Content Marketing on the WordPress Platform — What You Need to Know

The digital marketing world is abuzz with near-constant chatter about content marketing. But, other than knowing you need it as part of your strategy, you’re lost. In the vast ocean that is the internet, effectively executing and managing a content marketing strategy can feel overwhelming.

Fortunately, the WordPress platform can help you promote your content in a way that’s not only efficient and affordable but also leaves you enough time to focus on other important aspects of your business. If you want to get the most return for your content marketing efforts, then WordPress is the solution. In addition to the platform itself, helpful plugins and themes can position you to get the most out of your content.

It’s time to retire any ideas that content marketing is a passing trend. To keep pace with increasingly savvy consumers, digital marketers must step up their game and find ways to seamlessly integrate their advertising efforts into what their target audience is already reading, watching, and listening to online. While that task might sound daunting at first, understanding how to fully utilize the WordPress platform will make it possible for even a one-man marketing team to implement a content marketing strategy that increases brand awareness, generates leads, drives sales, and grows your business.  

What is Content Marketing?

To see why WordPress is a premier platform for your content marketing efforts, you should first take a step back to revisit what exactly content marketing is. Simply put, content marketing is the practice of creating a piece of content that is valuable to your target audience. Usually, this content is digital, free, and found via organic search or social media.

One way to think of content marketing is as “permission marketing” since, in exchange for access to free content, your target audience is permitting you to market to them. Often, consumers can only access free content after providing their email address via a lead-capture form. For a clearer understanding, it’s helpful to think of “permission marketing” in contrast to “interruptive marketing.” The latter pushes into whatever content your target customer is consuming, and examples include ads in a YouTube video, blog post, or TV show.

When you put the two strategies side by side, it’s easy to see why content marketing works. Unlike its more traditional counterpart, you’re less likely to annoy your target audience with your marketing efforts since they’ve already expressed interest in your offerings. By providing them with valuable, free content, you’ve warmed them up to learn more about your business and possibly make a purchase.

Why You Need to Be on WordPress

One of the best ways for ensuring your content marketing efforts reach your target audience is by implementing a solid traffic generation strategy. While content marketing can technically be done from any content management system, WordPress is specifically designed to support content marketing and SEO efforts.

Whether you’re setting up your first website or building your readership, the goal is to create content that people are searching for and is of such high quality that it helps to establish you as an expert in your niche. Google favors websites with fresh content, and WordPress’s easy-to-use interface makes setting up a consistent publishing schedule simple.

If your WordPress website is going to be successful, it’s important to vary the type of content you’re publishing. Your articles and blog post topics should also relate to your niche, but you should refrain from only publishing content about your products or services. Content marketing on the WordPress platform works best when you’re drawing your target audience in with interesting, useful content rather than making a straight sales pitch.

Best WP Plugins and Themes for Your Content Marketing Strategy

WordPress is the top comment marketing system in part due to the wide array of plugins and themes designed and developed to maximize your content marketing strategy. Some plugins and themes are free while others offer free basic versions with Pro features that come at a cost. Whatever your marketing budget, you have access to WP plugins that will help to simultaneously simplify and skyrocket your content marketing strategy.

To start, one of the most powerful WP plugins is Yoast which assists you in optimizing your content for search. When paired with proper keyword research, the Yoast plugin acts as a checklist and lets you know how you’re doing with optimizing your post for search engines like Google. Speaking of Google, another must-have WP plugin is the Google Analytics WordPress plugin. Regularly checking this valuable data will aid you in evaluating your content marketing strategy and highlight what decisions you should make moving forward. 

Finally, you’ll need a way to capture leads and email addresses from the free content you’re sharing as part of your marketing strategy. OptIn Monster is a powerful plugin that converts website visitors into email subscribers which is essential for the longevity and overall success of your content marketing strategy. Although plugins are extremely helpful, installing them runs the risk of slowing down your website so it’s important to choose a lightweight WordPress theme that prioritizes SEO and mobile-friendliness.

Content marketing is hard work, but with the right plan, you can transform your website into a content marketing machine. Having the right plan starts with choosing the best platform, and for content marketing, WordPress leads the pack. Thanks to the wide array of plugins and themes to choose from, you can tailor your WordPress website to ensure that your content marketing efforts hit home with your target audience.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketingstrategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How to Add Custom Navigation Menus in WordPress Themes?

Navigation Menus are an integral part of a website’s layout. It is a tool that provides access to the rest of the website and, in a sense, guides someone who lands on your homepage. They provide viewers an outlook of the website. 

Moreover, it organizes your website and helps the viewer “navigate” it. Menus are usually at the top of the website, and it consists of menu items, such as About Us, Services, Contact Us, and others.

Each WordPress template comes with a preset location of the navigation menu. When designing a website, however, you may want to customize the location, formatting style, items, and responsiveness in a navigation menu to your liking or that of a client. 

To a website designer, a template navigation bar may feel restricting. For this purpose, WordPress allows you to customize this feature with ease. Whether you are proficient in PHP or not, you can add a navigation menu either way.

Customizing a navigation bar also makes practical sense. With more and more people using mobile devices, mobile-friendly web design is essential for a website. It includes having a navigation bar that doesn’t take too much space but also provides easy access. As a web designer, you can add various effects that allow you to achieve an attractive navigation bar as well.

