5 Best SEO Plugins for WordPress

If you want to improve the SEO rankings of your WordPress website, you need to do a lot of work. First, you should choose the best possible hosting provider to ensure 100% uptime of your server. Secondly, you must analyze your audience and determine the right keywords for your blog posts and product pages. You must make sure that your content is readable and all the images are correctly optimized. There are quite a few tasks that make SEO optimization a time-consuming process that takes a lot of effort.

Luckily, WordPress is a very convenient platform. Not only is it already SEO-friendly, but it also offers various plugins that can simplify many difficult tasks. Moreover, many of these plugins are absolutely free. If you choose the right plugins, it will be much easier for you to polish your site and reorganize the site structure, fix broken links, determine pages with the highest potential, and conduct an SEO audit. 

1. Yoast SEO
This is probably the most popular SEO plugin for WordPress, and the reason is that it has a very impressive functionality combined with a user-friendly interface. Unlike other plugins, this one includes a highly useful on-page SEO analysis tool. It gives a lot of information about the quality of your content and provides lots of tips on how to improve it to achieve better rankings in Google.

“It will also help you make sure that all your images have alt tags that match the necessary keywords. The best thing about this plugin is that the free version has almost everything you need, so paying for the premium version isn’t really necessary,” adds Leonard Lewis, SEO copywriter at PaperHelp essay writing service.

After installing this plugin, you will receive timely updates, and you’ll also be able to sign up for premium support on the official website. The premium version includes internal link suggestions and keyword optimization, along with many other features. It costs $89 per site, but even the free version outperforms many similar plugins.

2. All in One SEO Pack
This is another all-in-one solution that offers a great set of SEO tools. Even though it doesn’t offer as many features as Yoast SEO does, this is still a great plugin that has everything you need for on-page SEO. It gives you all the basic features. It allows you to edit meta tags, optimize titles, create an XML sitemap, etc. You can also order premium support, which will cost you $57. The main advantage of the premium version is WooCommerce support and access to a knowledge center. It also includes a video SEO module, custom taxonomies, tags, and SEO for categories.

3. WP Meta SEO
WP Meta SEO is another powerful plugin. It has a great dashboard that will help you stay up to date about the status of your website. The interface is easy to understand. The best feature of this plugin is bulk SEO processing. Thanks to this feature, you can edit data for multiple posts at once so it will save you a lot of time. Just select the content, specify the image size, and the plugin will do all the rest. It also automatically adds your menus, posts, and pages to XML and HTML sitemaps, checks your website for 404 errors and enables you to add a redirection in one click.

The pro version costs $39. It includes a WordPress link manager, automatic sitemap link check, and automatic redirect rules.

4. The SEO Framework
If you want a simple and fast SEO plugin for WordPress with no unnecessary features, The SEO Framework is a perfect choice. It was created for people who consider high site speeds their main priority and is often called an alternative to All in One SEO or Yoast. It enables you to target keywords in a more flexible way, with slightly off synonyms. Instead of using focus keywords, this plugin takes into consideration a focused subject. It also includes AMP integration, comment caching, article enhancement, redirecting, and an incognito mode.


Another advantage of this plugin is that you don’t need to pay for premium features. Besides, the preconfigured settings allow you to start working without any additional adjustments.

5. Rank Math
Rank Math is lesser-known, yet it is one of the most powerful SEO plugins available on the market. It’s extremely user-friendly and offers you lots of features that its competitors simply don’t have. You can integrate this plugin with Google Search Console, set up redirects (301, 302, 307, 410, 451), use rich snippets, and benefit from card previews (Facebook and Twitter). The plugin also allows you to transfer your settings from Yoast SEO and All In One SEO Pack plugins in case if you want to migrate.

Final Thoughts
WordPress is a great platform for SEO experts because it enables you to install various plugins that simplify many time-consuming tasks. There are tools for any budget with different functions so you can always find the one that fits your objectives. We recommend that you don’t use too many similar tools at once. Many plugins from our top 5 list include the same features so you must make sure that there will be no plugin conflicts.

9 UX Strategies That can Help Reduce Online Shopping Cart Abandonment

Photo by NordWood Themes on Unsplash

Shopping cart abandonment is one of the most common hurdles a lot of e-commerce sellers face. In fact, according to the Baymard Institute, 70 percent of users abandon their carts before making a purchase.

Some of the common reasons are:

  • Complicated checkout process
  • Unexpected or hidden fees
  • Requiring to create an account
  • Lack of trust
  • Slow delivery time

Luckily, there are things that you can do to reduce cart abandonment. This includes working with a third-party logistics company, optimizing your website, and employing UX strategies.

Speaking of UX, here are nine strategies that you can do:

Know Your Customers
Pay attention to every minute detail, from your contact forms to product pages. All of these will contribute to whether or not a user will want to buy your products.

That’s why you must always keep your target market in mind when deciding your e-commerce web design.

If you want to easily convert your prospects and leads to customers, and even repeat buyers, it is important to know your target customers well.

Simple Navigation
Although your site navigation is one of the most effective ways to reduce friction in the check-out process, it is also one of the hardest things to get right.

Ideally, your check out process should be simple and easy to navigate.

Let’s say that the user has already added an item in their cart. Provide them the option to either continue browsing or go ahead with the checkout process.

Do not redirect users to your shopping cart. It is also important to make it easy for your customers to revisit your product pages.

Maintain simple navigation, and users will thank you for it. The easier you make it for your customers to move from one product to another, the more likely they will check out.

Prominent Call to Actions
Do you know that customers take approximately three seconds to find 53% of calls to action?

This could be problematic, especially for users that have very limited attention spans.

That’s why it is vital that you grab people’s attention with a prominent CTA. For instance, it should be easy for your customers to notice the “Add to Cart” button.

Provide a clear and powerful call-to-action so that it strengthens your customer’s decision to buy from you. Also, ensure that the messaging of your CTA remains consistent with your site, along with your other marketing initiatives.

There are times that if you change the tone of your CTA on the checkout page, some users will not immediately get what you are trying to imply.

