6 Instagram IGTV Content Ideas for Professional Designers

One great Instagram feature that you as a professional designer can use to promote your business is Instagram TV or Instagram IGTV. It is one effective way to add personalization to your marketing efforts. Reading this article will help you learn the types of content you can share on Instagram IGTV that is relevant to your business. 

What Is Instagram IGTV?

Instagram has launched its IGTV feature in June 2018 that acts like Instagram’s own video platform. Well, of course, Instagram stories have already enabled users to share videos as well as Instagram posts however IGTV allows you to share longer videos.

IGTV videos should be longer than 15 seconds and no longer than 15 minutes when uploading from a mobile device. If you have a larger and verified account on Instagram, you can upload videos of up to 1-hour length from the desktop version. All your IGTV videos can be found on your Instagram profile by tapping on the little TV sign just beneath your Instagram bio. 

IGTV videos are vertical and if you upload a horizontal video on IGTV, your audience has to rotate their smartphones to watch your video. You can check out the analytics of your IGTV video such as likes, number of views, comments, as well as audience retention. Moreover, it is said that IGTV will have advertising opportunities in the forthcoming updates. 

As a professional designer, you can make great use of IGTV videos to hugely influence the sales in your business. Because IGTV videos help you increase your engagement on Instagram and get organic followers that are likely to convert. 

Why Should You Use IGTV as a Professional Designer?

There is no doubt that Instagram is a platform that you should think about for your marketing strategies. The reason is that there are billions of active users on Instagram which means there is already a lot of prospective clients among the audience. There are also 25 million businesses on Instagram which proves that many are counting on the crowd on Instagram for their revenues. 

IGTV is a great Instagram marketing tool that you can use as a professional designer. It provides several advantages for your business that you should definitely consider. For instance, it can significantly boost your conversion rate. If you have video anxiety or fear, simply think of the benefits you can get from IGTV videos. Here are some:

  • You can fixate your online presence on Instagram through IGTV videos. Your followers will remember your video and keep you in mind. You may be introduced to their friends through word of mouth and therefore your followers will increase organically. 
  • If you already have a lot of videos to share with your followers but Instagram’s time limit used to be a barrier to you formerly, IGTV is the solution for you now. Share your up-to-15-minute videos as IGTV without having to shorten them.
  • IGTV videos do not need to be filmed with professional equipment. Your smartphone will suffice. Just remember to make vertical videos so that your followers do not have to rotate their smartphones. 

How to Upload an IGTV Video on Instagram?

To upload an IGTV video on Instagram, you have to take some simple steps. First, log in to your Instagram account and go to your profile section. On the top left corner, there is a ‘+’ sign that you should tap on. Then, choose ‘IGTV Video’ among the many features of sharing content on Instagram. Now, choose the video that you want to post as IGTV among the videos displayed from your camera roll. Tap ‘Next’ and add a title, description, and a cover photo afterward.

The cover photo can be a thumbnail that you can choose from your camera roll or a still from the video itself. Depending on your taste, you can choose the cover photo for your IGTV video. However, the professional cover photo is a thumbnail designed with texts and illustrations so that it tells your followers what the video is about. Therefore, the IGTV feed of your profile will be aesthetically eye-catching and shows that you are an expert. You can use the many tech tools for designing the cover such as Canva.

Tip: Choose a high quality 420 x 654 px JPG photo for your IGTV cover.

When you have posted your IGTV video, you can check for its analytics by tapping on ‘…’. You can also copy its link and share it on your other social media platforms or website. In addition, you can delete your video from the same section any time you thought it should not be there on your profile.

What Are Instagram IGTV Content Ideas for Professional Designers?

If you are looking for ways to enhance your business through Instagram, you should learn the many ways that can make it practically possible for you. One way is to learn the marketing strategies for the type of content you can share on Instagram IGTV as videos. It not only helps you boost your business but also increases your followers on Instagram. If you do not have many followers yet, you can try Instagram follower apps. Here are some content ideas that you can use in your Instagram IGTV:

1. Show Your Previous Works

Every designer is known for their portfolios. Showing people what you have done before can visually affect them and gain their trust towards your professionality. No matter which field of design you are a professional in, you can always put your works on display and attract clients that like your creativity and style.

You can either share a video of your designs in a digital way or in the real world. That is to say, your videos can be a real interior design of a house or a graphic virtual design. 

2. Walk-Through Videos

Walk-through videos are generally really exciting as they are a fun way to arouse your followers’ curiosity. Create a video of your projects, show them your demo day which is an exciting day of your project, and share the video on IGTV. In addition, you can create videos of the routines of your profession; for instance, when the material arrives at your house or workplace.

The real things that happen to you can be very interesting to your followers. Each of these subjects can be divided into different branches and categories that nurture the idea of your next IGTV video. Add fun to your videos by having a bit of a sense of humor and friendliness. Then, upload your video and sit back and wait for the results. 

3. Short Business Interviews 

Interview the local relevant businesses that you work with. Meet them and then ask them if it is possible for them to take part in your video as an interviewee. They would most probably agree because their business will be featured on your Instagram account. Ask them some questions about what they do and what is special about products or services.

Such content not only increases your popularity both in the industry and among your followers but also is highly informative and useful for your followers. It is a creative idea and is a break from the typical subjects. 

4. Short Client Interviews

When you have closed a contract, you can ask your clients to see if they are willing to be interviewed in your IGTV video. When they agree, ask them about their experience of making you responsible as a designer for their project. Tell them to be honest and tell the truth about how they feel. Then, share the video and add it to your credit. 

5. Q&A Videos

Based on your experience, create a list of questions that your clients may ask from a professional designer. Then shoot a video and answer all those questions as a professional designer. If there are too many questions, make two or more videos and share them every once in a while. 

Conclusion

As a professional designer, you can rely heavily on Instagram IGTV videos for promoting your business. People can see your samples on their mobile phones and immediately decide what they want for their project. Use the IGTV content ideas above and shorten your way to success. Wish you the best of luck!


About the author: I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

SEO Content Writing & Content Writing: What Is the Difference?

Content is the most important thing on the internet. People consume tons of textual, audio, and video content every day, which is a reason why many businesses that want to approach their target audiences create relevant content that helps them establish credibility and build relationships. Marketers say that content is the king for a good reason: content marketing generates three times as many leads as traditional marketing techniques, and it also costs 62% less. 