How to Customize Navigation Menus with Coding?

With even a basic knowledge of PHP, you can add custom navigation menus on your own. The following steps will help you in customizing navigation menus using PHP.

  1. Register the Navigation Menu 

Register or declare the navigation menu in the same place where other functions of the customized theme are registered. To add a navigation menu in several locations, you will need to make slight changes to the code.

  1. Creating a Menu and Adding Menu Items
  1. To create a menu, go to Appearances and then Menus.  
  2. Enter the name of the menu that you want to create. Then click “Create Menu.”
  3. Under the menu “Add menu items,” you can add and remove items to the navigation bar.
  4. Select the pages that you want to add to the menu. You can also add other pages to the list or select from pre-existing pages. Click “Add to Menu.”
  5. Under the “Menu Structure,” in “Menu Settings,” you can change the order of the pages as well.
  6. Check the box with the name of the customized menu. Click Save Menu.
  7. Display the navigation menu. Add the wp_nav_menu () code to the header.php file for the customized theme. You can add the menu in other locations of the website by using wp_nav_menu ().

In CSS, the .custom_menu_class () allows you to style the navigation menu. You can change the font style, font size, color, margins, and other features. You can get the code for registering and displaying custom navigation menus in WordPress from several websites online.

How to Add a Navigation Menu by Using Plugins (Without Code)?

The approach for adding custom navigation menus with coding may not seem easy to some. Don’t lose hope; there is another way to customize the navigation menu using Page Builder plugins found in WordPress. The best part of using a plugin is that no coding is required.

You can find various plugins available for WordPress. To customize a navigation bar, you need to install a plugin first. After installation, you can add menus by going to Appearances>>Menus. From here, you can add menus and customize them accordingly.

Some of the popular plugins used for website building are Jetmenu, Max Mega Menu, Responsive Menu, Beaver Builder, and others. Some of these plugins help build navigation menus for a mobile-friendly website design, while others allow you to create icons or change the orientation of a menu bar.

Plugins provide a variety of options for your navigation menu. For example, you can have a navigation bar solely made of icons. A popular plugin, such as the Menu Icons by Themelsle, provides icons for your navigation bar. It makes it is different from the traditional approach of the navigation menu. 

This feature makes your website unique as compared to others. Install the plugin to place icons in the navigation bar. Open the navigational menu that you want to customize. Then select the page and the icon for it. Make changes as required and save the menu.

When you are designing a navigation menu for mobile, you have the option of Responsive Menu by ExpressTech available on WordPress. With the help of this plugin, the navigation bar does not take up space. Moreover, it is easily accessible by tapping on the screen.

Plugins, such as Mega Main Menu, offer several styles for the navigation bar.

If you are tired of the conventional horizontal navigation menu, you can create a vertical menu as well. The Superfly plugin on WordPress provides you with a vertical menu bar. You can use the navigation bar to your advantage and save space. You can also modify the area that the menu covers. 

Apart from these, numerous plugins allow you to customize the navigation menu according to your requirements. To make use of a plugin, you have to purchase one. 

Tips for Creating a Navigational Menu

Creating an aesthetically pleasing, effective, and intuitive navigation bar is something learned from experience. Despite this, a few tips can help:

  • A navigation bar must be placed at the top of the page.
  • It should have minimum words, and it should organize all the web pages under relevant categories.
  • The menu should also include social media icons, including Facebook, Twitter, Instagram, and others.
  • The navigation menu should be compatible with desktop as well as mobile.
  • All webpages should have the navigation menu placed at the top so that the viewer can switch between web pages with ease.

Despite this guide, if you are unsure or lack experience when it comes to adding navigation menus, you can hire a professional. Generally, digital marketing services provide web designing services, which include custom navigation menu design and display. So if you are building a website, it is best to hire professionals who can do the job for you.


About the Author: Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.

Using an inverted pyramid structure for writing killer content for the web

Are you a web content writer looking for a writing structure to help you write better? Do you sometimes find yourself writing many nonessentials at the top of your article and having to rewrite it to accommodate important information? If you struggle with a structure in your writing, then it’s time to try the inverted pyramid structure. 

What is an inverted pyramid structure for writing content?
The inverted pyramid is a traditional writing structure that many big web content sites use to pass information across to their readers. The inverted pyramid’s primary focus is to put essential information at the beginning of the article, and minute details come after. 

With the inverted pyramid, you tell your readers why they need to keep reading right from the start, so they stay committed to your web content. 

It’s called an inverted pyramid because it reverses the structure of a regular writing piece. With a standard writing piece, the conclusion would come at the end of the article, but the summing-up comes first with an inverted pyramid. Now, while not everyone can immediately master the inverted pyramid structure, there are a ton of professional writers on Best Writers Online that are experts on this form of writing.

Structure of an inverted pyramid

  • The lead: This bit explains the what, where, when, how, and who of your web content. Your goal in this segment of your pyramid should be to paint a sharp picture of the story your audience is about to read. The tip here is to include the critical piece of information that your audience ate about to devour. 
  • The body: In this segment, you should be building on the conclusion you left in your lead. Go in on the details. Infuse quotes if you have to. The body is your main story. 
  • The tail: This is the final segment of your writing content. If you can get your readers to this segment, then you have succeeded in committing your readers. You should provide information on where your readers can go to get more information on your content. 

