There are many things involved in marketing your first WordPress product successfully. Before the product launch, you tend to focus most of your time and attention on creating the product, making sure that it is perfect, and trying to add it to the necessary stores where people can buy them. This means that there’s a risk that your customers don’t find the product or hear about it at all because you failed in marketing it.
When it comes to marketing a product, there are different things that you have to note to ensure that your new product doesn’t get lost in a crowded marketplace. So, what do you do to put your product out to the world?
These are some useful tips that you can try out:
Know your target market
There’s no way you can market your product effectively without knowing your audience or your marketing target. The goal of marketing is to reach out to a specific group of people that your product is relevant to and make customers out of them.
You need to know the market (who you’re creating the product for). These are the ones that you will be targeting. Different products have their different buyers, and these buyers have their demographics that they fall into. The first thing you have to do is know what group your audience falls into. Are they male or female or both? What age range? What’s their level of education? Job? Income? Etc. These questions help you narrow down your audience, so you know who to target.
Use launch discount
Setting a launch discount a short while before and after launching the product can help you boost your product sales. With this discount in place, potential customers see an opportunity to save some money while trying out a new product. For them, the lesser they pay, the lower the risk, and if the product is good, they get more value for the amount they paid. So, this drives them to purchase the product.
Another reason why discounts work, according to twiftnews, is because it creates a sense of urgency in potential customers. They know the discount can’t last forever, so they are quick to make the purchase.
You can create the discount easily by setting up a specific coupon for your product and sharing it through other media with your customers.
Analyze your competition
It’s unlikely that your first product is the first of its kind in the market. This means that you have competition in the market already. Depending on how you choose to see it, having a competition doesn’t have to be a bad thing. You can use it to your advantage, and you do this by studying your competitors. When you analyze your competition, you get insight into their marketing strategy, you see their sales channels, and you discover what your customers want from you.
There are certain things that you need to look at to get all the necessary information that you need about your competitors; these are:
Social media pages
All of these determine how you go about your product. For instance, you can vary your price depending on the competitor’s price concerning the quality and the feature of the product you’re offering.
One thing to note about having competitors in the market for your product is that it means you have a market for the product already. All you need to do is reach out to this market and convince them to buy your product.
Seek product promotions and reviews from affiliates
With affiliate marketing, you can have bloggers writing about and promoting your product to their audience and reviewers also reviewing the product positively. These are extra means by which you reach out to your target market.
Give each of your affiliates a referral link so that everyone that reads their promotions and reviews and is convinced to buy the product can buy through their link, and they get a commission from each sale that comes through them. Giving out mouth-watering commissions incentivizes the affiliates to work harder. While you’ll have to cut out of your profit for the affiliates, you’ll be getting a lot of your product in the consumers’ hands, and many of them will come back and buy again if the product is good.
Plan for long-term success
As much as you want to get into the market quickly and make sales, more of your thinking should be sustaining your product’s viability and relevance in the market for a long period. For instance, giving affiliate marketers a high commission to get your product in the market brings short-term pain for long-term gain. The marketing channels you work with for long term success are email marketing, website, social media campaigns, marketplace listing, etc.
Conclusion When it comes to selling your WordPress product for the first time, it might appear challenging, but it becomes easier by taking the right steps outlined in this article.
Starting your own dropshipping business can be an excellent first step if you want to get into entrepreneurship.
You can sell products to customers, set up your prices, and then market your brand. The best thing about it is that you don’t have to pay for inventory until it is sold to the customer.
If you’re able to put in the work that comes with a successful dropshipping business, then you’ll be able to build a brand successfully.
Dropshippers act as middlemen between manufacturers and customers.
What happens is that you promote the products and receive orders from customers. And then you’ll forward it to your supplier, who will then take care packaging and shipping. The profit margin you add on manufacturing cost will be your revenue.
The supplier or manufacturer is the one who will create products that people want and need. But that’s just half the battle. You still have to make sales.
You can use your marketing and customer service skills to build brand awareness and customer loyalty.
Now, in this post, we’ll walk you over some actionable tips on how you can successfully start a dropshipping business:
Know What You’re Going to Sell
You can’t just pick a random niche and expect to get thousands of sales.
Most niches tend to be oversaturated already and are often sold by more significant, larger stores. Now, if this is the case, it’s relatively hard to compete with other brands.
Before you can sell anything, you need to choose the products that you wanted to sell. You don’t have to deal with everything that the particular vendor produces. All you need to do is choose products that fit your niche, which you believe will bring in significant profit margins.
Conduct a Competitor Analysis
Keep in mind that you’ll be competing with other dropshipping businesses in the market, as well as big brands like Walmart and Amazon.
This is one of the most common mistakes a lot of dropshippers make. They would instead purchase a product that provides little to no competition. However, that’s a clear sign that the product isn’t in high demand.
Ideally, it would help if you looked out for products that have competition in the market.
Why? It’s because it’s a clear sign that the product is currently high in demand, making your business model more sustainable in the long run.
Choose the Right Supplier
Your dropshipping business’s success relies on the quality of products provided by your supplier. If your supplier gives you low-quality products or couldn’t deliver goods promptly, it can quickly ruin your business’ reputation and credibility.
That’s why you must take your time to find the right supplier. You can research suppliers and look at certain factors like shipping times, return-handling, cost, inventory management, and more.
And just because you found one does not mean you have to stick to them. You can look for suppliers of similar products if your primary source cannot handle the volume of your orders.
By choosing numerous dropshipping suppliers, you’ll have more products to choose from on your end. Also, if one supplier has already sold out the best selling product, you can still source that from another supplier.
Pick Your Sales Channel
As dropshipping continues to increase in popularity, many channels offer e-commerce website services.
That’s why picking the right sales channel for your dropshipping store is essential. Most of these channels come with pre-made store templates tailored to fit your store’s niche. Thus, it helps ease up the process of actually running a dropshipping store.