At the same time, content marketing isn’t easy: as much as 44% of marketers say that content production is their main challenge. It’s important to be able to create content that will resonate with your audience, choosing not only the right topics but also the right tone and structure. It’s also important to know the difference between regular website content and SEO content. If you want your marketing content to be effective, you should make sure that your target audience will discover and read it. Therefore, you need to optimize your content for search engines.

SEO content writers create content that is not only informative and engaging but also optimized for Google and other search engines. A distinctive feature of SEO-optimized content is keywords. However, SEO is not only about using relevant keywords but also about choosing the right headers, links, and structuring the content to make it more attractive for search engines.

The Key Differences
SEO content writing is quite different from creating regular content because the final result should serve an additional purpose. SEO content should be useful and informative, just like any other type of content, and it should also improve your rankings. This goal can be achieved in different ways, and one of the necessary steps is to keyword-optimize the content because keywords are still an important factor that impacts websites’ positions in search results.

First, you should choose relevant keywords. Secondly, you should also pay attention to keyword density. Search engines are based on complex algorithms, and you should keep in mind many factors when creating SEO content. In contrast, standard content shouldn’t meet any specific requirements to fulfill its purpose. Therefore, when creating regular content, you have a little more freedom. You can create more diverse content, with no need to think about its SEO qualities.

Here are a few differences between regular and SEO content that are easy to notice:

  • SEO content often has a complex structure, and it should meet specific requirements to perform well on search engines.
  • Regular content is often more diverse than SEO content, which mostly focuses on sales and which serves marketing purposes. The most common type of SEO writing is SEO copywriting.
  • Regular content may not necessarily need keyword optimization, but SEO content is always keyword-optimized to ensure better visibility for search engines.

SEO Content Writing vs. Other Types of Writing

  • Technical writing
    Perhaps, the closest form of writing to SEO writing is technical writing because it’s associated with following specific rules and structuring the text in a way that will help the content perform specific functions. However, technical writing is more formal, and there’s no place for personal opinion. SEO content may be formal or informal, and it can also be subjective.
  • Ebook writing
    When writing ebooks and books, search engine optimization usually isn’t a subject of concern. Besides, this type of writing gives a writer a lot more freedom. There are no length or style limitations. When writing ebooks, you can choose any voice you want and express as many opinions as you need, creating any structure necessary. Therefore, ebook writing is somewhat opposite to SEO writing.
  • Copywriting
    Although copywriting often involves search engine optimization, performance in search results isn’t the main focus of a copywriter. Copywriting is all about creating ad copy, sales pitches, website copy, and landing pages. Sometimes, the success of such a copy depends on SEO, but the importance of SEO drops when dealing with paid traffic.
  • Academic writing
    Academic writing is completely different from many other types of writing but it has something in common with SEO writing because, in both cases, you should follow the rules created by someone else. For example, academic writing requires you to be familiar with different citation formats. However, SEO writing is less formal, and it also gives you more freedom when it comes to structuring the content and expressing opinions.

Continuous Learning

Although non-SEO content might be more diverse, SEO content can be much more difficult to produce. When creating SEO content, a writer should do some research choosing the right format and keywords, and adjust the content accordingly. Therefore, there’s no surprise that businesses of any kind are always looking for experienced SEO writers. 

You don’t need to know anything about search engines to qualify for some writing jobs. For example, if you want to work for top essay writing services, you only need to have strong writing skills and in-depth knowledge of your discipline. If you’re going to be an SEO content writer, you should also always stay up to date about any search algorithm updates. Google updates its search algorithm all the time. You can check out the history of updates, and you will see that Google makes changes to its algorithm quite frequently. As a result, some approaches that used to be effective not so long ago can no longer be used successfully.

Given that the main purpose of SEO content is to achieve better performance on Google, an SEO writer should follow Google’s recommendations and rules. When Google changes its algorithm, it might mean that you should not only approach new content differently but also make changes to the existing content so that its performance won’t decline. Besides, SEO writers should constantly experiment with different SEO tactics so that they can find the best approach for a particular niche and website

Wrapping Up
SEO content writing is different from writing regular content which success doesn’t depend on search engine performance. SEO writers put a lot of effort into keyword optimization and formatting, making sure that their content will look attractive to search engines. They also need to monitor all the updates of search algorithms to adjust their optimization tactics, making sure that their content performs well consistently.


About the author: This article was written by Ana Mayer, a project manager with 3+ years of experience. While projects can do without her participation (which means almost never), she likes to read and create expert academic materials for the essay writing service reviews

Here are the Top 5 Benefits of Using WordPress Plugins For Your Website

One of the questions we are often asked is: Why should I use WordPress? Isn’t my old site good enough? Why do I have to migrate to WordPress from another platform? If you ask these questions, you’ve come to the right place. In this article, we are going to share five benefits of using WordPress plugins for your website.

What is WordPress?
WordPress manages almost a third of the world’s websites, from small personal blogs to complicated websites of large companies such as Sony, Time Inc., New York Post, and NBC. WordPress is just one of the website builders and content management systems that users can download and install for free. However, it has unique features that make it the most popular content management system today.

WordPress vs. the Competition
WordPress is one of the three most popular website building packages globally, followed by Joomla and Drupal. All are free to download and use, all have various add-ons for specific operations and can be tailored to suit individual users’ needs.

However, both Joomla and Drupal require technical knowledge and knowledge of HTML, CSS, and PHP. Influential users can work at this level with WordPress. But unlike Joomla and Drupal, WordPress also includes features for beginners, so they can quickly build a website without knowing any coding or programming.

Common Misconception about WordPress
One of the most common misconceptions about WordPress is that it is just a blogging platform.

It is not.

Although WordPress acted as a blogging tool, over the years, it has grown into a powerful website builder and content management (SM) system.

The best thing about WordPress is that it is easy to use and flexible enough to create many different types of websites. This is the main reason WordPress has become so popular. According to a recent study, WordPress supports 32.3% of all online sites.

Due to its powerful features, many top brands use WordPress to support their websites, including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.

Let’s take a look at five key benefits of using WordPress to create your website.

  1. Easy to Customize with Themes and Plugins

Many people who use WordPress are not website designers or developers. Most people will start using WordPress without any prior knowledge of website design.

WordPress is the perfect solution for those not tech-savvy as you can choose from thousands of free website templates (themes). WordPress is the ideal theme for any website (be it a blog, business website, or online store).

