Why your business will thrive with its own website

If the global outbreak of covid-19 teaches us anything, it’s that the world adapts quickly when necessary. And so does the consumer behavior. Now more than ever, people are finding their way to online businesses and if you want them to choose your company, you need to be found online – meaning you need a website.

At Template Express we want you to succeed with this, which is why we offer various themes to help you gain your online presence. Still not convinced that your business needs its own website? In this article, you’ll find 6 non-negotiable reasons that will change your mind.

30 percent of consumers won’t even consider buying at your business without a website
Based on online numbers, Americans spend up to 24 hours a week online and are using the world wide web more than 5 hours per day on their mobile phone. If your business can’t be found online, people will consider you less professional than your competitors that do have their own website.

People are looking you up
The old saying ‘your reputation precedes you’ is still very relevant in this modern age. Whether you own a huge restaurant, a gym or a nice little bakery, people will want to know what you have to offer and how other people experience your services before even considering buying something from you.

Answer the consumers’ questions. Quickly.
When was the last time that you looked anyone up in the phone book? Years ago? Exactly! So why should you think that potential clients are willing to make that effort? People want to know the answer to basic questions like ‘How do I contact you’ and ‘What do you offer’ immediately. 

Social media presence is simply not enough
So you’re convinced that you don’t need a website because you’re on Facebook? Cool! Get in line, so is every other business in the world.
Also, due to the Facebook algorithm, your organic reach will plummet after not even a week. Also, Americans spent 50 million (!) fewer hours on the platform in 2019 than they did in 2018.

A website saves you money
Once you’ve set up your website, you can basically leave it as is and just update it whenever needed. Especially if you’re using WordPress, maintaining your website is a breeze. At Template Express we even offer you dozens of templates to help to style your online presence. 
Compared with traditional means of advertising like newspaper ads, radio commercials or other marketing campaigns, which all reach a limited amount of people, a website is a more cost-effective way to promote your business long term.

A website is always accessible
This article is written during the covid-19 outbreak, which means that most of the businesses are closed at the moment. A website, however, isn’t affected by any pandemic outbreak and can be used to either update your clients with your current situation or to even keep offering your services as usual.

All these reasons apply to all industries and companies. Digital advancement starts with a nice looking website. Start your online journey by getting one of our themes here.