So, as much as you can, be clear with your CTAs. You can also use contrasting colors in your CTA buttons so that it will stand out.

Optimize Loading Times
When it comes to searching something on the internet, more and more people have become impatient. They want to get quick answers and solutions to whatever problems they have.

For instance, even a  one-second delay in the loading speed of your site will already cost you 7% of your conversions.

When optimizing your site’s loading speed, make sure that every second count. Moreso, if you want to quickly solve your customers’ problems.

Here are some tools that you can use to help diagnose the speed of your site and look for other issues:

  • Google PageSpeed Insights
  • GTmetrix
  • KeyCDN
  • Pingdom
  • Sucuri

Optional Registration
Ideally, you want to give your customers a choice of whether or not they want to sign up for an account. Do not come across as too pushy, and force them to make one just for the sake of it.

The more steps you introduce before they could make a purchase or to get what they want, they more frustrated they become.

In case you are unaware, approximately 30 percent of online transactions were canceled because e-commerce websites ask customers to register before they can even check out.

One of the primary reasons why a lot of users do not want to sign up for an account is privacy, lack of time, the uncertainty of the item, and so on.

A best practice that you can use is to ask the user to sign up for an account after they checked out the item. That way, you can store their information for future use.

Another alternative is to provide users with a one-step checkout. This reduces the number of steps that are necessary for them to make a purchase.

Flexible Shopping Cart Features
You can add two features in your shopping cart.

Photo by emirkhan bal from Pexels

First, you can let your customers change their carts. This can be as simple as having an “Edit Cart” button. That way, your customers have the option to add or remove an item. Not to mention that it should be as intuitive as possible.

The second feature allows customers to save multiple items for comparison purposes. After all, 84% of customers are comparison shoppers.

They jump from one site to another, checking which of them offers the best deal for a particular product. That’s because pricing is an important deciding factor for them.

Ideally, you want to provide users the option to save their shopping carts. That way, there is a higher chance that they will come back to complete their purchase.

This also lets you keep track of the items your target customers love for future purchases.

Visible Return Policy
Most of your prospects will take your Return Policy into consideration. Thus, it can have an impact on whether they would push through with buying from you or not.

You should also make your Return Policy visible when users are browsing or checking out. You should also include free return labels with every single purchase.

Having an unclear Returns Policy will cost you the majority of your customers. That’s because people do not want to deal with a complicated Return Policy.

So, having a simple and hassle-free returns policy will help decrease shopping cart abandonment.

Free Shipping
Approximately 44% of users will abandon their carts because of the costs of shipping. Thus, you can curb this by offering free shipping instead.

This ideal for higher average order value. As you are able to provide exceptional service without compromising your revenue.

Shipping times should not take longer than expected as well. This enables you to boost the loyalty of your customers and eventually to turn them into repeat customers.

Mobile-Responsive Design

Photo by Oleg Magni on Unsplash

Nowadays, people are stuck with their smartphones. Not to mention that an average user spends 15 hours a week on his mobile phone when searching for products online.

That said, it is important to have a mobile-responsive e-commerce website. Doing so can help improve your market share. Plus, you get to reduce incidents of cart abandonment.

Final Thoughts
The e-commerce industry is extremely competitive. Thus, effectively dealing with the hurdles that come with online shopping can make or break your e-commerce business.

The key here is making it easy for your customers to search for a product that they want and buying it.

So, if you follow the tips we have listed above, expect to see a decrease in cart abandonment in your online store. Pair those with ways on how you can remarket with your customers, and you will surely boost your revenue.


About the author: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

7 Ways to Write WordPress Posts That Convert

When you’re writing a WordPress post, you have to keep your audience in mind. If you want the post to convert you have to write it to hit all the right buttons. Not only does it have to be entertaining and informative, but it also has to provide a certain visual satisfaction. So to put it simply, a great content idea isn’t going to cut it on its own. 

This is why you must earn how to write WordPress posts that convert. Luckily, we’ve got you covered. Just keep reading to learn about the 7 best ways to write WordPress posts that convert.

Let’s break it down together.

1. Conversational Style
The number one thing you should pay attention to is the style of writing that you’ll use in your WordPress posts.

The truth is, nobody likes to overheat their brain trying to understand what you’ve written. So, the simpler your writing style, the more appealing your content will be.

Make sure that you cover the basic grounds:

  • simple vocabulary
  • conversational style
  • everyday language

Don’t overcomplicate your sentences and use a structure that is easy to follow.

If your readers start struggling with understanding or keeping up with your post, they’ll give up and look for information elsewhere.

2. Allow Scanning
Another thing you have to know about your target audience, regardless of your niche, is that they don’t like to read every single word that you write.

Instead, most of them just want to scan your text and look for specific information they’re interested in. To please them, you have to allow scanning.

That means you should utilize:

  • bullet points
  • lists
  • subheadings
  • bold and italics
  • short paragraphs
  • simple fonts

Break down the information so that every reader can skip the parts they don’t want t read.

If you write everything in one huge chunk of text, the reader will find it hard to scan and won’t be able to conclude whether you’ve provided the information they need.

3. Insert Keywords
If you know anything about ranking high in Google search results, you know at least something about SEO. Optimizing your posts for search engines will go a long way if you know how to do it right.

The truth is, search engines need to know how your post content is relevant to a search made by a potential reader. Keywords can give them the signs they need.

When it comes to keywords, you have to:

  • find the right ones using a keyword tool
  • insert them seamlessly
  • not stuff with keywords

While you’re trying to please the search engines, you shouldn’t forget about your readers. You have to find the right balance and make your content suitable for both people and algorithms.

4. Use Popular Content Formats
If you have a long history of writing WordPress posts, you probably already know how your audience feels about certain types of content.

Still, if you’re not sure what works best for your audience, you should try out the content formats that usually convert the highest.

Those are:

  • how-to posts
  • tutorials
  • Q&A posts
  • lists
  • product reviews
  • interviews

These types of content work wonders for most audiences and can help you reach your goals faster.

