5 Effective Tips to Market Your First WordPress Product Successfully

There are many things involved in marketing your first WordPress product successfully. Before the product launch, you tend to focus most of your time and attention on creating the product, making sure that it is perfect, and trying to add it to the necessary stores where people can buy them. This means that there’s a risk that your customers don’t find the product or hear about it at all because you failed in marketing it. 

When it comes to marketing a product, there are different things that you have to note to ensure that your new product doesn’t get lost in a crowded marketplace. So, what do you do to put your product out to the world? 

These are some useful tips that you can try out: 

  1. Know your target market 

There’s no way you can market your product effectively without knowing your audience or your marketing target. The goal of marketing is to reach out to a specific group of people that your product is relevant to and make customers out of them. 

You need to know the market (who you’re creating the product for). These are the ones that you will be targeting. Different products have their different buyers, and these buyers have their demographics that they fall into. The first thing you have to do is know what group your audience falls into.  Are they male or female or both? What age range? What’s their level of education? Job? Income? Etc. These questions help you narrow down your audience, so you know who to target. 

  1. Use launch discount 

Setting a launch discount a short while before and after launching the product can help you boost your product sales. With this discount in place, potential customers see an opportunity to save some money while trying out a new product. For them, the lesser they pay, the lower the risk, and if the product is good, they get more value for the amount they paid. So, this drives them to purchase the product. 

Another reason why discounts work, according to twiftnews, is because it creates a sense of urgency in potential customers. They know the discount can’t last forever, so they are quick to make the purchase. 

You can create the discount easily by setting up a specific coupon for your product and sharing it through other media with your customers. 

  1. Analyze your competition 

It’s unlikely that your first product is the first of its kind in the market. This means that you have competition in the market already. Depending on how you choose to see it, having a competition doesn’t have to be a bad thing. You can use it to your advantage, and you do this by studying your competitors. When you analyze your competition, you get insight into their marketing strategy, you see their sales channels, and you discover what your customers want from you. 

There are certain things that you need to look at to get all the necessary information that you need about your competitors; these are:

  • Competitor website
  • Pricing 
  • Marketplace listing
  • Social media pages
  • News coverage
  • Product reviews

All of these determine how you go about your product. For instance, you can vary your price depending on the competitor’s price concerning the quality and the feature of the product you’re offering. 

One thing to note about having competitors in the market for your product is that it means you have a market for the product already. All you need to do is reach out to this market and convince them to buy your product. 

  1. Seek product promotions and reviews from affiliates

With affiliate marketing, you can have bloggers writing about and promoting your product to their audience and reviewers also reviewing the product positively. These are extra means by which you reach out to your target market.

Give each of your affiliates a referral link so that everyone that reads their promotions and reviews and is convinced to buy the product can buy through their link, and they get a commission from each sale that comes through them. Giving out mouth-watering commissions incentivizes the affiliates to work harder. While you’ll have to cut out of your profit for the affiliates, you’ll be getting a lot of your product in the consumers’ hands, and many of them will come back and buy again if the product is good. 

  1. Plan for long-term success

As much as you want to get into the market quickly and make sales, more of your thinking should be sustaining your product’s viability and relevance in the market for a long period. For instance, giving affiliate marketers a high commission to get your product in the market brings short-term pain for long-term gain. The marketing channels you work with for long term success are email marketing, website, social media campaigns, marketplace listing, etc. 

Conclusion 
When it comes to selling your WordPress product for the first time, it might appear challenging, but it becomes easier by taking the right steps outlined in this article. 


Written by Donna James

Top best pieces of advice for writers from Steven King

Born on 21 September 1947, Steven King is one of the most prolific writers the world has ever known. He has written a colossal 54 novels with more than 350 million copies sold out. Many of his works were adapted into movies, comic books, television shows, miniseries, video games, etc., over the years. So, there is no surprise about people seeking out his writing advice as well. 

As a writer, he had a very unique and impressive ability to make his readers feel all the different emotions they could on the spectrum. From joy, love, terror, rage, sorrow, disappointment, name it. When someone of his nature and stature says a word about writing, even the ‘best’ authors sit up and listen. 

As a writer, you would also love to be able to make your readers smile, laugh, or shed tears from reading your book. You want to make sure that you grip their attention such that nothing else matters to them. This is an art that Steven King mastered on his own. The more reason why his advice is gold nuggets that you can’t ignore. 

