5 Quick Steps to Improve the UX of Your WordPress Website

The user experience should always come in the first place if you want your website to be a success. Your achievements solely depend on whether or not users like what they see. WordPress has fairly good user experience in its initial version, but if you want to improve UX, you need to go the extra mile and use a custom design or one of the WordPress themes

There is no need for some crazy changes and adjustments. A few crucial additions to design, usability, and content can make a world of difference. Follow the following fast and easy steps that will make your website more user-friendly. Let’s get started.

1. Aim for Simplicity and Predictability
One of the most common mistakes that web designers make is to overdo the design. While trying to make the website beautiful and special, they’ll lose the sense of what users want.

Keeping the design simple will help users browse through the website much faster. Also, they won’t get distracted by design elements. Instead, they’ll focus on your content (which is the goal).

Even though originality is important, you don’t want to completely ruin the usability. Users are used to finding certain elements in certain places and you should stay true to that. Predictability helps with navigation.

Don’t overwhelm users with content. Rather, organize information in different sections. 

2. Perfect the Home Page
The home page is possibly the most important page on your website. There are a few reasons for that:

  • It is the first page that first-time visitors see
  • It will be linked to from other sides most often
  • Users get back to the home page from whatever page they first landed one

Since the home page drives the most traffic, you need to ensure that it is the perfect place to start. Think Traffic provides us with a great example of an impeccable and beautiful home page.

Source: Screenshot of the Think-Traffic homepage
Source: Screenshot of the Think-Traffic homepage

Improve user experience by letting them know how your website can benefit them on the home page. They should know from the very beginning what they can expect from this website. Find the best website for paper writing to compose attractive and informative home page content.

Besides the introduction of your website’s purpose, you should also add the most important page or pages. For example, if you run a blog you can add the most relevant and popular blog posts. Show the users the next actionable steps they should take on your website. 

3. Upgrade Your Navigation Menu
The standard WordPress menu is fine, but its limitations are the reason why you should think about changing it. Your website will get noticed more if you opt for one of the following WordPress menu choices:

  • Fixed position menu (sticky menu) – Keeps its position on the top of the page while users scroll down.
  • Sliding hamburger menu – A hidden menu that only appears when a user clicks on the hamburger icon. Most common in mobile apps, less common for e-commerce websites. 
  • Card or grid menu – Items are displayed in grids. Great for mobile user experience and e-commerce websites. 

If you have a lot of pages and information it is better that you use a secondary menu as well. The dropdown or sidebar menu provides intuitive interaction. 

4. Add Attractive and Effective CTAs
Call-to-actions are a very important website element. They tell the users what their next step should be and therefore, eliminate confusion. Try to look at them as road signs that help users have an amazing journey on your website.

When it comes to CTAs, you need to pay attention both to their design and their functionality. Position CTA near relevant content so that they help users to identify the next logical step. You can use plugins like Monarch or OptinMonster to get more managing options for CTAs.

CTAs should also motivate users to take action. The only way to accomplish that is to include relevant content. 

If you need some help with CTA content check out the best paper writing service reviews. Find a writing service that you like and start a productive collaboration.

5. Speed up Your Website
Page speed is vital for the user experience. According to research, up to 40% of users will abandon your site if the page doesn’t load in 3 seconds. 

Source: Screenshot of the GTmetrix report for templateexpress.com
Source: Screenshot of the GTmetrix report for templateexpress.com

First, you need to measure your website’s speed. The recommended tools for that are PageSpeed Insights or GTmetrix. Then you need to identify the unnecessary burden and eliminate it.

Improve the website’s speed in the following ways:

  • Use a Content Delivery Network (CDN)
  • Enable Caching
  • Use only necessary plugins
  • Reduce image size (be careful not to lose in quality)
  • Use external hosting platforms (particularly for larger files such as videos)

These few changes will make a huge difference in your page loading speed. 

Final Thoughts
Mastering these steps will take you on a good path to engaging a website. Even simple and quick steps like this can highly improve your website’s user experience. Remember that the path to users’ hearts is through amazing user experience. 


About the author: Leona Henryson is a freelance writer and UX designer. You can check her work on this Topessaywriting review page, for example. Also, she is a contributing writer for various blogs about design and marketing. When she is not writing or designing, Leona is trying to balance her many hobbies.

Creating your own website, a step by step guide

In our previous article, we convinced you that every business should have their own website (haven’t read it yet? No worries, click here). We at Template Express understand that creating your first page/blog can appear to be very confusing and even overwhelming. It might seem a complex task or sounds like a lot of work, but trust us, it isn’t. Therefore we decided to write this step by step guide to help you with your journey on the world wide web. 

Step 1: Have you thought of a name yet?
The first thing that you’ll need is a name for your website. This might sound like a no brainer, but it’s actually one of the most important steps in this process. Everything that you’ll create will be linked to this name and for all the people that you want to reach, this will be their way of connecting to your specific domain. 

If you have a brand or a company, it makes sense to use this name as your URL (Uniform Resource Locator) otherwise you might want to choose a domain name that is related to the topic or set of topics that your website will be about.

As you’ve probably already noticed, the internet is a crowded place. Therefore it’s important to keep in mind that your name has to be unique. Let’s say that you want to create a website about sports in general, that’s a cool idea, but the chances are quite high that sports.com is already taken by someone else (it is, we’ve checked).

Take your time and think about what you’re trying to do with your website before rushing this step. Once you’ve found a fitting name for your project, you’re ready to go to step 2. 

Step 2: Time to register your domain name
Found a suiting name? Then let’s go ahead and register it! You’ll find that there are numerous registering services that will help you with this step, often costing as little as $10 – $20 per year. 

Some companies like Bluehost or GoDaddy even offer you a free domain registration in combination with your hosting account (step 3). We’ve worked with these companies before and can recommend both to you. They’ll save you the time-consuming process of having to deal with two different providers – one for registering your domain and one for hosting it – and let you focus on getting your website online as soon as possible.

Step 3: Hosting your website
After registering your name, it’s time to choose a hosting service (unless you’ve opted to combine both services with one provider). It’s important to choose a good hosting provider, here are 4 things that you should take into account to make the right decision;

  • Your hosting service will decide on how fast and reliable your website is
  • They must have good customer service. If your website is down for whatever reason, you want it to be solved as quickly as possible
  • Make sure they offer you some sort of control panel, so you can access the backend yourself
  • Depending on how big your project is, make sure that the hosting company offers you lots of storage space

Step 4: Choose and install your CMS
Here the real fun begins! It’s time to install the software to start building and managing your website. In this guide, we’ll take a deeper look at WordPress (we are a WordPress template provide after all), but you’re free to make your own choice of course. If you think that other content management systems like Drupal, Joomla or Wix might be more suited for your needs, you can read all about them in this interesting article.

If you’ve chosen for WordPress, you’ll notice that it’s a free software platform and in general it’s one of the best all-round packages for creating blogs, websites or building an online business. 

You’ll find that some hosting services even offer a simple one-click set up that installs WordPress on your site right from their dashboard. This way you don’t have to deal with any complicated setup or confusing instructions. Your website will be up and running in a matter of minutes.

Step 5: Choose a nice template
This is where we at Template Express jump in to make your life easier. Whether you want to start a website for your gym, want to write about different sports or finally want to share your delicious recipes with the world, we have a free template available for you! Make sure to take a look at our templates page and take your pick. 

Many of our free themes will offer you a degree of design flexibility and functionality, but if you really want to make your website stand out, take a look at our premium themes, which all come with unlimited support and updates for less than $40!

Step 6: Start writing your content
Once you’ve chosen a theme that suits you, you’re all set to start producing the content that you’ve been desperately wanting to share with the world!

Make sure to share your website with us, we love discovering new websites and would like to see how you’ve put our themes into good use. And who knows, maybe we’ll feature one of your nice pages in one of our next blog posts!

Why your business will thrive with its own website

If the global outbreak of covid-19 teaches us anything, it’s that the world adapts quickly when necessary. And so does the consumer behavior. Now more than ever, people are finding their way to online businesses and if you want them to choose your company, you need to be found online – meaning you need a website.

At Template Express we want you to succeed with this, which is why we offer various themes to help you gain your online presence. Still not convinced that your business needs its own website? In this article, you’ll find 6 non-negotiable reasons that will change your mind.

30 percent of consumers won’t even consider buying at your business without a website
Based on online numbers, Americans spend up to 24 hours a week online and are using the world wide web more than 5 hours per day on their mobile phone. If your business can’t be found online, people will consider you less professional than your competitors that do have their own website.

People are looking you up
The old saying ‘your reputation precedes you’ is still very relevant in this modern age. Whether you own a huge restaurant, a gym or a nice little bakery, people will want to know what you have to offer and how other people experience your services before even considering buying something from you.

Answer the consumers’ questions. Quickly.
When was the last time that you looked anyone up in the phone book? Years ago? Exactly! So why should you think that potential clients are willing to make that effort? People want to know the answer to basic questions like ‘How do I contact you’ and ‘What do you offer’ immediately. 

