Why WordPress Plugins are Considered as Creative Backbone of WordPress

As a website developer or designer, you need to know the WordPress plugin. It is crucial in the world of WordPress. In the beginning, developers used their code to develop each web application.

As technology advances, developers have adopted a new way to create applications using CMS. As a result, you may find that many developers try to keep up with the technology to create a new plugin.

Use of WordPress and WordPress search tools. WordPress alone currently takes up 29% of the internet. What do we like about WordPress? Ease of Use, External Source Community, Platform Beauty, Blog, etc.

The main benefit of plugins is that they add new functionality to existing functions, such as WooCommerce stock manager plugin, with which the awareness of products and brands can be increased.

What are plugins?
A WordPress plugin is a piece of code that adds new features or enhances existing features on a WordPress website. Also, plugins for a specific part like WooCommerce stock manager can do everything from small changes to significant changes to a website. Some make the site a full-fledged, formerly social website, and so on. Some also have no promising effects, but they improve the website’s performance, and so on.

How do Plugins Work?
WordPress plugins are written so that other developers can add or write their code to customize it. You can also change existing functionality or add new functionality with robust hooks and filters in WordPress plugins, for instance, WooCommerce stock manager.

5 Things to consider in Plugins as they’re Creative Backbone of your Site
There are tens of thousands of free and paid plugins for WordPress websites. Plugins such as WooCommerce stock managercan help you cache your site for faster performance, improve search engine optimization for websites, and add social media features to blog posts.

However, if you are considering creating plugins for your website, there are five essential things to understand when developing and maintaining your website.

  1. Page Load Speed
    Loading and activating too many WordPress plugins can slow down your site’s loading times. When users visit the site, each additional script sends a request to the server. These requests can take only milliseconds, but they can quickly consolidate your site and significantly slow it down. On that day, about half of internet users expect websites to load in less than two seconds or less, and they will leave the website in three seconds.
  1. Security
    Many plugins are incredibly open source-free, which means that they are particularly vulnerable to hackers. It was done with a famous plugin: WP Total Cache. Hackers have found a way to use the plugin as a backdoor to hack websites and inject malicious code. This plugin bug affected over a million websites worldwide. Those who downloaded the plugin were advised to change the passwords on their websites.
  1. Ongoing Support
    Free plugin developers usually offer user support for a year before they finally finish responding to or updating their code. Yet, there are problems: the plugin has compatibility issues with other tools, project errors occur, the primary function no longer works, and in some worst cases, the plugin crashes on your site.
  1. Compatibility

Add-ons are created by thousands of different website builders, each with their style and style. So there are various plugins for developers, some are better than others. As a result, one plugin may not match the other with both enabled.

In this case, content, pages, posts, or your entire website may disappear or not function properly. Because of this, many plugins encourage users to secure their websites regularly. For this reason, we recommend that you stick to the latest WordPress plugins, update them regularly, and check the security of your website.

  1. Vulnerability
    That is not the question. Never again! WordPress makes your site vulnerable to many aspects, and plugins are not the only reason. Of course, not logically. Based on the facts at the beginning of this post, it is clear that hackers are targeting WordPress websites. Finding vulnerabilities in the core of WordPress affects websites more than any other platform. And also the impact on WordPress plugins. As a website owner, you want a safer user experience for your website.

What should you know before installing any WordPress Plugin?
The third code will be added to your site built using free WordPress themes. So make sure you have the correct WordPress plugin installed. Sometimes the wrong plugin can damage your site because it displays an error, unwanted code slows down your site, takes a long time to load, and your site receives dangerous malicious code.

Why Update Your WordPress Plugins?
WordPress plugins can help you improve the functionality of your WordPress website. There are many to choose from with over 50,000 choices. However, it is essential to update them.

  1. Security & Bug Fixes
    Hackers often look for vulnerabilities that can be used to make WordPress websites workable. Despite the best efforts of WordPress plugin authors, errors between product codes may exist. Hackers try to profit.
  1. Performance
    As technology advances, add-on authors have updated their add-ons to take advantage of these changes. One advantage is plugin performance. Plugins are often rewritten in a computer language written in WordPress to take advantage of WordPress or PHP changes.
  1. Enhanced Functionality
    If you use the plugin installation frequently, the WordPress community will offer the plugin author additional suggestions. Updating plugins gives you access to advanced features.

Don’t just update without planning
Blind replenishment is risky. There may be a version error or a compatibility issue.As we have learned from many forms of torture, always leave before you do anything. At least that’s how you can get better. There are many alternatives to meet your backup needs.

It is even better to test before upgrading. Ideally, you should have a mirror version of your website. You can try some updates on this site and make sure there are no problems before applying changes live.

Conclusive Thought
Adding a plugin to a website built with free WordPress themes does a specific job. These plugins solve the problem quickly. You don’t have to enter any code to run this plugin. Add-ons are downloaded by most companies with minimal cost and limited time to get it all done. 

Hence, WordPress plugins are considered the backbone of WordPress. Some plugins can cause conflicts. So, carefully review all of the features before selecting them. Get ready to customize your website the way you want with WordPress plugins.

7 Major Reasons Why Your WordPress Website Loads Slow

From online transfers to online payments, everything happens in a fraction of seconds today. Amidst all this, what if a site loads at a slow speed? You’ve guessed right! It’ll definitely be a turn off for any person visiting the site. 

A site that loads slowly will drive away potential traffic and affect the goodwill too. Every person wants a quick response; the same is the case with site loading. There are ways to ensure your WordPress site loads faster for better views and greater traffic. With faster loading, readers spend more time on the site. It’s a sure-shot way to turn your site into a successful one. 

The most important thing for a website is engaging its users; a faster site does half the job for you. WordPress sites work on a content management system. CMS system is effective and powerful but it can be slow at times too. 

Why a great loading speed is important for your WordPress website? 
If you click on a website and wait for it to load for a longer time, you are bound to feel frustrated, as it’ll consume a lot of your time. Clicking a website that opens in a fraction is far better than a slow loading site. 

According to a survey done by Akamai.com, 47% users expect a web page to load in two seconds. If there is a delay of a second, then the conversion rate decreases by up to 7%. The page-views also decrease with conversion rate. Even in the case of shoppers, they only shop from the site that is faster in loading speed. 