While King is a very talented writer, he got to where he is today by shedding tears, blood, and sweat, but he is generous enough to write a book for writers ‘On Writing.’ This is a must-read book for all writers, whether established or aspiring. He never shies away from rendering any help in the best way that he can. He’s had different appearances and interviews over the years, too, where he gives tips upon tips for writers. 

You have probably gotten one rejection letter or the other as a writer. Well, Steve had a truckload of those as well. In his words, by the time he was 14, the nail in his wall couldn’t hold the weight of the rejection letters he put on it. He had to replace it with a spike and continued his writing regardless. 

As a writer, you should pay attention to some of the advice from Steven King’s best essays and interviews. 

Write Sober
Getting drunk or high so you can write well is a bad trait for a writer. It only gets you addicted to the act, and that can mess you up in many ways. You write best when you are sober and calm and won’t have to add unnecessary details to the writing under alcohol or drugs’ influence. 

Avoid Distraction
When you write, you should stay away from all kinds of distractions. When you are ready to write and are in the mode, distractions are the last thing you need. You will only get stuck in a link loop, when in fact, you should be writing. 

Listen to Critics
The worst kind of advice that a writer can get is to ignore the critics or not pay attention to them. Whether you like it or not, critics have very good advice that can help you get better at writing and can guide you when you are writing that paragraph or pitch. It would help if you listened to them because they are pointing out something that is broken to you, and you need to fix that up. You don’t need to get defensive about it. You can break a bad writing habit by listening to your critics. 

Take 3 Months to Write the First Draft
It would be best not to spend excessive time writing the first draft of your story. Be it a short story or a long novel. The highest amount of time you should spend on your first draft is three months. It would help if you had all the basics of what you are writing from there. 

Stay Away From Adverbs While Writing
If you are a big fan of Steven King, you should already know that he doesn’t use adverbs. He has said this severally as well in many of his quotes. He thinks they are inappropriate. According to him, the adverb isn’t the friend of a writer. For instance, the sentence, “He ran away very quickly,” is not in any way bad, but as a writer, ask yourself if it was really necessary to add “very quickly” in the sentence. 

Don’t Forget Why You Write.
Why are you writing? There are many reasons you can take up writing, but it’s only with the right reasons that you can simplify the whole process and make it easy for you. Everyone has a reason why they write. 

Writing should not be about fame or money or making friends, getting laid, etc. It is about enriching other people’s lives with your words and ability, and also enriching your life. It’s about being happy and making people happy. 

Don’t Get Obsessed With Genres.
Too many writers pay too much attention to writing within a particular genre. You can and should do more. Many times, genres are restrictive, and there is no need to be stuck writing in one way when you can be dynamic in your writing.


About the author: Susanna Balashova is a creative magician in a world of (mostly) boring Marketing. She turns dreary work things to be exciting and effective with her essay writer service, and likes creating her world within some fanfic sketches. Reach out to her on Twitter or Linkedin.

Effective Ways to Add Personalization to Your Marketing Efforts

a person typing
Image by StartupStockPhotos from Pixabay

Nowadays, customers expect brands to be able to deliver personalized messages and better communication through all available channels.

However, personalization no longer consists of only addressing customers by their names. It has evolved so much that customers expect a unique experience from a brand both on mobile and web.

This, of course, is not an easy feat. But don’t worry, as there are quite a few ways that you can use personalization to improve communication with your customers.

What should you personalize?

There is more than one point in the customer journey that offers potential for personalization:

  • Communication channels
  • Devices
  • Time of day when a customer engages with a company

On top of that, you can also personalize videos, website pages, email, and mobile app content, discount offers, sale alerts, product, and service recommendations, receipts, shipping notifications, and so on.

But how exactly can you deliver a great personalized experience to your customers even when you know exactly who your customers are?

Let’s find out.

1. The importance of data
Before anything else, it is important to emphasize that a brand needs to rely on data. Brands that use personalization need to collect as much data as possible to create buyer personas for better content and targeted ads.

Marketers at your company need to create accurate buyer personas that represent the exact center of their target audience. The data you gather should tell you more about your customers’ habits, behaviors, and what they want from brands that are similar to yours.

Once you figure this out, you will be able to create more engaging content that your customers will find interesting. Additionally, this also means that you will be able to create offers that are relevant to your target audience with personalization.

To get the data, develop a list of attributes you want to collect and don’t ask too many questions. Instead, only stick to questions that lead to the essential information you need.

2. Segment the audience
Once you have gathered enough data, you should segment your audience based on a wide array of factors.

