5 Best SEO Plugins for WordPress

If you want to improve the SEO rankings of your WordPress website, you need to do a lot of work. First, you should choose the best possible hosting provider to ensure 100% uptime of your server. Secondly, you must analyze your audience and determine the right keywords for your blog posts and product pages. You must make sure that your content is readable and all the images are correctly optimized. There are quite a few tasks that make SEO optimization a time-consuming process that takes a lot of effort.

Luckily, WordPress is a very convenient platform. Not only is it already SEO-friendly, but it also offers various plugins that can simplify many difficult tasks. Moreover, many of these plugins are absolutely free. If you choose the right plugins, it will be much easier for you to polish your site and reorganize the site structure, fix broken links, determine pages with the highest potential, and conduct an SEO audit. 

1. Yoast SEO
This is probably the most popular SEO plugin for WordPress, and the reason is that it has a very impressive functionality combined with a user-friendly interface. Unlike other plugins, this one includes a highly useful on-page SEO analysis tool. It gives a lot of information about the quality of your content and provides lots of tips on how to improve it to achieve better rankings in Google.

“It will also help you make sure that all your images have alt tags that match the necessary keywords. The best thing about this plugin is that the free version has almost everything you need, so paying for the premium version isn’t really necessary,” adds Leonard Lewis, SEO copywriter at PaperHelp essay writing service.

After installing this plugin, you will receive timely updates, and you’ll also be able to sign up for premium support on the official website. The premium version includes internal link suggestions and keyword optimization, along with many other features. It costs $89 per site, but even the free version outperforms many similar plugins.

2. All in One SEO Pack
This is another all-in-one solution that offers a great set of SEO tools. Even though it doesn’t offer as many features as Yoast SEO does, this is still a great plugin that has everything you need for on-page SEO. It gives you all the basic features. It allows you to edit meta tags, optimize titles, create an XML sitemap, etc. You can also order premium support, which will cost you $57. The main advantage of the premium version is WooCommerce support and access to a knowledge center. It also includes a video SEO module, custom taxonomies, tags, and SEO for categories.

3. WP Meta SEO
WP Meta SEO is another powerful plugin. It has a great dashboard that will help you stay up to date about the status of your website. The interface is easy to understand. The best feature of this plugin is bulk SEO processing. Thanks to this feature, you can edit data for multiple posts at once so it will save you a lot of time. Just select the content, specify the image size, and the plugin will do all the rest. It also automatically adds your menus, posts, and pages to XML and HTML sitemaps, checks your website for 404 errors and enables you to add a redirection in one click.

The pro version costs $39. It includes a WordPress link manager, automatic sitemap link check, and automatic redirect rules.

4. The SEO Framework
If you want a simple and fast SEO plugin for WordPress with no unnecessary features, The SEO Framework is a perfect choice. It was created for people who consider high site speeds their main priority and is often called an alternative to All in One SEO or Yoast. It enables you to target keywords in a more flexible way, with slightly off synonyms. Instead of using focus keywords, this plugin takes into consideration a focused subject. It also includes AMP integration, comment caching, article enhancement, redirecting, and an incognito mode.


Another advantage of this plugin is that you don’t need to pay for premium features. Besides, the preconfigured settings allow you to start working without any additional adjustments.

5. Rank Math
Rank Math is lesser-known, yet it is one of the most powerful SEO plugins available on the market. It’s extremely user-friendly and offers you lots of features that its competitors simply don’t have. You can integrate this plugin with Google Search Console, set up redirects (301, 302, 307, 410, 451), use rich snippets, and benefit from card previews (Facebook and Twitter). The plugin also allows you to transfer your settings from Yoast SEO and All In One SEO Pack plugins in case if you want to migrate.

Final Thoughts
WordPress is a great platform for SEO experts because it enables you to install various plugins that simplify many time-consuming tasks. There are tools for any budget with different functions so you can always find the one that fits your objectives. We recommend that you don’t use too many similar tools at once. Many plugins from our top 5 list include the same features so you must make sure that there will be no plugin conflicts.

9 UX Strategies That can Help Reduce Online Shopping Cart Abandonment

Photo by NordWood Themes on Unsplash

Shopping cart abandonment is one of the most common hurdles a lot of e-commerce sellers face. In fact, according to the Baymard Institute, 70 percent of users abandon their carts before making a purchase.

Some of the common reasons are:

  • Complicated checkout process
  • Unexpected or hidden fees
  • Requiring to create an account
  • Lack of trust
  • Slow delivery time

Luckily, there are things that you can do to reduce cart abandonment. This includes working with a third-party logistics company, optimizing your website, and employing UX strategies.