Reasons Why Your WordPress Website Is Slow (And How To Fix It)

Reason #1 – Installed WordPress Plugins 
There are many WordPress plugins available if you would want to optimize and customize your WordPress site.  But, did you know that installing unnecessary plugins affect the loading time of your WordPress site? That’s right! Each plugin that you install whether free or paid takes up your load time. Some plugins also cause double loading time on the site. You need to deactivate all the plugins that you don’t use and test your site for page speed and loading using tools like GTmetrix or PageSpeed Insights.

You can also test for a particular plugin for loading time. If a particular plugin takes up more time, simply replace it with a lighter plugin option. Better still, you can also opt for a coding option on the site. It’s important to know about a plugin that takes up your site’s loading time. 

If you want a great loading time, then stick to the essential WordPress plugins on your site. Or there are plugins that offer multiple features too, you can opt for those as well. Page builder plugins offer a host of features that you can use on your WordPress site. 

Page builder plugin features slider option, contact form options, multiple themes. By choosing one plugin, you’ll simply eliminate the need for other plugins on the site. So, do test your site and delete plugins that are not in use to load your page faster. 

Reason #2 – Unoptimized Images 
Any website is incomplete without the use of images. An image is a visual representation of the site. It helps in user engagement and increases SEO functionality of the site. Most websites use 5000px by 3000px image for framing purpose, but this also affects the page loading time. 

A desktop screen is about 1920px wide and a mobile screen is about 700px wide. So, there is a difference in screen size that affects the website. Resizing the image according to a website or mobile version is important. Publishing images that are half the page or that take up the entire site can also cause slow loading time. Resize each image according to each page. Photo editing software’s and image compressors plugin like Compress JPEG & PNG can help you to resize your images.

A picture that you resize should fit your ideal file size too. The width and height of the image should be perfect. You can also use DPI that is ‘DOTS PER INCH’; it’s a great way to get your image size down. A standard DPI for an image is 300 for print, but for mobile optimization, this is excessive. A DPI of 72 is an ideal size for web format. It helps to optimize the load time for most images. 

You can use a plugin WP Smush that helps to compress your images to a size you need. Its automatic compression feature compresses your image the minute you upload it. It also allows you to compress images that are already uploaded on the site. 

Reason #3 – Page and Post Redirects 
Making frequent changes on your WordPress site can affect the loading time. If you delete pages from your website or make a major change to your site, all these things are directly linked with page speed. As search engines have your old URL’S, it affects the page redirects. 

With every redirect in WordPress, the URL’s will point out a dead page (404 error) or a notification like ‘301 moved permanently’. The server of your page has to go to these pages before the actual live URL of the website page. This whole process affects the loading time on the page. 

You can easily fix this issue with editing your site or opting for external links. Simply remove the old pages or links from your site. You can also add a redirect code to the site. Or, bring the pages back to the main URL. 

If you feel that your site is not loading properly, then you need to test your site for this issue. Even the slightest change on your site affects the performance and speed of your WordPress website. Thus, maintaining your WordPress website is important to keep these issues at bay.

Reason #4 – Slow Server Response 
Do you know that slow server response can also affect your site’s speed and loading time? Well, if you have a site that has a slow speed because of this reason, it’s simply not your fault as an owner. This is to do with your web hosting company.

If your website has a Shared hosting service, which means the server hosts multiple websites at a time including yours, at peak time, your website has a competition with all the other sites that are hosted on the server to increase traffic. This hosting is not safe as there is a threat of hacking too. Choose a Shared host that provides you with quality features. But, Shared hosting services can affect the loading time. 

If your website is fully managed that is on a single server, then its dedicated to your site. The processing power, speed, and resources are dedicated only to your WordPress website. In this case, your site will load faster and it’ll also be more secure. It’s important to check for a server response to know about the speed loading time. 

Reason #5 – Long CSS or JavaScript 
CSS is important for site loading as it sets the tone or instruction for the browser. The colours, font size, header, footer, table code, and menu are all set in CSS tone. There are files that may have hundreds of different codes with dozens of long pages. Many of such files have line breaks, extra spaces and other information that is not required for a site to load. It depends on the extra bits and the appearance on the site. This directly adds to the loading time of the site. 

Now, by eliminating extra bits you can speed up the loading time of your website. If you have time, you can manually eliminate extra bit from the files, but again this can be time-consuming and risky. A wrong deletion can also crash your WordPress website. It’s better to minify the CSS file instead.

WordPress plugin like WP Super Minify can help you with the task of minifying the CSS file and eliminate the bits that you need to remove. You can also use a CSS Preprocessor, but you need a technical background for this. After you remove the bits, do test your page for speed improvement. 

Reason #6 – Render Blocking JavaScript 
If a browser attempts to render a particular page and comes across a script to be executed before the loading time, it affects the website. It causes added load time making the website loading speed slow. If the scripts are external, the load time is affected for a resource to download. 

This actually forces the browser to load more than once or several times. These types of scripts also include external widgets like Facebook or Twitter or embedded scripts. The best way out is to add only a few code snippets, but then again each website is different. 

You can use the Speed Booster Pack plugin to eliminate the render-blocking JavaScript. This plugin will help you to eliminate the JS from the rendering path. This is normally done by adding the async or defer attribute to the script. But, the attributes are not created equally and you need sorting for this purpose. 

You can also optimize delivery of CSS resources. After you eliminate the render-blocking JavaScript from the site, you need to test your website for speed. The loading time should reduce if there is a problem due to this factor. 

Reason #7 – Outdated WordPress Version
Why do you think it’s important to update your WordPress site when the update is available? Many factors affect the update. From security features to installation of new plugins, updating WordPress is important. An update is also important for your site speed or loading time. 

WordPress core update also updates themes, plugins, features, and CMS. Even, if there is an update on a weekly basis, you should not miss it. If you don’t update your WordPress on a regular basis, it can cause incompatibility and affect the speed of your site. 

Outdated tools on your site often cause slow response. A simple update button can fix this problem. Most updates either fix bug issues which is important for WordPress security or upgrade the features of the website. There are updates that also affect the normal speed of the WordPress website. 

