The user experience should always come in the first place if you want your website to be a success. Your achievements solely depend on whether or not users like what they see. WordPress has fairly good user experience in its initial version, but if you want to improve UX, you need to go the extra mile and use a custom design or one of the WordPress themes.
There is no need for some crazy changes and adjustments. A few crucial additions to design, usability, and content can make a world of difference. Follow the following fast and easy steps that will make your website more user-friendly. Let’s get started.
1. Aim for Simplicity and Predictability
One of the most common mistakes that web designers make is to overdo the design. While trying to make the website beautiful and special, they’ll lose the sense of what users want.
Keeping the design simple will help users browse through the website much faster. Also, they won’t get distracted by design elements. Instead, they’ll focus on your content (which is the goal).
Even though originality is important, you don’t want to completely ruin the usability. Users are used to finding certain elements in certain places and you should stay true to that. Predictability helps with navigation.
Don’t overwhelm users with content. Rather, organize information in different sections.
2. Perfect the Home Page
The home page is possibly the most important page on your website. There are a few reasons for that:
- It is the first page that first-time visitors see
- It will be linked to from other sides most often
- Users get back to the home page from whatever page they first landed one
Since the home page drives the most traffic, you need to ensure that it is the perfect place to start. Think Traffic provides us with a great example of an impeccable and beautiful home page.
Improve user experience by letting them know how your website can benefit them on the home page. They should know from the very beginning what they can expect from this website. Find the best website for paper writing to compose attractive and informative home page content.
Besides the introduction of your website’s purpose, you should also add the most important page or pages. For example, if you run a blog you can add the most relevant and popular blog posts. Show the users the next actionable steps they should take on your website.
3. Upgrade Your Navigation Menu
The standard WordPress menu is fine, but its limitations are the reason why you should think about changing it. Your website will get noticed more if you opt for one of the following WordPress menu choices:
- Fixed position menu (sticky menu) – Keeps its position on the top of the page while users scroll down.
- Sliding hamburger menu – A hidden menu that only appears when a user clicks on the hamburger icon. Most common in mobile apps, less common for e-commerce websites.
- Card or grid menu – Items are displayed in grids. Great for mobile user experience and e-commerce websites.
If you have a lot of pages and information it is better that you use a secondary menu as well. The dropdown or sidebar menu provides intuitive interaction.
4. Add Attractive and Effective CTAs
Call-to-actions are a very important website element. They tell the users what their next step should be and therefore, eliminate confusion. Try to look at them as road signs that help users have an amazing journey on your website.
When it comes to CTAs, you need to pay attention both to their design and their functionality. Position CTA near relevant content so that they help users to identify the next logical step. You can use plugins like Monarch or OptinMonster to get more managing options for CTAs.
CTAs should also motivate users to take action. The only way to accomplish that is to include relevant content.
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5. Speed up Your Website
Page speed is vital for the user experience. According to research, up to 40% of users will abandon your site if the page doesn’t load in 3 seconds.
Improve the website’s speed in the following ways:
- Use a Content Delivery Network (CDN)
- Enable Caching
- Use only necessary plugins
- Reduce image size (be careful not to lose in quality)
- Use external hosting platforms (particularly for larger files such as videos)
These few changes will make a huge difference in your page loading speed.
Mastering these steps will take you on a good path to engaging a website. Even simple and quick steps like this can highly improve your website’s user experience. Remember that the path to users’ hearts is through amazing user experience.
About the author: Leona Henryson is a freelance writer and UX designer. You can check her work on this Topessaywriting review page, for example. Also, she is a contributing writer for various blogs about design and marketing. When she is not writing or designing, Leona is trying to balance her many hobbies.