Speaking of UX, here are nine strategies that you can do:

Know Your Customers
Pay attention to every minute detail, from your contact forms to product pages. All of these will contribute to whether or not a user will want to buy your products.

That’s why you must always keep your target market in mind when deciding your e-commerce web design.

If you want to easily convert your prospects and leads to customers, and even repeat buyers, it is important to know your target customers well.

Simple Navigation
Although your site navigation is one of the most effective ways to reduce friction in the check-out process, it is also one of the hardest things to get right.

Ideally, your check out process should be simple and easy to navigate.

Let’s say that the user has already added an item in their cart. Provide them the option to either continue browsing or go ahead with the checkout process.

Do not redirect users to your shopping cart. It is also important to make it easy for your customers to revisit your product pages.

Maintain simple navigation, and users will thank you for it. The easier you make it for your customers to move from one product to another, the more likely they will check out.

Prominent Call to Actions
Do you know that customers take approximately three seconds to find 53% of calls to action?

This could be problematic, especially for users that have very limited attention spans.

That’s why it is vital that you grab people’s attention with a prominent CTA. For instance, it should be easy for your customers to notice the “Add to Cart” button.

Provide a clear and powerful call-to-action so that it strengthens your customer’s decision to buy from you. Also, ensure that the messaging of your CTA remains consistent with your site, along with your other marketing initiatives.

There are times that if you change the tone of your CTA on the checkout page, some users will not immediately get what you are trying to imply.

So, as much as you can, be clear with your CTAs. You can also use contrasting colors in your CTA buttons so that it will stand out.

Optimize Loading Times
When it comes to searching something on the internet, more and more people have become impatient. They want to get quick answers and solutions to whatever problems they have.

For instance, even a  one-second delay in the loading speed of your site will already cost you 7% of your conversions.

When optimizing your site’s loading speed, make sure that every second count. Moreso, if you want to quickly solve your customers’ problems.

Here are some tools that you can use to help diagnose the speed of your site and look for other issues:

  • Google PageSpeed Insights
  • GTmetrix
  • KeyCDN
  • Pingdom
  • Sucuri

Optional Registration
Ideally, you want to give your customers a choice of whether or not they want to sign up for an account. Do not come across as too pushy, and force them to make one just for the sake of it.

The more steps you introduce before they could make a purchase or to get what they want, they more frustrated they become.

In case you are unaware, approximately 30 percent of online transactions were canceled because e-commerce websites ask customers to register before they can even check out.

One of the primary reasons why a lot of users do not want to sign up for an account is privacy, lack of time, the uncertainty of the item, and so on.

A best practice that you can use is to ask the user to sign up for an account after they checked out the item. That way, you can store their information for future use.

Another alternative is to provide users with a one-step checkout. This reduces the number of steps that are necessary for them to make a purchase.

Flexible Shopping Cart Features
You can add two features in your shopping cart.

Photo by emirkhan bal from Pexels

First, you can let your customers change their carts. This can be as simple as having an “Edit Cart” button. That way, your customers have the option to add or remove an item. Not to mention that it should be as intuitive as possible.

The second feature allows customers to save multiple items for comparison purposes. After all, 84% of customers are comparison shoppers.

They jump from one site to another, checking which of them offers the best deal for a particular product. That’s because pricing is an important deciding factor for them.

Ideally, you want to provide users the option to save their shopping carts. That way, there is a higher chance that they will come back to complete their purchase.

This also lets you keep track of the items your target customers love for future purchases.

Visible Return Policy
Most of your prospects will take your Return Policy into consideration. Thus, it can have an impact on whether they would push through with buying from you or not.

You should also make your Return Policy visible when users are browsing or checking out. You should also include free return labels with every single purchase.

Having an unclear Returns Policy will cost you the majority of your customers. That’s because people do not want to deal with a complicated Return Policy.

So, having a simple and hassle-free returns policy will help decrease shopping cart abandonment.

Free Shipping
Approximately 44% of users will abandon their carts because of the costs of shipping. Thus, you can curb this by offering free shipping instead.

This ideal for higher average order value. As you are able to provide exceptional service without compromising your revenue.

Shipping times should not take longer than expected as well. This enables you to boost the loyalty of your customers and eventually to turn them into repeat customers.