Make sure that the channels you chose have the right integrations, as well as the plug-ins that are needed.
Create Your Brand
Creating a strong brand allows you to build the reputation of your dropshipping store. It would also guarantee to return customers on your end as long as it is being done correctly.
Branding usually comprises your design layout, logos, store name, and the overall feel of whatever niche products or items are on sale.
That’s why it’s vital to create an effective brand that will have a lasting impact on your customers.
Optimize Your Website
For you to succeed in dropshipping, first and foremost, you need to bring traffic to your site. Once a user lands on your site, ideally, you should convince them to make a purchase.
Here are some ways how you can optimize your site:
Optimize for SEO: Ensure that your site is SEO-optimized to enhance your search engine rankings.
Create Valuable Content for Your Site: Creating informative blog posts brings more traffic to your site. It’s also a great channel to promote your products.
Add a FAQ Page: Placing a FAQ page decreases your customers’ concerns and speeds up the buying process.
Automating the Workflow: Pick an e-commerce platform that allows you to integrate social media tools and email marketing services. That way, you can easily automate processes.
Add Trust Badges: Adding these make online shoppers feel more secure in purchasing from you.
Add Exit-Intent Pop-ups: Using these on your site helps reduce shopping cart abandonment and grow your email list.
Offering Numerous Payment Options: By providing several payment options on your site, you’re sure that you won’t miss out on any sales.
Your site should be there, offering an enjoyable user experience. This allows you to boost your sales and grow your company over time.
Create a Customer Acquisition Plan
Now that you have a great product and website, all you need are customers willing to purchase.
Doing so lets you generate more revenues and sales, allowing you to scale over time quickly. Facebook is also a great platform wherein you can directly place your offer in front of your target audience. Doing so allows you to compete with large brands and retailers in the market.
Provide Outstanding Customer Service
Offering outstanding customer service is key to any growing business.
The thing is, your customers aren’t just paying for the item. They’re also paying for convenience and ease of purchasing your products.
That enjoyable experience will quickly turn shoppers into repeat buyers, making it sustainable in the long run. So, ensure that you’re always providing top-notch customer service to your customers.
You can add a contact form or your contact information so that customers can quickly get in touch with you. You can also add a chatbot so that it can assist your customers 24/7.
By applying these tips, eventually, you can work on building an online empire of your own. So turn that hobby website into a successful dropshipping business!
Author bio: Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others
Have you ever thought about that…? Why does your blog still have very few user visits, even though you post quality written content? Anyway, the solution is very simple -dull Images or no images at all. The hidden mantra that draws many visitors is to post eye-catching photos along with strong textual content.
Images also play a pivotal role in keeping a blog a success. Along with great content, high-quality photos will turn a regular blog into a luxury blog. Featured photos are a must-have part of every blog these days because they draw visitors first, and then the quality of the content keeps them interested. Picking the best image for your blog article can be complicated and time-consuming at times; the picture you chose needs to make sense and complement the content beautifully. The picture should also be of great quality and free of cost.
Thankfully, there is a range of useful Best Image Search WordPress Plugins and online tools. These plugins will help save a huge amount of time when making your news articles, and you’ll be able to do a photo search right from the browser without leaving your web. We have compiled a list of some of the best online tools right here for you.
Best Online Tools and Plugins to Use to Find Images Helping to keep your blog intriguing is not restricted to composing quality content, you also need to entice viewers with eye-catching images that come with every blog post. These photos often referred to as featured images, can catch one’s attention and engage them to read the article. Let’s look at some of the image search tools which enables you to do exactly that:
Reverse Image Search by Smallseotools.com is an online tool that works amazingly as an image finder to search for similar and duplicates photos. They are specialists in the field of computer vision, pattern recognition, and reverse image search. This Image Search tool is simple to use, accurate, and can be searched online for just about any image. All it takes is for you to upload a file, and their advanced algorithm will automatically return the best-matched photos and comprehensive details about that picture from the Google, Bing, and Yandex databases.
It’s a great tool to know all about an image such as the origin, file type, and size plus the resolution and quality of the image. Click this link will directly get you to this photo search tool that has a very easy-to-use interface and quickly returns with results.
Image Inject, which used to be known as WP Inject, is a very helpful WordPress image search plugin that should enable you to locate photos from thousands of free popular images with any keyword relevant to your blog article. The method is incredibly simple, and you’ll be able to add an image to your blog article in just three clicks.
Any novice WordPress consumer can use the plugin easily because you don’t have to make any configuration for the plugin; you just have to download it and get going. Although there is a range of options open to experienced clients, and you can monitor the plugin depending on your level of experience.
Free Stock Photo Foter
Another one of the most amazing image finders This plugin will help you discover high-quality free pictures from more than 180 million images. It allows you to do a photo search, organize and insert creative photos to your blog articles in a very straightforward manner. This plugin lets you customize the images before you place them into your article and resize them to accommodate your article. It will also instantly add the required citation to the pictures where necessary, so you don’t need to add it individually.
This useful plugin allows you to access the PIXABAY Creative Commons images without the need for picture citation. You can browse for images from the WordPress text edit menu, in which you can click the PIXABAY icon. It opens the image search window where you can insert the keyword for the picture you require. The outcome can be filtered by photo form and orientation.
This plugin is one of the most amazing reverse image search plugins. Photo Dropper uses Flickr to browse for pictures with a Creative Commons license, a tool that allows you to use the photo for free on your website. After you download the plugin, you’ll see a balloon symbol on your WordPress post edit menu. Then you can choose what you want and select “Insert to post.” It will instantly save and insert the picture to your media library, and you can either attach it to your article or set it as a profile picture.
Conclusion You’re probably aware of the significance of images for your blog entries right now. It’s important to choose the correct ones to make your blog article more attractive to the viewer. That being said, you wouldn’t want to spend a lot of time searching for images. These plugins will save you time and assist you to find the best pictures on the Internet that it has to offer.