How to use an inverted pyramid structure in your web content writing
While an inverted pyramid structure isn’t the standard writing structure taught in schools, it can be easy to master by constant practice. 

First, start by writing a summary paragraph on the main points of your web content. This is the lead paragraph. 

Next, include the details and research that support your summary points in this part. This paragraph should build on the main points you touched on earlier. 

Try to touch on just one point in each paragraph, and when you do that, try to load the below listed structural elements with the main points of your article:

  • The body of the article
  • he various paragraphs
  • The headings and subheadings
  • The article headings
  • The sections and sub-sections

The benefits of an inverted pyramid structure

  • It helps capture a reader’s attention. An inverted pyramid structure captures your readers’ attention with the main points in your first paragraph. 
  • It can help you decrease your interaction cost. While the interaction cost(and commitment level) of novels are high, web content is entirely different. Your audience is impatient and looking for a reason to keep on reading. Using the inverted pyramid structure gives them that reason. It reduces your interaction cost and therefore increases your readers’ engagement with your web content. 
  • The inverted pyramid encourages readers to scroll. By introducing the main points to your article’s beginning, you draw your readers’ attention to scroll for more details. 
  • It helps your web content’s keyword prominence. The keyword prominence is the measure of how prominent your keywords ate within the main elements of your web content. This includes your heading and title tags, your body text, and your meta descriptions. You can measure keyword prominence by the distance between your first sentence’s start when your keyword is first mentioned. Because the inverted pyramid structure adds the main points to the front of the article, the chances of you placing keywords in the first paragraph of your content that the regular structure of writing. This helps it easy for Google to rank you.
  • An inverted pyramid structure can help improve your readers’ comprehension of your article. Because you add your article’s main points at the beginning of your content, you help them understand your content. 
  • It improves the skim-ability of your article. The majority of readers skim through an article before deciding to read it. When your most prominent points are on top, you help readers who skim. For one, your first paragraph contains the main points of the article. Then, you add a crucial point to each section. 

Conclusion
To create content for web with an inverted pyramid has a ton of benefits, and this article has successfully covered the most important ones. However, just to recap, when using this kind of structure in your writing, you should;

  • Put your key points at the beginning of the article
  • Put your main points in the first paragraph of each section. 
  • Infuse your critical points in the first sentence of each paragraph. 

The inverted pyramid writing structure will make it easy to create content for web that draws your audience in and keeps them committed to your content. However, if the point of your web content is to create suspense or arouse curiosity, then explore other writing structures.


Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design.  She also likes traveling and speaks German and French.

Five reasons Freelance Writers need a WordPress Website

Freelancing is amazing because it gives you the freedom to organize your days however you want. However, as a solopreneur, you often have days that are full to the brim with mile-high to-do lists. Many freelancers’ attention is usually divided between sending pitches to potential clients, completing tasks, and so much more. 

With so much on your plate, you’ve probably neglected your WordPress, or put off starting one altogether. 

You are not alone on this because, for many freelance writers, clients’ projects usually come first. But don’t use this as an excuse not to pump out new content on your own blog. Even though managing a blog alongside all these tasks might be challenging, it’s not impossible. 

You need a WordPress blog because it comes in handy in helping you promote your freelance business. You will be pleasantly surprised at how much owning a personal blog can do for you. 

Here are five reasons why you need to get back to posting on your blog regularly.

  1. Owning a Website helps you Build Credibility 
    Since there are so many freelance writers out there, owning a WordPress blog sets you apart as a credible writer. While others will struggle to get their pitches ahead, your blog will help potential clients assess your writing skills. 

Without a website, it gets quite hard for you to prove to clients that you can deliver on different projects. If you want to land high-quality jobs, you need to prove that you are better than most writers in the industry. 

With a personal blog, you’ll be in a position to grab opportunities that come your way because your work will speak for itself. It also shows potential clients that you’re serious about what you’re doing. In fact, you can easily convert your audience to clients, as well as encourage high-paying clients to choose you over other writers. 

Credibility inspires trust and this is the best way to start all your work relationships. Every client wants to work with a motivated, self-driven and responsible freelance writer. 

  1. A WordPress Website is a Bonus Portfolio 
    Every freelancer needs a portfolio to prove to potential clients that they’ve got what it takes to complete a project. That is why freelance writers spend time curating perfect samples to show in case a new client needs proof of skill. 

When you own a personal blog, it acts as an extension of your portfolio. It is a bonus portfolio that doesn’t require you to be selective in what you showcase. WordPress websites are essentially free advertising because they put your work out there with no charges attached. 

For this to work, you need to ensure that you only post relevant content on your site. Remember that quality will always override quantity when it comes to personal blogging. Take your time to curate creative and timely articles within your niche. 

Choose a field that you’re passionate about and create articles that your target audience would be interested in. Your blog can be related to your writing niche, or you can choose to veer off as long as it’s something you’re passionate about.

Even though quality overrides quantity, try to post consistently to keep your audience hooked. You need to treat your blog as you would a client. Prioritize it as much as you do with clients’ projects. Work with a schedule to ensure too much time doesn’t go by before you put a blog up. 