These factors include age, gender, income, location, interests, and pain points. However, you should also include factors such as shopping habits (frequency and purchases).

So, take a look at the current demographics and firmographics of existing customers to understand their needs and challenges.

It is necessary to build these out and have a clear roadmap of how the company can meet the needs of each persona. Then, feed this information directly into the content generation process.

As a marketer, you need to know the personas in order to refine the custom messaging. This messaging needs to be catered to the defined personas by addressing their needs and ultimately helping them enter the next stage of the funnel.

3. Map out the content

a man writing
Image by StartupStockPhotos from Pixabay

Your content has to be mapped out to the specific interests and needs of each persona. Fail to do so and your content will not be viewed or shared. This also means that it will not create any brand ambassadors.

As a marketer, one has to identify what content is interesting to different personas. These interests should then be mapped out using a diagram.

In the content library diagram, map your content interests to your buyer’s lifecycle. Think of what content would be of greatest interest to your buyers and what would be most useful in nurturing them down the conversion funnel at each interaction.

Also, it would be wise to use an account-based marketing platform to deploy content. A good platform of this kind provides a single view of the customer and it also allows you to publish personalized content to the customers across various owned and paid marketing channels.

4. Pay special attention to emails
Email marketing still provides a decent ROI that should not be ignored. Email marketing stats prove this better than anything else.

Basic email personalization includes tactics such as using a subscriber’s name in the subject line. On the other hand, more advanced strategies can include changing the content of the email based on a subscriber’s location, gender, or other things you know about them.

These three elements make up a basic personalized email:

  1. Relevance
  2. Timeliness
  3. Authenticity

You need to kick things up a notch with email personalization and offer relevant content. In addition, personalized emails need to be sent at the right times and they should come from real people’s addresses, not from businesses. 

Basic email personalization tactics are not too difficult to implement: The ‘From’ field shows who sent the message. As it was mentioned, your emails need to be written by real people and the recipients should receive them from real people. Use a real person’s name in the ‘From’ field and use a face instead of a logo. Also, personalize the ‘From’ name of your emails so that different subscribers see different names.

  • Next, modify the subject line. Create a personalized subject line for each of your recipients. Some marketers use platforms that allow this through personalization tags.
  • Finally, think about creating unique content according to each recipient’s preferences. Personalize the content of your email campaigns and make them more relevant to your subscribers. That way, you’ll increase the chance they’ll click through.

5. All content should be personalized

a girl typing on a laptop
Image by Welcome to all and thank you for your visit ! ツ from Pixabay

All content that you publish through your marketing channels should be personalized as much as possible. This unique content should cater to your audience’s needs. 

And this is not only true for B2C businesses. As a matter of fact, B2B marketers can also make great use of content personalization to get benefits like increased email engagement, better trust, and loyalty.

Thanks to numerous personalization methods, you can make emails more engaging for your business clients. This begins with some obvious tactics like inserting the contact name in your email greeting as well as using their company name in the emails you send them.

In addition to that, you can also use dynamic content to further personalize your emails. Each prospect could potentially receive a different email with content that is based upon their demographics, preferences, and previous history with your company.

On the other hand, customers trust people rather than brand names, so don’t reach out to potential customers with generic messages.

Your prospects are used to website experiences and content that is created to reflect their organizations’ needs. When you provide your audience with content that is up to date and relevant, you show that you actually care about meeting their needs.

Bonus tip – Personalize cold emails
Sending generic emails is not acceptable. Not even when you start cold emailing.

This cold email guide will help you take personalization to the highest level just like what you would do with the rest of your marketing methods.

It’s important to have a few things in mind:

  1. Cold emails start with your buyer persona. A buyer persona should accurately describe the right person, their role within the company, the right verticals, and the company size.
  2. Create your list of leads. The initial list may be overwhelming, but you can add different criteria to shorten it and make it more specific.
  3. Generate personalized messages with special emphasis on the subject line, greeting and intro, transitions, and CTAs.
  4. Don’t be afraid of following up. But do it in a personal way too.

Conclusion
Personalization is definitely something that customers expect from all brands. No one wants to receive generic messages that clearly point to the fact that a business is using cheap software or doesn’t invest effort into sending out promotional material or offers.

You should do your best to deliver a more personalized experience to your customers where they can have personalized offers and content that is of high interest to them. That is one of the most effective ways to keep them engaged and make them purchase from you again and again.

An article by Viktor Zdraveski