If there are two platforms that are perfect for each other, they would be WordPress and Salesforce. Through WordPress and Salesforce integration, lead generation would become a walk in the park.
Visitors to a WordPress site provide information when they register for something or sign up. This is where CRM comes into place. It collects information from your customers and stores it in one place to ensure that everything is organized.
Although there are other CRMs that are just as good as Salesforce, it has become the most popular option in recent times. To provide potential and existing customers with a better and more personalized experience, it makes sense to integrate WordPress and Salesforce.
To help you integrate the two platforms, we have prepared this amazing post. So, what are you waiting for? Let’s get right into it.
What Is Salesforce? Salesforce is the most popular platform that is used in B2B marketing environments. It started as a simple CRM system and has come a long way since. It has evolved with time and has become a huge cloud network that offers a ton of features for marketing, sales, and analytics.
Why Should You Integrate WordPress and Salesforce? WordPress is considered to be the best content management system, whereas, Salesforce is the best customer relationship management platform; this makes it incredibly for businesses to integrate the two.
A great CRM implementation will allow you to achieve a single customer view, which is a dream for every marketer. The best thing is that all of the interactions will be stored in a centralized location, including customer activity and touchpoints.
Through the integration of WordPress with Salesforce, you get to store all of your website activity in one place. This would allow you to make better and more informed decisions as you will get to utilize the valuable insight gathered.
This will help improve the website experience for all your visitors. Thus, you will get to provide a personalized experience to your target audience and tailor content to ensure that they find it appealing. Besides, you would finally be able to add web-to-lead forms to the site.
Since Salesforce is known for its incredible API, you can connect to it for custom integrations. It is common to use CRM tools such as Salesforce with marketing automation platforms like Hub Spot for initial lead conversion. Once the lead passes a set quality score, Salesforce will handle the rest.
What Should You Consider When Integrating WordPress and Salesforce? When it comes to WordPress and Salesforce implementation, you have a lot to think about. There are a few things that need to be considered when integrating WordPress and Salesforce. These are mentioned below.
1. Integration through Apps We live in a time where there are apps for just about everything. When integrating WordPress and Salesforce, third-party apps have become the go-to option. It is a good idea to use such apps for implementing certain features.
For instance, if you want to run an email marketing campaign and hope to link the emails with the platform, you can use Mail Chimp. It is a popular tool designed for email marketing. You can use it to create a simple sign-up form to fetch details from customers and send emails to them with minimal effort.
Mail Chimp offers the option for Salesforce integration. Thus, you get to import all Salesforce contacts to access data on the go. Be prepared to invest a bit of money into such apps. However, they are very user-friendly and cost-effective.
Another popular app that you can use for WordPress to Salesforce integration is Zapier. It lets you seamlessly integrate the two platforms. Zapier is truly a magical third-party app that encourages you to try out all your options.
2. Robust Form Builders When it comes to mapping out form fields, advanced form builders come in handy. They help do all the heavy-lifting so that you can enjoy the best experience. Keep in mind that these tools can be somewhat costly. However, they offer a ton of features.
Robust form builders do all the complicated work, such as pre-filling forms. To make the most of these tools, knowledge of advanced Salesforce or excellent coding skills are a must.
An amazing tool that does not require coding skills is Form Stack. You can use it to create mobile-friendly forms and surveys. A great thing about Form Stack is that it is a native Salesforce form builder. Its drag-and-drop design allows you to design forms in no time.
In addition to Form Stack, you can also check out Gravity Forms. It utilizes tools for helping you connect the platforms. Other notable form builders include Mule Soft and Snap Logic. They provide platforms for connecting both WordPress and Salesforce. However, advanced knowledge is required.
3. Custom Integrations Custom integrations are crucial for meeting complex requirements. To develop custom-built forms, you need a complex solution. By developing custom-built forms, you get to ensure that payment details are updated by customers, and a searchable database is created.
To craft the perfect solution, development skills, and API knowledge are essential. This is why you would need an expert for help.
Now, hiring someone might seem expensive, but at least you would not have to deal with licensing costs. Besides, you would benefit from greater control over the forms.
Custom integrations are the best option if your budget permits it. They provide you with endless opportunities.
4. Plugins Another option for WordPress and Salesforce integration is plugins. You can try out the Web to Lead Salesforce plugin offered by WordPress to connect the two platforms. It is extremely easy to use. However, you should keep in mind that it offers simple form integration.
As the plugin is easy to understand, it does not require any prior knowledge. This means that you would benefit from stress-free integration. You can download the plugin for free as it is available on WordPress. Since it is free, there are some functionality limits. This is why it is more suitable for small enterprises.
To learn more about plugins which offer WordPress and Salesforce connection, you should read this amazing post on various plugins.
How Can You Choose an Integration Which Works? By integrating WordPress with Salesforce, you will benefit from better lead generation. But, your budget and requirements will influence the integration plugin you use. This is why it makes sense to start with a simple and easy to use form builder.
As you learn to figure things out, you can test other integration plugins and third-party apps. However, if you do not find such an option flexible enough, a customizable plugin or an advanced app is the way to go.
Easily Integrate WordPress and Salesforce Take your business to the next level with WordPress and Salesforce. They can be integrated into a number of ways. We have covered everything that needs to be considered when merging the two platforms.
Once you have read our post, you should have no trouble integrating WordPress and Salesforce. Let us know how the integration goes.
About the author: Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for ApCelero.
However, personalization no longer consists of only addressing customers by their names. It has evolved so much that customers expect a unique experience from a brand both on mobile and web.
This, of course, is not an easy feat. But don’t worry, as there are quite a few ways that you can use personalization to improve communication with your customers.
What should you personalize?