Social media presence is simply not enough
So you’re convinced that you don’t need a website because you’re on Facebook? Cool! Get in line, so is every other business in the world.
Also, due to the Facebook algorithm, your organic reach will plummet after not even a week. Also, Americans spent 50 million (!) fewer hours on the platform in 2019 than they did in 2018.

A website saves you money
Once you’ve set up your website, you can basically leave it as is and just update it whenever needed. Especially if you’re using WordPress, maintaining your website is a breeze. At Template Express we even offer you dozens of templates to help to style your online presence. 
Compared with traditional means of advertising like newspaper ads, radio commercials or other marketing campaigns, which all reach a limited amount of people, a website is a more cost-effective way to promote your business long term.

A website is always accessible
This article is written during the covid-19 outbreak, which means that most of the businesses are closed at the moment. A website, however, isn’t affected by any pandemic outbreak and can be used to either update your clients with your current situation or to even keep offering your services as usual.

All these reasons apply to all industries and companies. Digital advancement starts with a nice looking website. Start your online journey by getting one of our themes here.

Our Exciting WordPress Themes are now on Sale!

Designing your website through WordPress brings plenty of advantages if you are not a professional developer or a person with a technical background. Its user interface combined with easy navigation, and customized drag and drop facility has made WordPress easier to handle than it was ever before. On top of that, using WordPress themes that are not only responsive to different platforms but also have potent features; make your website look more professional and compelling.

At Template Express, we know what is best for your business. If you’re working on multiple websites at the same time covering various niches, then look nowhere else! Shop from our exclusive Premium WordPress themes that come along with excellent features and responsiveness.

WordPress Themes Bundle

Each of the 16 Premium WordPress themes that we offer come at a price of $39/theme. To make things more interesting for you, check out our unique Pro Bundle that comprises of all the 16 themes in just $59! This is not even $4 for each premium theme!

What does the Bundle Offer?

Our exclusive pro bundle has a variety of themes that are great for handling more than one business website at a time. They not only are all new themes but also include extra templates, fonts and color options for your website development. Besides that, each theme comes with a demo, technical support facility and unlimited domains for help in setting and hosting them up. While using them, you can also access WordPress’s support forum for any queries and guidance.

What type of Themes are there?

Whether you are a restaurant owner, clothing manufacturer or a makeup seller, we guarantee that each of your niches will get a designated theme from our Pro Bundle. All of them are compatible with the latest edition of WordPress so you can always update without stressing over losing data.

In addition to that, our themes are localized, which means they can translate into any language you want them to. You can also customize the themes, i.e., change the homepage, logo, fonts or colors up to your requirements.   

Which Themes are included?

Let us look at the list of top 16 Premium WordPress Themes that we have in the sale for you:

  1. Gym Express Pro
  2. Food Express Pro
  3. Sporty Pro
  4. Brasserie Pro
  5. Savile Row Pro
  6. Blended
  7. Premiere Pro
  8. Indie Pro
  9. Discovery Pro
  10. Eryn Pro
  11. Striker Pro
  12. Formation Pro
  13. Jess
  14. Reznor
  15. Bota Pro
  16. Adamos Pro

Before you purchase the bundle, you can view a Demo to see if the theme fits your requirements or not. They are fully responsive: i.e., they are customizable for all your platforms. Be it for PC, mobile phones or iPad; it is all in one! Apart from that, we offer one year of free updates and Premium Support for each theme. Get your Bundle now!

Build your website without technical experience

Ready-made WordPress themes are effective and inexpensive ways to launch that long-planned website of yours. As a new business owner or startup, it’s advisable you begin your site with a professionally ready-made WordPress theme because on the long-run, they reduce a lot of expenses.

Both small & medium scale businesses use ready-made WordPress themes & templates to keep their budgets under control. Even with little or no technical experience, you can customize or tweak these themes to suit your taste eradicating the essence of employing a website designer.

A majority of startups make use of Template Express’s themes as this helps them to manage time & effort – offering the expected layout in the most précised manner. Template Express has got dozens of ready-made WordPress themes and templates that are suitable for websites of different shapes and sizes, talk about hotel themes, sports gears, hospitality, lifestyle, and nutrition to mention a few.

Why you should consider using a pre-made WordPress theme

1.    Quality: Pre-made WordPress themes are often coded appropriately. The codes of pre-made WordPress theme are often understandable & readable plus they’re very easy to tweak should in case you want to add any feature or you’re planning to edit the codes in the nearest future.

2.    Security: When you buy ready-made WordPress theme, your website will be more secure than when you make use of free WordPress themes.

The reasons aren’t far-fetched; this is because the developers who build pre-made WordPress themes build them to be compatible with the latest version of WordPress, and that’s not all, these developers ensure that these themes are frequently and timely updated just to be sure no stones are left unturned when it comes to matters concerning security.

