Transitioning to WordPress: Why You Might Want to Switch Platforms and How to Do It

Across industries, WordPress is one of the most popular website builders on the market. But while WordPress is a favorite among business owners, developers, and designers today, that hasn’t always been the case. If you started your website on another platform and that other platform is no longer meeting your needs, then it might be time to transition to WordPress.

Because your website is so important to your business, you’re likely (and understandably) concerned about the move. Even though you know your current platform is no longer up to the task, you’re nervous about switching to WordPress and possibly disappointing the audience you’ve worked so hard to build. However, transitioning to WordPress is an opportunity to make an even better website.

Knowing why you should switch to WordPress plus seeing the exact process of moving your existing website over will ease your mind and highlight why doing so is the best decision for your business. A successful transition from your current platform to WordPress isn’t as difficult as you might think, and myriad benefits are awaiting you.

Why You Should Switch
Before you even consider leaving your current platform and transitioning to WordPress, you want to know that the move will be worth it. As a platform, WordPress has numerous advantages. To start, it’s easy to use. WordPress touts its five-minute installation and has a library of support guides if you find yourself needing additional help along the way. Additionally, WordPress is free. You will need to pay for hosting and, possibly, a theme, but it won’t cost you anything to download WordPress itself which is great news for businesses working with small budgets.

Another reason WordPress is a great option for building a website is that it’s easy to make your site look unique. With a basic foundation in website development or website design you can build a beautiful, functional site. Unlike other platforms that limit customization, WordPress allows users to tailor their website to their exact liking and create the best user experience possible. 

Building a UX-friendly website means paying special attention to accessibility. WordPress prioritizes accessibility, and for themes to pass the platform’s basic requirements, the background/foreground color contrasts for plain content text must be within the level AA contrast ratio so that website visitors who are color blind can see the content on the page.   

Furthermore, WordPress is structured in a way that it integrates seamlessly with other platforms. Regardless of your specific design, WordPress sites are easy for search engine crawlers to navigate thus increasing your chances of people finding you on Google. You can also sell products, digital downloads, and more directly from your website using the WooCommerce plugin. WordPress does all this without sacrificing security. It’s simple to keep your software up to date which is essential for keeping hackers and data thieves out.

The Key to a Successful Transition
If you’re starting to come around to the idea of switching to WordPress, you should know the key to a successful transition. For the best results, you need to make a detailed plan and stick to it. Following a plan and evaluating along the way will ensure that your new WordPress website is better than ever.

As a starting point, take a look at your current website. List out your current site’s features as well as the different types of content you display. From pages and posts to galleries and links, you need an inventory of what you have. This is also an opportunity to make notes about what you want to change.

When you start to brainstorm your new WordPress design, resist the urge to just make a carbon-copy of your old site. Feel free to keep your branding the same so your website has a similar look and feel, but don’t miss this chance to build something even better (and even more accessible) for your audience.

How to Change Over
In general, the platform you’re switching from doesn’t change the migration process. Transitioning to WordPress is about the same whether you’re coming from Squarespace, Tumblr, Wix, or any platform. The first step is setting up your WordPress installation which you need to do on your domain.

Next, import your content into your WordPress website. This isn’t as complex as it sounds, and in many cases, you can use a plugin. Importer plugins are available for all of the major platforms. Just be careful not to run the import process twice since this can cause errors in your new database.

Before you go live with your new WordPress website, you should test all the links, images, menus, widgets, etc., to ensure it’s ready for public use. While you’re testing and debugging, use a maintenance mode plugin.

Once you’re satisfied with your site, it’s time to go live. This part of the transitioning process involves either moving your domain to your new host or pointing your URL to your new website. Don’t think this is the final step though. Even after you go live, plan to make revisions as needed. It’s a good idea to ask for feedback from users as well as track analytics and perform regular speed tests. Page speed is important for the user experience since many users will abandon a site if the page doesn’t load quickly.

Not only is transitioning to WordPress a relatively simple process but doing so offers a variety of benefits. From improved accessibility to better customization options, changing over to WordPress is a premium option for businesses and website owners.


About the author: Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.

WordPress Plugins You Need to Create Killer Content

WordPress is considered to be one of the most sought-after systems that manage content. It is highly preferred by possessors of blogs and sites due to its simplicity and ability to come up with extraordinary content for the users. Plugins on the system are another feature that increases its popularity due to the efficiency the system produces when building content. There exists a large number of WordPress plugins that can be utilized to develop killer content. However, there arises a challenge when it comes to selecting one that will serve a specific purpose of the users’ interest. The article will discuss some WordPress plugins that one can use to create killer content.

Ninja Tables
This plugin is conversant with website owners who create tables on the platforms. Creating a table and customizing it to meet the intended need can be very tasking. Large tables with plenty of data are known to slow down a website due to a large amount of data it may possess. Additionally, writing codes to produce tables is a very demanding task that can consume too much time. However, Ninja Tables resolves this problem because it contains features such as an unlimited color scheme where a user can create a table with a range of different colors, table range which consists of different types of tables which include data, pricing, and member list tables. Additionally, features such as real-time visual changes allow the user to make changes to the table which is visible while editing.

Edit Flow
“Creating a fluent link with one’s editing team is very fundamental when coming up with,” says Jeff Blake, Head of Content Writing at ConfidentWriters and SolidEssay. Edit Flow ensures the owner of the content is close to the work being done by creating a link where the owner can view what is happening and make real-time changes where necessary. Some of the features in the plugin include a content overview on a monthly basis, creation of user groups; analysis of an upcoming budget, timely notifications about the content one has an interest in, and discrete discussions through a thread of comments via the admin portal.

Canva
This plugin aids users in designing their content with the use of amazing images without the need to panic about patents. The plugin simply edits an image to create a product that the user wants from the start with an addition of various templates and illustrations which lead to an authentic masterpiece. After completion, the image can be easily transferred to be used with other content. Some of the distinct aspects from the plugin include: filters for images which create an image of the right color and complexion depending on the needs of the user, and stock of photographs from which a user can select a photograph of their choice. There is also an addition of design tools that drag-and-drop, and settings that place the image according to the brightness, saturation, and vignette the user would require.