Try them out and see what your audience responds to best. Experiment and take some bold moves. You’ll see what brings you the desired results.

5. Insert Visuals
Your WordPress post needs more than just written content. If you want to make it more appealing and memorable, consider using visuals.

Visuals such as images, videos, GIFs, or infographics will make your posts richer and more effective. Use visuals to:

  • draw attention
  • explain certain parts of the content
  • break down sections
  • improve post aesthetics

A post with some visuals will convert higher than the one that hasn’t got a single image. Therefore, use the visuals to take your posts to the next level and enjoy your conversion rate going up.

6. Improve Loading Speed
Your readers might have a ton of qualities, but patience is not one of them. Online readers don’t like to wait for things to load and have a low tolerance for slow-loading web pages.

This is why your WordPress post won’t convert if it takes more than a couple of seconds to load.

To improve your loading time, you need to:

  • reduce visuals sizes
  • choose great hosting
  • use caching
  • use a simple WordPress theme

If your theme is too heavy or your visuals take up too much space, you’ll end up with a page that takes ages to load.

Don’t let this type of mistake ruin your rating and cause your conversion rate to drop down.

Instead, optimize and invest the energy into creating a fast-loading WordPress pages for your posts.

7. Watch Your Accuracy
It’s important that your readers consider you to be professional and trustworthy. This is one of the most important conditions for writing WordPress posts that convert.

If your readers don’t think much of you, your posts will have a low conversion rate.

This is why you need to watch your accuracy and provide nothing but high-quality posts.

That means you have to:

  • edit several times
  • proofread everything
  • look for and eliminate spelling or grammar mistakes

If you’re not sure you can handle it on your own, check out this top websites page and look for help with writing.

Writing professionally and accurately will earn you the credibility you need to keep your posts converting.

Final Thoughts
If you thought that all it takes to write a great WordPress post is to have the perfect content idea, you were wrong. It takes a lot more to create a post that converts and stays with your target audience for a long time.

The list above provides simple but effective tips you should start using to write better WordPress posts. Apply this to your writing strategy and you’ll see a huge improvement in your conversion rate.


Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.

Managed WordPress Hosting with Guaranteed Speed Boost

Most web hosting companies provide managed WordPress hosting plans. WordPress is the number one CMS platform and popular for web hosting. With managed WordPress hosting, you’ll be able to optimize a platform that is specially designed for WordPress. Managed WordPress hosting takes care of WordPress site giving you a hassle-free experience. You’ll be able to install it with a single click. 

As it works on cloud hosting servers, you don’t have to worry about the manual setup of a WordPress site. With managed WordPress hosting, you’ll get the latest version of WordPress along with security setup and build in plugins. 

How Managed WordPress hosting helps?

  • Managed WordPress hosting offers a pre-configuration and auto installation. It is based on the best practices that are used on WordPress websites. 
  • It uses the staging feature that lets you deploy a development copy of your site. It also works in different other environments depending on the plan you choose by the hosting company. 
  • It is completely optimized on the WordPress application level and it improves performance caching on both severs. 
  • Managed WordPress hosting provides easy backups that are automated. Some companies also provide daily backup protection for the site. 
  • It offers enhanced security support at both the server-side and the application side. With managed WordPress hosting, you’ll also get the benefit of free SSL certificates. 
  • It provides developer-friendly features that include SSH and WP-CLI. 

Using Managed WordPress Hosting for speed boost:
Web hosting companies provide different deployment techniques to boost the speed of the website. Some companies offer turbo servers while some offer ThunderStack technology. 

ThunderStack technology optimizes the WordPress website and guarantees a speed boost. It is a combination of powerful features of Apache, Nginx, Varnish, and Memcached. 

These features and combined technology work on fully functional managed WordPress hosting sites. It not only gives you a great hosting experience but also better speed and optimization. 

The turbo server feature by hosting companies guarantees up to 20x speed. The page loads faster compared to a normal server. Turbo server technology is a result of great configuration features and testing that comes with the best speed settings. If you choose this configuration, then your WordPress website will automatically update to speed settings. 

What makes Managed WordPress hosting faster?
Managed WordPress hosting offer fine-tune solutions with a complete optimization platform. The hosting provides speed-enhancing features like Lite speed cache, Cloud flare server shield CDN, and Solid-state drives. 

This helps the page to load faster as compared to a normal WordPress site. The WordPress site is also optimized as a server-level that offers the best speed and faster installs. 

The Lite speed cache is a powerful plugin that communicates with the Turbo server to statically cache your dynamic pages of WordPress. That helps to reduce your site’s page load time. This caching is more powerful than other PHP based solutions so the speed of the website is optimized. 

One-second page load can affect the bounce rate of a WordPress website, so it is important to choose a plan that is great for speed and Managed WordPress does what it says. 

Features of Managed WordPress hosting plans
Most hosting companies provide unlimited WordPress installations so it can help with more WordPress sites. It offers a WordPress cache plugin with a security catch plugin that helps to keep your website secured. 

Managed WordPress hosting provides real-time monitoring with SSD based hosting. All the plans come with a staging area and URLs. You can use staging features in different environments for scaling your site better. 

Most plans are preinstalled with server auto-healing and GIT integration, which is again beneficial for the website. The plans are also available with team management features.

Managed WordPress hosting plans offer a Dedicated IP server with firewall features. With automated backups and website cloning, you won’t face any issue related to site management. Most plans also come with HTTPS support and SSL certificates. 

HTTPS support for a site is important as most people see this as a trust seal. HTTPS WordPress sites also rank better in the search engine ranking system. The plans are also available in multi versions so you can choose from the best. 

For speed optimization, the plans are available with Varnish and Memcached support. Managed WordPress hosting plans can also be transferred and migrated. 

Other ways to increase the speed of Managed WordPress site:

  • Avoid plugins that affect load 

You need to avoid all the slow loading plugins. These plugins occupy extra space in the system. Also, you need to delete and deactivate plugins that are not in use to boost the speed. 