But, along with the normal updates, you also need to update the plugins of the site. If the new version is available, it’ll update your site in no time. After the update, run a speed test for your site and see the difference. An updated WordPress site will load faster than a site that is not been updated. 

Conclusion
WordPress mostly dominate the internet space as a CMS platform. To engage your user and to drive good traffic to the site, it’s important that your website loads faster. A faster loading time affects SEO as well as the overall usability of the site. 

Faster site loading creates happy site users. Even, if you are adding elements and plugins to your site, don’t compromise on the speed. If your site’s loading time is slow, you can simply check for the factors that cause this. Rectify your errors and you’ll see a quick improvement in the loading time. 

About the author: Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest

Is it possible to build an exceptional WordPress website free & Top 5 themes- top 5 plugins

Blogging is an excellent hobby which can be turned into an income source as well. The reason that blogging is such a hit has some reasons behind it. The reason is simple that anyone can create a WordPress website from anywhere in the world. The problem arises when you must select the right theme and plugins for your website. However, take a step back from all the searching of the right tool for your WordPress and look at all the below-mentioned theme creators and plugins for your websites. 

We have compiled the list of best 5 themes for your WordPress website.

Poseidon
Poseidon is the template which you will want to opt for if you want to showcase your content on the website.  It showcases the full screen comprised of pictures. These features easily make this template best for blogs. If you must create the content that is of multiple niches, this program is great for you. Let us round off some of the key features of the theme: 

  • It provides a carousel with a full screen. 
  • The interface is sleek and clear. 
  • Using negative space allows readability for your content. 

Poseidon is, of course, a free blog theme for WordPress. You can also get a premium edition starting at $72.00 though. The cost relies on the fact of how many websites require how much change. 

Cali
If you are looking for a professional theme that depicts the clean interface, then Cali a great choice for you. The interface features are amazing and, to say the least, breathtaking. It is fully responsive and is sure to distinguish your website from the crowd. 

With a simple layout, the media files you are displaying will be given the greatest impact and attention. If you are someone who wants to share your experience or write about things that you enjoy, this is an SEO friendly theme. This ensures your website ranks higher on the scale of search engines reaching more audience

Template Express
Template express provides unique and classy themes for your WordPress website. Almost all types of available and users have multiple options to select from. The process of each theme is mentioned at the bottom that makes the experience of using the template quite easily. Although if you do not spend any money, the option of free themes for the website is also open for you. The website is beautifully built and provides the best experience to the consumers. 

Opus Blog
Opus Blog is a customizable blog theme on WordPress that creates strong features and options for every form of your WordPress site. The sleek and simple design makes this theme a great use for the website that contains the news and magazines. The theme has several choices for the header and footer section. You may use them to match the overall look of forums, news or magazine websites of any sort. The opus blog contains the sliders which help you drag the design forward. 

This free blog theme on WordPress also has different templates, such as one column templates. Additionally, you can also have various typography and color choices to improve the website’s appearance.

Neve 
Neve is a free blogger template on WordPress that works very well for business websites and online retailers. It is a fantastic choice to have a personal blog too. A mapping menu is located along the top, with a search bar. will also find built-in buttons for social sharing, and slider for featured content.  

It has a streamlined style with elegant typography and colors. Neve can be easily personalized. It is consistent with common web plugins such as the Elementor page the Beaver builder and the Divi page builder.

Now that you have selected the best theme for your website look at all these plugins which can help boost or manage your WordPress websites. 

Share counts
Shared Counts is the top social media plugin in WordPress which helps you to effortlessly add beautiful social media icons to your website. This also presents share counts, which lets you add social proof to your blog. 

While many premium solutions are available, this free plugin outshines all of them in terms of quality and performance in code. You can use SharedCount on your websites because it gives both beginners and developers a simple out of the box solution.

Livechat 
The perfect live chat service app for companies and e-commerce websites is LiveChat Inc. It’s remarkably simple to use and allows you to incorporate live chat to your WordPress blog easily. 

It has tons of customizable features and comes with a mobile phone app to support you in real-time.  It integrates CRM, email marketing, and other tools with your existing support software. Most notably, it loads quickly and provides a great customer experience.

Prepostseo
Prepostseo offers a variety of plugins to add to your WordPress website.  There is a complete list of all plugins from where you can select easily. The plagiarized content finder and grammar checkers are the most widely used plugins. It also shows the SEO score very accurately. Unlike the above-mentioned plugin tools. These are excellent for the task of managing the WordPress website smoothly. 

WP Rocket
This tool is an excellent choice of caching plugin on WordPress. This plugin may be used to bump up your blog’s page load speed. It also comes with Imagify which is an innovative tool for image optimization. 

The reason we need this tool is that according to WPBeginner, a one-second lag in loading time on your WordPress website can lead to conversion losses of 7 percent, page views of 11 percent lower and customer satisfaction of 16 percent lower? Plus, having a slow website will harm your rankings on the search engine because you lose traffic. 

Therefore, making sure that your website loads quickly is extremely important. You ‘re losing out on a lot of traffic, and revenue if it doesn’t.

Beaver builder
Beaver Builder is an excellent plugin if you want to create a WordPress drag and drop page. It lets you easily create templates for the page and custom landing pages. You can customize anything on your WordPress blog by using the Point and clicking tools. 

 If you are not a developer, the layout of your pages can be truly difficult to customize. You ‘re sort of stuck at the style of your theme. So, if you want to create cool looking landing pages or other custom layouts, Beaver Builder makes this easy to do without needing to learn how to code

Conclusion
There are plenty of different free WordPress blog themes and plugins to choose from when it comes to creating your web site. Most of the best available themes and plugins are mobile optimized. Regardless, you will get your blog up and running in no time, with the right theme good plugins. The excellent themes and plugins will boost your website. Therefore, it is advised to select them wisely. 

How to Write Spotless Content for Your WordPress eCommerce Blog

Image source: https://unsplash.com/photos/npxXWgQ33ZQ

The world as we know it has quickly turned toward digital and remote services in the wake of the current climate. One of the most prevalent industries to do so is eCommerce, which serves as a cornerstone of modern shopping around the globe. Developing a new business idea centered on eCommerce in today’s climate, while not impossible, is more challenging than it was a few years ago. 