WP Fluent Forms
This plugin is used to create drag-and-drop forms such as subscription forms, admission forms, proposal forms, etc. it generally comes up with forms in which users can use with ease and are response. It consists of features such as protection from spam with the use of Google ReCaptcha, a lay-out form with multi-columns, messages for conditional confirmation, and notifications in case there is an entry made on the forms.

PrePost SEO
This plugin helps the user to strengthen their SEO rankings before they can publish a post on the internet. “There is usually no need in creating killer content if it cannot be found on the internet,” notes Alexander Woods, Content Marketing Director at Paper-Research and BeeStudent.

The plugin reviews the website of the user to identify any weaknesses or irregularities that may hart the SEO of a website. The plugin can also give various suggestions regarding how a user can improve the SEO of their website or posts on the internet. Some of the features in the plugin include checking SEO ranking, checks in grammar and spelling. Additionally, other features include detecting plagiarized or copied content, calculation of keyword density, identifying any links that are broken in a post, and counting of links and analyzing their status of do-follow and no-follow.

In conclusion, WordPress plugins are a very important tool in creating killer content online. Users can use these tools to create unique online content that is catching to the eye and easily traceable on the internet. The amazing content that is created by the plugins generates online traffic to a post which ensures the content of the user reaches the target audience.


About the author: Paul Bates writes for Data Researchers Network, EssayTask and SwiftPapers sharing his insights with the audience. He also works as an editor at PaperAdepts.com

Reasons Why WordPress is a Good Choice for Career

Shifting careers shouldn’t be an issue, especially if you want to earn more money and learn new skills. Because of technology, WordPress has become an instant hit because of its ease of use and growing community of users. If you’re studying your next career, you can use this article to decide if becoming a WP developer is right for you.

Earn More Money
If you know WordPress, the amount of money you’ll earn will depend on a few aspects.

  • Chosen marketplace
  • WordPress skills you possess
  • Number of working hours
  • Client base
  • Others

On average, you’ll receive $44,000 as an entry-level salary, and if you’re an experienced developer, you can get $87,000. You can learn more about starting a WordPress career in this article.

Free WordPress Skills Training
You can find several open-sourced materials to improve skills at no cost. There are many tutorials and blogs that you can use free of charge. If you wish to pay for premium courses, you can also find some online. You can start your WordPress journey here.

Easy to Learn
WP is a secure and uncomplicated CMS platform that doesn’t require coding and is feature-rich. Anyone can create a website using it, and many users prefer using it. Learning the software depends on your requirements and the niche that you wish to serve. Unlike other platforms, it’s very straightforward to learn. If you wish to read more, you may check this article.

Takes Less Time to Become a Basic WP User
On average, you need at least six months to become a WP developer, but you can learn the basics in at most ten hours. If you wish to make it a career, you have to allocate up to a year to be eligible for an entry-level job. You can be a full-fledged WP developer for about two years of actual coding, which means you have to work on improving your skills for at least ten hours per week. 

Develop Soft Skills through WordPress
The software allows you to develop the following skills that employers look for in their new hires:

Teamwork
WordPress has an extensive and supportive user community. You can find several websites that will teach you how to use it. Some people are also using the communal aspect of WP to get feedback and sound-off ideas.

Problem Solving
If you decide to build a portfolio website, you have a specific goal to achieve. If you wish to add features, such as parallax, you have to do your research, search for the code snippet or plugin, and learn how to include it in your WP theme. Building a site requires that you investigate, decide, experiment, and resolve any issues. If you’re an excellent problem solver, companies won’t hesitate to hire you.

Organization
You learn organization skills in using WordPress because you have to layout a website, write blog posts, create web pages, and use SEO to maximize ranking capabilities. It’s crucial to consider user experience and flow in deciding navigation menus. You’ll also learn to plan and become proactive in putting up a site.

Communication
WP offers a powerful strategy to practice your communication skills. The content you publish on your website provides a profound visual communication because it requires clarity, confidence, conciseness, and directness. You can translate these communication skills to emailing, interviewing, and even public speaking.

Research
Discovering and distilling information is a potential skill as you learn to use WordPress. Every tweak, blog post, or new feature requires that you use Google search. Finding an excellent tutorial or article is an exceptional starting point. As you analyze, relay, and refine your ideas, you get better with what you do quickly and efficiently. College students can take Varsity Tutors review if they need help in their research.

Data Analysis
Information is readable and accessible because of technology. You can use it to analyze and translate data into action. WP, together with A/B testing and Google Analytics, allows you to experiment, improve interaction, and measure the results. Your new employer will regard you as impressive if you can set goals and then review the results.

Technical Knowledge
Each job that requires WordPress mastery has its technical knowledge requirements. Web development, design, coding, and writing are skills that you also pick up when you strive to learn. Employers appreciate new hires with CSS and HTML knowledge.

Software Knowledge
Learning WP allows you to discover other applications. For instance, if you want to create a vector logo, you need to learn Adobe Illustrator. You have to be adept with Photoshop or After Effects. If you know other software, you can offer more solutions to improve processes in your job.

If you want to get in where the action is, you can learn WordPress to update your skill set and become a web developer. It’s not only technical knowledge that you’ll add to your experience, but you can also move ahead with the soft skills you’ll develop with WP.

How Much Hosting Bandwidth Do You Need?

When you are looking for a hosting service provider to host your website on the internet, the first factor you consider is the total cost required for the bandwidth. Many service providers claim to offer unlimited bandwidth pack. But, when you go over the terms, you discover that their unlimited bandwidth plan did not actually mean an “unlimited amount of bandwidth”. Basically, the amount of bandwidth each website requires can vary. 

Higher bandwidth means good speed, quality network, and best connectivity. It determines the amount of data traffic flow to your website. It’s important to note that providing webmasters with an unlimited amount of bandwidth is simply an expensive option. It’s not possible for any hosting service company to offer unlimited bandwidth. You need to calculate the amount of bandwidth you need and compare it with the hosting plan to find out if the company caters to your bandwidth requirements or not.