There is more than one point in the customer journey that offers potential for personalization:
Time of day when a customer engages with a company
On top of that, you can also personalize videos, website pages, email, and mobile app content, discount offers, sale alerts, product, and service recommendations, receipts, shipping notifications, and so on.
But how exactly can you deliver a great personalized experience to your customers even when you know exactly who your customers are?
Let’s find out.
1. The importance of data Before anything else, it is important to emphasize that a brand needs to rely on data. Brands that use personalization need to collect as much data as possible to create buyer personas for better content and targeted ads.
Marketers at your company need to create accurate buyer personas that represent the exact center of their target audience. The data you gather should tell you more about your customers’ habits, behaviors, and what they want from brands that are similar to yours.
Once you figure this out, you will be able to create more engaging content that your customers will find interesting. Additionally, this also means that you will be able to create offers that are relevant to your target audience with personalization.
To get the data, develop a list of attributes you want to collect and don’t ask too many questions. Instead, only stick to questions that lead to the essential information you need.
2. Segment the audience Once you have gathered enough data, you should segment your audience based on a wide array of factors.
These factors include age, gender, income, location, interests, and pain points. However, you should also include factors such as shopping habits (frequency and purchases).
So, take a look at the current demographics and firmographics of existing customers to understand their needs and challenges.
It is necessary to build these out and have a clear roadmap of how the company can meet the needs of each persona. Then, feed this information directly into the content generation process.
As a marketer, you need to know the personas in order to refine the custom messaging. This messaging needs to be catered to the defined personas by addressing their needs and ultimately helping them enter the next stage of the funnel.
Your content has to be mapped out to the specific interests and needs of each persona. Fail to do so and your content will not be viewed or shared. This also means that it will not create any brand ambassadors.
As a marketer, one has to identify what content is interesting to different personas. These interests should then be mapped out using a diagram.
In the content library diagram, map your content interests to your buyer’s lifecycle. Think of what content would be of greatest interest to your buyers and what would be most useful in nurturing them down the conversion funnel at each interaction.
Also, it would be wise to use an account-based marketing platform to deploy content. A good platform of this kind provides a single view of the customer and it also allows you to publish personalized content to the customers across various owned and paid marketing channels.
4. Pay special attention to emails Email marketing still provides a decent ROI that should not be ignored. Email marketing stats prove this better than anything else.
Basic email personalization includes tactics such as using a subscriber’s name in the subject line. On the other hand, more advanced strategies can include changing the content of the email based on a subscriber’s location, gender, or other things you know about them.
These three elements make up a basic personalized email:
You need to kick things up a notch with email personalization and offer relevant content. In addition, personalized emails need to be sent at the right times and they should come from real people’s addresses, not from businesses.
Basic email personalization tactics are not too difficult to implement: The ‘From’ field shows who sent the message. As it was mentioned, your emails need to be written by real people and the recipients should receive them from real people. Use a real person’s name in the ‘From’ field and use a face instead of a logo. Also, personalize the ‘From’ name of your emails so that different subscribers see different names.
Next, modify the subject line. Create a personalized subject line for each of your recipients. Some marketers use platforms that allow this through personalization tags.
Finally, think about creating unique content according to each recipient’s preferences. Personalize the content of your email campaigns and make them more relevant to your subscribers. That way, you’ll increase the chance they’ll click through.
All content that you publish through your marketing channels should be personalized as much as possible. This unique content should cater to your audience’s needs.
And this is not only true for B2C businesses. As a matter of fact, B2B marketers can also make great use of content personalization to get benefits like increased email engagement, better trust, and loyalty.
Thanks to numerous personalization methods, you can make emails more engaging for your business clients. This begins with some obvious tactics like inserting the contact name in your email greeting as well as using their company name in the emails you send them.
In addition to that, you can also use dynamic content to further personalize your emails. Each prospect could potentially receive a different email with content that is based upon their demographics, preferences, and previous history with your company.
On the other hand, customers trust people rather than brand names, so don’t reach out to potential customers with generic messages.
Your prospects are used to website experiences and content that is created to reflect their organizations’ needs. When you provide your audience with content that is up to date and relevant, you show that you actually care about meeting their needs.
Bonus tip – Personalize cold emails Sending generic emails is not acceptable. Not even when you start cold emailing.
This cold email guide will help you take personalization to the highest level just like what you would do with the rest of your marketing methods.
It’s important to have a few things in mind:
Cold emails start with your buyer persona. A buyer persona should accurately describe the right person, their role within the company, the right verticals, and the company size.
Create your list of leads. The initial list may be overwhelming, but you can add different criteria to shorten it and make it more specific.
Generate personalized messages with special emphasis on the subject line, greeting and intro, transitions, and CTAs.
Don’t be afraid of following up. But do it in a personal way too.
Conclusion Personalization is definitely something that customers expect from all brands. No one wants to receive generic messages that clearly point to the fact that a business is using cheap software or doesn’t invest effort into sending out promotional material or offers.
You should do your best to deliver a more personalized experience to your customers where they can have personalized offers and content that is of high interest to them. That is one of the most effective ways to keep them engaged and make them purchase from you again and again.
Introduction WordPress is a massive platform for users to manage their site and the specialty of WordPress is that it is equipped with some of the most powerful and unique tools that one could use. WordPress is so popular and widely used that almost 30.3% of the total websites on the internet use WordPress and there are more than 10 million websites on the internet.
WordPress is one of the best Content Management Systems (CMS) because of its flexibility. The user can modify and create code to develop the site however they like and there are also options to create and add third-party plugins.
Road to becoming an expert developer with WordPress It was understood that developing plugins and themes is possible and you can create stunning visuals and develop the website however you like but there are certain things that you should understand before you start working with WordPress.
Assess Your Current Knowledge and Note Any Gaps – It is easy to learn WordPress and the interface is built in such a way that everybody can work on it easily. There are a lot of features in WordPress and to develop the perfect website you have to dive into some of the complex processes and learn the necessary skills. Some components might take up too much time to understand and this is when you can outsource your work and getprogramming helpfrom professional programming experts.