Diagnose all the slow loading plugins using a Metrix system. Replace all the slow loading plugins with faster and lighter alternatives. You need to disable the individual plugin setting as well. 

Remove all the modules that you aren’t using anymore. WordPress integrates with a majority of plugins. So you need to choose light-weighted plugins for your site. You can also add security plugins to your WordPress site. 

  • Find your slowest loading page and update software 

Use Google Analytics to find the load time of your pages. Login to Google analytics and go to the Behavior option. Now, go to the site speed option and the Speed suggestions. 

When you’ll check the page speed suggestions, you’ll find different recommendations. Check the list and view pages that have the slowest loading time. 

You also need to make sure your WordPress software is updated regularly. Regular updates ensure better speed for your WordPress website. Check updates for Themes, Frameworks, and Plugins of the site. 

Choose the best-Managed WordPress hosting plan, 
A Managed WordPress hosting plan ensures that your site gets good exposure in webspace. Most hosting companies provide guaranteed speed boost using different technologies that’ll benefit your site. 

So whether it is a blog or eCommerce site, integrate your site with the best web host. 


Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest 

4 Ways To Utilize Instagram On WordPress

Instagram is one of the most popular social networks, where you can upload photos and videos in a few taps, with over 300 million active users per month. Therefore, it’s not surprising to see brands utilizing platforms like Instagram to promote their products and services. 

Integrating Instagram into your WordPress site allows you to do the following:
  • Lets followers share your content
  • Make your brand more visible
  • Build credibility via photos and videos
  • Help you stay connected with followers
  • Raise product/service awareness

Want to get in on the Instagram trade? Here are four ways to successfully integrate your Instagram content with your WordPress site. 

1. Display Your Instagram Feed
“Displaying your Instagram Feed is possible with WordPress,” says Scott Blake, a business writer at Oxessays and Bestaustralianwriters. “Adding the Instagram Feed button to your site lets you display posts from your feed anywhere on the site, whether you have it as its own page, or as a sidebar widget.” 

WordPress has the Instagram Feed plugin, where you can use either the free version or the premium one to get started and dabble with; however, the premium version has more features than the free one. 

Here’s what you need to do to install and activate the Instagram Feed plugin on your site:
  • Go to your admin dashboard, and then select “Instagram Feed.” This is where the setup and configuring can be done. 
  • Connect your Instagram by logging into that account. Here, you’ll need to authorize the login, giving WordPress permission to access your posts through the plugin. Once you authorize it, you should see the Instagram account listed in the plugin’s settings.
  • Customize how you want your Instagram feed to appear on your site.
  • Use this simple shortcode to place your feed anywhere on your site: [instagram-feed] Just paste this shortcode wherever you want the feed to appear.

The best part is that you can customize the short-code however you want, to make the feed look and work well on your site.

2. Manually Embed Content
Embedding your Instagram pictures into your pages and posts is another way to integrate the social media platform with WordPress; it should show a link with your username, which would link back to your Instagram account. 

As you embed the content by pasting in the content’s URL on its own line within the pages and posts, the content should look something like this:

This is my content.

Sample-http://instagram.com/p/bNd86MSFv6/

This is my content.

This embeds the largest image available by default.

Or, you can use a short-code, which would look like this:

[instagram url=LINK]

All you have to do is replace LINK with the URL, and you’ll see this:

This is my content.[instagram url=LINK] This is my content.

This is beneficial if you’re not adding a bunch of pictures, and if you’re okay doing so manually. 

3. Enable Badges
Badges help you provide a link to your social media, including Instagram. However, make sure that your users can use that badge. 

Here’s how to make an Instagram badge for your website:
  • Go to your account and select “Badges.” 
  • Select whatever badge you want
  • Copy the code that the selected badge gives you. 
  • Place the code in a text widget on your sidebar, which will display a link to your Instagram. 

4. Share Posts On Instagram
Why settle for leading your Instagram followers to your site, when you can lead your site followers to Instagram as well? 

“Getting your Instagram posts to your website users is okay,” says Francesca Bray, a project manager at State of writing and Eliteassignmenthelp, “but your blog posts are also just as valuable to share with your Instagram followers. Once you authorize your site to have access to your Instagram, you can start sharing your posts to social media, and vice versa.”

And, if you have the money, and want to share new posts to Instagram automatically, you can purchase the Instagram plugin’s premium version.

Conclusion
Now more than ever, you can utilize Instagram to build your business and brand. Whether you paste in the URL of the content or use a plugin, it’s never been easier to share your Instagram content like blog posts or share your blog posts as Instagram posts. Regardless of whatever method that you use from this list, you can rest assured that all of these are intuitive and simple to use on your WordPress site.


Molly Crockett is a contributor to Big assignments and Essay writing. She also offers proofreading advice on Revieweal. As a marketing writer, she shares her personal development advice with readers.

7 Best WordPress Security Plugins

Want to keep your WordPress website safe and secure? Having a security tool is essential for your site, especially if you’re running a business online. And here’s why:
  • The average website is attacked at least 44 times every day, hurting online businesses.
  • Private online data from your business and customers could fall into the hands of online criminals.
  • Hackers may delete your website content.
  • Malware may ruin your brand and SEO rankings.
  • Fixing your hacked WordPress site may seem complicated and costly.

So, how can you protect your site from online threats?

In this article, we’ll explore seven of the best plugins that you can use for your WordPress site. 

1. iThemes Security
Formerly known as Better WP Security, iThemes is one great way to get that added protection for your website. 

“iThemes offers over 30 security-measure options to prevent hackers from infiltrating your site,” says Dylan De La Rue, a tech writer at Boomessays.com and Australianhelp.com. “It makes sure that your current plugins aren’t vulnerable; it recognizes obsolete software; and encourages you to use strong passwords. While the pro version costs $80 annually, it offers more protection.”