Calculating Bandwidth
Purchasing too much or too little bandwidth makes no sense. If you think you can purchase a small amount of bandwidth and enjoy all the perks, you couldn’t be more wrong. If anything, it will get your website into trouble. That being said, it is important to calculate the amount of bandwidth your website actually needs. This will help you pick the best hosting company for your website.

In order to calculate the required bandwidth for your website, you need to:

  • Calculate the average size of each webpage on your website in KB. 
  • Multiply the size of your web pages by the total visitors you receive every month. 
  • Now, multiply this number (you get from the second step) by the total page views per visitor.

These steps will help you find out the bandwidth your website needs. However, that is not enough. There is a good chance your traffic will not remain the same forever. If your traffic spikes, you will have to upgrade your bandwidth plan. 

Choosing the Most Suitable Bandwidth Plan
To get your website live and running on the internet, you are going to need disk space and bandwidth. The former refers to the total amount of data you get to store on the server. The amount of disk space you need depends on the size of your website. The more you add images, videos, flash, and other multimedia content to your website, the more disk space you need. Text consumes a minimal amount of space. Bandwidth, as mentioned before, refers to the total amount of data you can transfer every month. The amount of bandwidth you need is calculated by the average size of your web pages, the total visitors you receive every month, and the number of web pages they view. 

Let’s take an example. Suppose you run a website with the average size of the web pages equals to 50KB. You receive around 20,000 visitors on your website a month and each visitor views at least 5 pages. This means you receive approx 667 visitors every day. If that’s the case, then you will need up to 5GB bandwidth for your website. However, this is quite a good amount of traffic. Not all websites manage to receive 667 visitors per day. So, chances are 5000MB of bandwidth will not be useful for websites that receive lower traffic and views.

For those who are just planning to launch a website will need low disk space and a low amount of bandwidth. As long as you are not going to upload music or video downloads and multimedia content, there is nothing to worry about. As mentioned above, text consumes only a small portion of your disk space. The larger the traffic you receive every month, the more the amount of bandwidth and disk space you will need.

Why Does Bandwidth Matter?
It is important to calculate bandwidth when you are going to launch a website that will need a significant amount of storage space. Bandwidth calculation will help cut down the hosting costs. However, you do not need to calculate bandwidth when you are running a text-based website that receives only a small number of visitors a month. Likewise, when you are hiring a web hosting company for a newly launched website, then Bandwidth calculation is not necessary.

It’s hardly a factor that needs to be considered for modern websites. Even though the term unlimited bandwidth is used as a marketing technique only, it does offer sufficient disk space and bandwidth to keep your website running. However, bandwidth calculation is important if you are expecting a considerable amount of traffic on your website. In the example mentioned above, 5000MB or 5GB of bandwidth is a must for the website that receives 20,000 visitors every month. Based on this number, you can calculate the amount of bandwidth your website needs.

9 Stunning Places to Find Free Images For WordPress in 2020

As you know, there is no business without a website nowadays. But if your business is still only brick-and-mortar, you need to get yourself an online representation as fast as you can! In this day and age, a user-friendly, high-quality website is a visit card and a great selling instrument for any company. No less compelling is the content that the site contains. It should be appropriate, informative, and memorable. One of the most popular instruments for managing the content of websites is WordPress. Although, if you want your platform to be attractive and popular with users, you need to get high-grade images for your content’s enhancement. Of course, you can search just on the Internet, but there are two problems with it. Firstly, it will be hard to find something worthy of your attention. Secondly, you may get yourself in trouble with author rights on the images. So, where can you find excellent free images for WordPress? Let’s look into this question together!

Unsplash
Unsplash is a photobank that offers you a great variety of images made by different photographers. Here you can find various categories of photos like Nature, Arts&Culture, Interiors, Business&Work, and so on, which makes your searching much more comfortable. Pictures look very professional and creative, deserving of a place in the most fashionable magazines. Moreover, for your comfort, they have created a convenient mobile application that will make everything even quicker.

Pixabay
Pixabay is a friendly service with a very stylish user interface that offers you more than 1.8 million free photos and videos from numerous users. What is convenient is that you can filter photos by category, orientation, size, and color. However, there are a few negative aspects: photos often look old-fashioned and sometimes they are not of very high quality. Nevertheless, among such a vast quantity of images, you will definitely find something you like

Pexels
Pexels is another resource where you can find numerous photos and videos which you can use for free. The majority of photos available there are stylish and modern so that you can refresh your content without any great effort. In this photo and video digital library you will find images on various topics: nature, art, food, animals, fashion, adventures, studying, and so on. “If you use photos from Pexels, you do not need to indicate a backlink for source, photograph, and the resource itself. You can also edit photos and videos taken from this resource in any way you like,” shares Ben Grant, a marketing manager from Adsy professional link building service.

FoodiesFeed
If you have a food blog, restaurant, café, tea-room, a food delivery service, or you are just a food enthusiast, you should refer to FoodiesFeed. It is a unique resource that offers you thousands of tasty photos with food. You can find any images related to food: from pizza to cannelloni, ice-cream, or exotic mixes. You can also choose different languages on their website. Moreover, all photos are of high quality. But there is only one warning before visiting their website. It is forbidden to be hungry when you look at those photos because you can forget about work and run to the nearest restaurant!

New Old Stock
New Old Stock is an interesting stock that definitely deserves your attention since it has a lot of vintage photos from public archives to offer. This resource has a collection of authentic archive photos which you can use free of charge. You will find old pictures of cities, nature, workers, historical events, architecture and so on. We are sure that using such images would give an eye-catching twist to your site. However, the quantity of some images there leaves much to be desired (well, they are vintage).

Gratisography
Gratisography is definitely a valuable resource for those who appreciate an individual approach and creativity. It is a collection of images made by progressive photographer Ryan McGuire. You will not find ordinary photos with ordinary plots here; gratisography is a place for unique content. Photos there can also boast of perfect quality. Every week new photos are added to the website, and if you want to be among the first to know, you can subscribe and get notifications every time there are any content updates. If you use photos from Gratisography, you are not obliged to indicate the resource of their origin, but we believe it should be done at least as a courtesy to the author.

Negative Space
Negative Space is one more platform with fascinating photos for your website. The useful thing about this photobank is that the navigation on this resource is very simple and handy. The categories are concise and easy to scan: you may find anything from nature or design to city landscapes and travel photography. In addition, for user convenience, an option of tagging, as well as the search by color, are available. An interesting feature of this platform is that any professional or beginner photographer can share their work. Thus, there is a constant flow of new images everyday. Using pictures from this stock you should be careful and check the copyright protection options.

Pikwizard
The number of images on Pikwizard is just impressive. Moreover, images are divided into the biggest amount of categories we have ever seen. You will find a vast collection with pictures on such topics as, for instance, butterflies, basketball, Christmas, Dubai Skyline, and so on. The quality of the photos is just splendid. You have a right to edit the images you have chosen, and Pikwizard gives a link to an excellent online editor. You will have to pay for some instruments, luckily, they are not very pricey. The owners of photos usually have two kinds of licenses there. One of them is CC0 and means that a photo creator has refused his rights on this image. And the other type is a Free license, and it means that an owner of the image still has a copyright on it but lets customers use their photos for free.

Burst
Burst is a platform made by Shopify, which is created especially for business and any other commercial use. Except for photos, they also encourage people to do business by giving useful tips, sharing valuable information, for example, about business models, and giving ready-made images for their users’ personal resources. Photos there are also divided into various categories like animals, family-related, finances, architecture, and many others so that the search will be quick and easy. 

A bonus idea of where to get a photo – just Google for “download raw”, thereby you will find tens of hundreds of high-quality fashion photos that you can retouch as you wish (all photo stocks provide already retouched photos). This idea was given to us by a blogger from photoretouchingservices.net.

What you need to know to find great photos
– Always pay attention to the quality and resolution of pictures. It does not necessarily mean that you should look for the images with the biggest resolution because you will not always need them. So, don’t waste your time looking for exclusively high-quality visuals, but rather first decide what resolution fits your needs (and is supported by the targeted platform).

– Choose creative photos because there is a significant number of similar content which you will see throughout the sites of your competitors. Of course, it is hard to find something worthy among free content. But anyway, those who seek shall find.

– Some of the above-mentioned resources have made the search for a perfect visual even easier – by adding the option of tagging. Try it!

Conclusion
All in all, you see that finding high-resolution images free of charge, especially, for commercial use is really not that simple. However, with our list of superb online libraries of photo and video content you will be able to refresh and jazz up your site with attractive visuals and not spend a dime. Nevertheless, you should be attentive to the rules of using photos on different resources: some of them do not take money for content, but have strict copyright rules or require the source indicated.


Jori Hamilton is an experienced freelance writer residing in the Northwestern U.S. She covers a wide range of subjects but takes a particular interest in covering topics related to web design, UX, marketing strategies, and business productivity. To learn more about Jori, you can follow her on Twitter and LinkedIn.  

How Evolved The Nature Of WordPress Frameworks From 2018 Till Now

As an entrepreneur, establishing an online presence is not easy, and you may be required to set aside a considerable initial investment. And although you may opt to use an in-house grown system instead of working with a professional Node.js programmer, you still need to have a credible content management system (CMS). The main reasoning behind this is because the type of CMS system you choose may significantly impact on the look, functionality, and speed of your website.

And that’s where WordPress comes in…

Since 2003, this open-source web builder and CMS has grown to become one of the most popular blogging software on the market. According to a 2020 report by Kinsta, WordPress powers approximately 37.6% of all self-hosting websites and accounts for 37.6% CMS market share. The same report also shows that, on average, 409 million people visit over 20 billion WordPress pages per month, with more than 70 million new posts per month.

In this article, we are going to look at the growth of WordPress in general and how this growth has led to the evolution of WP frameworks. 

Brief WordPress Background
In its infant stages, WordPress was merely used as a web builder. However, in  2004, the release of the 1.2 WordPress version came with a plugin architecture, which compelled WP to quickly outgrow its initial purpose. For instance, users and developers were now able to extend WordPress’s functionality by writing personalized plugins and sharing them with others. 

Fast-forward to today, WP has grown to become a robust platform with changes continuing to emerge across different areas of the platform. This is especially the case in the area of WordPress frameworks. Not so long ago, WP themes were overly simplistic and could only do so much. Today, there are countless free and proprietary WordPress frameworks, all of which aim to give website owners basic theme functionality and the freedom to customize their theme’s appearance.

What Is a WordPress Framework?
Basically, WordPress frameworks are the building block of a WordPress theme. They contain the parent codes that cover the design elements and other basic features. Once in place, frameworks are then used to build new WordPress themes by adding new features and design elements.

Source: Digital.com

There are two major categories of WordPress theme frameworks i.e the universal frameworks that can be used by anyone and the in-house frameworks that are designed to be used by specific theme shops. 

Below are examples of the 3 best WordPress frameworks;

Genesis 
Genesis is arguably one of the most popular WordPress frameworks currently available on the market. On top of being used on over 270K websites, Genesis also accounts for 9.1% of the entire theme market share. 

Key highlights that truly sets Genesis apart is its lean, secure nature, plus it is SEO friendly and mobile responsive. With that said, it must be paired with either the proprietary or a customized child theme.

THESIS 2.0
Thesis 2.0 is and still remains the only framework giving Genesis a serious run for its money. Although it was previously focused on SEO, the relatively new Thesis 2.0 version included some new, interesting perks to the framework.

Today, more than 57,000 websites are powered by THESIS.20, with the new features allowing users to incorporate markup schema and Google Authorship. 

Headway 
This is yet another excellent WP framework that allows you to tweak your website’s design without having to learn the code. Boasting of a drag and drop operation, it powers over 47,000 websites and allows you to control the layout, colors, fonts, and other aspects of the theme’s design. Better yet, Headway allows you to add custom styles to your website using the Design Editor. 