Ensure You Understand How WordPress’ Key Components Work Together – There are many different components in WordPress and sometimes it gets a little too complicated. It is mandatory for everyone to understand the key components because they play a major role when you are developing and using themes on a website. You should know which components can be edited and which should be never touched. Meddling with all the components can cause a lot of trouble.
Gain a Strong Command of the Customizer and Other WordPress Settings – Every business is different and so are the demands for the website. It is not possible to find the perfect theme which fits your business standard entirely. The themes can be modified, edited and certain parts of it can be picked up and the remaining can be removed. There are various templates, themes, demos, and other prebuilt elements that you can edit, and working with these components helps to create a dynamic and perfect website. It is important to gain a strong command of the customizer as it allows you to work with advanced customization and turn ideas into reality.
Learn about the Database and Database Maintenance – The special advantage of using WordPress is that the content management system is integrated with the database and the pages are automatically converted to HTML. Understanding the way databases work can help to work with the posts and custom posts. The data relating to the themes and plugins are stored in the database and troubleshooting becomes easy when you have a grip on the data structures. You can also custom fields, Advanced Custom Fields, and Pods custom fields and can easily incorporate custom fields into your Beaver Builder layouts. Maintaining the site also becomes a lot easier and you can make changes efficiently.
Become Familiar With WordPress’ Hosting Options – Hosting is one of the most crucial factors which helps to keep the website running and you should have a clear understanding on how the hosting service works and which plan to choose. There are various plans like shared server hosting, private server hosting, etc. You can choose the best service once you know the features of each option and understand the demands of the website. If you know you will experience high traffic then you should go for private hosting with a dedicated server. This will help to keep the data safe and the website running at all times.
Interact with the WordPress Community and Give Back – WordPress is completely open-sourced and there is a huge community full of experts who develop themes, plugins, extensions, and other third-party tools that can be added to a website. These expectations are free to use and can help other developers a lot. When you accept expectations from the community, it is only fair that you contribute something to society too. You can simply upload the themes or plugins that you created so that other developers can implement the application and this helps others from spending a lot of time on development.
How to develop WordPress themes
Step 1: Set Up a Local Environment The first step for creating a WordPress theme is to create a local development environment to manage the working of the code. The local environment is basically a server that you install on your computer, which you can use to develop and manage local WordPress sites. A Local environment can be created in many ways but the best method is to do it using a desktop server. You can go on the internet and search for the free version of the desktop server application. You have to register on the website and then download and install it. Once the application is installed you can configure the local environment according to your requirements.
Step 2: Download and Install Your Starter Theme You can download a theme and get started with the Underscores. This process is fairly simple, all you have to do is to open the website and name the theme. There are also advanced options available which give you a chance to give a detailed description by adding an author name and give the theme a description.
There is a Sassify option available which allows users to add Syntactically Awesome Stylesheets (SASS) and with SASS users can add variables, nesting, math operators, and more.
Step 3: Understand How WordPress Works Behind the Scenes WordPress allows users to add custom themes and plugins and the user should have a basic understanding of how the component works. There are various parts of the code and the user can modify certain parts of the code to fit the needs of the user. There are specific areas of the code which shouldn’t be changed. Understanding components is also important to know details like header.php is used to create a header, while comments.php enables you to display comments etc.
Step 4: Configure Your Theme The demands of every website are different and you have to customize the theme to fit the business requirements of your website. Once you have all the required knowledge and the tools at your disposal you can change the functionality of the website entirely. You can add hooks, add styles with CSS, and do much more.
Step 5: Export the Theme and Upload It to Your Site Once you complete developing the theme you have to test the efficiency of it. There should be any bugs and the theme should handle data effectively. You can find Theme Unit test data on the internet and this is basically sample data that you can upload to the website to test the efficiency of the theme. Once you are satisfied with the working of the theme you can upload it to the website and the uploading process is fairly simple.
Conclusion You have to have a basic understanding of the various concepts that help in the smooth running of a website. Knowing the logic and functioning is the key and with practice, you have a grip on all the functions. You may not master all aspects of WordPress development and the wise decision would be to play by your strengths and get the other components developed from a third-party source. These third-party sources master in various services and getting help from them can be a huge advantage.
For any website to be successful and serve the needs of the business, it has to provide value for the end user. One of the best ways of doing this is by creating the perfect UI or user interface so that the user spends as little time as possible to reach the product tor information that he or she needs. But to create a good UI, instead of investing in expensive machines and accessories like laptops with backlit keyboards, you need an efficient software that can help in achieving this task. This article describes 5 of the most convenient online software that can help a design team to create high quality UI for their website.
1. Adobe XD For any kind of design related activity, the Adobe suite is known to be the best in the industry. It has similar fame in the UI industry. The premier software for UI making is called Adobe XD. This software is extremely popular among website designers as it offers a wide range of vectors.
Designers can use these to create amazing artwork and develop screen layouts, assets, frames and other interactives to make the user interface smooth and seamless. Adobe XD is gradually replacing Photoshop as the go-to software for web designers due to its special characteristics that can be used to create innovative prototypes and designs.
2. Axure RP Among the newly entered software in this category, Axure RP is one which shows the greatest promise for growth. Indeed, it has become so popular that developers are using it to set up entire websites, including everything from icons to toolbars, menus and complete screen layouts.
You can use Axure RP to develop wireframes for your chosen site, as well as detailed idea boards, documents, mockups and everything else that is needed to create the best UI experience for the target user. Moreover, to every designer’s relief, Axure RP is perfectly compatible with the Windows and OS X environments.
3. Framer X
Framer X is equally popular as Adobe XD as it has been around for a while and is trusted by many website developers. It uses the React environment that is a favorite among web designers and offers multiple tools to help designers create any kind of interface that they want.