Here are some features that iThemes has:
  • File change detection
  • Google reCAPTCHA integrated logins
  • Updates your authentication keys
  • “Away Mode” – when you haven’t updated your site in a while
  • 404 detection
2. Sucuri
Sucuri is wildly popular for a number of reasons:
  • Clean-ups at no extra costs
  • Outstanding firewall protection
  • Scans for malware
  • Effective security hardening
  • Keeps track of everything that happens on your site 
    • File changes
    • Last logins (failed or successful)
  • Reduces server load time and improves site performance by blocking malicious traffic
  • Serves static content from their own CDN servers
  • Offers additional protection against SQL Injections, XSS, etc.

Sucuri offers both a free and a premium version; however, the pro (at $299 a year) is the most popular and trusted version. 

3. Wordfence
Wordfence offers a wide range of security tools that will protect your WordPress site:
  • Web Application Firewall (updated in real-time)
  • IP blacklist
  • Scan for malware that’s been integrated into plugins and themes
  • Security checks on integrated eCommerce tools
  • Login security: two-step authentication and remote authentication
  • Safeguards your data

4. Anti-Malware Security
A WordPress anti-malware and security plugin, Anti-Malware Security does the following:
  • Scans for malware on all files and folders on your site
  • Active definitions of malware – a list of what is considered harmful to your site 

To access the latest definition, you must create an account on the plugin’s website.

5. WP fail2ban
Although this plugin delivers non-stop protection, it takes a different approach. In fact, WP fail2ban looks at logins and their history. Here are the reasons why this plugin is that significant:
  • Documents all login attempts (regardless of nature or success), using LOG_AUTH
    • Spam
    • Pingbacks
    • User enumeration
  • Enable either soft or hard bans with short codes
  • Easy to install 
  • CloudFlare and proxy-server integration
  • Monitor comments for spam or malware

6. Jetpack
Another all-in-one solution for WordPress protection plugins, Jetpack’s mission is to scan your website for any security vulnerabilities, and here’s how:
  • Sends email alerts when it detects that your WordPress site is down
  • Offers protection against login attacks, spam, and harmful malware
  • Site backups and 1-click restore
  • Website design features
  • Automated marketing tools and comment filtering
  • Organized site activity and events dashboard
  • Provides secure authentication via WordPress accounts
  • Keeps your WordPress plugins automatically updated

The pro version has more features, and starts at $9 a month.

7. Plugin Security Scanner
“A top-rated WordPress security scan plugin to date, Plugin Security Scanner scans any plugins and themes for any security risks like viruses and ransomware,” says Naomi Spencer, a web developer at Paperfellows.com and Stateofwriting.com.

Plugin Security Scanner also comes with the following features:
  • Can be easily paired with more comprehensive security plugins on your page, adding that extra layer of protection
  • May require a commercial license from WPScan (if you have an eCommerce page); or you can use Security Ninja Pro, which offers different subscription packages, and already comes with a license 

Conclusion
Protecting your website should be your number one priority, when running a WordPress website. Instead of leaving your site to chance, consider one of these seven security plugins, and learn from their approaches, so that you can safely earn revenue, and your customers and users can have a safe experience online.


Beatrix Potter is a writer at Assignment Writer and Professional essay writers services. She is also an editor at Business Essay. As a writer, Beatrix specializes in everything WordPress – the navigational parts, the business side of it, and its latest news.

How to Obtain First-Rate Backlinks to Your Websites – 14 Methods to Know

Are you looking for high-quality backlinks? Can’t find a proper way? Here, we are explaining how to manage this task professionally.

How to Obtain First-Rate Backlinks to Your Websites – 14 Methods to Know
External optimization is a complex of works limited to the construction and expansion of reference mass by getting backlinks to the website. The more high-quality feedback, the more authoritative the website becomes in the eyes of search engines and users. Not all backlinks guarantee increased credibility but only quality ones, i.e. those that lead from relevant and trust domains with a low spam rate.
Backlinks are the topic of a good half of the articles dedicated to SEO: the link profile of the website plays a significant role in promotion. At the same time, the links’ financial cost represents a significant share of the total budget for SEO.
It doesn’t matter how amazing your content is if people can’t find it. Search engines play an important role in this equation, as do links from other authoritative websites in your niche. Moreover, search engines use these types of links to determine your rank. Without them, your website probably won’t get far in the pages of search engine results. Below, we present the best methods that will help you with backlinks.

Create quality content that attracts attention
This may appear glaringly evident. The ideal approach to assemble an excellent reference mass is to concentrate on content and on advancement afterward. 
Approach the creative cycle capably. Try to address the subject in the article completely and thoroughly, not hastily. In the event that you compose a little article that only glances at the highest point of the topic, it probably won’t get a great deal of appreciation. Then again, different sites in your field will, perhaps, refer to such material on the off-chance that you compose complex material on an issue. This implies you can get top-notch criticism by making an article that individuals need to understand first. 
Not every one of your articles can gather many backlinks, so it is smarter to concentrate on making links for those articles that you think have increasing potential. Itemized viable guides, manuals, and research articles will, in general, work well indeed, and they are the kinds of content that different sites like to refer to. 
In the event that you make content that is of incredible advantage to individuals, backlinks will boost naturally. Be that as it may, you can generally step up to the plate and contact different sites in your field of expertise to link it to your content. In these cases, it is important to determine which content you need them to refer to. Give them what good your article can do. Try not to compose a letter to website admins of different sites of the sort of, «Hey, if you don’t mind, add a link to my website!» You may not get a high reaction rate. However, don’t let it upset you. Simply prop up to sites in your respective niche.

Post guest posts on well-known websites
Other than making fantastic content for your blog, the second-most ideal approach to get backlinks is to figure out how to post guest posts. Numerous websites give you a chance to build the whole volume of their content. Some even permit links to different websites. So, guest posting is another acceptable chance to seize. 
You can work with huge players in your respective niche, get quality criticism in return for your work, and become an expert in the field. Be it as it may, you need to put forth as much effort to make guest posts as you accomplish for your own content. In the event that individuals understand that your content doesn’t pull users in, this open door will shut for you. 
To begin with, you have to search for web resources in your niche that permit guest posts. For example, you can cooperate with LinksManagement, which can offer you different services – from link building to guest post publishing. When you have a few objectives, read their guidelines for facilitating guest distributions. This progression is basic on the grounds that numerous web journals will disregard your email on the off chance that you don’t adhere to their directions. A few websites need you to send the full article ahead of time for approval. Others will basically request that you give thoughts and afterward let the endorsement procedure moving. With regards to introducing thoughts, you ought to consistently specify your own website and maybe a portion of your most mainstream articles, and it will be a kind of show of your portfolio.