According to Fortunly, 95% of all purchases will be made online by 2040, with 25% of the world’s population (over 2 billion) already using eCommerce services. Not all is well however, as Small Biz Genius reported that almost 61% of customers didn’t finish their orders due to a lack of trust. 

This is what makes a WordPress eCommerce blog essential in regards to building brand reputation, SEO ranking and public awareness of your storefront in 2020. However, structuring your content pipeline so that it delivers spotless, engaging information to different types of customers can be difficult. With that, let’s take a look at what makes eCommerce blog writing so appealing, as well as how you can write spotless content more easily.

Why Writing Blog Content for eCommerce Matters
Let’s start off by discussing the value of blogging in eCommerce before we dive into how to do it correctly on your own platform. Given the sheer number of eCommerce websites, it can be troublesome to carve out a niche for your platform and attract a sizable audience effectively. 

SEO remains an essential part of search ranking and you can use it to your advantage to boost your links higher than ever through blogging. Blog content inherently consists of large amounts of keywords and phrases which your target audience will undoubtedly search for in Google, Yahoo or other engines. Thus, eCommerce SEO can be taken advantage of beyond product description writing in order to raise awareness and interest in your platform.

Blog content is welcome regardless of your product portfolio. You can take advantage of your blog section and discuss a plethora of industry-related topics in a safe and controlled environment. In return, likeminded customers and B2B stakeholders will take notice of your blog, using it to judge whether to convert into leads shortly thereafter.

Breaking down the concrete benefits of blogging on your WordPress eCommerce platform brings us to several noteworthy points:

  • Platform to explore industry trends, news and opinions
  • Increased brand trust and industry reputation
  • Increased traffic, engagement and subsequent sales
  • Incentive for long-term loyalty and brand advocacy
  • Higher ROI from sold products due to word of mouth

How to Write Spotless Content for your WordPress eCommerce Blog

1. Adopt an Original Tone of Voice
The first point worth discussing is what makes blog content different from product descriptions. Stay in touch with your eCommerce niche in regards to news, trends and developments worth discussing. Writing about trending topics will always perform well with SEO, especially if you also use high-performing keywords. 

Write blog posts in your own voice, without attempting to mimic a professional academic writer – the more organic and inviting you come off, the better. If readers identify with your writing style, they will be far more likely to convert into customers and invite others to join the follower base.

2. Enable Visitors to Skim through Content
When it comes to content formatting, the same logic used in product descriptions can extend to blog posts on your WordPress eCommerce website. Once you write an article, a tutorial or an opinion essay, you should format the content as you would a college paper. 

Add subheadings, use bolded and italic lettering, and add bullet points and numbered items throughout the blog post. Different tools and writing services can be utilized to achieve that for the excellence of your content. Make your writing as dynamic and legible as possible to enable users to quickly jump between important findings and conclusions without much effort.

3. Balance your Writing with Visuals
Given the nature of eCommerce, your WordPress website is bound to contain high volumes of multimedia related to the products on sale. Putting the same emphasis on visuals in your blog section can increase the likelihood of new visitors finding your website and converting into leads.

However, an abundance of images, infographics, videos and animation throughout your site is bound to cause strains and performance issues. Using managed WordPress hosting for your eCommerce needs is thus more than welcome, as it will ensure that your site remains operational around the clock. Optimize your multimedia for smaller sizes and faster loading prior to publishing, in addition to using a reliable hosting provider and your content will shine.

4. Implement Keyword Clustering
The keywords and phrases you use throughout your blog content will dictate how well the links will perform with global search engines. If your product lineup is diverse, you can write about different industries and product categories quite easily. 

To do that efficiently, you can cluster keywords which can then be used in their corresponding blog category. For example, using the phrase “fashion accessory” in fashion-related posts is logical – using the phrase “computer part” is not. Tools such as Google Keyword Planner and SEM Rush can help you pinpoint which high-performing keywords to use in your eCommerce blog content very easily.

5. Don’t Duplicate Content
It’s worth noting that you should never publish verbatim, word-for-word content from one blog post to another. While it may seem like a quick way to create content, global search engines will flag such pages as spam and decrease your website’s ranking. 

Instead, reiterate, reword and rephrase words you’ve written before if you want to integrate already published content into new blog posts. This will give you an opportunity to reexamine your statements and add new tidbits of information to already-good content. Avoid duplicating your content, and especially that of other websites and creators, to ensure that no SEO or copyright problems rear their head going forward.

6. Audit your Content Regularly
Lastly, in order to maintain your WordPress eCommerce blog’s competitive edge, you should audit the content you published regularly. Check your hyperlinks, formatting, multimedia, as well as keywords for their current performance in scheduled intervals. 

Don’t allow your blog section to go into disarray without any supervision or optimization. This will affect your SEO ranking severely, as it will allow other platforms to overtake your position and effectively push you out of competitive SERP. Showcase proactivity and professionalism in the way you maintain your website and future customers will undoubtedly appreciate the effort.

In Summary
Writing spotless content for your WordPress eCommerce blog can serve as a great balance to your sales-oriented storefront. You can expand on different products, talk about their mass appeal, niche applications as well as hot industry topics you find interesting. Treat your blog section as a playground, but also ensure that its optimization reflects your business ethics since future customers will likely visit it frequently.


About the author: Estelle Liotard is a professional writer, blogger and editor at a professional academic essay writing service. She writes best essays on digital marketing, online sales and their related industries with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.

5 Best SEO Plugins for WordPress

If you want to improve the SEO rankings of your WordPress website, you need to do a lot of work. First, you should choose the best possible hosting provider to ensure 100% uptime of your server. Secondly, you must analyze your audience and determine the right keywords for your blog posts and product pages. You must make sure that your content is readable and all the images are correctly optimized. There are quite a few tasks that make SEO optimization a time-consuming process that takes a lot of effort.

Luckily, WordPress is a very convenient platform. Not only is it already SEO-friendly, but it also offers various plugins that can simplify many difficult tasks. Moreover, many of these plugins are absolutely free. If you choose the right plugins, it will be much easier for you to polish your site and reorganize the site structure, fix broken links, determine pages with the highest potential, and conduct an SEO audit. 