The tools encompass a wide array of functions that can be used to create a good UI for any React website. Each and every component can be integrated seamlessly with each other and with the code editor. It also helps you to collaborate with designers elsewhere to create components that require hardly any revisions.
4. InVision Studio Compared to the other UI designing software that are included in this article, InVision Studio has a unique place as it offers greater opportunities for collaborative work. This feature alone makes it an ideal choice for design teams that are spread in different places to work on a cohesive website.
It has a large number of features and tools that helps you to create the most effective website design for your clients. Its strongest feature is its ability to generate complete prototypes in no time at all, so that your delivery times are met and your clients can launch their business without any delay.
5. Figma Last but not the least, Figma is one of the new entrants on the scene but is by no means a weak software. In fact, it is the pioneer among UI making software as far as multiplayer designing is concerned. That’s right, by using Figma, any group of remotely working designers can collaborate with each other in real time to work on a single website project.
Figma helps your team to create efficient prototypes, add comments for fellow team members, and achieve device mirroring to see how the design and UI function on different devices that will be used by the end user.
Conclusion All of the above mentioned tools are highly effective and are used in designing majority of the most user-friendly websites out there. But choosing which of these would work best for your company is another question. The people who develop these online UI software are among the best in the market but only you can understand the needs of your business and your team.
Every software has its weaknesses as well as strengths, and you will need to determine which set of features, functionalities and strengths matches the skill set within your design team. Once you have made your choice, invest some training your time and watch them create magic with these software to delight your clients.
Ever since its release back on May 27, 2003, WordPress has taken the world over by a storm to the point where notable entities use its functionality to carry out their online representation. These include the likes of BBC America, Sony Music, MTV News, Microsoft News Center, and Disney, to name a few.
According to a recent study by isitwp.com, WordPress powers more than 37.8% of the internet, with over 75 million sites, and a 60.2% share of the global content management market.
Furthermore, more than 60 million people choose WordPress for their websites and blogs and WordPress powers 14.7% of the world’s top 100 websites. Moreover, users on WordPress.com produce about 136.2 million new blog posts and 77.7 million new comments each month.
Having said that, now let’s take a quick look at some of the finest and indispensable WordPress plugins that could serve you in 2021.
1 – Elementor WordPress plugin is a creative backbone of WordPress and Elementor is one of them. It has over 5 million active installs and allows you to create a stunningly beautiful site using a simple drag and drop interface.
Brought to you by an Israeli software company, this plugin offers you a built-in responsive mode that lets you edit your site live and simultaneously preview the changes.
2 – Jetpack Websites these days require protection from cybercriminal activities which is why Jetpack keeps your WordPress sites safe with its bulletproof spam filtering. Jetpack also offers various other features, including performance enhancement as well as marketing and design tool features.
Not only is it free but the variety of functions and list of great features it offers make it a hard offer to pass.
3 – UpdraftPlus Another way to secure your WordPress websites from the miseries of a cybercriminal attack is to get a complete backup of your website.
UpdraftPlus offers you a simple and easy way to create backups and pave the way for effortless restorations. UpdraftPlus is indeed the world’s most popular and highest-ranking backup plugin that provides scheduled backup features and over two million currently active installs.
4 – W3 Total Cache Improve your website’s performance and drastically reduce load times with this terrific plugin for WordPress, W3 Total Cache makes use of CDN (Content Delivery Network) integration and various other best practices. It is also the only web agnostic WPO (Web Performance Optimization) framework that is trusted by millions of publishers.
5 – WooCommerce Online selling made easy, WooCommerce is an open-source e-commerce plugin for WordPress that is specifically designed to cater small to large-sized online merchants.
The plugin is immensely popular due to its simplicity of use as well as easy to install and customization facets that make this free-based product a truly remarkable tool for online businesses.
6 – Wordfence® Security October is the Cyber Security Month, and I simply cannot help but include another security-centric plugin in this list. Wordfence® Security is known for its robust firewall and malware scanning features.
All firewall rules are regularly updated through Wordfence’s Threat Defense Feed as well as the latest malware signatures and malicious IP addresses to safeguard and protect your website.
7 – WPForms While many would include Contact Form 7, I simply couldn’t find it comparable to the capabilities of this fine plugin, WPForms is much more convenient to use and is trusted by over 3 million users. The plugin features an easy to use and understand drag and drop form builder allowing you to create powerful WordPress forms within minutes.
8 – WP-Optimize An all-in-one plugin that boosts your WordPress site’s performance, WP-Optimize can not only cleanse your database but also compress your images and caches your site.
It’s indeed one of the most revolutionary plugins on this list as the cache featured WP-Optimize is built around the world’s fastest caching engine. With this tool, you can effectively keep your website fast and completely optimized.
9 – WP Smush Image SEO is something which all professionals are practicing these days. WP Smush is a dedicated WordPress plugin that allows you to optimize images without losing quality.
Not only is it simple and easy to use, but it can also help you to optimize your images on the fly while you upload images to your WordPress website in bulk quantities.
10 – Yoast SEO Lastly, we have Yoast SEO which is heavily regarded as one of the best search engine optimization plugin for WordPress. While it comes in both free and premium options, the plugin works commendably well to optimize your website for keywords, key phrases, and other related keywords in all their forms.
Conclusion While there are well over fifty-thousand plugins available for WordPress, I would recommend that you not use more twenty to keep the integrity of your website from being hampered. Too many plugins can cause security breaches and conflicts to occur, which can lead to your site crashing.
Hence it is best that you choose to work with only the best and selected plugins as they would also help you keep your website run fast and load quicker.
Samantha Kaylee currently works as an Assistant Editor at Crowd Writer. This is where higher education students can obtain professional research paper writing service from experts specializing in their subjects and topics. She likes to try out popular life-hacks at home during her leisure time.