The Evolution of WordPress Frameworks From 2018 and Beyond
In a world where responsive design and e-commerce platforms continue to dominate, the importance of WP frameworks has continued to increase. And whether you are a Node.js programmer or a Java programmer, using a framework-based approach not only provides you with a strong foundation to create new themes with minimal modifications but also reduces the future workload.

The release of WordPress 5.0 version in 2018 brought about many changes, with the whole playbook revolving around the highly-publicized block editor- Gutenberg. Designed to replace the TinyMCE, it enables WordPress to not only write articles but also build content layouts. It is also one of the many transitions that are geared towards creating a more simplified UX

The second Gutenberg phase replaced menus and widgets with blocks, updated the minimum PHP requirements, incorporated a visual builder into the core of WP, and leaning more towards JavaScript libraries for front-end development. 

On November 12th, 2019, the WordPress version 5.3 release also simplified the process of working with blocks further. For instance, it added the Block Appender for color differentiation which works both on individual and multiple blocks.

Also, WP as a CMS has become super-convenient thanks to the local Auto-save. It prevents data loss in case of internet disruptions as well as make it easier to upload high-resolution images. 

As Gutenberg continues to make inroads into other areas of WordPress and the front end in the future, you should also begin to see less bloated themes. Plus it is already embracing blocks for visual content like CTAs, gifs, and embeds.

Final Thoughts
WordPress Frameworks allows website owners to work with robust, secure base code as well as offer flexible design and powerful SEO options. Along with that, they also help improve page loading speeds, making the site load faster. However, with the platform seeing updates every 4-weeks, some tremors are bound to be felt depending on the framework you are using. The key lies in choosing a flexible theme that allows you to easily adapt or make changes down in the future, without causing significant downtimes. 

7 Major Reasons Why Your WordPress Website Loads Slow

From online transfers to online payments, everything happens in a fraction of seconds today. Amidst all this, what if a site loads at a slow speed? You’ve guessed right! It’ll definitely be a turn off for any person visiting the site. 

A site that loads slowly will drive away potential traffic and affect the goodwill too. Every person wants a quick response; the same is the case with site loading. There are ways to ensure your WordPress site loads faster for better views and greater traffic. With faster loading, readers spend more time on the site. It’s a sure-shot way to turn your site into a successful one. 

The most important thing for a website is engaging its users; a faster site does half the job for you. WordPress sites work on a content management system. CMS system is effective and powerful but it can be slow at times too. 

Why a great loading speed is important for your WordPress website? 
If you click on a website and wait for it to load for a longer time, you are bound to feel frustrated, as it’ll consume a lot of your time. Clicking a website that opens in a fraction is far better than a slow loading site. 

According to a survey done by Akamai.com, 47% users expect a web page to load in two seconds. If there is a delay of a second, then the conversion rate decreases by up to 7%. The page-views also decrease with conversion rate. Even in the case of shoppers, they only shop from the site that is faster in loading speed. 

Reasons Why Your WordPress Website Is Slow (And How To Fix It)

Reason #1 – Installed WordPress Plugins 
There are many WordPress plugins available if you would want to optimize and customize your WordPress site.  But, did you know that installing unnecessary plugins affect the loading time of your WordPress site? That’s right! Each plugin that you install whether free or paid takes up your load time. Some plugins also cause double loading time on the site. You need to deactivate all the plugins that you don’t use and test your site for page speed and loading using tools like GTmetrix or PageSpeed Insights.

You can also test for a particular plugin for loading time. If a particular plugin takes up more time, simply replace it with a lighter plugin option. Better still, you can also opt for a coding option on the site. It’s important to know about a plugin that takes up your site’s loading time. 

If you want a great loading time, then stick to the essential WordPress plugins on your site. Or there are plugins that offer multiple features too, you can opt for those as well. Page builder plugins offer a host of features that you can use on your WordPress site. 

Page builder plugin features slider option, contact form options, multiple themes. By choosing one plugin, you’ll simply eliminate the need for other plugins on the site. So, do test your site and delete plugins that are not in use to load your page faster. 

Reason #2 – Unoptimized Images 
Any website is incomplete without the use of images. An image is a visual representation of the site. It helps in user engagement and increases SEO functionality of the site. Most websites use 5000px by 3000px image for framing purpose, but this also affects the page loading time. 

A desktop screen is about 1920px wide and a mobile screen is about 700px wide. So, there is a difference in screen size that affects the website. Resizing the image according to a website or mobile version is important. Publishing images that are half the page or that take up the entire site can also cause slow loading time. Resize each image according to each page. Photo editing software’s and image compressors plugin like Compress JPEG & PNG can help you to resize your images.

A picture that you resize should fit your ideal file size too. The width and height of the image should be perfect. You can also use DPI that is ‘DOTS PER INCH’; it’s a great way to get your image size down. A standard DPI for an image is 300 for print, but for mobile optimization, this is excessive. A DPI of 72 is an ideal size for web format. It helps to optimize the load time for most images. 

You can use a plugin WP Smush that helps to compress your images to a size you need. Its automatic compression feature compresses your image the minute you upload it. It also allows you to compress images that are already uploaded on the site. 

Reason #3 – Page and Post Redirects 
Making frequent changes on your WordPress site can affect the loading time. If you delete pages from your website or make a major change to your site, all these things are directly linked with page speed. As search engines have your old URL’S, it affects the page redirects. 

With every redirect in WordPress, the URL’s will point out a dead page (404 error) or a notification like ‘301 moved permanently’. The server of your page has to go to these pages before the actual live URL of the website page. This whole process affects the loading time on the page. 

You can easily fix this issue with editing your site or opting for external links. Simply remove the old pages or links from your site. You can also add a redirect code to the site. Or, bring the pages back to the main URL. 

If you feel that your site is not loading properly, then you need to test your site for this issue. Even the slightest change on your site affects the performance and speed of your WordPress website. Thus, maintaining your WordPress website is important to keep these issues at bay.