  1. Blogging teaches you new Skills
    The more you write, the better you get at your craft because as they say; practice makes perfect. This is actually one of the main reasons why you should keep a personal blog. 

A personal blog gives you a platform to flex your creative muscles. Besides, you get to write about things you’re truly passionate about. Many people have found their true writing voices through their personal blogs. 

  1. A WordPress Website will help increase your Google Rankings Everybody wants to rank high on Google’s search result pages. As a freelance writer, you can achieve this simply by keeping an authoritative personal blog. When you rank high as a solopreneur, this is a great advantage because potential clients can easily find you. 

The more you write on the blog, the more likely Google will position your website as an ideal answer to different search queries. Make sure that you put out content with SEO in mind to show up on the first page of search engine result pages. 

  1. A Website will Attract High-paying Clients 
    At the end of the day, you want to work with high-paying clients. Having a blog guarantees this because when you maintain a stellar website, many potential clients will want a piece of that. As a sort after freelance writer, you get to set the payment terms with each client you work with. 

This will also mean that you can say goodbye to always pitching for new gigs. Rather than looking for new clients, individuals who see your potential will seek you out. The website will help clients get the feel of your writing style and decide if you’re the best fit for their projects. 

Conclusion 
Many freelance writers assume that it’s not necessary to own a personal blog, and the few that do, hardly create content on a regular basis. Blogging is necessary for all freelance writers because it helps you flex your creativity muscles. A WordPress blog also helps you rank on Google so that potential clients have an easy time finding you. 


About the author: Rosie Dunn is a freelance writer who has been working with do homework for me for the past five years. She is a professional writer who has perfected the art of delivering high-quality papers. Her experience in different disciplined makes hers suitable for almost all academic assignments. 

Dos and Don’ts of Preparing for Google’s Page Experience Update

Google changes its algorithms and that is what keeps developers and SEO experts on the edge. No matter what platform or plugins you are using, be it WooCommerce bundled products or WordPress plugins, as an e-commerce website or a digital platform, you are bound to keep up with the Google updates to make your venture a success. Here is what you need to know about Google’s page user experience update, and what are the dos and don’ts of keeping up with it:

What is Google’s Page Experience update?
Google has issued a detailed document regarding the page experience update, but to simply put, it suggests that the traffic generation and the page ranking will be based on the user experience. by user experience, we mean how users will perceive their experience of reaching out to or using a specific web page. There are various factors on which the user experience is based for example, how quickly it loads, is it mobile-friendly or not, are there any pop-ups or intrusive ads, does not the content jumps as the page loads, runs of HTTPS, etc. 

What are the Dos and Don’ts?
According to top SEO experts like Weintraub and King, page experience update has always been there in Google’s algorithms its is more like a ‘rebranding’ rather than an update, however, it will still have its implications when it will be made official. So here is what you need to keep in mind regarding this update:

  1. Optimize: A technically sound and fully functional website is what leads you to have an impactful digital presence. Optimization is always the key to enhance the user experience. Producing high-quality content while keeping the technical efficiency of your site is what altogether contributes to making your site useable and catchy for the users. Start this process by:
  • Optimizing the loading speed and removing the 400 errors
  • Compare your user experience with your competitor’s
  • Analyze your design
  • Focus on mobile-friendliness
  • Boost up the site security
  • Focus on the content
  • Remove the interstitials
  1. Focusing on Core Web Vitals: To completely optimize your website and make it stand tall before Google’s page experience update, you will be required to focus on what Google calls ‘core web vitals’:
  • Largest Contentful Paint (LCP): boosts the loading time, enhances the user experience, LCP should occur within the 2.5 seconds of when the page starts loading.
  • First Input Delay (FID): this measures interactivity. Pages having FID of less than 100 milliseconds, increases the user experience. 
  • Cumulative Layout Shift (CLS): it measures the visual stability. CLS of less than 0.1 should be maintained by the pages. 
  1. Preparing for the Update: This page experience update is going to get live sometime in 2021 and Google has promised to announce it at least 6 months before making it official. This time duration is not like the one that normally Google gives to the developers and those who are part of the digital part, but rather it has been proposed this way keeping in view the unstable pandemic situation we all are going through currently. This gives us a lot of time on our hands, which means we can gear up our web platforms for changed Google algorithms.
  1. Content Will Be in the Lead: According to Rudy Galfi, the product lead on the Google ecosystem team, the content will still be given the priority. Good quality content will help your website to get high ranking even if some features of page experience are subpar. Having quality, relevant, detailed, well-written, and helpful content will be a win-win for your website. However, in the case when a lot of similar quality content appears, visibility will be the main concern, and that when page experience will come into play.

Conclusion
Since Google’s main aim has always been to facilitate the users, therefore, user experience is going to get even more important over time. If you have invested your time and effort to make your site seamless and users love it, then Google will make sure to rank it high. Just like any other algorithm change by Google, this one is going to be revised and modified with the time to make them more effective. The best part is, you have got a lot of time, start optimizing your website and enhancing usability from now! 