Creating excellent content by Unicorn method
“Unicorn” is an article that is famous within the network. You will get familiar with this article by the significant level of traffic, comments, likes, and backlinks it creates. 
You’re going to need to connect with a unicorn. For instance, focus on your rivals’ unicorns and compose your one-of-a-kind content on a similar subject. If the article contrasted contenders, this implies that it was superior to different articles on the subject. Take the best snapshots of every one of your unicorns. Give them extensive exposure. In a perfect world, this content ought to be distributed on your website. On the off chance that you distribute this kind of content on an outsider website, include links to your website. This incorporates valuable content: for example, “become familiar with the subject.” 
One methodology like this is to make “skyscraper content.” It resembles a unicorn, just at the degree of an entire website. Locate an incredible website, emulate it, improve it, include associations, and then check whether links to that website can be changed to your website.

Forums
Regardless of the demise of online forums that some individuals had been anticipating, especially taking into account the rise of online networking, they are still alive as of yet. Furthermore, in light of the member base of some of them, they’re not going anywhere soon. 
You can put links into conversations with the clients or into signatures. The basic point is that the link must be acceptable so that moderators don’t erase it. For instance, in a topic about website design plans, you can leave the article’s location on the blog of the organization that offers such type of service, with a determination of intriguing undertakings.

Communities and Q&A platforms
“Questions and answers” websites are made for individuals who need to pose an inquiry on a specific problem and receive solution suggestions to it from different clients. Your goal is to discover inquiries concerning your website’s topic and check whether it is conceivable to answer them so that a link to your venture can be naturally positioned there. 

Start a blog 
Blogging is one of the essential standards of link production. In spite of the fact that a blog would be fundamental for your SEO, it doesn’t stop at what has been accomplished. 
This doesn’t imply that each post is questionable. Every once in a while, plan to seek a topic pertinent to your industry or business, and make some exquisite material.

Grouping of target pages
Do you have a few comparative pages on your website that draw in a great deal of traffic and links? Let’s assume you have two significant pages: one page about how to pick the correct magnifying instrument for your work, and the other page about how to choose a magnifying lens for your specific needs. You ought to consider merging content from these two pages, and 301 sidetracks of the page(s) to the chosen URL. 
The prevalence of these objective pages currently merged gives you one amazing website page that benefits from the consolidated traffic and links.

Interview bloggers
Making quality content these days implies referring to dependable sources. One of the ways in which bloggers like to cite sources is through meetings. Discover who the leading opinion leaders and bloggers in your industry are and turn into the pinnacle of pure skill for them. 
Associate with their content on the Internet. Include an incentive by remarking or changing the structure, and you begin building correspondence. Ask them what they’re chipping away at and let them realize that you can offer an article or a meeting on “X” subjects at whatever point they may require. It quite often ensures a link to your website when you make such a post.

Interview Experts
A fantastic method to pull in links and traffic to an article is to talk with specialists autonomously. Individuals like to be perceived for their experience, and each master has a group of people. The individuals you meet as a rule share a link to an article on your website. 
Attempt to make an expert article on meeting with just a couple of specialists or even a “gathering” that would show the opinions of many. The more specialists you can assemble in one spot, the better outcomes you get. 

Create a webinar
As a component of the instructive way to deal with things, webinars function admirably. Many users love free education. You can insert a recorded online course into a decoded site page. This engaging content can invigorate traffic and links. 
Consider collaborating with somebody in your industry who has a huge audience. You can address the various parts of a topic together and both benefit from this joint venture. 

Technical documentation
A specialized document is an amazing method to show its experience. Use them to show that you know your customers’ issues and can offer solutions. 
Notwithstanding gathering email addresses for organizations, specialized records can rank links as per their own benefits. Valuable specialized documentation additionally gathers links.

Be mentioned in the podcast
Consider setting helpful content before webcast makers. Thus, they can specify this content in one of their scenes as an asset to this topic. 
A little example: let’s suppose there’s a digital broadcast that deals with brain research issues, and you have a digital book about combating uneasiness. The notice of tips from your digital book during the web recording is proof of the source’s authority. This can be of an incredible incentive to the crowd and can prompt individuals to visit your website and link to your content.

Get a mention on Wikipedia
The links from Wikipedia don’t impact reference weight, as the entirety of them are no-follow ones. Be that as it may, it can give your website an enormous boost in traffic and most likely a master status. 
Since the network backings Wikipedia, getting a link may not be excessively troublesome in the event that you truly are commendable. Be that as it may, remember that Wikipedia doesn’t support self-advancement. In all probability, editors will dismiss any links you attempt to embed to benefit yourself or your business. The most exceedingly terrible part, in the event that you are excessively persistent in adding links to your website, your website can fall under the various spam filters. The solution within this methodology is to concentrate on including an incentive with content as opposed to links.

Fix all 404 pages
404 – the notorious “Not found” – mistake happens when the client follows a URL of a page that doesn’t exist. This results in negative client experience. 
When Error 404 page is displayed, it is unusually uncertain if the messed up page has numerous inbound links. Similarly, as you can discover dead links to contenders and “intercept” them, your rivals can do the same to you. It is recommended to run reports to identify any cases of Error 404. At that point, divert each Error 404 URL to a similar live page (if the “404” page doesn’t exist any longer).

Conclusion
The more popular your site becomes, the easier it is to get high-quality links for it. However, you need to start creating links at an early stage, especially if you want your site to be successful. Without links from other authoritative websites, search engines may think that your content is not worth a high rating. This could lead to the loss of large amounts of potential traffic.