Reason #4 – Slow Server Response 
Do you know that slow server response can also affect your site’s speed and loading time? Well, if you have a site that has a slow speed because of this reason, it’s simply not your fault as an owner. This is to do with your web hosting company.

If your website has a Shared hosting service, which means the server hosts multiple websites at a time including yours, at peak time, your website has a competition with all the other sites that are hosted on the server to increase traffic. This hosting is not safe as there is a threat of hacking too. Choose a Shared host that provides you with quality features. But, Shared hosting services can affect the loading time. 

If your website is fully managed that is on a single server, then its dedicated to your site. The processing power, speed, and resources are dedicated only to your WordPress website. In this case, your site will load faster and it’ll also be more secure. It’s important to check for a server response to know about the speed loading time. 

Reason #5 – Long CSS or JavaScript 
CSS is important for site loading as it sets the tone or instruction for the browser. The colours, font size, header, footer, table code, and menu are all set in CSS tone. There are files that may have hundreds of different codes with dozens of long pages. Many of such files have line breaks, extra spaces and other information that is not required for a site to load. It depends on the extra bits and the appearance on the site. This directly adds to the loading time of the site. 

Now, by eliminating extra bits you can speed up the loading time of your website. If you have time, you can manually eliminate extra bit from the files, but again this can be time-consuming and risky. A wrong deletion can also crash your WordPress website. It’s better to minify the CSS file instead.

WordPress plugin like WP Super Minify can help you with the task of minifying the CSS file and eliminate the bits that you need to remove. You can also use a CSS Preprocessor, but you need a technical background for this. After you remove the bits, do test your page for speed improvement. 

Reason #6 – Render Blocking JavaScript 
If a browser attempts to render a particular page and comes across a script to be executed before the loading time, it affects the website. It causes added load time making the website loading speed slow. If the scripts are external, the load time is affected for a resource to download. 

This actually forces the browser to load more than once or several times. These types of scripts also include external widgets like Facebook or Twitter or embedded scripts. The best way out is to add only a few code snippets, but then again each website is different. 

You can use the Speed Booster Pack plugin to eliminate the render-blocking JavaScript. This plugin will help you to eliminate the JS from the rendering path. This is normally done by adding the async or defer attribute to the script. But, the attributes are not created equally and you need sorting for this purpose. 

You can also optimize delivery of CSS resources. After you eliminate the render-blocking JavaScript from the site, you need to test your website for speed. The loading time should reduce if there is a problem due to this factor. 

Reason #7 – Outdated WordPress Version
Why do you think it’s important to update your WordPress site when the update is available? Many factors affect the update. From security features to installation of new plugins, updating WordPress is important. An update is also important for your site speed or loading time. 

WordPress core update also updates themes, plugins, features, and CMS. Even, if there is an update on a weekly basis, you should not miss it. If you don’t update your WordPress on a regular basis, it can cause incompatibility and affect the speed of your site. 

Outdated tools on your site often cause slow response. A simple update button can fix this problem. Most updates either fix bug issues which is important for WordPress security or upgrade the features of the website. There are updates that also affect the normal speed of the WordPress website. 

But, along with the normal updates, you also need to update the plugins of the site. If the new version is available, it’ll update your site in no time. After the update, run a speed test for your site and see the difference. An updated WordPress site will load faster than a site that is not been updated. 

Conclusion
WordPress mostly dominate the internet space as a CMS platform. To engage your user and to drive good traffic to the site, it’s important that your website loads faster. A faster loading time affects SEO as well as the overall usability of the site. 

Faster site loading creates happy site users. Even, if you are adding elements and plugins to your site, don’t compromise on the speed. If your site’s loading time is slow, you can simply check for the factors that cause this. Rectify your errors and you’ll see a quick improvement in the loading time. 

About the author: Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest

Is it possible to build an exceptional WordPress website free & Top 5 themes- top 5 plugins

Blogging is an excellent hobby which can be turned into an income source as well. The reason that blogging is such a hit has some reasons behind it. The reason is simple that anyone can create a WordPress website from anywhere in the world. The problem arises when you must select the right theme and plugins for your website. However, take a step back from all the searching of the right tool for your WordPress and look at all the below-mentioned theme creators and plugins for your websites. 

We have compiled the list of best 5 themes for your WordPress website.

Poseidon
Poseidon is the template which you will want to opt for if you want to showcase your content on the website.  It showcases the full screen comprised of pictures. These features easily make this template best for blogs. If you must create the content that is of multiple niches, this program is great for you. Let us round off some of the key features of the theme: 

  • It provides a carousel with a full screen. 
  • The interface is sleek and clear. 
  • Using negative space allows readability for your content. 

Poseidon is, of course, a free blog theme for WordPress. You can also get a premium edition starting at $72.00 though. The cost relies on the fact of how many websites require how much change. 

Cali
If you are looking for a professional theme that depicts the clean interface, then Cali a great choice for you. The interface features are amazing and, to say the least, breathtaking. It is fully responsive and is sure to distinguish your website from the crowd. 

With a simple layout, the media files you are displaying will be given the greatest impact and attention. If you are someone who wants to share your experience or write about things that you enjoy, this is an SEO friendly theme. This ensures your website ranks higher on the scale of search engines reaching more audience

Template Express
Template express provides unique and classy themes for your WordPress website. Almost all types of available and users have multiple options to select from. The process of each theme is mentioned at the bottom that makes the experience of using the template quite easily. Although if you do not spend any money, the option of free themes for the website is also open for you. The website is beautifully built and provides the best experience to the consumers. 

Opus Blog
Opus Blog is a customizable blog theme on WordPress that creates strong features and options for every form of your WordPress site. The sleek and simple design makes this theme a great use for the website that contains the news and magazines. The theme has several choices for the header and footer section. You may use them to match the overall look of forums, news or magazine websites of any sort. The opus blog contains the sliders which help you drag the design forward. 

This free blog theme on WordPress also has different templates, such as one column templates. Additionally, you can also have various typography and color choices to improve the website’s appearance.