WordPress themes are easy to customize. Many of them have their selection box where you can change colors, upload a logo, change the background, create beautiful sliders, and customize it to your needs without writing any code.

With plugins, you can also add custom features to your WordPress site. WordPress plugins are like programs on your site that allow you to add more advanced features such as analysis, contact forms, a control panel, and more.

In terms of topics, you have access to thousands of free, high-quality add-ons, such as WooCommerce. The WooCommerce plugin enhances your e-commerce like no other. WooCommerce also offers many plugins that support an online WordPress store, such as a WooCommerce product video

With some WordPress plugins, you can add extra features and make your website an entirely new platform. 

  1. Strong Community Support

This is probably the most significant advantage of using WordPress compared to other platforms.

27% of all websites worldwide use WordPress. Because so many people use it, a large community has been able to thrive and thrive.

If you ever need help, you can find lots of e-books, blogs, online tutorials, message boards, and more to help you get the most out of WordPress. No matter what question you have, someone in the community will know the answer and help you (maybe for free).

The community aspect of WordPress is one of the most valuable and useful aspects of using this CMS.

  1. Flexible and Adaptable for Changing Needs

Although WordPress was initially designed to aid in blogging and related online posting, it does provide a website for many other purposes. Large multinational companies use WordPress to manage complex websites, small businesses, and personal blogs. WordPress websites can include full-service eCommerce stores, promote a portfolio, or host social media, groups, or podcasts.

Regardless of your business needs, the basic WordPress package offers many primary and high-quality plugins tailored to your site. WordPress also adapts endlessly to the changing needs of your business with its many themes and easy access to source files.

  1. Ideal for Content Marketing

In an era of internet marketing where fresh content is paramount, a WordPress website takes precedence over traditional ones. In a matter of seconds, you can update your website’s content as often as you want without having to go through a few complicated steps. You can also easily edit your website design, making it the perfect platform for tactical campaigns (like vacation ads, etc.). Additionally, building trust in you and your company can often help keep your content updated.

Another advantage of designing a WordPress-themed website is the perfect integration of social media. You don’t need to sign in to your LinkedIn, Twitter, Facebook, or Google+ accounts separately and automatically notify the social media community that you have new content.

  1. Safe and Secure

WordPress was developed with security in mind and is considered a secure and reliable platform for managing your website. But just like in the real world, the internet can be a dangerous place.

There are cybercriminals out there who want to reach as many websites as possible. To keep your WordPress site safe, there are a few simple things you can do to keep it simple. Please see our step-by-step WordPress security guide for more information.

We use Sucuri on our websites to protect ourselves against common threats like brute force attacks and malware.

Last words
Hopefully, this article has answered your question about why you should use WordPress. The best way to experience the full power of WordPress is to use it. Try it and let us know what you think.

Written by Ashlie Lee

How to Run a Productive Virtual Meeting

The entire understanding of the business world and the office work changed overnight, with the coronavirus pandemic outbreak. The changes that took place approximately a year ago look like a new normal today. Entrepreneurs and companies should keep to social distancing, and, in many cases, self-isolation measures, introduced by the government, to prevent the spread of the infection. Many teams haven’t managed to return to the previous working schedules, while physical contacts are limited or even avoided. Thus, business proprietors and team leads face the challenge regarding how they can motivate and unite employees despite being physically apart. They also have to create an environment that will keep all of its parts united, and the performance – a satisfactory one. In order to retain the right business image and enable people to collaborate effectively, regardless of the distance, that separates them, virtual meetings are widely used. 

The concept of the virtual meeting 
With the latest videoconferencing facilities, it has become significantly easier to host meetings online and invite participants worldwide. Virtual meetings are often used instead of face-to-face ones, as they are quick to arrange, as well as relatively inexpensive. The most important people related to your business can join the conversation wherever they are based. In other words, the virtual meeting doesn’t have a precise physical location, as it occurs online and unites lots of attendees, each of which works from a different place with the Internet connection, of course.  

Although being rather popular among freelancers and entrepreneurs, home-based offices can not ensure business recognition and competitiveness to the fullest. Very often, in order to retain a professional company’s image, the business proprietors are looking for a virtual office for rent. This office solution, among the other amenities and services, often boasts video conferencing facilities that makes it significantly easier to officially run a meeting from a renowned and respectable commercial address. 

The term “virtual meeting” relates both – to an ordinary audio-conversation and the one that is conducted with the help of video-cameras. The latter example is more common nowadays, as, since the outbreak of the pandemic, platforms like Zoom, Skype, and Google Hangouts have become exceptionally popular among entrepreneurs and employees. 

Initially, they said that the absence of physical presence during the meeting could create some barriers or troubles related to the natural communication between the participants. Still, for no-way-out, the usage of online meeting platforms has become so common that people have found lots of benefits in “running business talks” virtually. Virtual meetings can be as effective and productive as personal ones, yet, to gain success, the organisers have to plan the meetings in detail, as there are many things needed to be taken into consideration.  

How to make a virtual meeting effective 

Entrepreneur sitting at his table and videocalling to business partner

When attending a virtual meeting, a participant pays attention to a variety of details, and, as a result, can define whether this or that conversation was a success or vice versa. If you are not a participant, but a planner, you are hardly given room for error. Engaging your audience online requires a profound understanding of the meeting’s entire purpose and the result you are looking for.  

Virtual meetings planning and running requires a different approach from leading the personal one. When looking for the best results from the conducted virtual meeting, planners have to build certain strategies that will help them cover all the necessary sides and issues of this process. Still, there are some common things that make a virtual meeting meaningful and effective in the majority of cases. 

  • Plan the agenda carefully 

Actually, in the process of planning a virtual meeting, you will probably need each of the participants to be maximally concentrated and attentive. Preparing the agenda helps a lot to present the content, aims, and purposes of the meeting in a convenient and understandable manner. Depending on the type of participation of attendees you need, there is the possibility to plan the verbal and non-verbal interaction, preparing the virtual floor segments beforehand. The agenda is usually used as a guideline for a specific meeting, so, even if you don’t stick to it completely, you will always have a plan of the meeting in front of your eyes, so, you can be sure that nothing important is omitted. It would be great to send copies of this agenda to each person who will be present at the discussion. 