Transitioning to WordPress: Why You Might Want to Switch Platforms and How to Do It

Across industries, WordPress is one of the most popular website builders on the market. But while WordPress is a favorite among business owners, developers, and designers today, that hasn’t always been the case. If you started your website on another platform and that other platform is no longer meeting your needs, then it might be time to transition to WordPress.

Because your website is so important to your business, you’re likely (and understandably) concerned about the move. Even though you know your current platform is no longer up to the task, you’re nervous about switching to WordPress and possibly disappointing the audience you’ve worked so hard to build. However, transitioning to WordPress is an opportunity to make an even better website.

Knowing why you should switch to WordPress plus seeing the exact process of moving your existing website over will ease your mind and highlight why doing so is the best decision for your business. A successful transition from your current platform to WordPress isn’t as difficult as you might think, and myriad benefits are awaiting you.

Why You Should Switch
Before you even consider leaving your current platform and transitioning to WordPress, you want to know that the move will be worth it. As a platform, WordPress has numerous advantages. To start, it’s easy to use. WordPress touts its five-minute installation and has a library of support guides if you find yourself needing additional help along the way. Additionally, WordPress is free. You will need to pay for hosting and, possibly, a theme, but it won’t cost you anything to download WordPress itself which is great news for businesses working with small budgets.

Another reason WordPress is a great option for building a website is that it’s easy to make your site look unique. With a basic foundation in website development or website design you can build a beautiful, functional site. Unlike other platforms that limit customization, WordPress allows users to tailor their website to their exact liking and create the best user experience possible. 

Building a UX-friendly website means paying special attention to accessibility. WordPress prioritizes accessibility, and for themes to pass the platform’s basic requirements, the background/foreground color contrasts for plain content text must be within the level AA contrast ratio so that website visitors who are color blind can see the content on the page.   

Furthermore, WordPress is structured in a way that it integrates seamlessly with other platforms. Regardless of your specific design, WordPress sites are easy for search engine crawlers to navigate thus increasing your chances of people finding you on Google. You can also sell products, digital downloads, and more directly from your website using the WooCommerce plugin. WordPress does all this without sacrificing security. It’s simple to keep your software up to date which is essential for keeping hackers and data thieves out.

The Key to a Successful Transition
If you’re starting to come around to the idea of switching to WordPress, you should know the key to a successful transition. For the best results, you need to make a detailed plan and stick to it. Following a plan and evaluating along the way will ensure that your new WordPress website is better than ever.

As a starting point, take a look at your current website. List out your current site’s features as well as the different types of content you display. From pages and posts to galleries and links, you need an inventory of what you have. This is also an opportunity to make notes about what you want to change.

When you start to brainstorm your new WordPress design, resist the urge to just make a carbon-copy of your old site. Feel free to keep your branding the same so your website has a similar look and feel, but don’t miss this chance to build something even better (and even more accessible) for your audience.

How to Change Over
In general, the platform you’re switching from doesn’t change the migration process. Transitioning to WordPress is about the same whether you’re coming from Squarespace, Tumblr, Wix, or any platform. The first step is setting up your WordPress installation which you need to do on your domain.

Next, import your content into your WordPress website. This isn’t as complex as it sounds, and in many cases, you can use a plugin. Importer plugins are available for all of the major platforms. Just be careful not to run the import process twice since this can cause errors in your new database.

Before you go live with your new WordPress website, you should test all the links, images, menus, widgets, etc., to ensure it’s ready for public use. While you’re testing and debugging, use a maintenance mode plugin.

Once you’re satisfied with your site, it’s time to go live. This part of the transitioning process involves either moving your domain to your new host or pointing your URL to your new website. Don’t think this is the final step though. Even after you go live, plan to make revisions as needed. It’s a good idea to ask for feedback from users as well as track analytics and perform regular speed tests. Page speed is important for the user experience since many users will abandon a site if the page doesn’t load quickly.

Not only is transitioning to WordPress a relatively simple process but doing so offers a variety of benefits. From improved accessibility to better customization options, changing over to WordPress is a premium option for businesses and website owners.


About the author: Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.

WordPress Plugins You Need to Create Killer Content

WordPress is considered to be one of the most sought-after systems that manage content. It is highly preferred by possessors of blogs and sites due to its simplicity and ability to come up with extraordinary content for the users. Plugins on the system are another feature that increases its popularity due to the efficiency the system produces when building content. There exists a large number of WordPress plugins that can be utilized to develop killer content. However, there arises a challenge when it comes to selecting one that will serve a specific purpose of the users’ interest. The article will discuss some WordPress plugins that one can use to create killer content.

Ninja Tables
This plugin is conversant with website owners who create tables on the platforms. Creating a table and customizing it to meet the intended need can be very tasking. Large tables with plenty of data are known to slow down a website due to a large amount of data it may possess. Additionally, writing codes to produce tables is a very demanding task that can consume too much time. However, Ninja Tables resolves this problem because it contains features such as an unlimited color scheme where a user can create a table with a range of different colors, table range which consists of different types of tables which include data, pricing, and member list tables. Additionally, features such as real-time visual changes allow the user to make changes to the table which is visible while editing.

