Dos and Don’ts of Preparing for Google’s Page Experience Update

Google changes its algorithms and that is what keeps developers and SEO experts on the edge. No matter what platform or plugins you are using, be it WooCommerce bundled products or WordPress plugins, as an e-commerce website or a digital platform, you are bound to keep up with the Google updates to make your venture a success. Here is what you need to know about Google’s page user experience update, and what are the dos and don’ts of keeping up with it:

What is Google’s Page Experience update?
Google has issued a detailed document regarding the page experience update, but to simply put, it suggests that the traffic generation and the page ranking will be based on the user experience. by user experience, we mean how users will perceive their experience of reaching out to or using a specific web page. There are various factors on which the user experience is based for example, how quickly it loads, is it mobile-friendly or not, are there any pop-ups or intrusive ads, does not the content jumps as the page loads, runs of HTTPS, etc. 

What are the Dos and Don’ts?
According to top SEO experts like Weintraub and King, page experience update has always been there in Google’s algorithms its is more like a ‘rebranding’ rather than an update, however, it will still have its implications when it will be made official. So here is what you need to keep in mind regarding this update:

  1. Optimize: A technically sound and fully functional website is what leads you to have an impactful digital presence. Optimization is always the key to enhance the user experience. Producing high-quality content while keeping the technical efficiency of your site is what altogether contributes to making your site useable and catchy for the users. Start this process by:
  • Optimizing the loading speed and removing the 400 errors
  • Compare your user experience with your competitor’s
  • Analyze your design
  • Focus on mobile-friendliness
  • Boost up the site security
  • Focus on the content
  • Remove the interstitials
  1. Focusing on Core Web Vitals: To completely optimize your website and make it stand tall before Google’s page experience update, you will be required to focus on what Google calls ‘core web vitals’:
  • Largest Contentful Paint (LCP): boosts the loading time, enhances the user experience, LCP should occur within the 2.5 seconds of when the page starts loading.
  • First Input Delay (FID): this measures interactivity. Pages having FID of less than 100 milliseconds, increases the user experience. 
  • Cumulative Layout Shift (CLS): it measures the visual stability. CLS of less than 0.1 should be maintained by the pages. 
  1. Preparing for the Update: This page experience update is going to get live sometime in 2021 and Google has promised to announce it at least 6 months before making it official. This time duration is not like the one that normally Google gives to the developers and those who are part of the digital part, but rather it has been proposed this way keeping in view the unstable pandemic situation we all are going through currently. This gives us a lot of time on our hands, which means we can gear up our web platforms for changed Google algorithms.
  1. Content Will Be in the Lead: According to Rudy Galfi, the product lead on the Google ecosystem team, the content will still be given the priority. Good quality content will help your website to get high ranking even if some features of page experience are subpar. Having quality, relevant, detailed, well-written, and helpful content will be a win-win for your website. However, in the case when a lot of similar quality content appears, visibility will be the main concern, and that when page experience will come into play.

Conclusion
Since Google’s main aim has always been to facilitate the users, therefore, user experience is going to get even more important over time. If you have invested your time and effort to make your site seamless and users love it, then Google will make sure to rank it high. Just like any other algorithm change by Google, this one is going to be revised and modified with the time to make them more effective. The best part is, you have got a lot of time, start optimizing your website and enhancing usability from now!