Neve 
Neve is a free blogger template on WordPress that works very well for business websites and online retailers. It is a fantastic choice to have a personal blog too. A mapping menu is located along the top, with a search bar. will also find built-in buttons for social sharing, and slider for featured content.  

It has a streamlined style with elegant typography and colors. Neve can be easily personalized. It is consistent with common web plugins such as the Elementor page the Beaver builder and the Divi page builder.

Now that you have selected the best theme for your website look at all these plugins which can help boost or manage your WordPress websites. 

Share counts
Shared Counts is the top social media plugin in WordPress which helps you to effortlessly add beautiful social media icons to your website. This also presents share counts, which lets you add social proof to your blog. 

While many premium solutions are available, this free plugin outshines all of them in terms of quality and performance in code. You can use SharedCount on your websites because it gives both beginners and developers a simple out of the box solution.

Livechat 
The perfect live chat service app for companies and e-commerce websites is LiveChat Inc. It’s remarkably simple to use and allows you to incorporate live chat to your WordPress blog easily. 

It has tons of customizable features and comes with a mobile phone app to support you in real-time.  It integrates CRM, email marketing, and other tools with your existing support software. Most notably, it loads quickly and provides a great customer experience.

Prepostseo
Prepostseo offers a variety of plugins to add to your WordPress website.  There is a complete list of all plugins from where you can select easily. The plagiarized content finder and grammar checkers are the most widely used plugins. It also shows the SEO score very accurately. Unlike the above-mentioned plugin tools. These are excellent for the task of managing the WordPress website smoothly. 

WP Rocket
This tool is an excellent choice of caching plugin on WordPress. This plugin may be used to bump up your blog’s page load speed. It also comes with Imagify which is an innovative tool for image optimization. 

The reason we need this tool is that according to WPBeginner, a one-second lag in loading time on your WordPress website can lead to conversion losses of 7 percent, page views of 11 percent lower and customer satisfaction of 16 percent lower? Plus, having a slow website will harm your rankings on the search engine because you lose traffic. 

Therefore, making sure that your website loads quickly is extremely important. You ‘re losing out on a lot of traffic, and revenue if it doesn’t.

Beaver builder
Beaver Builder is an excellent plugin if you want to create a WordPress drag and drop page. It lets you easily create templates for the page and custom landing pages. You can customize anything on your WordPress blog by using the Point and clicking tools. 

 If you are not a developer, the layout of your pages can be truly difficult to customize. You ‘re sort of stuck at the style of your theme. So, if you want to create cool looking landing pages or other custom layouts, Beaver Builder makes this easy to do without needing to learn how to code

Conclusion
There are plenty of different free WordPress blog themes and plugins to choose from when it comes to creating your web site. Most of the best available themes and plugins are mobile optimized. Regardless, you will get your blog up and running in no time, with the right theme good plugins. The excellent themes and plugins will boost your website. Therefore, it is advised to select them wisely. 

What is a WordPress Child Theme?

Want to enjoy more control over your WordPress site and wish to learn how themes actually work? WordPress child theme is the answer!

Use of WordPress child themes to modify any of your themes is a safe and recommended way. WordPress is a smart choice and magnet for all those who are keen on keeping full control of their websites in their hands and want to keep running them independently.

WordPress can make customizing websites completely easy and with just a little decent knowledge of CSS, HTML, and PHP, there are a lot of things that can be changed.

WordPress child theme further gives you little more comfort in handling websites to which you can make multiple changes without having to touch any original theme files through the process.  

What is a theme in WordPress?
Essentially, a WordPress theme is a collection of templates, styles, and other files that work together to present content on your website in a certain way. It can be used to help you build almost any kind of website much faster – from simple websites and eCommerce stores to more complex ones like membership sites or directory websites.

Any theme becomes a parent theme only when someone builds child themes for them.

Till then it is just a theme, something that you already find in the WordPress directory.

Child themes completely depend on their parent themes for working accurately.

If the parent theme is missing, it will not perform even a single task and it’s not even possible to activate it.

It is possible to change, add and manage things from the WordPress admin area. Luckily, you are spoilt for choices when it comes to choosing your favorite or suitable WordPress themes online.

WordPress themes are responsible for changing the overall design and appearance of your website and it often includes its layout and various other features that demand change.

If you want to change the overall appearance of your website on the front-end, switching over to themes can largely help.

It is possible to pick from more than a thousand free themes from the theme directory on WordPress.

For better results, you can also invest in paid and premium themes.

If you are fond of a particular theme used on some sites, online detectors and tools can help you recognize the same theme and install it on your website.

What is a Child theme?
A WordPress child theme is a theme that inherits the functionality from the parent theme but allows you to safely extend and modify the parent theme while making sure that your changes won’t be lost after the updates.

In the case of tweaking an existing WordPress theme, a child theme can let you customize without having to upgrade the existing one.

This can often seem like a tough choice when you want to update your theme without losing all the existing custom styles that you have prepared for your WordPress site and you can’t – this scenario was a tough thing in the past.

However, now when you wish to update your site quickly to prevent it from getting hacked, you can do it without submitting to major changes.

The concept of parent and child theme was introduced to meet this purpose at large.

There are a few parent themes that rely on limited functionalities or features and hence they are not recommended in most cases.

Not all parent themes contain necessary action filters and hooks limiting the amount of extensibility that the developer can provide.

As a result, developers and designers can create a robust WordPress website by utilizing child themes in just a few moments.

What is the purpose of using a Child theme in WordPress?
Developers and designers from top web designing companies commonly put child themes to use for speeding up their development.

When you are using a good parent theme, you can be sure about less time utilized for creating a WordPress website.

It is not required to get everything coded simply because most of the good parent themes also known as the theme frameworks offer multiple options in customization and functionality.

Creating a WordPress child theme is easy and simple just like creating a new style.css file in the root folder of the child theme.

Child themes in WordPress can have multiple template files, as many as you have in the parent theme. Also, child themes can contain template files that may not even be available in WordPress parent themes.

Using a child theme can depend on your own requirements.

Most of the websites built for ourselves or the clients are child themes from theme frameworks.