Marie Barnes is a Marketing Communication Manager. She also does some photo retouching work at Photza. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.

7 Security Tips For Your WordPress Website

Although WordPress has become the most popular Content Management System (CMS), powering more than 30% websites, hackers have already begun to target these sites, regardless of what content you provide. With that said, it is essential for you to keep your WordPress site protected from such threats. 

Here are seven tips on how to keep your site safe and protected from unforeseen threats.

1. Premium Hosting
“Opting for premium hosting is a good way to ensure your WordPress site’s safety,” says Maddison FitzGibbon, a WP expert at Australia2write and Britstudent. “Premium hosting not only lets you customize plugins, widgets, and theme compatibility, but also prevents third-party software or hackers from accessing back-end file repositories. Therefore, avoid the free blogging domain that WordPress offers you at first, since it offers very little protection from malware and hackers.”

2. Change Passwords Frequently
Your admin password for your WordPress website should be strong and difficult for others to try and guess it. Luckily, you can opt for WordPress’s automatically-generated and highly-secured alphanumeric passwords for your account. But still, you would need to change it periodically, preferably every two weeks. Saving credentials in browsers or password manager applications is fine, but lock your device and apps with a password to prevent unauthorized usage.

3. Regularly Update Themes And Plugins
Although security threats change every so often, WordPress and developers are always updating their products to fill in the security loopholes and prevent such attacks from happening in the future. Make it your job to update your site’s themes and plugins to the latest version as soon as WordPress notifies you about their updates. Proper updates will secure the portal, and prevent unexpected risks from happening.

4. Have A Security Plugin
While coding can be tedious at times, just keep in mind that malware can be written into the code without you knowing it, especially if you’re not a professional coder yourself. That’s why a lot of WordPress developers take comfort in having security plugins on their sites. A security plugin scans your site for any malware and monitors your site 24/7.

5. Two-Step Authorization
Two-step authorization methods are nothing new in the modern Internet-sphere. Whether you allow users to create accounts on your site, log in to their accounts, order products, or post content, consider two-step authorization for both you and users.

As a developer, you need to have two-step authorization for both your user, and for your back-end administrative team login. Having two-step authorization lets you know of any login attempts, whether they are made by legitimate users, or by malicious software or hackers.

6. Enable Backups
It’s a fact that a site can go offline at any given moment, for whatever reason (malware or power outage); your WordPress website is no exception to this. Therefore, it’s imperative that you get your site back online and available as soon as possible. But how do you make sure that you can get your site back up in one piece?

Consider enabling backup for offline or off-site. Having a backup for your WordPress site available is essential whenever unforeseen events strike. Failing to back up your site allows more malicious software issues to recur, and can even ruin your company’s online reputation. So, it’s best to have a copy available just in case, and to frequently back everything up.

7. Pick A Good Hosting Company
“Look for a hosting provider that provides layers upon layers of security,” says Christine Miles, a tech writer at Writemyx and Nextcoursework. “Rather than opt for a cheap hosting provider, which can, at some point, erase your data and redirect users to somewhere else. Even though good-quality hosting tends to be pricier than a cheaper one, the pricier one gives you added security, and even speeds up your WordPress site.”

Conclusion
Having good security is essential for any website, especially for WordPress-run sites. It’s about maintaining control over your back-end files, as well as how users can safely interact with your site. 

At the end of the day, it’s not about installing unnecessary plugins or overly-extravagant themes to get your site upfront in the search engines. And, more importantly, your site should never fall victim to malicious links, emails, and other suspicious content aimed at compromising it. It should be about giving you and your site users a sense of security, as your site successful runs for many years to come.


About the Author: Mildred Delgado is an editor for Origin writings and Write my essay, and a contributor for Thesis writing service. As a marketing strategist, she has offered her services in several high-profile marketing campaigns.

5 Tips For Creating Slugs On WordPress

When it comes to perfecting your website’s SEO, you’ve got to learn a little about slugs. Unsurprisingly I’m not talking about the little creatures that live in your garden, but the last few words at the end of a URL. WordPress describes slugs as “the URL-friendly version” of the name of your page or post, but what you include and how you phrase them can have a real impact on the reach of your content.

What are slugs for?
Think of slugs as the shop window of your content. It’s a small representation of your page or post that gives an indication of what’s inside. But in this scenario, you’re not looking to attract wandering highstreet customers but the eye of Google’s algorithm. 

Each word you include in your slug is a potential search term that Google can pick up and put on a results page. That means crafting your slugs carefully could increase your organic traffic with little effort on your part. Thankfully, there are some good practices you can follow to get your slug in tip-top shape.

Where and how do you set slugs?
Slugs can be set in five distinct places on WordPress sites: on Pages, Posts, Categories, Tags, and Authors. You can edit individual slugs for pages and posts as you create them, but if you have a standard format you want to apply to all newly created pages or posts you can do that under Settings >> Permalink. Slugs for Categories and Tags can be edited in the Posts menu and Author slugs are accessed through Users >> All Users.

Tips For Creating Slugs

1 Keep it simple 
If we stick with the shop window analogy, you wouldn’t put all your products in the window because it would be confusing to look at and probably not very inviting. In the same way, don’t try to overcrowd your slug with keywords and concepts. Longer slugs perform noticeably worse in Google searches, negating the whole purpose of a good slug. Choose a couple of keywords from your content that you want to promote, then put those in the slug. The simpler the better.

2 Be descriptive
Just because you’re keeping it short, doesn’t mean you should be vague. Hindenburg Pewterschmidt, a WordPress blogger at Draftbeyond and Researchpapersuk, points out that “just using the date a post came out will be unique but it won’t tell either readers or Google anything about what’s in your post. Make sure it’s clear from the slug what users can expect to find on the page, even if it’s a drastically summarised version.”

3 Use correct formatting
Because they’re part of a URL, writing a slug is different from writing a title. Certain characters don’t work and others that won’t show up. The main thing to remember is to use dashes (-) instead of spaces and avoid using upper case letters. WordPress will usually correct any formatting mistakes for you, but it’s good to bear in mind how your titles will look in slug format as you’re writing them.

4 Avoid duplications
Mark Rylance. an SEO expert at Writinity and Lastminutewriting, explains that “As your content grows over time it can be easy to forget what you’ve written before and reused a title word for word. If you do, WordPress will generate the same slug but put a “2” at the end, or a 3 or a 4 if you’ve used the same title multiple times. As far as Google’s algorithm is concerned, this may well be a copy of the same page, so it’s less likely to rank it in searches. If you want your content to consistently rank, vary your titles and differentiate your slugs.”

5 Try not to change them
If you’ve read through all of these tips and realized your slug game is terrible, avoid going back through all your posts and making changes now. Your slug is unique for a reason: it directs users to your specific page. If you change the slug that original link will no longer work. That means any backlinks you’ve worked on, any references made to you, all of them will result in a blank page or a 404 message. For that reason, resolve to write better slugs going forward and avoid making any changes to slugs once pages are published.


Ashley Halsey is a professional writer at Luckyassignments.com and Gumessays.com. She has been involved in many projects throughout the country regarding web development for WordPress sites. Mother of two children, she enjoys traveling, reading, and attending business training courses.

6 Best WordPress Themes for Writers in 2020

Every year, we witness the launch of dozens of exciting and attractive WordPress themes. Whether you are creating a new WordPress site from scratch or just looking to re-design the one you already have, there are plenty of choices out there. There are also many WordPress themes for writers who want to focus their website around the textual component. 

Currently, there are more than 30,000 WordPress themes to choose from. Some of them are free, some paid, while some offer free basic versions with Pro features that are charged. In any case, it’s very hard to choose, because there are so many of them. This is why we have scanned the top choices among WordPress themes for writers for you and brought you this list: 

1. Hestia
Hestia is one of those WordPress themes that took over the Internet in just a couple of months after its launch. It’s used by a variety of businesses and publishers, but it’s especially appealing for writers because it can feature creativity and focus on your past projects.

Hestia WP theme’s design is fully responsive on all devices, so you can attract and retain readership from desktop, tablet and mobile just the same. It’s also compatible with Elementor, Beaver Builder and other drag-and-drop plugins, which will simplify your design process and help you achieve the exact look that you’re going for. 

2. ColorMag
ColorMag is a beautiful, dynamic theme that has been designed with publishers in mind. It works exceptionally well if you post content frequently and regularly. Then, you can make ColorMag work for you in a way that all new categories, posts and tags are featured seamlessly and automatically. 

ColorMag is perfect for online content creators who are prolific in work, but have trouble organizing their content. Even without diving in too deep into the theme’s customization features, you can set up a great-looking site in no time. 

ColorMag theme is perfect for upping your blogging and writing game, but it works best if you have loads of content. If you need help coming up with new stuff for your blog or revamping your existing content, you can use the following tools: TopEssayWriting (to hire professional writers to help you with content), ClassyEssay (work with fellow bloggers who can create new content for your site), SmallSEOTools (check the SEO score of your existing posts with tips on what to improve), Google’s Keyword Planner (to find ideas for new posts). 

3. OceanWP
OceanWP is another free WordPress theme that has become all the rage in 2020. It’s multipurpose, so you can use it for whatever you like: offering your writing services, featuring some of the work that you’re most proud of, running a blog…

OceanWP theme is SEO-friendly and designed to perform well in search engines, which can give you an extra visibility boost and help you get discovered by new audiences. There are also nifty features and widgets included in the theme, such as an attractive Featured Posts slider, Instagram feed and sticky footer areas. 

If you’re posting content in multiple languages, it’s also the perfect theme for translation-ready publishing. Many writers who create content in two or more languages have trouble finding a theme that will support this type of publishing well. They either have to resort to individual websites or installing multilingual WordPress plugins. OceanWP lets you post in more languages within the theme itself. 

4. Astra 
Astra is a bit different than some of the previous WordPress themes we have mentioned, but it’s very effective, beautiful, and will help you feature your writing. The design of the theme is elegant and sophisticated, but will not take too much attention off of your texts.

It’s actually mostly installed and actively used by bloggers and freelancers who are looking to feature their personal portfolio. It also has other useful features:

  • SEO-friendly code
  • compatibility with all major page builders (Elementor, Beaver Builder, etc.)
  • super-easy installation
  • unlimited customization options
  • multiple widget areas
  • social feeds and buttons/like and share buttons on blog posts

5. News Portal
If you’re a writer who wants to feature their work magazine-style, News Portal is the optimal theme for you. Don’t be fooled by the name – you won’t have to actually post news – but widgets and blocks that compose this theme will give your site the appeal of a news portal. 

It’s completely customizable in terms of design, colors and backgrounds, so what you see in the demo or templates doesn’t necessarily show the full possibilities of this theme. 

Just like ColorMag, this theme will work best when you already have a lot of written content at your disposal. So, either transfer your existing content from another site to News Portal or wait until you build up a richer archive of content to install and activate this theme. 

6. Zakra
Just like Astra and Hestia, Zakra is a super-lightweight WordPress theme that will enable your website to be launched and loaded in a matter of milliseconds. It’s used by a variety of businesses, including writers and bloggers. 

Zakra is page-builder friendly and you can use the theme together with any of the major drag-and-drop page builders available on WordPress. With more than 7 widget areas, you can customize your writing website to feature exactly the things you want to accentuate. 

It’s also one of the best SEO-friendly themes in 2020 which will help your content get seen and read by audiences coming from search engines. 

Conclusion
So there, those were our top picks for free WordPress themes for writers that have ruled in 2020. All of them have hundreds of thousands of active installations, active support forums and documentation and easy-to-use setup and customization. 

As a writer, you need to pay special attention to SEO and mobile-friendliness of your website. Not only will you attract new visitors, but you will also give your writing the best chances of getting discovered.


About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at Studyker, Kristin also does some editing work at ClassyEssay and Subjecto.