  • Choose the best devices and tech facilities 

After the issues with the agenda are completed, it will be right to consider and choose the most suitable online platform for your planned meeting. For instance, a quick “check-in” may require one tool, while the discussion that is to involve many participants, a brainstorming session, or a decision-making process requires an entirely different platform. Some of the most popular software instruments that ensure the possibilities to “meet” in the virtual world are Skype, Zoom, Citrix GoTo Meeting, Cisco WebEx, Google Hangouts, etc. The right choice of the online platform for conducting a meeting is not a hundred per cent proof that the meeting will run smoothly. It is also necessary to make effective use of technologies. Here we speak about the stability of the Internet connection(if possible, it is better to use a wired connection than wireless), the satisfactory condition of gadgets, etc. It is better to check how everything works before you launch a programme and start a meeting. As an organiser of the conference, you have to feel comfortable with all the tech, software, and programme tools you use.  

  • Prepare the participants and keep them focused 

Attentive attendees are at a premium when it comes to predicting the final outcome of this or that meeting. It is extremely difficult in a modern busy business world to get involved in one process to the fullest and forget about the other things at least for half an hour. That’s why it is indeed essential to get people engaged and invested before they join the virtual meeting. To reach the required result, it would be great to communicate with your business guests beforehand, prepare the answers to their possible questions, or predict the possible comments to the initially planned agenda. When the meeting starts, try your best not to waste time on long introductions, and unnecessary talks. By jumping right into the content, you not only achieve better results but also show respect for people’s time.  

Still, people are only people. It means that upon some circumstances, they may lose focus on the topic of the conversation and become inattentive. To avoid distractions during the meeting, the experts recommend planners to inject some kind of interactive activity roughly every 10 to 15 minutes. 

Environment matters 

What does it mean? In order to gain the participants’ trust and make each attendee feel comfortable about virtual communication, it would be advisory to think about the safety of the virtual environment. The key feature to keep online meetings safe and secure is the use of passwords, recording the conversation to save all the data discussed in the process of the event, etc. Here, it is extremely important for each participant to understand the issue of confidentiality. Sharing meeting links and passwords with only those people whom you plan to invite is a way towards avoiding the leak of important information. 

Summing up 

Over the last decade, the number of virtual meetings has increased dramatically, from the occasional conference call to a situation where many project managers spend a large proportion of their time on conference calls and other virtual meetings. The increase in the popularity of the virtual meeting was driven by several important factors, such as the development of the VOIP telephony, telecommuting, freelancing, etc. The external environmental factors, like, for instance, pandemic outbreaks, natural catastrophes, etc. can also impact the growth of interest for the virtual workspace per se or flexible meeting schedules. When working with virtual meetings, many different variables come into play that the project manager must be aware of. And, although, many virtual meetings are frustrating and ineffective, a little thought and preparation can turn them into a great success. 


Author bio: Olivia Martinez has been working as a Content Writer at MatchOffice. She is a professional writing expert on such topics as business, real estate, digital marketing. She also likes traveling and speaks German and French. 

5 Effective Tips to Market Your First WordPress Product Successfully

There are many things involved in marketing your first WordPress product successfully. Before the product launch, you tend to focus most of your time and attention on creating the product, making sure that it is perfect, and trying to add it to the necessary stores where people can buy them. This means that there’s a risk that your customers don’t find the product or hear about it at all because you failed in marketing it. 

When it comes to marketing a product, there are different things that you have to note to ensure that your new product doesn’t get lost in a crowded marketplace. So, what do you do to put your product out to the world? 

These are some useful tips that you can try out: 

  1. Know your target market 

There’s no way you can market your product effectively without knowing your audience or your marketing target. The goal of marketing is to reach out to a specific group of people that your product is relevant to and make customers out of them. 

You need to know the market (who you’re creating the product for). These are the ones that you will be targeting. Different products have their different buyers, and these buyers have their demographics that they fall into. The first thing you have to do is know what group your audience falls into.  Are they male or female or both? What age range? What’s their level of education? Job? Income? Etc. These questions help you narrow down your audience, so you know who to target. 

  1. Use launch discount 

Setting a launch discount a short while before and after launching the product can help you boost your product sales. With this discount in place, potential customers see an opportunity to save some money while trying out a new product. For them, the lesser they pay, the lower the risk, and if the product is good, they get more value for the amount they paid. So, this drives them to purchase the product. 

Another reason why discounts work, according to twiftnews, is because it creates a sense of urgency in potential customers. They know the discount can’t last forever, so they are quick to make the purchase. 

You can create the discount easily by setting up a specific coupon for your product and sharing it through other media with your customers. 

  1. Analyze your competition 

It’s unlikely that your first product is the first of its kind in the market. This means that you have competition in the market already. Depending on how you choose to see it, having a competition doesn’t have to be a bad thing. You can use it to your advantage, and you do this by studying your competitors. When you analyze your competition, you get insight into their marketing strategy, you see their sales channels, and you discover what your customers want from you. 

There are certain things that you need to look at to get all the necessary information that you need about your competitors; these are:

  • Competitor website
  • Pricing 
  • Marketplace listing
  • Social media pages
  • News coverage
  • Product reviews

All of these determine how you go about your product. For instance, you can vary your price depending on the competitor’s price concerning the quality and the feature of the product you’re offering. 

One thing to note about having competitors in the market for your product is that it means you have a market for the product already. All you need to do is reach out to this market and convince them to buy your product. 

  1. Seek product promotions and reviews from affiliates

With affiliate marketing, you can have bloggers writing about and promoting your product to their audience and reviewers also reviewing the product positively. These are extra means by which you reach out to your target market.

Give each of your affiliates a referral link so that everyone that reads their promotions and reviews and is convinced to buy the product can buy through their link, and they get a commission from each sale that comes through them. Giving out mouth-watering commissions incentivizes the affiliates to work harder. While you’ll have to cut out of your profit for the affiliates, you’ll be getting a lot of your product in the consumers’ hands, and many of them will come back and buy again if the product is good. 

  1. Plan for long-term success

As much as you want to get into the market quickly and make sales, more of your thinking should be sustaining your product’s viability and relevance in the market for a long period. For instance, giving affiliate marketers a high commission to get your product in the market brings short-term pain for long-term gain. The marketing channels you work with for long term success are email marketing, website, social media campaigns, marketplace listing, etc. 

Conclusion 
When it comes to selling your WordPress product for the first time, it might appear challenging, but it becomes easier by taking the right steps outlined in this article. 