Edit Flow
“Creating a fluent link with one’s editing team is very fundamental when coming up with,” says Jeff Blake, Head of Content Writing at ConfidentWriters and SolidEssay. Edit Flow ensures the owner of the content is close to the work being done by creating a link where the owner can view what is happening and make real-time changes where necessary. Some of the features in the plugin include a content overview on a monthly basis, creation of user groups; analysis of an upcoming budget, timely notifications about the content one has an interest in, and discrete discussions through a thread of comments via the admin portal.

Canva
This plugin aids users in designing their content with the use of amazing images without the need to panic about patents. The plugin simply edits an image to create a product that the user wants from the start with an addition of various templates and illustrations which lead to an authentic masterpiece. After completion, the image can be easily transferred to be used with other content. Some of the distinct aspects from the plugin include: filters for images which create an image of the right color and complexion depending on the needs of the user, and stock of photographs from which a user can select a photograph of their choice. There is also an addition of design tools that drag-and-drop, and settings that place the image according to the brightness, saturation, and vignette the user would require.

WP Fluent Forms
This plugin is used to create drag-and-drop forms such as subscription forms, admission forms, proposal forms, etc. it generally comes up with forms in which users can use with ease and are response. It consists of features such as protection from spam with the use of Google ReCaptcha, a lay-out form with multi-columns, messages for conditional confirmation, and notifications in case there is an entry made on the forms.

PrePost SEO
This plugin helps the user to strengthen their SEO rankings before they can publish a post on the internet. “There is usually no need in creating killer content if it cannot be found on the internet,” notes Alexander Woods, Content Marketing Director at Paper-Research and BeeStudent.

The plugin reviews the website of the user to identify any weaknesses or irregularities that may hart the SEO of a website. The plugin can also give various suggestions regarding how a user can improve the SEO of their website or posts on the internet. Some of the features in the plugin include checking SEO ranking, checks in grammar and spelling. Additionally, other features include detecting plagiarized or copied content, calculation of keyword density, identifying any links that are broken in a post, and counting of links and analyzing their status of do-follow and no-follow.

In conclusion, WordPress plugins are a very important tool in creating killer content online. Users can use these tools to create unique online content that is catching to the eye and easily traceable on the internet. The amazing content that is created by the plugins generates online traffic to a post which ensures the content of the user reaches the target audience.


About the author: Paul Bates writes for Data Researchers Network, EssayTask and SwiftPapers sharing his insights with the audience. He also works as an editor at PaperAdepts.com

Reasons Why WordPress is a Good Choice for Career

Shifting careers shouldn’t be an issue, especially if you want to earn more money and learn new skills. Because of technology, WordPress has become an instant hit because of its ease of use and growing community of users. If you’re studying your next career, you can use this article to decide if becoming a WP developer is right for you.

Earn More Money
If you know WordPress, the amount of money you’ll earn will depend on a few aspects.

  • Chosen marketplace
  • WordPress skills you possess
  • Number of working hours
  • Client base
  • Others

On average, you’ll receive $44,000 as an entry-level salary, and if you’re an experienced developer, you can get $87,000. You can learn more about starting a WordPress career in this article.

Free WordPress Skills Training
You can find several open-sourced materials to improve skills at no cost. There are many tutorials and blogs that you can use free of charge. If you wish to pay for premium courses, you can also find some online. You can start your WordPress journey here.

Easy to Learn
WP is a secure and uncomplicated CMS platform that doesn’t require coding and is feature-rich. Anyone can create a website using it, and many users prefer using it. Learning the software depends on your requirements and the niche that you wish to serve. Unlike other platforms, it’s very straightforward to learn. If you wish to read more, you may check this article.

Takes Less Time to Become a Basic WP User
On average, you need at least six months to become a WP developer, but you can learn the basics in at most ten hours. If you wish to make it a career, you have to allocate up to a year to be eligible for an entry-level job. You can be a full-fledged WP developer for about two years of actual coding, which means you have to work on improving your skills for at least ten hours per week. 

Develop Soft Skills through WordPress
The software allows you to develop the following skills that employers look for in their new hires:

Teamwork
WordPress has an extensive and supportive user community. You can find several websites that will teach you how to use it. Some people are also using the communal aspect of WP to get feedback and sound-off ideas.

Problem Solving
If you decide to build a portfolio website, you have a specific goal to achieve. If you wish to add features, such as parallax, you have to do your research, search for the code snippet or plugin, and learn how to include it in your WP theme. Building a site requires that you investigate, decide, experiment, and resolve any issues. If you’re an excellent problem solver, companies won’t hesitate to hire you.

Organization
You learn organization skills in using WordPress because you have to layout a website, write blog posts, create web pages, and use SEO to maximize ranking capabilities. It’s crucial to consider user experience and flow in deciding navigation menus. You’ll also learn to plan and become proactive in putting up a site.

Communication
WP offers a powerful strategy to practice your communication skills. The content you publish on your website provides a profound visual communication because it requires clarity, confidence, conciseness, and directness. You can translate these communication skills to emailing, interviewing, and even public speaking.

Research
Discovering and distilling information is a potential skill as you learn to use WordPress. Every tweak, blog post, or new feature requires that you use Google search. Finding an excellent tutorial or article is an exceptional starting point. As you analyze, relay, and refine your ideas, you get better with what you do quickly and efficiently. College students can take Varsity Tutors review if they need help in their research.