1. Yoast SEO
This is probably the most popular SEO plugin for WordPress, and the reason is that it has a very impressive functionality combined with a user-friendly interface. Unlike other plugins, this one includes a highly useful on-page SEO analysis tool. It gives a lot of information about the quality of your content and provides lots of tips on how to improve it to achieve better rankings in Google.

“It will also help you make sure that all your images have alt tags that match the necessary keywords. The best thing about this plugin is that the free version has almost everything you need, so paying for the premium version isn’t really necessary,” adds Leonard Lewis, SEO copywriter at PaperHelp essay writing service.

After installing this plugin, you will receive timely updates, and you’ll also be able to sign up for premium support on the official website. The premium version includes internal link suggestions and keyword optimization, along with many other features. It costs $89 per site, but even the free version outperforms many similar plugins.

2. All in One SEO Pack
This is another all-in-one solution that offers a great set of SEO tools. Even though it doesn’t offer as many features as Yoast SEO does, this is still a great plugin that has everything you need for on-page SEO. It gives you all the basic features. It allows you to edit meta tags, optimize titles, create an XML sitemap, etc. You can also order premium support, which will cost you $57. The main advantage of the premium version is WooCommerce support and access to a knowledge center. It also includes a video SEO module, custom taxonomies, tags, and SEO for categories.

3. WP Meta SEO
WP Meta SEO is another powerful plugin. It has a great dashboard that will help you stay up to date about the status of your website. The interface is easy to understand. The best feature of this plugin is bulk SEO processing. Thanks to this feature, you can edit data for multiple posts at once so it will save you a lot of time. Just select the content, specify the image size, and the plugin will do all the rest. It also automatically adds your menus, posts, and pages to XML and HTML sitemaps, checks your website for 404 errors and enables you to add a redirection in one click.

The pro version costs $39. It includes a WordPress link manager, automatic sitemap link check, and automatic redirect rules.

4. The SEO Framework
If you want a simple and fast SEO plugin for WordPress with no unnecessary features, The SEO Framework is a perfect choice. It was created for people who consider high site speeds their main priority and is often called an alternative to All in One SEO or Yoast. It enables you to target keywords in a more flexible way, with slightly off synonyms. Instead of using focus keywords, this plugin takes into consideration a focused subject. It also includes AMP integration, comment caching, article enhancement, redirecting, and an incognito mode.


Another advantage of this plugin is that you don’t need to pay for premium features. Besides, the preconfigured settings allow you to start working without any additional adjustments.

5. Rank Math
Rank Math is lesser-known, yet it is one of the most powerful SEO plugins available on the market. It’s extremely user-friendly and offers you lots of features that its competitors simply don’t have. You can integrate this plugin with Google Search Console, set up redirects (301, 302, 307, 410, 451), use rich snippets, and benefit from card previews (Facebook and Twitter). The plugin also allows you to transfer your settings from Yoast SEO and All In One SEO Pack plugins in case if you want to migrate.

Final Thoughts
WordPress is a great platform for SEO experts because it enables you to install various plugins that simplify many time-consuming tasks. There are tools for any budget with different functions so you can always find the one that fits your objectives. We recommend that you don’t use too many similar tools at once. Many plugins from our top 5 list include the same features so you must make sure that there will be no plugin conflicts.

9 UX Strategies That can Help Reduce Online Shopping Cart Abandonment

Photo by NordWood Themes on Unsplash

Shopping cart abandonment is one of the most common hurdles a lot of e-commerce sellers face. In fact, according to the Baymard Institute, 70 percent of users abandon their carts before making a purchase.

Some of the common reasons are:

  • Complicated checkout process
  • Unexpected or hidden fees
  • Requiring to create an account
  • Lack of trust
  • Slow delivery time

Luckily, there are things that you can do to reduce cart abandonment. This includes working with a third-party logistics company, optimizing your website, and employing UX strategies.

Speaking of UX, here are nine strategies that you can do:

Know Your Customers
Pay attention to every minute detail, from your contact forms to product pages. All of these will contribute to whether or not a user will want to buy your products.

That’s why you must always keep your target market in mind when deciding your e-commerce web design.

If you want to easily convert your prospects and leads to customers, and even repeat buyers, it is important to know your target customers well.

Simple Navigation
Although your site navigation is one of the most effective ways to reduce friction in the check-out process, it is also one of the hardest things to get right.

Ideally, your check out process should be simple and easy to navigate.

Let’s say that the user has already added an item in their cart. Provide them the option to either continue browsing or go ahead with the checkout process.

Do not redirect users to your shopping cart. It is also important to make it easy for your customers to revisit your product pages.

Maintain simple navigation, and users will thank you for it. The easier you make it for your customers to move from one product to another, the more likely they will check out.

Prominent Call to Actions
Do you know that customers take approximately three seconds to find 53% of calls to action?

This could be problematic, especially for users that have very limited attention spans.

That’s why it is vital that you grab people’s attention with a prominent CTA. For instance, it should be easy for your customers to notice the “Add to Cart” button.

Provide a clear and powerful call-to-action so that it strengthens your customer’s decision to buy from you. Also, ensure that the messaging of your CTA remains consistent with your site, along with your other marketing initiatives.

There are times that if you change the tone of your CTA on the checkout page, some users will not immediately get what you are trying to imply.

So, as much as you can, be clear with your CTAs. You can also use contrasting colors in your CTA buttons so that it will stand out.

Optimize Loading Times
When it comes to searching something on the internet, more and more people have become impatient. They want to get quick answers and solutions to whatever problems they have.

For instance, even a  one-second delay in the loading speed of your site will already cost you 7% of your conversions.

When optimizing your site’s loading speed, make sure that every second count. Moreso, if you want to quickly solve your customers’ problems.

Here are some tools that you can use to help diagnose the speed of your site and look for other issues:

  • Google PageSpeed Insights
  • GTmetrix
  • KeyCDN
  • Pingdom
  • Sucuri

Optional Registration
Ideally, you want to give your customers a choice of whether or not they want to sign up for an account. Do not come across as too pushy, and force them to make one just for the sake of it.

The more steps you introduce before they could make a purchase or to get what they want, they more frustrated they become.

In case you are unaware, approximately 30 percent of online transactions were canceled because e-commerce websites ask customers to register before they can even check out.