However though, on the downside, free pre-made WordPress themes don’t get updated, and even if they are, the developers often do not roll out these updates promptly, and this leaves your website susceptible to hacks.

3.    Affordability: We apparently can’t get tired of saying this, one of the plenty of benefits of buying a ready-made WordPress theme is that it’s ridiculously cheap for its quality.

Why is this? Simple! Pre-made WordPress themes are this cheap because the developer is selling this theme to a lot of people which translates to him “the developer” spreading the cost of the time spent on designing the theme amongst several people.

If you were to employ a developer to make a theme for you, he’d be building this theme from scratch, and this means you’re the only one he’s developing the theme for, so, he’s going to charge you more since it’s a one-time creation.

Custom themes can range in prices between $2,000 and even soar as high as $6,000, but a majority of ready-made WordPress themes cost about $100, what’s more? At Template Express, you stand to get $585 worth of premium WordPress themes for a paltry sum of $59, bunkers right?

Conclusion: Just as we’ve highlighted, purchasing ready-made WordPress themes are the most viable options for startups and small business owners instead of hiring website designers or using free outdated templates.

Buying ready-made WordPress themes are perfect for small scale business owners who want to invest in their business but don’t have the financial luxury of spending large amount of money.

Best free WordPress Restaurant Theme 2020

Let’s take a look at the best free WordPress restaurant themes you can download right now.

Free restaurant or food related themes can be hard to find. Sure, you can find plenty out there claiming to be restaurant themes. But most tend to be just plain old themes with nice food images in the demos!

So today we are going to cut through the rubbish and bring you the cream of the crop. We will show you themes that not only look tasty but also have all the ingredients you need for a restaurant website.

Brasserie

Visually, Brasserie WordPress theme is a thing of beauty. If you need an online appearance that is both elegant and professional then this is your number one choice. This stunning theme allows you to select from a range of fonts and colors to fit your branding needs. Upload logos, social media icons and images. Showcase your lovely establishment with the integrated image slider.

Looking great is one thing but your website also needs functionality so your customers can interact with you. Brasserie has you covered here with some excellent integrations. Take online bookings, show off your latest food menus and tell the world about your latest promotions. You can even take online payments thanks to the excellent WooCommerce integration.

Other features that help this wonderful theme stand out include easy to follow documentation and set up options. Brasserie also looks just as good on tablet and mobile devices.

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Best Free Blogging Sites

Want to build a blog but don’t know where to start? In this article we are going to look at the 10 best free blogging sites to help you create your first blog. We want to help you share your content with the world absolutely free of charge.

You are going to learn the specifics of each platform and receive some insight into what will work best for you. Read More

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20+ Best Free WordPress Sports Themes 2019

Sports, fitness and health are part of all of our lives. A lot of us are members of a club or a team. Those who help run a club want to show it off to the world. They want more people to join their club. The best way to do that is to have a website. And the easiest and quickest way is to set up a website with WordPress. So we are here today to share with you the best free WordPress Sports Themes that you can download right now.

You would think that with literally thousands of WordPress themes out there surely there are plenty for sports clubs. Well unfortunately that is not the case! Sports themes are not that easy to find. Well certainly not high quality ones. But fear not – we have you covered. Here is a list of the very best Sports themes available. Simple to set-up, free and easy on the eye. These themes will help you get your sports club website or blog online sharpish with no fuss. Let’s get going! Read More

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50+ Best Free WordPress Blog Themes 2019

A collection of the Best Free WordPress Blog Themes you can download now!

In this article we will share with you the best free WordPress blog themes that you can download right now. No fees, no hassle, no endless theme options.

Just brilliantly coded and great looking themes that will enhance your content.

Do you have lot’s of amazing content you want to share with the world? You will know by now that the best way to achieve this is by having your own blog using WordPress. First of all you will have to grab a domain, get some WordPress hosting and you are ready to write.

But you want a great design to go with your outstanding content right? You want to stand out from the crowd. You want to show how professional you are. Well we are here to help!

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55+ Best Free WordPress Themes 2019

A collection of the Best Free Responsive WordPress Themes just for you!

There are a lot of Best Free Responsive WordPress Themes lists going around at the moment but I noticed a lot of them show the same themes from the past few years. The purpose of this best free WordPress themes 2018 list is to showcase some of the more recent stand out themes that are currently available to download for free.

The aim is to show a nice variety of free WordPress themes from simple blog themes to advanced magazine style themes and everything in-between. All of the themes on this list are available to download for free at WordPress.org.

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