Data Analysis
Information is readable and accessible because of technology. You can use it to analyze and translate data into action. WP, together with A/B testing and Google Analytics, allows you to experiment, improve interaction, and measure the results. Your new employer will regard you as impressive if you can set goals and then review the results.

Technical Knowledge
Each job that requires WordPress mastery has its technical knowledge requirements. Web development, design, coding, and writing are skills that you also pick up when you strive to learn. Employers appreciate new hires with CSS and HTML knowledge.

Software Knowledge
Learning WP allows you to discover other applications. For instance, if you want to create a vector logo, you need to learn Adobe Illustrator. You have to be adept with Photoshop or After Effects. If you know other software, you can offer more solutions to improve processes in your job.

If you want to get in where the action is, you can learn WordPress to update your skill set and become a web developer. It’s not only technical knowledge that you’ll add to your experience, but you can also move ahead with the soft skills you’ll develop with WP.

How Much Hosting Bandwidth Do You Need?

When you are looking for a hosting service provider to host your website on the internet, the first factor you consider is the total cost required for the bandwidth. Many service providers claim to offer unlimited bandwidth pack. But, when you go over the terms, you discover that their unlimited bandwidth plan did not actually mean an “unlimited amount of bandwidth”. Basically, the amount of bandwidth each website requires can vary. 

Higher bandwidth means good speed, quality network, and best connectivity. It determines the amount of data traffic flow to your website. It’s important to note that providing webmasters with an unlimited amount of bandwidth is simply an expensive option. It’s not possible for any hosting service company to offer unlimited bandwidth. You need to calculate the amount of bandwidth you need and compare it with the hosting plan to find out if the company caters to your bandwidth requirements or not.

Calculating Bandwidth
Purchasing too much or too little bandwidth makes no sense. If you think you can purchase a small amount of bandwidth and enjoy all the perks, you couldn’t be more wrong. If anything, it will get your website into trouble. That being said, it is important to calculate the amount of bandwidth your website actually needs. This will help you pick the best hosting company for your website.

In order to calculate the required bandwidth for your website, you need to:

  • Calculate the average size of each webpage on your website in KB. 
  • Multiply the size of your web pages by the total visitors you receive every month. 
  • Now, multiply this number (you get from the second step) by the total page views per visitor.

These steps will help you find out the bandwidth your website needs. However, that is not enough. There is a good chance your traffic will not remain the same forever. If your traffic spikes, you will have to upgrade your bandwidth plan. 

Choosing the Most Suitable Bandwidth Plan
To get your website live and running on the internet, you are going to need disk space and bandwidth. The former refers to the total amount of data you get to store on the server. The amount of disk space you need depends on the size of your website. The more you add images, videos, flash, and other multimedia content to your website, the more disk space you need. Text consumes a minimal amount of space. Bandwidth, as mentioned before, refers to the total amount of data you can transfer every month. The amount of bandwidth you need is calculated by the average size of your web pages, the total visitors you receive every month, and the number of web pages they view. 

Let’s take an example. Suppose you run a website with the average size of the web pages equals to 50KB. You receive around 20,000 visitors on your website a month and each visitor views at least 5 pages. This means you receive approx 667 visitors every day. If that’s the case, then you will need up to 5GB bandwidth for your website. However, this is quite a good amount of traffic. Not all websites manage to receive 667 visitors per day. So, chances are 5000MB of bandwidth will not be useful for websites that receive lower traffic and views.

For those who are just planning to launch a website will need low disk space and a low amount of bandwidth. As long as you are not going to upload music or video downloads and multimedia content, there is nothing to worry about. As mentioned above, text consumes only a small portion of your disk space. The larger the traffic you receive every month, the more the amount of bandwidth and disk space you will need.

Why Does Bandwidth Matter?
It is important to calculate bandwidth when you are going to launch a website that will need a significant amount of storage space. Bandwidth calculation will help cut down the hosting costs. However, you do not need to calculate bandwidth when you are running a text-based website that receives only a small number of visitors a month. Likewise, when you are hiring a web hosting company for a newly launched website, then Bandwidth calculation is not necessary.

It’s hardly a factor that needs to be considered for modern websites. Even though the term unlimited bandwidth is used as a marketing technique only, it does offer sufficient disk space and bandwidth to keep your website running. However, bandwidth calculation is important if you are expecting a considerable amount of traffic on your website. In the example mentioned above, 5000MB or 5GB of bandwidth is a must for the website that receives 20,000 visitors every month. Based on this number, you can calculate the amount of bandwidth your website needs.

9 Stunning Places to Find Free Images For WordPress in 2020

As you know, there is no business without a website nowadays. But if your business is still only brick-and-mortar, you need to get yourself an online representation as fast as you can! In this day and age, a user-friendly, high-quality website is a visit card and a great selling instrument for any company. No less compelling is the content that the site contains. It should be appropriate, informative, and memorable. One of the most popular instruments for managing the content of websites is WordPress. Although, if you want your platform to be attractive and popular with users, you need to get high-grade images for your content’s enhancement. Of course, you can search just on the Internet, but there are two problems with it. Firstly, it will be hard to find something worthy of your attention. Secondly, you may get yourself in trouble with author rights on the images. So, where can you find excellent free images for WordPress? Let’s look into this question together!