Users must opt for child themes only in case they find themselves updating brand new features or functions or modifying styles more often than not.

In such cases, the use of child themes is highly recommended.

Now a question that usually arises in these cases is whether it is best to use custom CSS plugin or child themes and what is the purpose of child themes if you are into adding and altering custom styles only?

The answers to these questions are not complicated. It really depends on how comfortably one can put technology into use.

When there is a need to modify just a few styles in elements then you can simply use a built-in feature that is called a theme customizer.

If you are among those who keep changing color schemes constantly or shifting features around CSS is your cup of tea then utilizing child themes for your work can be great.

It should be noted here that many beginners commit the mistake of creating child themes of parent themes that can’t offer a lot of functionality.

If you are stuck into creating child themes where you have to replace plenty of parent theme files in a go, then it becomes important to consider your choice again.

It is rather advisable to put your selected theme as starter themes can further turn into custom themes later.

When you are inclined to utilizing functionality and features of a good parent theme without putting in the effort for writing plenty of code, it is advisable to use child themes for best results.

Advantages of using a WordPress child theme
Child themes can contain JavaScript, CSS, image folders, template files, and a lot of other features but you don’t necessarily require incorporating them all. They can work with more or little customizations as required.

There are many other advantages of using WordPress child themes and here are some of them.

Safe updates: Child themes automatically adapt to the features, templates, and styles of parent themes. You can then easily make changes to the site with child themes and without having to modify the parent theme.

With the introduction of a new parent theme version, it is possible to safely update with all modifications already saved in the existing child theme with no downtime. The last thing you want is your site to be down for some time-this can negatively impact your SEO ranking and progress if your site is ‘down’ for too long and Google might even deindex it.

Easily extendable: If you have a child theme set on some powerful and reliable theme framework, it is possible to enjoy the advantage of added flexibility without taking the trouble of writing plenty of codes.

You can select and modify particular functions and template files required by you without having to go through various other template files involved in the process. It is also possible to go for more added functionality for better results.

Safe fallback: While you are trying to create a new theme, think, and analyze various other possible scenarios and codes to be written for them.

There can be instances when you forget to write a code for something while working on a child theme. In that case, the functionality of the parent theme is always available as a reliable and convincing fallback option.

If you are not happy with the customization work, you can easily disable the child theme and the results are going to be similar to what it was before.

All in all, with WordPress child themes, you can start learning more about how WordPress themes actually work. You can speed up your development time and reduce the over price of the website by building on something that already exists without having to start things from scratch.

Disadvantages of using a WordPress child theme
Apart from many advantages of using a child theme in WordPress, there are also multiple disadvantages that shouldn’t be overlooked.

One of the major disadvantages in this regard is the time required to invest in learning about parent themes.

If you are working with the robust theme frameworks, you must know that they already have their own set of filters and hooks and you must try to know more about them to fetch maximum potential out of them.

Just the first few child themes created should take a long time but post that, it becomes easy to create custom websites within a few moments. It will boost your overall performance too.

Another disadvantage of using WordPress child themes is that the developers of your parent themes might begin losing interest, drop an essential feature that was already being used in a child theme, or even make a change that might just destroy the child theme of your website completely.

Most of the WordPress themes being used in the present time are GPL and open source. With the developer of the parent theme abandoning the project, chances are that you will have to stop using it.

Even though many folks from the same community can go-ahead to take over the entire project, you can still face little issues that are ultimately tough to ignore and you will probably need to hire a new developer.

If the original developers of a particular theme remove a particular feature, you can still get it added in your child theme. You should be having the code for making the changes. However, if you find them making a huge change that you are not comfortable inheriting, then what you can do is, simply avoid the update.

WordPress theme updates are extremely vital in case of a security exploit.

However, it is always required to keep updating themes since it can ensure good compatibility with multiple plugins and scripts for the future.

In case, you are using some commercial WordPress theme framework, then you can take help from the support options that can further assist you in upgrading themes or facing troubleshoot issues.

Such stable platforms should continue offering you the service you demand and they are here to stay because they are counted among top stable business organizations offering services to more than thousands of customers from all over the world.

In a few cases, it was seen that when such platforms suddenly removed typical built-in widgets or other functionalities, they instantly made them available for all, encouraging them to use plugins they wanted to stick to.

Conclusion
Even though any developer or designer can create a child theme on just any WordPress theme, it should be added that at times you might not just require any child theme at all.

Make sure that you have analyzed the number of changes you need to make to a child theme that you have selected and if you feel that the changes you have planned are minor then you can consider switching over to custom-style.css file in theme or simply start using the custom CSS plugin that meets your requirements. You must think about creating a custom theme if the changes you have planned are extreme.

With this article, you must have gained a fair knowledge of whether the WordPress child theme is a good choice for you and fits your requirements well. Building child themes in WordPress isn’t a complicated task and all you need is one folder and two files to start with.

A child theme is simple yet a lot more powerful which allows you to safely customize a website without having to edit core files.

Learning about creating WordPress child themes can prove to be an important step in the career of any WordPress developer or designer.


About the autor: Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.

How to Write Spotless Content for Your WordPress eCommerce Blog

Image source: https://unsplash.com/photos/npxXWgQ33ZQ

The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago. 

According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust. 

This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.

Why Writing Blog Content for eCommerce Matters
Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively. 

SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.

Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.

Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:

  • Platform to explore industry trends, news and opinions
  • Increased brand trust and industry reputation
  • Increased traffic, engagement and subsequent sales
  • Incentive for long-term loyalty and brand advocacy
  • Higher ROI from sold products due to word of mouth

How to Write Spotless Content for your WordPress eCommerce Blog

1. Adopt an Original Tone of Voice
The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords. 

Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.

2. Enable Visitors to Skim through Content
When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper. 

Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.

3. Balance your Writing with Visuals
Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.

However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.

4. Implement Keyword Clustering
The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily. 

To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.

5. Don’t Duplicate Content
It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking. 

Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.

6. Audit your Content Regularly
Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals. 

Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.

In Summary
Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.


About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.