Mobile-Responsive Design

Photo by Oleg Magni on Unsplash

Nowadays, people are stuck with their smartphones. Not to mention that an average user spends 15 hours a week on his mobile phone when searching for products online.

That said, it is important to have a mobile-responsive e-commerce website. Doing so can help improve your market share. Plus, you get to reduce incidents of cart abandonment.

Final Thoughts
The e-commerce industry is extremely competitive. Thus, effectively dealing with the hurdles that come with online shopping can make or break your e-commerce business.

The key here is making it easy for your customers to search for a product that they want and buying it.

So, if you follow the tips we have listed above, expect to see a decrease in cart abandonment in your online store. Pair those with ways on how you can remarket with your customers, and you will surely boost your revenue.


About the author: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

7 Ways to Write WordPress Posts That Convert

When you’re writing a WordPress post, you have to keep your audience in mind. If you want the post to convert you have to write it to hit all the right buttons. Not only does it have to be entertaining and informative, but it also has to provide a certain visual satisfaction. So to put it simply, a great content idea isn’t going to cut it on its own. 

This is why you must earn how to write WordPress posts that convert. Luckily, we’ve got you covered. Just keep reading to learn about the 7 best ways to write WordPress posts that convert.

Let’s break it down together.

1. Conversational Style
The number one thing you should pay attention to is the style of writing that you’ll use in your WordPress posts.

The truth is, nobody likes to overheat their brain trying to understand what you’ve written. So, the simpler your writing style, the more appealing your content will be.

Make sure that you cover the basic grounds:

  • simple vocabulary
  • conversational style
  • everyday language

Don’t overcomplicate your sentences and use a structure that is easy to follow.

If your readers start struggling with understanding or keeping up with your post, they’ll give up and look for information elsewhere.

2. Allow Scanning
Another thing you have to know about your target audience, regardless of your niche, is that they don’t like to read every single word that you write.

Instead, most of them just want to scan your text and look for specific information they’re interested in. To please them, you have to allow scanning.

That means you should utilize:

  • bullet points
  • lists
  • subheadings
  • bold and italics
  • short paragraphs
  • simple fonts

Break down the information so that every reader can skip the parts they don’t want t read.

If you write everything in one huge chunk of text, the reader will find it hard to scan and won’t be able to conclude whether you’ve provided the information they need.

3. Insert Keywords
If you know anything about ranking high in Google search results, you know at least something about SEO. Optimizing your posts for search engines will go a long way if you know how to do it right.

The truth is, search engines need to know how your post content is relevant to a search made by a potential reader. Keywords can give them the signs they need.

When it comes to keywords, you have to:

  • find the right ones using a keyword tool
  • insert them seamlessly
  • not stuff with keywords

While you’re trying to please the search engines, you shouldn’t forget about your readers. You have to find the right balance and make your content suitable for both people and algorithms.

4. Use Popular Content Formats
If you have a long history of writing WordPress posts, you probably already know how your audience feels about certain types of content.

Still, if you’re not sure what works best for your audience, you should try out the content formats that usually convert the highest.

Those are:

  • how-to posts
  • tutorials
  • Q&A posts
  • lists
  • product reviews
  • interviews

These types of content work wonders for most audiences and can help you reach your goals faster.

Try them out and see what your audience responds to best. Experiment and take some bold moves. You’ll see what brings you the desired results.

5. Insert Visuals
Your WordPress post needs more than just written content. If you want to make it more appealing and memorable, consider using visuals.

Visuals such as images, videos, GIFs, or infographics will make your posts richer and more effective. Use visuals to:

  • draw attention
  • explain certain parts of the content
  • break down sections
  • improve post aesthetics

A post with some visuals will convert higher than the one that hasn’t got a single image. Therefore, use the visuals to take your posts to the next level and enjoy your conversion rate going up.

6. Improve Loading Speed
Your readers might have a ton of qualities, but patience is not one of them. Online readers don’t like to wait for things to load and have a low tolerance for slow-loading web pages.

This is why your WordPress post won’t convert if it takes more than a couple of seconds to load.

To improve your loading time, you need to:

  • reduce visuals sizes
  • choose great hosting
  • use caching
  • use a simple WordPress theme

If your theme is too heavy or your visuals take up too much space, you’ll end up with a page that takes ages to load.

Don’t let this type of mistake ruin your rating and cause your conversion rate to drop down.

Instead, optimize and invest the energy into creating a fast-loading WordPress pages for your posts.

7. Watch Your Accuracy
It’s important that your readers consider you to be professional and trustworthy. This is one of the most important conditions for writing WordPress posts that convert.

