When you’re writing a WordPress post, you have to keep your audience in mind. If you want the post to convert you have to write it to hit all the right buttons. Not only does it have to be entertaining and informative, but it also has to provide a certain visual satisfaction. So to put it simply, a great content idea isn’t going to cut it on its own.
This is why you must earn how to write WordPress posts that convert. Luckily, we’ve got you covered. Just keep reading to learn about the 7 best ways to write WordPress posts that convert.
Let’s break it down together.
1. Conversational Style
The number one thing you should pay attention to is the style of writing that you’ll use in your WordPress posts.
The truth is, nobody likes to overheat their brain trying to understand what you’ve written. So, the simpler your writing style, the more appealing your content will be.
Make sure that you cover the basic grounds:
- simple vocabulary
- conversational style
- everyday language
Don’t overcomplicate your sentences and use a structure that is easy to follow.
If your readers start struggling with understanding or keeping up with your post, they’ll give up and look for information elsewhere.
2. Allow Scanning
Another thing you have to know about your target audience, regardless of your niche, is that they don’t like to read every single word that you write.
Instead, most of them just want to scan your text and look for specific information they’re interested in. To please them, you have to allow scanning.
That means you should utilize:
- bullet points
- bold and italics
- short paragraphs
- simple fonts
Break down the information so that every reader can skip the parts they don’t want t read.
If you write everything in one huge chunk of text, the reader will find it hard to scan and won’t be able to conclude whether you’ve provided the information they need.
3. Insert Keywords
If you know anything about ranking high in Google search results, you know at least something about SEO. Optimizing your posts for search engines will go a long way if you know how to do it right.
The truth is, search engines need to know how your post content is relevant to a search made by a potential reader. Keywords can give them the signs they need.
When it comes to keywords, you have to:
- find the right ones using a keyword tool
- insert them seamlessly
- not stuff with keywords
While you’re trying to please the search engines, you shouldn’t forget about your readers. You have to find the right balance and make your content suitable for both people and algorithms.
4. Use Popular Content Formats
If you have a long history of writing WordPress posts, you probably already know how your audience feels about certain types of content.
Still, if you’re not sure what works best for your audience, you should try out the content formats that usually convert the highest.
- how-to posts
- Q&A posts
- product reviews
These types of content work wonders for most audiences and can help you reach your goals faster.
Try them out and see what your audience responds to best. Experiment and take some bold moves. You’ll see what brings you the desired results.
5. Insert Visuals
Your WordPress post needs more than just written content. If you want to make it more appealing and memorable, consider using visuals.
Visuals such as images, videos, GIFs, or infographics will make your posts richer and more effective. Use visuals to:
- draw attention
- explain certain parts of the content
- break down sections
- improve post aesthetics
A post with some visuals will convert higher than the one that hasn’t got a single image. Therefore, use the visuals to take your posts to the next level and enjoy your conversion rate going up.
6. Improve Loading Speed
Your readers might have a ton of qualities, but patience is not one of them. Online readers don’t like to wait for things to load and have a low tolerance for slow-loading web pages.
This is why your WordPress post won’t convert if it takes more than a couple of seconds to load.
To improve your loading time, you need to:
- reduce visuals sizes
- choose great hosting
- use caching
- use a simple WordPress theme
If your theme is too heavy or your visuals take up too much space, you’ll end up with a page that takes ages to load.
Don’t let this type of mistake ruin your rating and cause your conversion rate to drop down.
Instead, optimize and invest the energy into creating a fast-loading WordPress pages for your posts.
7. Watch Your Accuracy
It’s important that your readers consider you to be professional and trustworthy. This is one of the most important conditions for writing WordPress posts that convert.
If your readers don’t think much of you, your posts will have a low conversion rate.
This is why you need to watch your accuracy and provide nothing but high-quality posts.
That means you have to:
- edit several times
- proofread everything
- look for and eliminate spelling or grammar mistakes
If you’re not sure you can handle it on your own, check out this top websites page and look for help with writing.
Writing professionally and accurately will earn you the credibility you need to keep your posts converting.
If you thought that all it takes to write a great WordPress post is to have the perfect content idea, you were wrong. It takes a lot more to create a post that converts and stays with your target audience for a long time.
The list above provides simple but effective tips you should start using to write better WordPress posts. Apply this to your writing strategy and you’ll see a huge improvement in your conversion rate.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.