Unsplash
Unsplash is a photobank that offers you a great variety of images made by different photographers. Here you can find various categories of photos like Nature, Arts&Culture, Interiors, Business&Work, and so on, which makes your searching much more comfortable. Pictures look very professional and creative, deserving of a place in the most fashionable magazines. Moreover, for your comfort, they have created a convenient mobile application that will make everything even quicker.

Pixabay
Pixabay is a friendly service with a very stylish user interface that offers you more than 1.8 million free photos and videos from numerous users. What is convenient is that you can filter photos by category, orientation, size, and color. However, there are a few negative aspects: photos often look old-fashioned and sometimes they are not of very high quality. Nevertheless, among such a vast quantity of images, you will definitely find something you like

Pexels
Pexels is another resource where you can find numerous photos and videos which you can use for free. The majority of photos available there are stylish and modern so that you can refresh your content without any great effort. In this photo and video digital library you will find images on various topics: nature, art, food, animals, fashion, adventures, studying, and so on. “If you use photos from Pexels, you do not need to indicate a backlink for source, photograph, and the resource itself. You can also edit photos and videos taken from this resource in any way you like,” shares Ben Grant, a marketing manager from Adsy professional link building service.

FoodiesFeed
If you have a food blog, restaurant, café, tea-room, a food delivery service, or you are just a food enthusiast, you should refer to FoodiesFeed. It is a unique resource that offers you thousands of tasty photos with food. You can find any images related to food: from pizza to cannelloni, ice-cream, or exotic mixes. You can also choose different languages on their website. Moreover, all photos are of high quality. But there is only one warning before visiting their website. It is forbidden to be hungry when you look at those photos because you can forget about work and run to the nearest restaurant!

New Old Stock
New Old Stock is an interesting stock that definitely deserves your attention since it has a lot of vintage photos from public archives to offer. This resource has a collection of authentic archive photos which you can use free of charge. You will find old pictures of cities, nature, workers, historical events, architecture and so on. We are sure that using such images would give an eye-catching twist to your site. However, the quantity of some images there leaves much to be desired (well, they are vintage).

Gratisography
Gratisography is definitely a valuable resource for those who appreciate an individual approach and creativity. It is a collection of images made by progressive photographer Ryan McGuire. You will not find ordinary photos with ordinary plots here; gratisography is a place for unique content. Photos there can also boast of perfect quality. Every week new photos are added to the website, and if you want to be among the first to know, you can subscribe and get notifications every time there are any content updates. If you use photos from Gratisography, you are not obliged to indicate the resource of their origin, but we believe it should be done at least as a courtesy to the author.

Negative Space
Negative Space is one more platform with fascinating photos for your website. The useful thing about this photobank is that the navigation on this resource is very simple and handy. The categories are concise and easy to scan: you may find anything from nature or design to city landscapes and travel photography. In addition, for user convenience, an option of tagging, as well as the search by color, are available. An interesting feature of this platform is that any professional or beginner photographer can share their work. Thus, there is a constant flow of new images everyday. Using pictures from this stock you should be careful and check the copyright protection options.

Pikwizard
The number of images on Pikwizard is just impressive. Moreover, images are divided into the biggest amount of categories we have ever seen. You will find a vast collection with pictures on such topics as, for instance, butterflies, basketball, Christmas, Dubai Skyline, and so on. The quality of the photos is just splendid. You have a right to edit the images you have chosen, and Pikwizard gives a link to an excellent online editor. You will have to pay for some instruments, luckily, they are not very pricey. The owners of photos usually have two kinds of licenses there. One of them is CC0 and means that a photo creator has refused his rights on this image. And the other type is a Free license, and it means that an owner of the image still has a copyright on it but lets customers use their photos for free.

Burst
Burst is a platform made by Shopify, which is created especially for business and any other commercial use. Except for photos, they also encourage people to do business by giving useful tips, sharing valuable information, for example, about business models, and giving ready-made images for their users’ personal resources. Photos there are also divided into various categories like animals, family-related, finances, architecture, and many others so that the search will be quick and easy. 

A bonus idea of where to get a photo – just Google for “download raw”, thereby you will find tens of hundreds of high-quality fashion photos that you can retouch as you wish (all photo stocks provide already retouched photos). This idea was given to us by a blogger from photoretouchingservices.net.

What you need to know to find great photos
– Always pay attention to the quality and resolution of pictures. It does not necessarily mean that you should look for the images with the biggest resolution because you will not always need them. So, don’t waste your time looking for exclusively high-quality visuals, but rather first decide what resolution fits your needs (and is supported by the targeted platform).

– Choose creative photos because there is a significant number of similar content which you will see throughout the sites of your competitors. Of course, it is hard to find something worthy among free content. But anyway, those who seek shall find.

– Some of the above-mentioned resources have made the search for a perfect visual even easier – by adding the option of tagging. Try it!

Conclusion
All in all, you see that finding high-resolution images free of charge, especially, for commercial use is really not that simple. However, with our list of superb online libraries of photo and video content you will be able to refresh and jazz up your site with attractive visuals and not spend a dime. Nevertheless, you should be attentive to the rules of using photos on different resources: some of them do not take money for content, but have strict copyright rules or require the source indicated.


Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design.  She also likes traveling and speaks German and French.