As a website developer or designer, you need to know the WordPress plugin. It is crucial in the world of WordPress. In the beginning, developers used their code to develop each web application.
As technology advances, developers have adopted a new way to create applications using CMS. As a result, you may find that many developers try to keep up with the technology to create a new plugin.
Use of WordPress and WordPress search tools. WordPress alone currently takes up 29% of the internet. What do we like about WordPress? Ease of Use, External Source Community, Platform Beauty, Blog, etc.
The main benefit of plugins is that they add new functionality to existing functions, such as WooCommerce stock manager plugin, with which the awareness of products and brands can be increased.
What are plugins? A WordPress plugin is a piece of code that adds new features or enhances existing features on a WordPress website. Also, plugins for a specific part like WooCommerce stock manager can do everything from small changes to significant changes to a website. Some make the site a full-fledged, formerly social website, and so on. Some also have no promising effects, but they improve the website’s performance, and so on.
How do Plugins Work? WordPress plugins are written so that other developers can add or write their code to customize it. You can also change existing functionality or add new functionality with robust hooks and filters in WordPress plugins, for instance, WooCommerce stock manager.
5 Things to consider in Plugins as they’re Creative Backbone of your Site There are tens of thousands of free and paid plugins for WordPress websites. Plugins such as WooCommerce stock managercan help you cache your site for faster performance, improve search engine optimization for websites, and add social media features to blog posts.
However, if you are considering creating plugins for your website, there are five essential things to understand when developing and maintaining your website.
Page Load Speed Loading and activating too many WordPress plugins can slow down your site’s loading times. When users visit the site, each additional script sends a request to the server. These requests can take only milliseconds, but they can quickly consolidate your site and significantly slow it down. On that day, about half of internet users expect websites to load in less than two seconds or less, and they will leave the website in three seconds.
Security Many plugins are incredibly open source-free, which means that they are particularly vulnerable to hackers. It was done with a famous plugin: WP Total Cache. Hackers have found a way to use the plugin as a backdoor to hack websites and inject malicious code. This plugin bug affected over a million websites worldwide. Those who downloaded the plugin were advised to change the passwords on their websites.
Ongoing Support Free plugin developers usually offer user support for a year before they finally finish responding to or updating their code. Yet, there are problems: the plugin has compatibility issues with other tools, project errors occur, the primary function no longer works, and in some worst cases, the plugin crashes on your site.
Add-ons are created by thousands of different website builders, each with their style and style. So there are various plugins for developers, some are better than others. As a result, one plugin may not match the other with both enabled.
In this case, content, pages, posts, or your entire website may disappear or not function properly. Because of this, many plugins encourage users to secure their websites regularly. For this reason, we recommend that you stick to the latest WordPress plugins, update them regularly, and check the security of your website.
Vulnerability That is not the question. Never again! WordPress makes your site vulnerable to many aspects, and plugins are not the only reason. Of course, not logically. Based on the facts at the beginning of this post, it is clear that hackers are targeting WordPress websites. Finding vulnerabilities in the core of WordPress affects websites more than any other platform. And also the impact on WordPress plugins. As a website owner, you want a safer user experience for your website.
What should you know before installing any WordPress Plugin? The third code will be added to your site built using free WordPress themes. So make sure you have the correct WordPress plugin installed. Sometimes the wrong plugin can damage your site because it displays an error, unwanted code slows down your site, takes a long time to load, and your site receives dangerous malicious code.
Why Update Your WordPress Plugins? WordPress plugins can help you improve the functionality of your WordPress website. There are many to choose from with over 50,000 choices. However, it is essential to update them.
Security & Bug Fixes Hackers often look for vulnerabilities that can be used to make WordPress websites workable. Despite the best efforts of WordPress plugin authors, errors between product codes may exist. Hackers try to profit.
Performance As technology advances, add-on authors have updated their add-ons to take advantage of these changes. One advantage is plugin performance. Plugins are often rewritten in a computer language written in WordPress to take advantage of WordPress or PHP changes.
Enhanced Functionality If you use the plugin installation frequently, the WordPress community will offer the plugin author additional suggestions. Updating plugins gives you access to advanced features.
Don’t just update without planning Blind replenishment is risky. There may be a version error or a compatibility issue.As we have learned from many forms of torture, always leave before you do anything. At least that’s how you can get better. There are many alternatives to meet your backup needs.
It is even better to test before upgrading. Ideally, you should have a mirror version of your website. You can try some updates on this site and make sure there are no problems before applying changes live.
Conclusive Thought Adding a plugin to a website built with free WordPress themes does a specific job. These plugins solve the problem quickly. You don’t have to enter any code to run this plugin. Add-ons are downloaded by most companies with minimal cost and limited time to get it all done.
Hence, WordPress plugins are considered the backbone of WordPress. Some plugins can cause conflicts. So, carefully review all of the features before selecting them. Get ready to customize your website the way you want with WordPress plugins.
From online transfers to online payments, everything happens in a fraction of seconds today. Amidst all this, what if a site loads at a slow speed? You’ve guessed right! It’ll definitely be a turn off for any person visiting the site.
A site that loads slowly will drive away potential traffic and affect the goodwill too. Every person wants a quick response; the same is the case with site loading. There are ways to ensure your WordPress site loads faster for better views and greater traffic. With faster loading, readers spend more time on the site. It’s a sure-shot way to turn your site into a successful one.
The most important thing for a website is engaging its users; a faster site does half the job for you. WordPress sites work on a content management system. CMS system is effective and powerful but it can be slow at times too.
Why a great loading speed is important for your WordPress website? If you click on a website and wait for it to load for a longer time, you are bound to feel frustrated, as it’ll consume a lot of your time. Clicking a website that opens in a fraction is far better than a slow loading site.