If your readers don’t think much of you, your posts will have a low conversion rate.

This is why you need to watch your accuracy and provide nothing but high-quality posts.

That means you have to:

  • edit several times
  • proofread everything
  • look for and eliminate spelling or grammar mistakes

If you’re not sure you can handle it on your own, check out this top websites page and look for help with writing.

Writing professionally and accurately will earn you the credibility you need to keep your posts converting.

Final Thoughts
If you thought that all it takes to write a great WordPress post is to have the perfect content idea, you were wrong. It takes a lot more to create a post that converts and stays with your target audience for a long time.

The list above provides simple but effective tips you should start using to write better WordPress posts. Apply this to your writing strategy and you’ll see a huge improvement in your conversion rate.


Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.

4 Ways To Utilize Instagram On WordPress

Instagram is one of the most popular social networks, where you can upload photos and videos in a few taps, with over 300 million active users per month. Therefore, it’s not surprising to see brands utilizing platforms like Instagram to promote their products and services. 

Integrating Instagram into your WordPress site allows you to do the following:
  • Lets followers share your content
  • Make your brand more visible
  • Build credibility via photos and videos
  • Help you stay connected with followers
  • Raise product/service awareness

Want to get in on the Instagram trade? Here are four ways to successfully integrate your Instagram content with your WordPress site. 

1. Display Your Instagram Feed
“Displaying your Instagram Feed is possible with WordPress,” says Scott Blake, a business writer at Oxessays and Bestaustralianwriters. “Adding the Instagram Feed button to your site lets you display posts from your feed anywhere on the site, whether you have it as its own page, or as a sidebar widget.” 

WordPress has the Instagram Feed plugin, where you can use either the free version or the premium one to get started and dabble with; however, the premium version has more features than the free one. 

Here’s what you need to do to install and activate the Instagram Feed plugin on your site:
  • Go to your admin dashboard, and then select “Instagram Feed.” This is where the setup and configuring can be done. 
  • Connect your Instagram by logging into that account. Here, you’ll need to authorize the login, giving WordPress permission to access your posts through the plugin. Once you authorize it, you should see the Instagram account listed in the plugin’s settings.
  • Customize how you want your Instagram feed to appear on your site.
  • Use this simple shortcode to place your feed anywhere on your site: [instagram-feed] Just paste this shortcode wherever you want the feed to appear.

The best part is that you can customize the short-code however you want, to make the feed look and work well on your site.

2. Manually Embed Content
Embedding your Instagram pictures into your pages and posts is another way to integrate the social media platform with WordPress; it should show a link with your username, which would link back to your Instagram account. 

As you embed the content by pasting in the content’s URL on its own line within the pages and posts, the content should look something like this:

This is my content.

Sample-http://instagram.com/p/bNd86MSFv6/

This is my content.

This embeds the largest image available by default.

Or, you can use a short-code, which would look like this:

[instagram url=LINK]

All you have to do is replace LINK with the URL, and you’ll see this:

This is my content.[instagram url=LINK] This is my content.

This is beneficial if you’re not adding a bunch of pictures, and if you’re okay doing so manually. 

3. Enable Badges
Badges help you provide a link to your social media, including Instagram. However, make sure that your users can use that badge. 

Here’s how to make an Instagram badge for your website:
  • Go to your account and select “Badges.” 
  • Select whatever badge you want
  • Copy the code that the selected badge gives you. 
  • Place the code in a text widget on your sidebar, which will display a link to your Instagram. 

4. Share Posts On Instagram
Why settle for leading your Instagram followers to your site, when you can lead your site followers to Instagram as well? 

“Getting your Instagram posts to your website users is okay,” says Francesca Bray, a project manager at State of writing and Eliteassignmenthelp, “but your blog posts are also just as valuable to share with your Instagram followers. Once you authorize your site to have access to your Instagram, you can start sharing your posts to social media, and vice versa.”

And, if you have the money, and want to share new posts to Instagram automatically, you can purchase the Instagram plugin’s premium version.

Conclusion
Now more than ever, you can utilize Instagram to build your business and brand. Whether you paste in the URL of the content or use a plugin, it’s never been easier to share your Instagram content like blog posts or share your blog posts as Instagram posts. Regardless of whatever method that you use from this list, you can rest assured that all of these are intuitive and simple to use on your WordPress site.


Molly Crockett is a contributor to Big assignments and Essay writing. She also offers proofreading advice on Revieweal. As a marketing writer, she shares her personal development advice with readers.