How to Write Spotless Content for Your WordPress eCommerce Blog

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The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago. 

According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust. 

This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.

Why Writing Blog Content for eCommerce Matters
Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively. 

SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.

Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.

Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:

  • Platform to explore industry trends, news and opinions
  • Increased brand trust and industry reputation
  • Increased traffic, engagement and subsequent sales
  • Incentive for long-term loyalty and brand advocacy
  • Higher ROI from sold products due to word of mouth

How to Write Spotless Content for your WordPress eCommerce Blog

1. Adopt an Original Tone of Voice
The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords. 

Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.

2. Enable Visitors to Skim through Content
When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper. 

Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.

3. Balance your Writing with Visuals
Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.

However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.

4. Implement Keyword Clustering
The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily. 

To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.

5. Don’t Duplicate Content
It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking. 

Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.

6. Audit your Content Regularly
Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals. 

Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.

In Summary
Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.


About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.

How to Obtain First-Rate Backlinks to Your Websites – 14 Methods to Know

Are you looking for high-quality backlinks? Can’t find a proper way? Here, we are explaining how to manage this task professionally.

How to Obtain First-Rate Backlinks to Your Websites – 14 Methods to Know
External optimization is a complex of works limited to the construction and expansion of reference mass by getting backlinks to the website. The more high-quality feedback, the more authoritative the website becomes in the eyes of search engines and users. Not all backlinks guarantee increased credibility but only quality ones, i.e. those that lead from relevant and trust domains with a low spam rate.
Backlinks are the topic of a good half of the articles dedicated to SEO: the link profile of the website plays a significant role in promotion. At the same time, the links’ financial cost represents a significant share of the total budget for SEO.
It doesn’t matter how amazing your content is if people can’t find it. Search engines play an important role in this equation, as do links from other authoritative websites in your niche. Moreover, search engines use these types of links to determine your rank. Without them, your website probably won’t get far in the pages of search engine results. Below, we present the best methods that will help you with backlinks.

Create quality content that attracts attention
This may appear glaringly evident. The ideal approach to assemble an excellent reference mass is to concentrate on content and on advancement afterward. 
Approach the creative cycle capably. Try to address the subject in the article completely and thoroughly, not hastily. In the event that you compose a little article that only glances at the highest point of the topic, it probably won’t get a great deal of appreciation. Then again, different sites in your field will, perhaps, refer to such material on the off-chance that you compose complex material on an issue. This implies you can get top-notch criticism by making an article that individuals need to understand first. 
Not every one of your articles can gather many backlinks, so it is smarter to concentrate on making links for those articles that you think have increasing potential. Itemized viable guides, manuals, and research articles will, in general, work well indeed, and they are the kinds of content that different sites like to refer to. 
In the event that you make content that is of incredible advantage to individuals, backlinks will boost naturally. Be that as it may, you can generally step up to the plate and contact different sites in your field of expertise to link it to your content. In these cases, it is important to determine which content you need them to refer to. Give them what good your article can do. Try not to compose a letter to website admins of different sites of the sort of, «Hey, if you don’t mind, add a link to my website!» You may not get a high reaction rate. However, don’t let it upset you. Simply prop up to sites in your respective niche.

Post guest posts on well-known websites
Other than making fantastic content for your blog, the second-most ideal approach to get backlinks is to figure out how to post guest posts. Numerous websites give you a chance to build the whole volume of their content. Some even permit links to different websites. So, guest posting is another acceptable chance to seize. 
You can work with huge players in your respective niche, get quality criticism in return for your work, and become an expert in the field. Be it as it may, you need to put forth as much effort to make guest posts as you accomplish for your own content. In the event that individuals understand that your content doesn’t pull users in, this open door will shut for you. 
To begin with, you have to search for web resources in your niche that permit guest posts. For example, you can cooperate with LinksManagement, which can offer you different services – from link building to guest post publishing. When you have a few objectives, read their guidelines for facilitating guest distributions. This progression is basic on the grounds that numerous web journals will disregard your email on the off chance that you don’t adhere to their directions. A few websites need you to send the full article ahead of time for approval. Others will basically request that you give thoughts and afterward let the endorsement procedure moving. With regards to introducing thoughts, you ought to consistently specify your own website and maybe a portion of your most mainstream articles, and it will be a kind of show of your portfolio.

Creating excellent content by Unicorn method
“Unicorn” is an article that is famous within the network. You will get familiar with this article by the significant level of traffic, comments, likes, and backlinks it creates. 
You’re going to need to connect with a unicorn. For instance, focus on your rivals’ unicorns and compose your one-of-a-kind content on a similar subject. If the article contrasted contenders, this implies that it was superior to different articles on the subject. Take the best snapshots of every one of your unicorns. Give them extensive exposure. In a perfect world, this content ought to be distributed on your website. On the off chance that you distribute this kind of content on an outsider website, include links to your website. This incorporates valuable content: for example, “become familiar with the subject.” 
One methodology like this is to make “skyscraper content.” It resembles a unicorn, just at the degree of an entire website. Locate an incredible website, emulate it, improve it, include associations, and then check whether links to that website can be changed to your website.