One of the primary reasons why a lot of users do not want to sign up for an account is privacy, lack of time, the uncertainty of the item, and so on.

A best practice that you can use is to ask the user to sign up for an account after they checked out the item. That way, you can store their information for future use.

Another alternative is to provide users with a one-step checkout. This reduces the number of steps that are necessary for them to make a purchase.

Flexible Shopping Cart Features
You can add two features in your shopping cart.

Photo by emirkhan bal from Pexels

First, you can let your customers change their carts. This can be as simple as having an “Edit Cart” button. That way, your customers have the option to add or remove an item. Not to mention that it should be as intuitive as possible.

The second feature allows customers to save multiple items for comparison purposes. After all, 84% of customers are comparison shoppers.

They jump from one site to another, checking which of them offers the best deal for a particular product. That’s because pricing is an important deciding factor for them.

Ideally, you want to provide users the option to save their shopping carts. That way, there is a higher chance that they will come back to complete their purchase.

This also lets you keep track of the items your target customers love for future purchases.

Visible Return Policy
Most of your prospects will take your Return Policy into consideration. Thus, it can have an impact on whether they would push through with buying from you or not.

You should also make your Return Policy visible when users are browsing or checking out. You should also include free return labels with every single purchase.

Having an unclear Returns Policy will cost you the majority of your customers. That’s because people do not want to deal with a complicated Return Policy.

So, having a simple and hassle-free returns policy will help decrease shopping cart abandonment.

Free Shipping
Approximately 44% of users will abandon their carts because of the costs of shipping. Thus, you can curb this by offering free shipping instead.

This ideal for higher average order value. As you are able to provide exceptional service without compromising your revenue.

Shipping times should not take longer than expected as well. This enables you to boost the loyalty of your customers and eventually to turn them into repeat customers.

Mobile-Responsive Design

Photo by Oleg Magni on Unsplash

Nowadays, people are stuck with their smartphones. Not to mention that an average user spends 15 hours a week on his mobile phone when searching for products online.

That said, it is important to have a mobile-responsive e-commerce website. Doing so can help improve your market share. Plus, you get to reduce incidents of cart abandonment.

Final Thoughts
The e-commerce industry is extremely competitive. Thus, effectively dealing with the hurdles that come with online shopping can make or break your e-commerce business.

The key here is making it easy for your customers to search for a product that they want and buying it.

So, if you follow the tips we have listed above, expect to see a decrease in cart abandonment in your online store. Pair those with ways on how you can remarket with your customers, and you will surely boost your revenue.


About the author: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

7 Ways to Write WordPress Posts That Convert

When you’re writing a WordPress post, you have to keep your audience in mind. If you want the post to convert you have to write it to hit all the right buttons. Not only does it have to be entertaining and informative, but it also has to provide a certain visual satisfaction. So to put it simply, a great content idea isn’t going to cut it on its own. 

This is why you must earn how to write WordPress posts that convert. Luckily, we’ve got you covered. Just keep reading to learn about the 7 best ways to write WordPress posts that convert.

Let’s break it down together.

1. Conversational Style
The number one thing you should pay attention to is the style of writing that you’ll use in your WordPress posts.

The truth is, nobody likes to overheat their brain trying to understand what you’ve written. So, the simpler your writing style, the more appealing your content will be.

Make sure that you cover the basic grounds:

  • simple vocabulary
  • conversational style
  • everyday language

Don’t overcomplicate your sentences and use a structure that is easy to follow.

If your readers start struggling with understanding or keeping up with your post, they’ll give up and look for information elsewhere.

2. Allow Scanning
Another thing you have to know about your target audience, regardless of your niche, is that they don’t like to read every single word that you write.

Instead, most of them just want to scan your text and look for specific information they’re interested in. To please them, you have to allow scanning.

That means you should utilize:

  • bullet points
  • lists
  • subheadings
  • bold and italics
  • short paragraphs
  • simple fonts

Break down the information so that every reader can skip the parts they don’t want t read.

If you write everything in one huge chunk of text, the reader will find it hard to scan and won’t be able to conclude whether you’ve provided the information they need.

3. Insert Keywords
If you know anything about ranking high in Google search results, you know at least something about SEO. Optimizing your posts for search engines will go a long way if you know how to do it right.

The truth is, search engines need to know how your post content is relevant to a search made by a potential reader. Keywords can give them the signs they need.

When it comes to keywords, you have to:

  • find the right ones using a keyword tool
  • insert them seamlessly
  • not stuff with keywords

While you’re trying to please the search engines, you shouldn’t forget about your readers. You have to find the right balance and make your content suitable for both people and algorithms.

4. Use Popular Content Formats
If you have a long history of writing WordPress posts, you probably already know how your audience feels about certain types of content.

Still, if you’re not sure what works best for your audience, you should try out the content formats that usually convert the highest.

Those are:

  • how-to posts
  • tutorials
  • Q&A posts
  • lists
  • product reviews
  • interviews

These types of content work wonders for most audiences and can help you reach your goals faster.

Try them out and see what your audience responds to best. Experiment and take some bold moves. You’ll see what brings you the desired results.

5. Insert Visuals
Your WordPress post needs more than just written content. If you want to make it more appealing and memorable, consider using visuals.

Visuals such as images, videos, GIFs, or infographics will make your posts richer and more effective. Use visuals to:

  • draw attention
  • explain certain parts of the content
  • break down sections
  • improve post aesthetics

A post with some visuals will convert higher than the one that hasn’t got a single image. Therefore, use the visuals to take your posts to the next level and enjoy your conversion rate going up.

6. Improve Loading Speed
Your readers might have a ton of qualities, but patience is not one of them. Online readers don’t like to wait for things to load and have a low tolerance for slow-loading web pages.

This is why your WordPress post won’t convert if it takes more than a couple of seconds to load.

To improve your loading time, you need to:

  • reduce visuals sizes
  • choose great hosting
  • use caching
  • use a simple WordPress theme

If your theme is too heavy or your visuals take up too much space, you’ll end up with a page that takes ages to load.

Don’t let this type of mistake ruin your rating and cause your conversion rate to drop down.

Instead, optimize and invest the energy into creating a fast-loading WordPress pages for your posts.

7. Watch Your Accuracy
It’s important that your readers consider you to be professional and trustworthy. This is one of the most important conditions for writing WordPress posts that convert.