Written by Donna James

Top Things to Consider When Integrating WordPress and Salesforce

If there are two platforms that are perfect for each other, they would be WordPress and Salesforce. Through WordPress and Salesforce integration, lead generation would become a walk in the park. 

Visitors to a WordPress site provide information when they register for something or sign up. This is where CRM comes into place. It collects information from your customers and stores it in one place to ensure that everything is organized.

Although there are other CRMs that are just as good as Salesforce, it has become the most popular option in recent times. To provide potential and existing customers with a better and more personalized experience, it makes sense to integrate WordPress and Salesforce. 

To help you integrate the two platforms, we have prepared this amazing post. So, what are you waiting for? Let’s get right into it.

What Is Salesforce?
Salesforce is the most popular platform that is used in B2B marketing environments. It started as a simple CRM system and has come a long way since. It has evolved with time and has become a huge cloud network that offers a ton of features for marketing, sales, and analytics.  

If you are a Business Consultant Houston Tx, you are going to benefit tremendously from the platform.

Why Should You Integrate WordPress and Salesforce?
WordPress is considered to be the best content management system, whereas, Salesforce is the best customer relationship management platform; this makes it incredibly for businesses to integrate the two.  

A great CRM implementation will allow you to achieve a single customer view, which is a dream for every marketer. The best thing is that all of the interactions will be stored in a centralized location, including customer activity and touchpoints.  

Through the integration of WordPress with Salesforce, you get to store all of your website activity in one place. This would allow you to make better and more informed decisions as you will get to utilize the valuable insight gathered. 

This will help improve the website experience for all your visitors. Thus, you will get to provide a personalized experience to your target audience and tailor content to ensure that they find it appealing. Besides, you would finally be able to add web-to-lead forms to the site. 

Since Salesforce is known for its incredible API, you can connect to it for custom integrations. It is common to use CRM tools such as Salesforce with marketing automation platforms like Hub Spot for initial lead conversion. Once the lead passes a set quality score, Salesforce will handle the rest.  

What Should You Consider When Integrating WordPress and Salesforce?
When it comes to WordPress and Salesforce implementation, you have a lot to think about. There are a few things that need to be considered when integrating WordPress and Salesforce. These are mentioned below. 

1. Integration through Apps
We live in a time where there are apps for just about everything. When integrating WordPress and Salesforce, third-party apps have become the go-to option. It is a good idea to use such apps for implementing certain features. 

For instance, if you want to run an email marketing campaign and hope to link the emails with the platform, you can use Mail Chimp. It is a popular tool designed for email marketing. You can use it to create a simple sign-up form to fetch details from customers and send emails to them with minimal effort.

Mail Chimp offers the option for Salesforce integration. Thus, you get to import all Salesforce contacts to access data on the go. Be prepared to invest a bit of money into such apps. However, they are very user-friendly and cost-effective.

Another popular app that you can use for WordPress to Salesforce integration is Zapier. It lets you seamlessly integrate the two platforms. Zapier is truly a magical third-party app that encourages you to try out all your options. 

2. Robust Form Builders
When it comes to mapping out form fields, advanced form builders come in handy. They help do all the heavy-lifting so that you can enjoy the best experience. Keep in mind that these tools can be somewhat costly. However, they offer a ton of features.

Robust form builders do all the complicated work, such as pre-filling forms. To make the most of these tools, knowledge of advanced Salesforce or excellent coding skills are a must. 

An amazing tool that does not require coding skills is Form Stack. You can use it to create mobile-friendly forms and surveys. A great thing about Form Stack is that it is a native Salesforce form builder. Its drag-and-drop design allows you to design forms in no time.

In addition to Form Stack, you can also check out Gravity Forms. It utilizes tools for helping you connect the platforms. Other notable form builders include Mule Soft and Snap Logic. They provide platforms for connecting both WordPress and Salesforce. However, advanced knowledge is required.  

3. Custom Integrations
Custom integrations are crucial for meeting complex requirements. To develop custom-built forms, you need a complex solution. By developing custom-built forms, you get to ensure that payment details are updated by customers, and a searchable database is created.   

To craft the perfect solution, development skills, and API knowledge are essential. This is why you would need an expert for help. 

Now, hiring someone might seem expensive, but at least you would not have to deal with licensing costs. Besides, you would benefit from greater control over the forms.

Custom integrations are the best option if your budget permits it. They provide you with endless opportunities.

4. Plugins
Another option for WordPress and Salesforce integration is plugins. You can try out the Web to Lead Salesforce plugin offered by WordPress to connect the two platforms. It is extremely easy to use. However, you should keep in mind that it offers simple form integration.

As the plugin is easy to understand, it does not require any prior knowledge. This means that you would benefit from stress-free integration. You can download the plugin for free as it is available on WordPress. Since it is free, there are some functionality limits. This is why it is more suitable for small enterprises.  

To learn more about plugins which offer WordPress and Salesforce connection, you should read this amazing post on various plugins. 

How Can You Choose an Integration Which Works?
By integrating WordPress with Salesforce, you will benefit from better lead generation. But, your budget and requirements will influence the integration plugin you use. This is why it makes sense to start with a simple and easy to use form builder.

As you learn to figure things out, you can test other integration plugins and third-party apps. However, if you do not find such an option flexible enough, a customizable plugin or an advanced app is the way to go.  

Easily Integrate WordPress and Salesforce 
Take your business to the next level with WordPress and Salesforce. They can be integrated into a number of ways. We have covered everything that needs to be considered when merging the two platforms. 

Once you have read our post, you should have no trouble integrating WordPress and Salesforce. Let us know how the integration goes. 


About the author: Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for ApCelero.

Top 6 WordPress Advertising Plugins to Increase Your Blog Profits

Most blogs and high-traffic sites rely on advertising as a major source of income. This can include Google AdSense, AdSense Alternatives, Affiliate Ads, or direct sales ads. Many will encounter the only problem that advertising is a problematic monetization strategy to maintain and difficult to manage. Dealing with your AdSense code and WordPress theme can quickly become a nightmare for many. Have you ever tried to see how useful advertising on your site is?

Fortunately, there are many plugins on WordPress that you can install to fix your advertising management issues. And remember that you need to optimize your ads for mobile devices, too. According to a WordStream study, mobile ads have a 40% higher CTR than computer ads. Here is a detailed comparison of the top 6 WordPress advertising plugins that can help you increase your blog’s revenue by providing a better ad management solution.

Best WordPress Advertising Plugins

1. Ad Inserter 
Ad Inserter is a popular advertising management plugin that allows you to easily place network ads in the best places in your WordPress blog. In addition to the content area, the plugin allows you to display ads above the headline, in the footer, between publications, etc.

Also check: How to display embedded ads

Ad Inserter allows you to comply with the Google AdSense Terms of Use by not inserting ads next to images or headings.

It also supports integration of AMP (Accelerated Mobile Pages) ads, so you can easily display ads on AMP pages.

Additional options included in the free version:

  • 16 blocks of code
  • Syntax marker editor
  • Code preview with visual CSS editor
  • Manual insertion: widgets, shortcodes, PHP function call
  • Block alignment and style: left, right, float left, float right, custom CSS, no wrappers (leave the ad code as it should be, if not then it will be wrapped by a div)
  • Clearing options to avoid inserting images or headers together
  • PHP code processing
  • Device detection by the server and by the client (3 customized viewports)
  • Blacklist/white list categories, tags, publication ID, URL, URL parameter, referrers

2. Advanced Ads
Advanced Ads is another plugin that allows you to create and display an unlimited number of advertising blocks on your WordPress website. The plugin allows you to rotate ads based on a configurable weight of ads, allowing multiple advertisers to use one advertising space.

Because the plugin is based on WordPress standards, you can manage your ads in the same way as you manage your articles in your WordPress.

By installing the tracking plugin, you can track ads and clicks, compare statistics for different periods and much more.

You can also display ads based on many different factors, including browsers, devices, cookies, membership levels, and more. Some additional features include:

  • Manage and place unlimited advertisements
  • Schedule ads, duplicate ads and set expiration times
  • Offer codes from any ad network or affiliate ads
  • Google AMP support with premium add-on
  • Inject advertising into any part of your content
  • Sticky ads, pop-up advertising, etc. are also available as premium add-ons

3. AdRotate
This is one of the most successful ways to plan your advertising campaigns for several months. It allows you to create advanced time tables when your ads will be displayed.

With the free version of the plugin, you can create your own ads and track your ads.

Below are some of the advanced features that the version has to offer:

  • Geotargeting: You can display ads on your website depending on the geographical location of your users
  • Mobile ads: You can display your ads based on your users’ devices.
  • Advertising campaigns: You can save time by allowing your sponsors to create their own ads. All you have to do is view the ads before they appear.
  • Premium support: AdRotate offers ticket-based email support.

4. Ads Pro Plugin
The Ads Pro Plugin is a plugin for advertising management in WordPress, which helps you manage, sell and display advertising space in a way that no other plugin can. This amazing tool supports templates and a grid to show really compatible and convenient ads on your website. Show your banners, including Google AdSense banners, in more than 20 ways!

Some additional features include:

  • 100% support for adaptive website design
  • Geographic targeting
  • Schedule ads
  • Option to display ads for various devices (smartphone, tablet, desktop, etc.).
  • Filters by categories and tags
  • Show ads before / after / inside the record
  • Launch parameters with X seconds delay
  • Configure display for one user X times
  • Super control panel for all advertisements in one place
  • 25+ ready-made templates for displaying ads

If you’re looking for a WordPress advertising plugin that allows you to manage your own ad sales and clients, you can’t miss this plugin!

5. WP-Insert
The WP-Insert Plugin is one more WordPress ads plugin that allows you to manage your ads and is optimized for Google AdSense. It is created by the SmartLogix Technologies team. It currently has over 30,000 active installations with a 4.5 star rating of 5.

Wp-Insert provides the following functionality:

  • work with any advertising sites;
  • inserting blocks before/after/left/right from content;
  • insertion of advertising in widgets;
  • hiding/showing blocks for authorized users;
  • managing advertising blocks for mobile devices.

6. AdSense Plugin WP QUADS
The AdSense Plugin WP QUADS is an heir to the discontinued Quick AdSense plugin which used to be the most downloaded advertising plugin in the repository. It is written from scratch, with a solid foundation in its code and supported by the same team that makes the social networking plugin, MashShare. It currently has over 20,000 active installations and a 4.9 out of 5 star rating.

If you simply need to have active AdSense on your site, this may be the perfect solution. If you still use the old Quick AdSense plugin, it has a “quick import” option so you can easily migrate. One of the new features is that it supports Google AMP advertising. As with previous plugins, this one also has a free, premium version. Some additional features are included:

  • Insert Google AdSense ads specifically or randomly anywhere in the publication
  • Supports any type of Ad code, not limited to Google Adsense
  • Displays a maximum of 10 ads per page
  • Supports up to 10 ad codes in sidebar widgets
  • Supports up to a maximum of 10 ad codes for a specific position and a random position within a publication
  • Uses short code within ads

Summary
As you can see, Word Press is rich in plugins for convenient advertising management. Many of these plugins are absolutely free, but nevertheless very useful. You can expand and complement them with additional premium options such as Google AMP support and geotargeting. Moreover, more and more plugins are available every day with newer and more useful features.


About the Author: Robb Matox is a professional writer. Currently, he works as an editor at wowessays.com. Robb has expertise in various fields, including marketing strategies, web design, and data analytics. When he is not working, you can find him at the park playing with his dog or reading books at home.

How SEO Copywriting Can Help Write a Fully Optimized Content

Writing content that is optimized for search engines is how you get to engage with your target audience. It means you have to go beyond merely writing content. You need to understand that the audience comes first and that your content should solve a particular challenge. So what is the best way to create content for the web that matches these goals? That’s where SEO copywriting comes in.

What is SEO Copywriting?
Search Engine Optimization (SEO) copywriting is the art of creating informative and compelling content that targets specific keywords. With this, you can optimize content for better search engine result rankings. It improves not just web traffic but also increases the authority and relevance of your content. Meaning your content has higher chances of achieving its goals.