Forums
Regardless of the demise of online forums that some individuals had been anticipating, especially taking into account the rise of online networking, they are still alive as of yet. Furthermore, in light of the member base of some of them, they’re not going anywhere soon. 
You can put links into conversations with the clients or into signatures. The basic point is that the link must be acceptable so that moderators don’t erase it. For instance, in a topic about website design plans, you can leave the article’s location on the blog of the organization that offers such type of service, with a determination of intriguing undertakings.

Communities and Q&A platforms
“Questions and answers” websites are made for individuals who need to pose an inquiry on a specific problem and receive solution suggestions to it from different clients. Your goal is to discover inquiries concerning your website’s topic and check whether it is conceivable to answer them so that a link to your venture can be naturally positioned there. 

Start a blog 
Blogging is one of the essential standards of link production. In spite of the fact that a blog would be fundamental for your SEO, it doesn’t stop at what has been accomplished. 
This doesn’t imply that each post is questionable. Every once in a while, plan to seek a topic pertinent to your industry or business, and make some exquisite material.

Grouping of target pages
Do you have a few comparative pages on your website that draw in a great deal of traffic and links? Let’s assume you have two significant pages: one page about how to pick the correct magnifying instrument for your work, and the other page about how to choose a magnifying lens for your specific needs. You ought to consider merging content from these two pages, and 301 sidetracks of the page(s) to the chosen URL. 
The prevalence of these objective pages currently merged gives you one amazing website page that benefits from the consolidated traffic and links.

Interview bloggers
Making quality content these days implies referring to dependable sources. One of the ways in which bloggers like to cite sources is through meetings. Discover who the leading opinion leaders and bloggers in your industry are and turn into the pinnacle of pure skill for them. 
Associate with their content on the Internet. Include an incentive by remarking or changing the structure, and you begin building correspondence. Ask them what they’re chipping away at and let them realize that you can offer an article or a meeting on “X” subjects at whatever point they may require. It quite often ensures a link to your website when you make such a post.

Interview Experts
A fantastic method to pull in links and traffic to an article is to talk with specialists autonomously. Individuals like to be perceived for their experience, and each master has a group of people. The individuals you meet as a rule share a link to an article on your website. 
Attempt to make an expert article on meeting with just a couple of specialists or even a “gathering” that would show the opinions of many. The more specialists you can assemble in one spot, the better outcomes you get. 

Create a webinar
As a component of the instructive way to deal with things, webinars function admirably. Many users love free education. You can insert a recorded online course into a decoded site page. This engaging content can invigorate traffic and links. 
Consider collaborating with somebody in your industry who has a huge audience. You can address the various parts of a topic together and both benefit from this joint venture. 

Technical documentation
A specialized document is an amazing method to show its experience. Use them to show that you know your customers’ issues and can offer solutions. 
Notwithstanding gathering email addresses for organizations, specialized records can rank links as per their own benefits. Valuable specialized documentation additionally gathers links.

Be mentioned in the podcast
Consider setting helpful content before webcast makers. Thus, they can specify this content in one of their scenes as an asset to this topic. 
A little example: let’s suppose there’s a digital broadcast that deals with brain research issues, and you have a digital book about combating uneasiness. The notice of tips from your digital book during the web recording is proof of the source’s authority. This can be of an incredible incentive to the crowd and can prompt individuals to visit your website and link to your content.

Get a mention on Wikipedia
The links from Wikipedia don’t impact reference weight, as the entirety of them are no-follow ones. Be that as it may, it can give your website an enormous boost in traffic and most likely a master status. 
Since the network backings Wikipedia, getting a link may not be excessively troublesome in the event that you truly are commendable. Be that as it may, remember that Wikipedia doesn’t support self-advancement. In all probability, editors will dismiss any links you attempt to embed to benefit yourself or your business. The most exceedingly terrible part, in the event that you are excessively persistent in adding links to your website, your website can fall under the various spam filters. The solution within this methodology is to concentrate on including an incentive with content as opposed to links.

Fix all 404 pages
404 – the notorious “Not found” – mistake happens when the client follows a URL of a page that doesn’t exist. This results in negative client experience. 
When Error 404 page is displayed, it is unusually uncertain if the messed up page has numerous inbound links. Similarly, as you can discover dead links to contenders and “intercept” them, your rivals can do the same to you. It is recommended to run reports to identify any cases of Error 404. At that point, divert each Error 404 URL to a similar live page (if the “404” page doesn’t exist any longer).

Conclusion
The more popular your site becomes, the easier it is to get high-quality links for it. However, you need to start creating links at an early stage, especially if you want your site to be successful. Without links from other authoritative websites, search engines may think that your content is not worth a high rating. This could lead to the loss of large amounts of potential traffic.


Marie Barnes is a Marketing Communication Manager. She also does some photo retouching work at Photza. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.