If your readers don’t think much of you, your posts will have a low conversion rate.

This is why you need to watch your accuracy and provide nothing but high-quality posts.

That means you have to:

  • edit several times
  • proofread everything
  • look for and eliminate spelling or grammar mistakes

If you’re not sure you can handle it on your own, check out this top websites page and look for help with writing.

Writing professionally and accurately will earn you the credibility you need to keep your posts converting.

Final Thoughts
If you thought that all it takes to write a great WordPress post is to have the perfect content idea, you were wrong. It takes a lot more to create a post that converts and stays with your target audience for a long time.

The list above provides simple but effective tips you should start using to write better WordPress posts. Apply this to your writing strategy and you’ll see a huge improvement in your conversion rate.


Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their names in the online world. You can check her last Trustmypaper review.

4 Ways To Utilize Instagram On WordPress

Instagram is one of the most popular social networks, where you can upload photos and videos in a few taps, with over 300 million active users per month. Therefore, it’s not surprising to see brands utilizing platforms like Instagram to promote their products and services. 

Integrating Instagram into your WordPress site allows you to do the following:
  • Lets followers share your content
  • Make your brand more visible
  • Build credibility via photos and videos
  • Help you stay connected with followers
  • Raise product/service awareness

Want to get in on the Instagram trade? Here are four ways to successfully integrate your Instagram content with your WordPress site. 

1. Display Your Instagram Feed
“Displaying your Instagram Feed is possible with WordPress,” says Scott Blake, a business writer at Oxessays and Bestaustralianwriters. “Adding the Instagram Feed button to your site lets you display posts from your feed anywhere on the site, whether you have it as its own page, or as a sidebar widget.” 

WordPress has the Instagram Feed plugin, where you can use either the free version or the premium one to get started and dabble with; however, the premium version has more features than the free one. 

Here’s what you need to do to install and activate the Instagram Feed plugin on your site:
  • Go to your admin dashboard, and then select “Instagram Feed.” This is where the setup and configuring can be done. 
  • Connect your Instagram by logging into that account. Here, you’ll need to authorize the login, giving WordPress permission to access your posts through the plugin. Once you authorize it, you should see the Instagram account listed in the plugin’s settings.
  • Customize how you want your Instagram feed to appear on your site.
  • Use this simple shortcode to place your feed anywhere on your site: [instagram-feed] Just paste this shortcode wherever you want the feed to appear.

The best part is that you can customize the short-code however you want, to make the feed look and work well on your site.

2. Manually Embed Content
Embedding your Instagram pictures into your pages and posts is another way to integrate the social media platform with WordPress; it should show a link with your username, which would link back to your Instagram account. 

As you embed the content by pasting in the content’s URL on its own line within the pages and posts, the content should look something like this:

This is my content.

Sample-http://instagram.com/p/bNd86MSFv6/

This is my content.

This embeds the largest image available by default.

Or, you can use a short-code, which would look like this:

[instagram url=LINK]

All you have to do is replace LINK with the URL, and you’ll see this:

This is my content.[instagram url=LINK] This is my content.

This is beneficial if you’re not adding a bunch of pictures, and if you’re okay doing so manually. 

3. Enable Badges
Badges help you provide a link to your social media, including Instagram. However, make sure that your users can use that badge. 

Here’s how to make an Instagram badge for your website:
  • Go to your account and select “Badges.” 
  • Select whatever badge you want
  • Copy the code that the selected badge gives you. 
  • Place the code in a text widget on your sidebar, which will display a link to your Instagram. 

4. Share Posts On Instagram
Why settle for leading your Instagram followers to your site, when you can lead your site followers to Instagram as well? 

“Getting your Instagram posts to your website users is okay,” says Francesca Bray, a project manager at State of writing and Eliteassignmenthelp, “but your blog posts are also just as valuable to share with your Instagram followers. Once you authorize your site to have access to your Instagram, you can start sharing your posts to social media, and vice versa.”

And, if you have the money, and want to share new posts to Instagram automatically, you can purchase the Instagram plugin’s premium version.

Conclusion
Now more than ever, you can utilize Instagram to build your business and brand. Whether you paste in the URL of the content or use a plugin, it’s never been easier to share your Instagram content like blog posts or share your blog posts as Instagram posts. Regardless of whatever method that you use from this list, you can rest assured that all of these are intuitive and simple to use on your WordPress site.


Molly Crockett is a contributor to Big assignments and Essay writing. She also offers proofreading advice on Revieweal. As a marketing writer, she shares her personal development advice with readers.

5 Quick Steps to Improve the UX of Your WordPress Website

The user experience should always come in the first place if you want your website to be a success. Your achievements solely depend on whether or not users like what they see. WordPress has fairly good user experience in its initial version, but if you want to improve UX, you need to go the extra mile and use a custom design or one of the WordPress themes

There is no need for some crazy changes and adjustments. A few crucial additions to design, usability, and content can make a world of difference. Follow the following fast and easy steps that will make your website more user-friendly. Let’s get started.

1. Aim for Simplicity and Predictability
One of the most common mistakes that web designers make is to overdo the design. While trying to make the website beautiful and special, they’ll lose the sense of what users want.

Keeping the design simple will help users browse through the website much faster. Also, they won’t get distracted by design elements. Instead, they’ll focus on your content (which is the goal).

Even though originality is important, you don’t want to completely ruin the usability. Users are used to finding certain elements in certain places and you should stay true to that. Predictability helps with navigation.

Don’t overwhelm users with content. Rather, organize information in different sections. 

2. Perfect the Home Page
The home page is possibly the most important page on your website. There are a few reasons for that:

  • It is the first page that first-time visitors see
  • It will be linked to from other sides most often
  • Users get back to the home page from whatever page they first landed one

Since the home page drives the most traffic, you need to ensure that it is the perfect place to start. Think Traffic provides us with a great example of an impeccable and beautiful home page.

Source: Screenshot of the Think-Traffic homepage
Source: Screenshot of the Think-Traffic homepage

Improve user experience by letting them know how your website can benefit them on the home page. They should know from the very beginning what they can expect from this website. Find the best website for paper writing to compose attractive and informative home page content.

Besides the introduction of your website’s purpose, you should also add the most important page or pages. For example, if you run a blog you can add the most relevant and popular blog posts. Show the users the next actionable steps they should take on your website. 

3. Upgrade Your Navigation Menu
The standard WordPress menu is fine, but its limitations are the reason why you should think about changing it. Your website will get noticed more if you opt for one of the following WordPress menu choices:

  • Fixed position menu (sticky menu) – Keeps its position on the top of the page while users scroll down.
  • Sliding hamburger menu – A hidden menu that only appears when a user clicks on the hamburger icon. Most common in mobile apps, less common for e-commerce websites. 
  • Card or grid menu – Items are displayed in grids. Great for mobile user experience and e-commerce websites. 

If you have a lot of pages and information it is better that you use a secondary menu as well. The dropdown or sidebar menu provides intuitive interaction. 

4. Add Attractive and Effective CTAs
Call-to-actions are a very important website element. They tell the users what their next step should be and therefore, eliminate confusion. Try to look at them as road signs that help users have an amazing journey on your website.

When it comes to CTAs, you need to pay attention both to their design and their functionality. Position CTA near relevant content so that they help users to identify the next logical step. You can use plugins like Monarch or OptinMonster to get more managing options for CTAs.

CTAs should also motivate users to take action. The only way to accomplish that is to include relevant content. 

If you need some help with CTA content check out the best paper writing service reviews. Find a writing service that you like and start a productive collaboration.

5. Speed up Your Website
Page speed is vital for the user experience. According to research, up to 40% of users will abandon your site if the page doesn’t load in 3 seconds. 

Source: Screenshot of the GTmetrix report for templateexpress.com
Source: Screenshot of the GTmetrix report for templateexpress.com

First, you need to measure your website’s speed. The recommended tools for that are PageSpeed Insights or GTmetrix. Then you need to identify the unnecessary burden and eliminate it.

Improve the website’s speed in the following ways:

  • Use a Content Delivery Network (CDN)
  • Enable Caching
  • Use only necessary plugins
  • Reduce image size (be careful not to lose in quality)
  • Use external hosting platforms (particularly for larger files such as videos)

These few changes will make a huge difference in your page loading speed. 

Final Thoughts
Mastering these steps will take you on a good path to engaging a website. Even simple and quick steps like this can highly improve your website’s user experience. Remember that the path to users’ hearts is through amazing user experience. 


About the author: Leona Henryson is a freelance writer and UX designer. You can check her work on this Topessaywriting review page, for example. Also, she is a contributing writer for various blogs about design and marketing. When she is not writing or designing, Leona is trying to balance her many hobbies.

Creating your own website, a step by step guide

In our previous article, we convinced you that every business should have their own website (haven’t read it yet? No worries, click here). We at Template Express understand that creating your first page/blog can appear to be very confusing and even overwhelming. It might seem a complex task or sounds like a lot of work, but trust us, it isn’t. Therefore we decided to write this step by step guide to help you with your journey on the world wide web. 

Step 1: Have you thought of a name yet?
The first thing that you’ll need is a name for your website. This might sound like a no brainer, but it’s actually one of the most important steps in this process. Everything that you’ll create will be linked to this name and for all the people that you want to reach, this will be their way of connecting to your specific domain. 

If you have a brand or a company, it makes sense to use this name as your URL (Uniform Resource Locator) otherwise you might want to choose a domain name that is related to the topic or set of topics that your website will be about.

As you’ve probably already noticed, the internet is a crowded place. Therefore it’s important to keep in mind that your name has to be unique. Let’s say that you want to create a website about sports in general, that’s a cool idea, but the chances are quite high that sports.com is already taken by someone else (it is, we’ve checked).

Take your time and think about what you’re trying to do with your website before rushing this step. Once you’ve found a fitting name for your project, you’re ready to go to step 2. 

Step 2: Time to register your domain name
Found a suiting name? Then let’s go ahead and register it! You’ll find that there are numerous registering services that will help you with this step, often costing as little as $10 – $20 per year. 

Some companies like Bluehost or GoDaddy even offer you a free domain registration in combination with your hosting account (step 3). We’ve worked with these companies before and can recommend both to you. They’ll save you the time-consuming process of having to deal with two different providers – one for registering your domain and one for hosting it – and let you focus on getting your website online as soon as possible.

Step 3: Hosting your website
After registering your name, it’s time to choose a hosting service (unless you’ve opted to combine both services with one provider). It’s important to choose a good hosting provider, here are 4 things that you should take into account to make the right decision;

  • Your hosting service will decide on how fast and reliable your website is
  • They must have good customer service. If your website is down for whatever reason, you want it to be solved as quickly as possible
  • Make sure they offer you some sort of control panel, so you can access the backend yourself
  • Depending on how big your project is, make sure that the hosting company offers you lots of storage space

Step 4: Choose and install your CMS
Here the real fun begins! It’s time to install the software to start building and managing your website. In this guide, we’ll take a deeper look at WordPress (we are a WordPress template provide after all), but you’re free to make your own choice of course. If you think that other content management systems like Drupal, Joomla or Wix might be more suited for your needs, you can read all about them in this interesting article.

If you’ve chosen for WordPress, you’ll notice that it’s a free software platform and in general it’s one of the best all-round packages for creating blogs, websites or building an online business. 

You’ll find that some hosting services even offer a simple one-click set up that installs WordPress on your site right from their dashboard. This way you don’t have to deal with any complicated setup or confusing instructions. Your website will be up and running in a matter of minutes.

Step 5: Choose a nice template
This is where we at Template Express jump in to make your life easier. Whether you want to start a website for your gym, want to write about different sports or finally want to share your delicious recipes with the world, we have a free template available for you! Make sure to take a look at our templates page and take your pick. 

Many of our free themes will offer you a degree of design flexibility and functionality, but if you really want to make your website stand out, take a look at our premium themes, which all come with unlimited support and updates for less than $40!

Step 6: Start writing your content
Once you’ve chosen a theme that suits you, you’re all set to start producing the content that you’ve been desperately wanting to share with the world!

Make sure to share your website with us, we love discovering new websites and would like to see how you’ve put our themes into good use. And who knows, maybe we’ll feature one of your nice pages in one of our next blog posts!