The headline, phrases, words, descriptions and structure used in the content should gear the audience towards taking a specific action. Searching algorithms like Google’s should be considered when writing certain words and phrases, particularly long-tail phrases. Using SEO copywriting can help you to write fully optimized content in the following manner:

Increases Your Chances of Better Ranking
Having your content rank above your competitors is essential, especially when it’s a stiff market. That’s why SEO copywriting is important for content optimization. It helps your website pages rank well in the search engine result pages (SERPs). To increase your content’s chances of better ranking, here are some tips that can help:

  • Conduct Keyword Research: Keyword research helps you discover keywords web users use when looking for a product or service in your niche market. Knowing and including this term in your content can indicate to search engines that your content is relevant to a user’s search query.
  • Use Long-tail keywords: because your competitors also use most keywords that fit your niche, ranking top is often a bit harder. Thus, the use of long-tail words helps make your content more specific and have less competition. These long-tail words consist of more than two words that are different from your primary keywords, consisting of one to two words only.
  • Understand User Intent: this is the reason behind the internet user’s search and the keywords they use. Without an idea of your users’ intent, product keywords alone are of no use. Most search engines now recognize user intent to provide them with the most accurate information for their search. Thus with SEO copywriting, you can ensure that your content addresses user intent. 
  • Structure your content: your content should have a structure that flows. The structure contains the page title, meta description tag, main content and your call to action. All of which should contain vital SEO keywords or phrases. There are writing review services like Pick The Writer that can help you write structured content.

Helps to Establish Trust and Authority
Target audiences often have several brands just like yours vying for their attention via online content. For the audience to sway towards a particular content, they need to trust. SEO copywriting helps you to establish your authority and increases your trust factor. If your content is well written, relevant and solves a need, then user engagement chances are higher. Another way to establish trust is to ensure that website is safe, secure and easy to navigate. Thus you need to makes use of reliable web hosting services like HostNamatse.

Additionally, there are Google E.A.T guidelines on expertise, authority and trust level of web content. These factors are what Google uses to help rank web content. Thus your content needs to demonstrate a high level of expertise. Ensure that the content you create answers frequently asked questions and provide accurate and helpful solutions. With this, your content can establish trust and authority online, leading to a better SEO ranking.

Turning Visitors into Customers
Businesses exist to not only provide products and services but also to make profits. To achieve this, the content you create should go beyond driving traffic and generating leads. It must convert the traffic into paying customers. Again, here you can utilize SEO copywriting to help you achieve more conversion rates. A well-written copy plays an active role in turning your website visitors into paying customers.

The rationale behind this is that SEO copywriting requires you to write content that persuades readers to take specific actions. The tip here is to get a dedicated web developer who helps make the job of communicating your business’s message flawlessly and capturing customer attention more easily.

Gives You a Competitive Edge
According to statistics, over 87% of all product searches begin online. Therefore, if you dominate SERPs, then you can easily dominate your niche market. The use of SEO copywriting plays a vital role in helping you optimize content that dominates SERPs. With the level of organic traffic you get to generate, you can stay ahead of your competitors without breaking the bank.

Additionally, once you build a loyal customer base with your unique content experience, you are more confident that your competitors can’t win them over easily. When creating content for web visitors, it needs to straightforward and effective. You might sometimes need to outsource your content writing to SEO writing agencies. Or you might also want to make use of professional writing services like Writing Judge to boost your content writing efforts. This way, you’re certain that you end up with content that gives you an edge above others in your niche.

Conclusion
More than ever, SEO writing is a key factor to utilize if you want to optimize content and online marketing strategies. Your target audience should be what guides your content creation processes. Since you aim to get them to take action, you need to know how to get them engaged. With SEO copywriting, you can create user intent-based content that they find relevant and informative.

Also, by the minute, tons of content is published and shared on several search engines. Thus the competition is stiff. It would help if you had your audience trust you enough to keep you ahead of the competition. That way, you can generate more organic traffic that leads to conversions. Furthermore, using the right SEO words, phrases and long-tail, you are on your way to writing fully optimized content for the web.


Dominic Beaulieu is a gaming enthusiast turned tech writer who covers an impressive variety of topics like design, development process, game marketing, and helps developers with spreading the word about their creations. He is a fluent French speaker, who also has mastered Dutch, Norwegian, and Swedish. He has an experience in software translation, tech counseling, project management and digital marketing tailored for startups.

Content Marketing on the WordPress Platform — What You Need to Know

The digital marketing world is abuzz with near-constant chatter about content marketing. But, other than knowing you need it as part of your strategy, you’re lost. In the vast ocean that is the internet, effectively executing and managing a content marketing strategy can feel overwhelming.

Fortunately, the WordPress platform can help you promote your content in a way that’s not only efficient and affordable but also leaves you enough time to focus on other important aspects of your business. If you want to get the most return for your content marketing efforts, then WordPress is the solution. In addition to the platform itself, helpful plugins and themes can position you to get the most out of your content.

It’s time to retire any ideas that content marketing is a passing trend. To keep pace with increasingly savvy consumers, digital marketers must step up their game and find ways to seamlessly integrate their advertising efforts into what their target audience is already reading, watching, and listening to online. While that task might sound daunting at first, understanding how to fully utilize the WordPress platform will make it possible for even a one-man marketing team to implement a content marketing strategy that increases brand awareness, generates leads, drives sales, and grows your business.  

What is Content Marketing?

To see why WordPress is a premier platform for your content marketing efforts, you should first take a step back to revisit what exactly content marketing is. Simply put, content marketing is the practice of creating a piece of content that is valuable to your target audience. Usually, this content is digital, free, and found via organic search or social media.

One way to think of content marketing is as “permission marketing” since, in exchange for access to free content, your target audience is permitting you to market to them. Often, consumers can only access free content after providing their email address via a lead-capture form. For a clearer understanding, it’s helpful to think of “permission marketing” in contrast to “interruptive marketing.” The latter pushes into whatever content your target customer is consuming, and examples include ads in a YouTube video, blog post, or TV show.

When you put the two strategies side by side, it’s easy to see why content marketing works. Unlike its more traditional counterpart, you’re less likely to annoy your target audience with your marketing efforts since they’ve already expressed interest in your offerings. By providing them with valuable, free content, you’ve warmed them up to learn more about your business and possibly make a purchase.

Why You Need to Be on WordPress

One of the best ways for ensuring your content marketing efforts reach your target audience is by implementing a solid traffic generation strategy. While content marketing can technically be done from any content management system, WordPress is specifically designed to support content marketing and SEO efforts.

Whether you’re setting up your first website or building your readership, the goal is to create content that people are searching for and is of such high quality that it helps to establish you as an expert in your niche. Google favors websites with fresh content, and WordPress’s easy-to-use interface makes setting up a consistent publishing schedule simple.

If your WordPress website is going to be successful, it’s important to vary the type of content you’re publishing. Your articles and blog post topics should also relate to your niche, but you should refrain from only publishing content about your products or services. Content marketing on the WordPress platform works best when you’re drawing your target audience in with interesting, useful content rather than making a straight sales pitch.