According to a survey done by Akamai.com, 47% users expect a web page to load in two seconds. If there is a delay of a second, then the conversion rate decreases by up to 7%. The page-views also decrease with conversion rate. Even in the case of shoppers, they only shop from the site that is faster in loading speed.
Reasons Why Your WordPress Website Is Slow (And How To Fix It)
Reason #1 – Installed WordPress Plugins There are many WordPress plugins available if you would want to optimize and customize your WordPress site. But, did you know that installing unnecessary plugins affect the loading time of your WordPress site? That’s right! Each plugin that you install whether free or paid takes up your load time. Some plugins also cause double loading time on the site. You need to deactivate all the plugins that you don’t use and test your site for page speed and loading using tools like GTmetrix or PageSpeed Insights.
You can also test for a particular plugin for loading time. If a particular plugin takes up more time, simply replace it with a lighter plugin option. Better still, you can also opt for a coding option on the site. It’s important to know about a plugin that takes up your site’s loading time.
If you want a great loading time, then stick to the essential WordPress plugins on your site. Or there are plugins that offer multiple features too, you can opt for those as well. Page builder plugins offer a host of features that you can use on your WordPress site.
Page builder plugin features slider option, contact form options, multiple themes. By choosing one plugin, you’ll simply eliminate the need for other plugins on the site. So, do test your site and delete plugins that are not in use to load your page faster.
Reason #2 – Unoptimized Images Any website is incomplete without the use of images. An image is a visual representation of the site. It helps in user engagement and increases SEO functionality of the site. Most websites use 5000px by 3000px image for framing purpose, but this also affects the page loading time.
A desktop screen is about 1920px wide and a mobile screen is about 700px wide. So, there is a difference in screen size that affects the website. Resizing the image according to a website or mobile version is important. Publishing images that are half the page or that take up the entire site can also cause slow loading time. Resize each image according to each page. Photo editing software’s and image compressors plugin like Compress JPEG & PNG can help you to resize your images.
A picture that you resize should fit your ideal file size too. The width and height of the image should be perfect. You can also use DPI that is ‘DOTS PER INCH’; it’s a great way to get your image size down. A standard DPI for an image is 300 for print, but for mobile optimization, this is excessive. A DPI of 72 is an ideal size for web format. It helps to optimize the load time for most images.
You can use a plugin WP Smush that helps to compress your images to a size you need. Its automatic compression feature compresses your image the minute you upload it. It also allows you to compress images that are already uploaded on the site.
Reason #3 – Page and Post Redirects Making frequent changes on your WordPress site can affect the loading time. If you delete pages from your website or make a major change to your site, all these things are directly linked with page speed. As search engines have your old URL’S, it affects the page redirects.
With every redirect in WordPress, the URL’s will point out a dead page (404 error) or a notification like ‘301 moved permanently’. The server of your page has to go to these pages before the actual live URL of the website page. This whole process affects the loading time on the page.
You can easily fix this issue with editing your site or opting for external links. Simply remove the old pages or links from your site. You can also add a redirect code to the site. Or, bring the pages back to the main URL.
If you feel that your site is not loading properly, then you need to test your site for this issue. Even the slightest change on your site affects the performance and speed of your WordPress website. Thus, maintaining your WordPress website is important to keep these issues at bay.
Reason #4 – Slow Server Response Do you know that slow server response can also affect your site’s speed and loading time? Well, if you have a site that has a slow speed because of this reason, it’s simply not your fault as an owner. This is to do with your web hosting company.
If your website has a Shared hosting service, which means the server hosts multiple websites at a time including yours, at peak time, your website has a competition with all the other sites that are hosted on the server to increase traffic. This hosting is not safe as there is a threat of hacking too. Choose a Shared host that provides you with quality features. But, Shared hosting services can affect the loading time.
If your website is fully managed that is on a single server, then its dedicated to your site. The processing power, speed, and resources are dedicated only to your WordPress website. In this case, your site will load faster and it’ll also be more secure. It’s important to check for a server response to know about the speed loading time.
Now, by eliminating extra bits you can speed up the loading time of your website. If you have time, you can manually eliminate extra bit from the files, but again this can be time-consuming and risky. A wrong deletion can also crash your WordPress website. It’s better to minify the CSS file instead.
WordPress plugin like WP Super Minify can help you with the task of minifying the CSS file and eliminate the bits that you need to remove. You can also use a CSS Preprocessor, but you need a technical background for this. After you remove the bits, do test your page for speed improvement.
This actually forces the browser to load more than once or several times. These types of scripts also include external widgets like Facebook or Twitter or embedded scripts. The best way out is to add only a few code snippets, but then again each website is different.
Reason #7 – Outdated WordPress Version Why do you think it’s important to update your WordPress site when the update is available? Many factors affect the update. From security features to installation of new plugins, updating WordPress is important. An update is also important for your site speed or loading time.
WordPress core update also updates themes, plugins, features, and CMS. Even, if there is an update on a weekly basis, you should not miss it. If you don’t update your WordPress on a regular basis, it can cause incompatibility and affect the speed of your site.
Outdated tools on your site often cause slow response. A simple update button can fix this problem. Most updates either fix bug issues which is important for WordPress security or upgrade the features of the website. There are updates that also affect the normal speed of the WordPress website.
But, along with the normal updates, you also need to update the plugins of the site. If the new version is available, it’ll update your site in no time. After the update, run a speed test for your site and see the difference. An updated WordPress site will load faster than a site that is not been updated.
Conclusion WordPress mostly dominate the internet space as a CMS platform. To engage your user and to drive good traffic to the site, it’s important that your website loads faster. A faster loading time affects SEO as well as the overall usability of the site.
Faster site loading creates happy site users. Even, if you are adding elements and plugins to your site, don’t compromise on the speed. If your site’s loading time is slow, you can simply check for the factors that cause this. Rectify your errors and you’ll see a quick improvement in the loading time.
About the author:Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest