish to update your site quickly to prevent it from getting hacked, you can do it without submitting to major changes.
The concept of parent and child theme was introduced to meet this purpose at large.
There are a few parent themes that rely on limited functionalities or features and hence they are not recommended in most cases.
Not all parent themes contain necessary action filters and hooks limiting the amount of extensibility that the developer can provide.
As a result, developers and designers can create a robust WordPress website by utilizing child themes in just a few moments.
What is the purpose of using a Child theme in WordPress? Developers and designers from top web designing companies commonly put child themes to use for speeding up their development.
When you are using a good parent theme, you can be sure about less time utilized for creating a WordPress website.
It is not required to get everything coded simply because most of the good parent themes also known as the theme frameworks offer multiple options in customization and functionality.
Creating a WordPress child theme is easy and simple just like creating a new style.css file in the root folder of the child theme.
Child themes in WordPress can have multiple template files, as many as you have in the parent theme. Also, child themes can contain template files that may not even be available in WordPress parent themes.
Using a child theme can depend on your own requirements.
Most of the websites built for ourselves or the clients are child themes from theme frameworks.
Users must opt for child themes only in case they find themselves updating brand new features or functions or modifying styles more often than not.
In such cases, the use of child themes is highly recommended.
Now a question that usually arises in these cases is whether it is best to use custom CSS plugin or child themes and what is the purpose of child themes if you are into adding and altering custom styles only?
The answers to these questions are not complicated. It really depends on how comfortably one can put technology into use.
When there is a need to modify just a few styles in elements then you can simply use a built-in feature that is called a theme customizer.
If you are among those who keep changing color schemes constantly or shifting features around CSS is your cup of tea then utilizing child themes for your work can be great.
It should be noted here that many beginners commit the mistake of creating child themes of parent themes that can’t offer a lot of functionality.
If you are stuck into creating child themes where you have to replace plenty of parent theme files in a go, then it becomes important to consider your choice again.
It is rather advisable to put your selected theme as starter themes can further turn into custom themes later.
When you are inclined to utilizing functionality and features of a good parent theme without putting in the effort for writing plenty of code, it is advisable to use child themes for best results.
There are many other advantages of using WordPress child themes and here are some of them.
Safe updates: Child themes automatically adapt to the features, templates, and styles of parent themes. You can then easily make changes to the site with child themes and without having to modify the parent theme.
With the introduction of a new parent theme version, it is possible to safely update with all modifications already saved in the existing child theme with no downtime. The last thing you want is your site to be down for some time-this can negatively impact your SEO ranking and progress if your site is ‘down’ for too long and Google might even deindex it.
Easily extendable: If you have a child theme set on some powerful and reliable theme framework, it is possible to enjoy the advantage of added flexibility without taking the trouble of writing plenty of codes.
You can select and modify particular functions and template files required by you without having to go through various other template files involved in the process. It is also possible to go for more added functionality for better results.
Safe fallback: While you are trying to create a new theme, think, and analyze various other possible scenarios and codes to be written for them.
There can be instances when you forget to write a code for something while working on a child theme. In that case, the functionality of the parent theme is always available as a reliable and convincing fallback option.
If you are not happy with the customization work, you can easily disable the child theme and the results are going to be similar to what it was before.
All in all, with WordPress child themes, you can start learning more about how WordPress themes actually work. You can speed up your development time and reduce the over price of the website by building on something that already exists without having to start things from scratch.
Disadvantages of using a WordPress child theme Apart from many advantages of using a child theme in WordPress, there are also multiple disadvantages that shouldn’t be overlooked.
One of the major disadvantages in this regard is the time required to invest in learning about parent themes.
If you are working with the robust theme frameworks, you must know that they already have their own set of filters and hooks and you must try to know more about them to fetch maximum potential out of them.
Just the first few child themes created should take a long time but post that, it becomes easy to create custom websites within a few moments. It will boost your overall performance too.
Another disadvantage of using WordPress child themes is that the developers of your parent themes might begin losing interest, drop an essential feature that was already being used in a child theme, or even make a change that might just destroy the child theme of your website completely.
Most of the WordPress themes being used in the present time are GPL and open source. With the developer of the parent theme abandoning the project, chances are that you will have to stop using it.
Even though many folks from the same community can go-ahead to take over the entire project, you can still face little issues that are ultimately tough to ignore and you will probably need to hire a new developer.
If the original developers of a particular theme remove a particular feature, you can still get it added in your child theme. You should be having the code for making the changes. However, if you find them making a huge change that you are not comfortable inheriting, then what you can do is, simply avoid the update.
WordPress theme updates are extremely vital in case of a security exploit.
However, it is always required to keep updating themes since it can ensure good compatibility with multiple plugins and scripts for the future.
In case, you are using some commercial WordPress theme framework, then you can take help from the support options that can further assist you in upgrading themes or facing troubleshoot issues.
Such stable platforms should continue offering you the service you demand and they are here to stay because they are counted among top stable business organizations offering services to more than thousands of customers from all over the world.
In a few cases, it was seen that when such platforms suddenly removed typical built-in widgets or other functionalities, they instantly made them available for all, encouraging them to use plugins they wanted to stick to.
Conclusion Even though any developer or designer can create a child theme on just any WordPress theme, it should be added that at times you might not just require any child theme at all.
Make sure that you have analyzed the number of changes you need to make to a child theme that you have selected and if you feel that the changes you have planned are minor then you can consider switching over to custom-style.css file in theme or simply start using the custom CSS plugin that meets your requirements. You must think about creating a custom theme if the changes you have planned are extreme.
With this article, you must have gained a fair knowledge of whether the WordPress child theme is a good choice for you and fits your requirements well. Building child themes in WordPress isn’t a complicated task and all you need is one folder and two files to start with.
A child theme is simple yet a lot more powerful which allows you to safely customize a website without having to edit core files.
Learning about creating WordPress child themes can prove to be an important step in the career of any WordPress developer or designer.
About the autor:Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.
The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago.
According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust.
This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.
Why Writing Blog Content for eCommerce Matters Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively.
SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.
Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.
Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:
Platform to explore industry trends, news and opinions
Increased brand trust and industry reputation
Increased traffic, engagement and subsequent sales
Incentive for long-term loyalty and brand advocacy
Higher ROI from sold products due to word of mouth
How to Write Spotless Content for your WordPress eCommerce Blog
1. Adopt an Original Tone of Voice The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords.
Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.
2. Enable Visitors to Skim through Content When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper.
Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.
3. Balance your Writing with Visuals Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.
However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.
4. Implement Keyword Clustering The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily.
To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.
5. Don’t Duplicate Content It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking.
Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.
6. Audit your Content Regularly Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals.
Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.
In Summary Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.
About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.
If you want to improve the SEO rankings of your WordPress website, you need to do a lot of work. First, you should choose the best possible hosting provider to ensure 100% uptime of your server. Secondly, you must analyze your audience and determine the right keywords for your blog posts and product pages. You must make sure that your content is readable and all the images are correctly optimized. There are quite a few tasks that make SEO optimization a time-consuming process that takes a lot of effort.
Luckily, WordPress is a very convenient platform. Not only is it already SEO-friendly, but it also offers various plugins that can simplify many difficult tasks. Moreover, many of these plugins are absolutely free. If you choose the right plugins, it will be much easier for you to polish your site and reorganize the site structure, fix broken links, determine pages with the highest potential, and conduct an SEO audit.
1. Yoast SEO This is probably the most popular SEO plugin for WordPress, and the reason is that it has a very impressive functionality combined with a user-friendly interface. Unlike other plugins, this one includes a highly useful on-page SEO analysis tool. It gives a lot of information about the quality of your content and provides lots of tips on how to improve it to achieve better rankings in Google.
“It will also help you make sure that all your images have alt tags that match the necessary keywords. The best thing about this plugin is that the free version has almost everything you need, so paying for the premium version isn’t really necessary,” adds Leonard Lewis, SEO copywriter at PaperHelp essay writing service.
After installing this plugin, you will receive timely updates, and you’ll also be able to sign up for premium support on the official website. The premium version includes internal link suggestions and keyword optimization, along with many other features. It costs $89 per site, but even the free version outperforms many similar plugins.
2. All in One SEO Pack This is another all-in-one solution that offers a great set of SEO tools. Even though it doesn’t offer as many features as Yoast SEO does, this is still a great plugin that has everything you need for on-page SEO. It gives you all the basic features. It allows you to edit meta tags, optimize titles, create an XML sitemap, etc. You can also order premium support, which will cost you $57. The main advantage of the premium version is WooCommerce support and access to a knowledge center. It also includes a video SEO module, custom taxonomies, tags, and SEO for categories.
3.WP Meta SEO WP Meta SEO is another powerful plugin. It has a great dashboard that will help you stay up to date about the status of your website. The interface is easy to understand. The best feature of this plugin is bulk SEO processing. Thanks to this feature, you can edit data for multiple posts at once so it will save you a lot of time. Just select the content, specify the image size, and the plugin will do all the rest. It also automatically adds your menus, posts, and pages to XML and HTML sitemaps, checks your website for 404 errors and enables you to add a redirection in one click.
The pro version costs $39. It includes a WordPress link manager, automatic sitemap link check, and automatic redirect rules.
4.The SEO Framework If you want a simple and fast SEO plugin for WordPress with no unnecessary features, The SEO Framework is a perfect choice. It was created for people who consider high site speeds their main priority and is often called an alternative to All in One SEO or Yoast. It enables you to target keywords in a more flexible way, with slightly off synonyms. Instead of using focus keywords, this plugin takes into consideration a focused subject. It also includes AMP integration, comment caching, article enhancement, redirecting, and an incognito mode.
Another advantage of this plugin is that you don’t need to pay for premium features. Besides, the preconfigured settings allow you to start working without any additional adjustments.
5.Rank Math Rank Math is lesser-known, yet it is one of the most powerful SEO plugins available on the market. It’s extremely user-friendly and offers you lots of features that its competitors simply don’t have. You can integrate this plugin with Google Search Console, set up redirects (301, 302, 307, 410, 451), use rich snippets, and benefit from card previews (Facebook and Twitter). The plugin also allows you to transfer your settings from Yoast SEO and All In One SEO Pack plugins in case if you want to migrate.
Final Thoughts WordPress is a great platform for SEO experts because it enables you to install various plugins that simplify many time-consuming tasks. There are tools for any budget with different functions so you can always find the one that fits your objectives. We recommend that you don’t use too many similar tools at once. Many plugins from our top 5 list include the same features so you must make sure that there will be no plugin conflicts.
Shopping cart abandonment is one of the most common hurdles a lot of e-commerce sellers face. In fact, according to the Baymard Institute, 70 percent of users abandon their carts before making a purchase.
Some of the common reasons are:
Complicated checkout process
Unexpected or hidden fees
Requiring to create an account
Lack of trust
Slow delivery time
Luckily, there are things that you can do to reduce cart abandonment. This includes working with a third-party logistics company, optimizing your website, and employing UX strategies.
Speaking of UX, here are nine strategies that you can do:
Know Your Customers Pay attention to every minute detail, from your contact forms to product pages. All of these will contribute to whether or not a user will want to buy your products.
That’s why you must always keep your target market in mind when deciding your e-commerce web design.
If you want to easily convert your prospects and leads to customers, and even repeat buyers, it is important to know your target customers well.
Simple Navigation Although your site navigation is one of the most effective ways to reduce friction in the check-out process, it is also one of the hardest things to get right.
Ideally, your check out process should be simple and easy to navigate.
Let’s say that the user has already added an item in their cart. Provide them the option to either continue browsing or go ahead with the checkout process.
Do not redirect users to your shopping cart. It is also important to make it easy for your customers to revisit your product pages.
Maintain simple navigation, and users will thank you for it. The easier you make it for your customers to move from one product to another, the more likely they will check out.
Prominent Call to Actions Do you know that customers take approximately three seconds to find 53% of calls to action?
This could be problematic, especially for users that have very limited attention spans.
That’s why it is vital that you grab people’s attention with a prominent CTA. For instance, it should be easy for your customers to notice the “Add to Cart” button.
Provide a clear and powerful call-to-action so that it strengthens your customer’s decision to buy from you. Also, ensure that the messaging of your CTA remains consistent with your site, along with your other marketing initiatives.
There are times that if you change the tone of your CTA on the checkout page, some users will not immediately get what you are trying to imply.
So, as much as you can, be clear with your CTAs. You can also use contrasting colors in your CTA buttons so that it will stand out.
Optimize Loading Times When it comes to searching something on the internet, more and more people have become impatient. They want to get quick answers and solutions to whatever problems they have.
For instance, even a one-second delay in the loading speed of your site will already cost you 7% of your conversions.
When optimizing your site’s loading speed, make sure that every second count. Moreso, if you want to quickly solve your customers’ problems.
Here are some tools that you can use to help diagnose the speed of your site and look for other issues:
Google PageSpeed Insights
Optional Registration Ideally, you want to give your customers a choice of whether or not they want to sign up for an account. Do not come across as too pushy, and force them to make one just for the sake of it.
The more steps you introduce before they could make a purchase or to get what they want, they more frustrated they become.
In case you are unaware, approximately 30 percent of online transactions were canceled because e-commerce websites ask customers to register before they can even check out.
One of the primary reasons why a lot of users do not want to sign up for an account is privacy, lack of time, the uncertainty of the item, and so on.
A best practice that you can use is to ask the user to sign up for an account after they checked out the item. That way, you can store their information for future use.
Another alternative is to provide users with a one-step checkout. This reduces the number of steps that are necessary for them to make a purchase.
Flexible Shopping Cart Features You can add two features in your shopping cart.
First, you can let your customers change their carts. This can be as simple as having an “Edit Cart” button. That way, your customers have the option to add or remove an item. Not to mention that it should be as intuitive as possible.
That said, it is important to have a mobile-responsive e-commerce website. Doing so can help improve your market share. Plus, you get to reduce incidents of cart abandonment.
Final Thoughts The e-commerce industry is extremely competitive. Thus, effectively dealing with the hurdles that come with online shopping can make or break your e-commerce business.
The key here is making it easy for your customers to search for a product that they want and buying it.
So, if you follow the tips we have listed above, expect to see a decrease in cart abandonment in your online store. Pair those with ways on how you can remarket with your customers, and you will surely boost your revenue.
About the author: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
When you’re writing a WordPress post, you have to keep your audience in mind. If you want the post to convert you have to write it to hit all the right buttons. Not only does it have to be entertaining and informative, but it also has to provide a certain visual satisfaction. So to put it simply, a great content idea isn’t going to cut it on its own.
This is why you must earn how to write WordPress posts that convert. Luckily, we’ve got you covered. Just keep reading to learn about the 7 best ways to write WordPress posts that convert.
Let’s break it down together.
1. Conversational Style The number one thing you should pay attention to is the style of writing that you’ll use in your WordPress posts.
The truth is, nobody likes to overheat their brain trying to understand what you’ve written. So, the simpler your writing style, the more appealing your content will be.
Make sure that you cover the basic grounds:
Don’t overcomplicate your sentences and use a structure that is easy to follow.
If your readers start struggling with understanding or keeping up with your post, they’ll give up and look for information elsewhere.
2. Allow Scanning Another thing you have to know about your target audience, regardless of your niche, is that they don’t like to read every single word that you write.
Instead, most of them just want to scan your text and look for specific information they’re interested in. To please them, you have to allow scanning.
Break down the information so that every reader can skip the parts they don’t want t read.
If you write everything in one huge chunk of text, the reader will find it hard to scan and won’t be able to conclude whether you’ve provided the information they need.
3. Insert Keywords If you know anything about ranking high in Google search results, you know at least something about SEO. Optimizing your posts for search engines will go a long way if you know how to do it right.
The truth is, search engines need to know how your post content is relevant to a search made by a potential reader. Keywords can give them the signs they need.
When it comes to keywords, you have to:
find the right ones using a keyword tool
insert them seamlessly
not stuff with keywords
While you’re trying to please the search engines, you shouldn’t forget about your readers. You have to find the right balance and make your content suitable for both people and algorithms.
4. Use Popular Content Formats If you have a long history of writing WordPress posts, you probably already know how your audience feels about certain types of content.
Still, if you’re not sure what works best for your audience, you should try out the content formats that usually convert the highest.
These types of content work wonders for most audiences and can help you reach your goals faster.
Try them out and see what your audience responds to best. Experiment and take some bold moves. You’ll see what brings you the desired results.
5. Insert Visuals Your WordPress post needs more than just written content. If you want to make it more appealing and memorable, consider using visuals.
Visuals such as images, videos, GIFs, or infographics will make your posts richer and more effective. Use visuals to:
explain certain parts of the content
break down sections
improve post aesthetics
A post with some visuals will convert higher than the one that hasn’t got a single image. Therefore, use the visuals to take your posts to the next level and enjoy your conversion rate going up.
6. Improve Loading Speed Your readers might have a ton of qualities, but patience is not one of them. Online readers don’t like to wait for things to load and have a low tolerance for slow-loading web pages.
This is why your WordPress post won’t convert if it takes more than a couple of seconds to load.
To improve your loading time, you need to:
reduce visuals sizes
choose great hosting
use a simple WordPress theme
If your theme is too heavy or your visuals take up too much space, you’ll end up with a page that takes ages to load.
Don’t let this type of mistake ruin your rating and cause your conversion rate to drop down.
Instead, optimize and invest the energy into creating a fast-loading WordPress pages for your posts.
7. Watch Your Accuracy It’s important that your readers consider you to be professional and trustworthy. This is one of the most important conditions for writing WordPress posts that convert.
If your readers don’t think much of you, your posts will have a low conversion rate.
This is why you need to watch your accuracy and provide nothing but high-quality posts.
That means you have to:
edit several times
look for and eliminate spelling or grammar mistakes
If you’re not sure you can handle it on your own, check out this top websites page and look for help with writing.
Writing professionally and accurately will earn you the credibility you need to keep your posts converting.
Final Thoughts If you thought that all it takes to write a great WordPress post is to have the perfect content idea, you were wrong. It takes a lot more to create a post that converts and stays with your target audience for a long time.
The list above provides simple but effective tips you should start using to write better WordPress posts. Apply this to your writing strategy and you’ll see a huge improvement in your conversion rate.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.
Instagram is one of the most popular social networks, where you can upload photos and videos in a few taps, with over 300 million active users per month. Therefore, it’s not surprising to see brands utilizing platforms like Instagram to promote their products and services.
Integrating Instagram into your WordPress site allows you to do the following:
Lets followers share your content
Make your brand more visible
Build credibility via photos and videos
Help you stay connected with followers
Raise product/service awareness
Want to get in on the Instagram trade? Here are four ways to successfully integrate your Instagram content with your WordPress site.
1. Display Your Instagram Feed “Displaying your Instagram Feed is possible with WordPress,” says Scott Blake, a business writer at Oxessays and Bestaustralianwriters. “Adding the Instagram Feed button to your site lets you display posts from your feed anywhere on the site, whether you have it as its own page, or as a sidebar widget.”
WordPress has the Instagram Feed plugin, where you can use either the free version or the premium one to get started and dabble with; however, the premium version has more features than the free one.
Here’s what you need to do to install and activate the Instagram Feed plugin on your site:
Go to your admin dashboard, and then select “Instagram Feed.” This is where the setup and configuring can be done.
Connect your Instagram by logging into that account. Here, you’ll need to authorize the login, giving WordPress permission to access your posts through the plugin. Once you authorize it, you should see the Instagram account listed in the plugin’s settings.
Customize how you want your Instagram feed to appear on your site.
Use this simple shortcode to place your feed anywhere on your site: [instagram-feed] Just paste this shortcode wherever you want the feed to appear.
The best part is that you can customize the short-code however you want, to make the feed look and work well on your site.
2. Manually Embed Content Embedding your Instagram pictures into your pages and posts is another way to integrate the social media platform with WordPress; it should show a link with your username, which would link back to your Instagram account.
As you embed the content by pasting in the content’s URL on its own line within the pages and posts, the content should look something like this:
This is my content.
This is my content.
This embeds the largest image available by default.
Or, you can use a short-code, which would look like this:
All you have to do is replace LINK with the URL, and you’ll see this:
This is my content.[instagram url=LINK] This is my content.
This is beneficial if you’re not adding a bunch of pictures, and if you’re okay doing so manually.
3. Enable Badges Badges help you provide a link to your social media, including Instagram. However, make sure that your users can use that badge.
Here’s how to make an Instagram badge for your website:
Go to your account and select “Badges.”
Select whatever badge you want
Copy the code that the selected badge gives you.
Place the code in a text widget on your sidebar, which will display a link to your Instagram.
4. Share Posts On Instagram Why settle for leading your Instagram followers to your site, when you can lead your site followers to Instagram as well?
“Getting your Instagram posts to your website users is okay,” says Francesca Bray, a project manager at State of writing and Eliteassignmenthelp, “but your blog posts are also just as valuable to share with your Instagram followers. Once you authorize your site to have access to your Instagram, you can start sharing your posts to social media, and vice versa.”
And, if you have the money, and want to share new posts to Instagram automatically, you can purchase the Instagram plugin’s premium version.
Conclusion Now more than ever, you can utilize Instagram to build your business and brand. Whether you paste in the URL of the content or use a plugin, it’s never been easier to share your Instagram content like blog posts or share your blog posts as Instagram posts. Regardless of whatever method that you use from this list, you can rest assured that all of these are intuitive and simple to use on your WordPress site.
Molly Crockett is a contributor to Big assignments and Essay writing. She also offers proofreading advice on Revieweal. As a marketing writer, she shares her personal development advice with readers.