Best WP Plugins and Themes for Your Content Marketing Strategy

WordPress is the top comment marketing system in part due to the wide array of plugins and themes designed and developed to maximize your content marketing strategy. Some plugins and themes are free while others offer free basic versions with Pro features that come at a cost. Whatever your marketing budget, you have access to WP plugins that will help to simultaneously simplify and skyrocket your content marketing strategy.

To start, one of the most powerful WP plugins is Yoast which assists you in optimizing your content for search. When paired with proper keyword research, the Yoast plugin acts as a checklist and lets you know how you’re doing with optimizing your post for search engines like Google. Speaking of Google, another must-have WP plugin is the Google Analytics WordPress plugin. Regularly checking this valuable data will aid you in evaluating your content marketing strategy and highlight what decisions you should make moving forward. 

Finally, you’ll need a way to capture leads and email addresses from the free content you’re sharing as part of your marketing strategy. OptIn Monster is a powerful plugin that converts website visitors into email subscribers which is essential for the longevity and overall success of your content marketing strategy. Although plugins are extremely helpful, installing them runs the risk of slowing down your website so it’s important to choose a lightweight WordPress theme that prioritizes SEO and mobile-friendliness.

Content marketing is hard work, but with the right plan, you can transform your website into a content marketing machine. Having the right plan starts with choosing the best platform, and for content marketing, WordPress leads the pack. Thanks to the wide array of plugins and themes to choose from, you can tailor your WordPress website to ensure that your content marketing efforts hit home with your target audience.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketingstrategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How to Add Custom Navigation Menus in WordPress Themes?

Navigation Menus are an integral part of a website’s layout. It is a tool that provides access to the rest of the website and, in a sense, guides someone who lands on your homepage. They provide viewers an outlook of the website. 

Moreover, it organizes your website and helps the viewer “navigate” it. Menus are usually at the top of the website, and it consists of menu items, such as About Us, Services, Contact Us, and others.

Each WordPress template comes with a preset location of the navigation menu. When designing a website, however, you may want to customize the location, formatting style, items, and responsiveness in a navigation menu to your liking or that of a client. 

To a website designer, a template navigation bar may feel restricting. For this purpose, WordPress allows you to customize this feature with ease. Whether you are proficient in PHP or not, you can add a navigation menu either way.

Customizing a navigation bar also makes practical sense. With more and more people using mobile devices, mobile-friendly web design is essential for a website. It includes having a navigation bar that doesn’t take too much space but also provides easy access. As a web designer, you can add various effects that allow you to achieve an attractive navigation bar as well.

How to Customize Navigation Menus with Coding?

With even a basic knowledge of PHP, you can add custom navigation menus on your own. The following steps will help you in customizing navigation menus using PHP.

  1. Register the Navigation Menu 

Register or declare the navigation menu in the same place where other functions of the customized theme are registered. To add a navigation menu in several locations, you will need to make slight changes to the code.

  1. Creating a Menu and Adding Menu Items
  1. To create a menu, go to Appearances and then Menus.  
  2. Enter the name of the menu that you want to create. Then click “Create Menu.”
  3. Under the menu “Add menu items,” you can add and remove items to the navigation bar.
  4. Select the pages that you want to add to the menu. You can also add other pages to the list or select from pre-existing pages. Click “Add to Menu.”
  5. Under the “Menu Structure,” in “Menu Settings,” you can change the order of the pages as well.
  6. Check the box with the name of the customized menu. Click Save Menu.
  7. Display the navigation menu. Add the wp_nav_menu () code to the header.php file for the customized theme. You can add the menu in other locations of the website by using wp_nav_menu ().

In CSS, the .custom_menu_class () allows you to style the navigation menu. You can change the font style, font size, color, margins, and other features. You can get the code for registering and displaying custom navigation menus in WordPress from several websites online.

How to Add a Navigation Menu by Using Plugins (Without Code)?

The approach for adding custom navigation menus with coding may not seem easy to some. Don’t lose hope; there is another way to customize the navigation menu using Page Builder plugins found in WordPress. The best part of using a plugin is that no coding is required.

You can find various plugins available for WordPress. To customize a navigation bar, you need to install a plugin first. After installation, you can add menus by going to Appearances>>Menus. From here, you can add menus and customize them accordingly.

Some of the popular plugins used for website building are Jetmenu, Max Mega Menu, Responsive Menu, Beaver Builder, and others. Some of these plugins help build navigation menus for a mobile-friendly website design, while others allow you to create icons or change the orientation of a menu bar.

Plugins provide a variety of options for your navigation menu. For example, you can have a navigation bar solely made of icons. A popular plugin, such as the Menu Icons by Themelsle, provides icons for your navigation bar. It makes it is different from the traditional approach of the navigation menu. 

This feature makes your website unique as compared to others. Install the plugin to place icons in the navigation bar. Open the navigational menu that you want to customize. Then select the page and the icon for it. Make changes as required and save the menu.

When you are designing a navigation menu for mobile, you have the option of Responsive Menu by ExpressTech available on WordPress. With the help of this plugin, the navigation bar does not take up space. Moreover, it is easily accessible by tapping on the screen.

Plugins, such as Mega Main Menu, offer several styles for the navigation bar.

If you are tired of the conventional horizontal navigation menu, you can create a vertical menu as well. The Superfly plugin on WordPress provides you with a vertical menu bar. You can use the navigation bar to your advantage and save space. You can also modify the area that the menu covers. 

Apart from these, numerous plugins allow you to customize the navigation menu according to your requirements. To make use of a plugin, you have to purchase one. 

Tips for Creating a Navigational Menu

Creating an aesthetically pleasing, effective, and intuitive navigation bar is something learned from experience. Despite this, a few tips can help:

  • A navigation bar must be placed at the top of the page.
  • It should have minimum words, and it should organize all the web pages under relevant categories.
  • The menu should also include social media icons, including Facebook, Twitter, Instagram, and others.
  • The navigation menu should be compatible with desktop as well as mobile.
  • All webpages should have the navigation menu placed at the top so that the viewer can switch between web pages with ease.

Despite this guide, if you are unsure or lack experience when it comes to adding navigation menus, you can hire a professional. Generally, digital marketing services provide web designing services, which include custom navigation menu design and display. So if you are building a website, it is best to hire professionals who can do the job for you.


About the Author: Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.