There are many things involved in marketing your first WordPress product successfully. Before the product launch, you tend to focus most of your time and attention on creating the product, making sure that it is perfect, and trying to add it to the necessary stores where people can buy them. This means that there’s a risk that your customers don’t find the product or hear about it at all because you failed in marketing it.
When it comes to marketing a product, there are different things that you have to note to ensure that your new product doesn’t get lost in a crowded marketplace. So, what do you do to put your product out to the world?
These are some useful tips that you can try out:
- Know your target market
There’s no way you can market your product effectively without knowing your audience or your marketing target. The goal of marketing is to reach out to a specific group of people that your product is relevant to and make customers out of them.
You need to know the market (who you’re creating the product for). These are the ones that you will be targeting. Different products have their different buyers, and these buyers have their demographics that they fall into. The first thing you have to do is know what group your audience falls into. Are they male or female or both? What age range? What’s their level of education? Job? Income? Etc. These questions help you narrow down your audience, so you know who to target.
- Use launch discount
Setting a launch discount a short while before and after launching the product can help you boost your product sales. With this discount in place, potential customers see an opportunity to save some money while trying out a new product. For them, the lesser they pay, the lower the risk, and if the product is good, they get more value for the amount they paid. So, this drives them to purchase the product.
Another reason why discounts work, according to twiftnews, is because it creates a sense of urgency in potential customers. They know the discount can’t last forever, so they are quick to make the purchase.
You can create the discount easily by setting up a specific coupon for your product and sharing it through other media with your customers.
- Analyze your competition
It’s unlikely that your first product is the first of its kind in the market. This means that you have competition in the market already. Depending on how you choose to see it, having a competition doesn’t have to be a bad thing. You can use it to your advantage, and you do this by studying your competitors. When you analyze your competition, you get insight into their marketing strategy, you see their sales channels, and you discover what your customers want from you.
There are certain things that you need to look at to get all the necessary information that you need about your competitors; these are:
- Competitor website
- Marketplace listing
- Social media pages
- News coverage
- Product reviews
All of these determine how you go about your product. For instance, you can vary your price depending on the competitor’s price concerning the quality and the feature of the product you’re offering.
One thing to note about having competitors in the market for your product is that it means you have a market for the product already. All you need to do is reach out to this market and convince them to buy your product.
- Seek product promotions and reviews from affiliates
With affiliate marketing, you can have bloggers writing about and promoting your product to their audience and reviewers also reviewing the product positively. These are extra means by which you reach out to your target market.
Give each of your affiliates a referral link so that everyone that reads their promotions and reviews and is convinced to buy the product can buy through their link, and they get a commission from each sale that comes through them. Giving out mouth-watering commissions incentivizes the affiliates to work harder. While you’ll have to cut out of your profit for the affiliates, you’ll be getting a lot of your product in the consumers’ hands, and many of them will come back and buy again if the product is good.
- Plan for long-term success
As much as you want to get into the market quickly and make sales, more of your thinking should be sustaining your product’s viability and relevance in the market for a long period. For instance, giving affiliate marketers a high commission to get your product in the market brings short-term pain for long-term gain. The marketing channels you work with for long term success are email marketing, website, social media campaigns, marketplace listing, etc.
When it comes to selling your WordPress product for the first time, it might appear challenging, but it becomes easier by taking the right steps outlined in this article.
Written by Donna James